L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 572 | 100.0% | 1.1% | 384 | 100.0% | 1.5% | 188 | 100.0% | 0.7% | 346 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 384 | 67.1% | 1.5% | 384 | 100.0% | 1.5% | - | - | - | 241 | 69.5% | 2.7% |
| Femme | 188 | 32.9% | 0.7% | - | - | - | 188 | 100.0% | 0.7% | 106 | 30.5% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 92 | 16.1% | 1.3% | 61 | 16.0% | 1.7% | 31 | 16.2% | 0.8% | 52 | 15.0% | 1.6% |
| 25 à 34 ans | 79 | 13.8% | 1.0% | 54 | 14.2% | 1.5% | 24 | 13.0% | 0.6% | 54 | 15.5% | 1.6% |
| 35 à 49 ans | 145 | 25.4% | 1.2% | 92 | 24.0% | 1.5% | 53 | 28.3% | 0.8% | 102 | 29.5% | 1.7% |
| 50 à 59 ans | 127 | 22.3% | 1.4% | 91 | 23.7% | 1.9% | 36 | 19.3% | 0.8% | 95 | 27.4% | 2.4% |
| 60 ans et plus | 128 | 22.5% | 0.9% | 85 | 22.1% | 1.3% | 44 | 23.2% | 0.5% | 44 | 12.7% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 156 | 27.2% | 0.7% | - | - | - | 156 | 82.8% | 0.7% | 88 | 25.3% | 1.2% |
| Personne de référence | 362 | 63.4% | 1.3% | 319 | 83.2% | 1.6% | 43 | 23.0% | 0.6% | 225 | 65.0% | 2.7% |
| Responsable des achats | 329 | 57.5% | 0.9% | 175 | 45.6% | 1.4% | 154 | 81.7% | 0.7% | 195 | 56.3% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.3% | 1.4% | 7 | 1.7% | 1.8% | 1 | 0.5% | 0.6% | 0 | 0.1% | 1.7% |
| Petits patrons | 34 | 5.9% | 2.1% | 31 | 8.1% | 2.8% | 3 | 1.4% | 0.5% | 33 | 9.6% | 2.3% |
| Affaires et Cadres | 207 | 36.3% | 4.1% | 142 | 37.1% | 4.9% | 65 | 34.5% | 3.0% | 198 | 57.3% | 4.3% |
| Professions intermédiaires | 68 | 11.8% | 1.0% | 39 | 10.2% | 1.1% | 29 | 15.2% | 0.8% | 54 | 15.5% | 1.0% |
| Employés | 68 | 11.9% | 0.8% | 44 | 11.4% | 2.0% | 24 | 12.8% | 0.4% | 19 | 5.5% | 1.0% |
| Ouvriers | 23 | 4.1% | 0.4% | 23 | 6.0% | 0.5% | 1 | 0.3% | - | - | - | - |
| Retraités | 86 | 15.1% | 0.7% | 55 | 14.2% | 0.9% | 32 | 16.8% | 0.5% | 7 | 2.1% | 2.9% |
| Autres inactifs | 78 | 13.6% | 0.8% | 43 | 11.2% | 1.1% | 35 | 18.5% | 0.5% | 35 | 10.0% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.3% | 0.9% | 6 | 1.6% | 1.5% | 1 | 0.5% | 0.2% | - | - | - |
| Petits patrons | 51 | 8.8% | 1.9% | 40 | 10.4% | 3.1% | 10 | 5.6% | 0.8% | 51 | 14.6% | 1.9% |
| Affaires et Cadres | 228 | 39.9% | 3.2% | 156 | 40.6% | 4.4% | 72 | 38.5% | 2.0% | 228 | 65.9% | 3.2% |
| Professions intermédiaires | 68 | 11.8% | 0.9% | 45 | 11.7% | 1.1% | 23 | 12.1% | 0.6% | 68 | 19.5% | 0.9% |
| Employés | 52 | 9.0% | 1.0% | 36 | 9.3% | 1.5% | 16 | 8.4% | 0.5% | - | - | - |
| Ouvriers | 42 | 7.4% | 0.4% | 24 | 6.3% | 0.5% | 18 | 9.8% | 0.4% | - | - | - |
| Retraités | 97 | 17.0% | 0.7% | 61 | 16.0% | 0.9% | 36 | 19.1% | 0.5% | - | - | - |
| Autres inactifs | 27 | 4.6% | 0.6% | 15 | 3.9% | 0.9% | 11 | 6.1% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 73 | 12.8% | 0.7% | 45 | 11.8% | 1.0% | 28 | 14.9% | 0.5% | 41 | 11.7% | 2.3% |
| 2 personnes | 200 | 35.0% | 1.1% | 127 | 33.0% | 1.4% | 74 | 39.1% | 0.8% | 95 | 27.5% | 2.2% |
| 3 personnes | 117 | 20.5% | 1.3% | 80 | 20.8% | 1.8% | 37 | 19.8% | 0.8% | 74 | 21.4% | 1.9% |
| 4 personnes | 110 | 19.3% | 1.2% | 81 | 21.0% | 1.8% | 29 | 15.6% | 0.6% | 87 | 25.1% | 1.8% |
| 5 personnes et + | 71 | 12.4% | 1.3% | 51 | 13.4% | 2.0% | 20 | 10.5% | 0.7% | 49 | 14.2% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 166 | 29.0% | 1.1% | 115 | 30.1% | 1.6% | 51 | 27.0% | 0.6% | 120 | 34.6% | 1.6% |
| Non | 406 | 71.0% | 1.1% | 268 | 69.9% | 1.5% | 137 | 73.0% | 0.7% | 226 | 65.4% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 67 | 11.7% | 0.6% | 50 | 13.0% | 0.9% | 17 | 8.9% | 0.3% | 35 | 10.1% | 1.0% |
| Agglo. - 20 000 hab | 57 | 10.0% | 0.6% | 36 | 9.5% | 0.8% | 21 | 11.0% | 0.4% | 30 | 8.7% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 41 | 7.1% | 0.6% | 29 | 7.4% | 0.9% | 12 | 6.5% | 0.3% | 13 | 3.7% | 0.7% |
| Agglo. + 100 000 hab | 164 | 28.8% | 1.1% | 114 | 29.8% | 1.5% | 50 | 26.6% | 0.6% | 100 | 28.7% | 1.7% |
| Agglo. Paris | 243 | 42.5% | 2.8% | 154 | 40.2% | 3.8% | 88 | 47.0% | 2.0% | 169 | 48.8% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 260 | 45.4% | 2.7% | 169 | 44.0% | 3.7% | 91 | 48.3% | 1.8% | 178 | 51.4% | 4.1% |
| Nord Pas de Calais | 25 | 4.4% | 0.8% | 20 | 5.3% | 1.3% | 5 | 2.5% | 0.3% | 11 | 3.2% | 1.2% |
| Lorraine | 15 | 2.7% | 0.8% | 10 | 2.5% | 1.0% | 6 | 3.1% | 0.6% | 11 | 3.2% | 2.0% |
| Alsace | 12 | 2.1% | 0.8% | 6 | 1.5% | 0.8% | 6 | 3.4% | 0.8% | 6 | 1.7% | 1.2% |
| Franche-Comté | 6 | 1.1% | 0.6% | 4 | 1.1% | 0.9% | 2 | 1.0% | 0.4% | 3 | 0.8% | 1.1% |
| Champagne Ardennes | 9 | 1.6% | 0.8% | 6 | 1.6% | 1.2% | 3 | 1.6% | 0.5% | 4 | 1.2% | 1.4% |
| Picardie | 11 | 2.0% | 0.7% | 6 | 1.6% | 0.8% | 5 | 2.8% | 0.7% | 3 | 1.0% | 0.8% |
| Bourgogne | 8 | 1.3% | 0.6% | 6 | 1.5% | 0.9% | 2 | 1.1% | 0.3% | 2 | 0.7% | 0.7% |
| Haute Normandie | 14 | 2.5% | 1.0% | 9 | 2.4% | 1.3% | 5 | 2.8% | 0.7% | 10 | 2.8% | 2.1% |
| Basse Normandie | 8 | 1.4% | 0.7% | 5 | 1.3% | 0.8% | 3 | 1.7% | 0.5% | 5 | 1.4% | 1.4% |
| Centre | 15 | 2.6% | 0.7% | 9 | 2.4% | 0.9% | 5 | 2.9% | 0.5% | 7 | 2.1% | 1.2% |
| Pays de Loire | 13 | 2.3% | 0.4% | 10 | 2.7% | 0.7% | 3 | 1.5% | 0.2% | 8 | 2.2% | 0.8% |
| Bretagne | 18 | 3.2% | 0.7% | 14 | 3.7% | 1.1% | 4 | 2.3% | 0.3% | 7 | 1.9% | 0.8% |
| Poitou Charentes | 10 | 1.7% | 0.7% | 6 | 1.6% | 0.9% | 4 | 2.0% | 0.5% | 5 | 1.5% | 1.2% |
| Aquitaine | 20 | 3.5% | 0.7% | 17 | 4.4% | 1.3% | 3 | 1.6% | 0.2% | 13 | 3.8% | 1.5% |
| Midi Pyrénées | 15 | 2.6% | 0.6% | 9 | 2.4% | 0.8% | 6 | 3.1% | 0.5% | 11 | 3.0% | 1.3% |
| Limousin | 4 | 0.7% | 0.7% | 3 | 0.8% | 1.1% | 1 | 0.5% | 0.3% | 2 | 0.6% | 1.4% |
| Auvergne | 9 | 1.6% | 0.8% | 7 | 1.7% | 1.2% | 2 | 1.3% | 0.4% | 3 | 0.9% | 1.1% |
| Rhône Alpes | 43 | 7.5% | 0.8% | 25 | 6.5% | 1.0% | 18 | 9.5% | 0.7% | 26 | 7.6% | 1.4% |
| Languedoc Roussillon | 22 | 3.8% | 1.0% | 16 | 4.2% | 1.5% | 5 | 2.8% | 0.4% | 11 | 3.2% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 34 | 5.9% | 0.8% | 26 | 6.7% | 1.2% | 8 | 4.4% | 0.4% | 20 | 5.8% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 513 | 89.8% | 1.5% | 342 | 89.0% | 2.1% | 172 | 91.4% | 1.0% | 329 | 94.8% | 2.3% |
| Presque tous les jours | 32 | 5.7% | 0.6% | 22 | 5.8% | 0.8% | 10 | 5.5% | 0.3% | 13 | 3.7% | 0.7% |
| 1 à 2 fois par semaine | 10 | 1.7% | 0.4% | 8 | 2.2% | 0.7% | 2 | 0.9% | 0.1% | 2 | 0.5% | 0.3% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.4% | 2 | 0.4% | 0.8% | 1 | 0.4% | 0.2% | 0 | 0.1% | 0.6% |
| Moins souvent | 3 | 0.4% | 0.3% | 1 | 0.2% | 0.2% | 2 | 1.0% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.1% | 0.3% | 5 | 1.3% | 0.6% | 1 | 0.6% | 0.1% | 0 | 0.1% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 12 | 2.1% | 0.4% | 9 | 2.2% | 0.8% | 3 | 1.7% | 0.2% | 3 | 0.8% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 28 | 4.9% | 0.5% | 16 | 4.2% | 0.6% | 12 | 6.4% | 0.3% | 4 | 1.3% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 26 | 4.6% | 0.4% | 19 | 4.9% | 0.6% | 8 | 4.0% | 0.2% | 11 | 3.1% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 68 | 11.8% | 0.6% | 40 | 10.5% | 0.8% | 27 | 14.5% | 0.5% | 27 | 7.7% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 69 | 12.0% | 1.0% | 44 | 11.5% | 1.2% | 24 | 12.9% | 0.7% | 40 | 11.6% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 118 | 20.7% | 1.7% | 78 | 20.4% | 2.2% | 40 | 21.3% | 1.2% | 65 | 18.9% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 59 | 10.4% | 3.0% | 36 | 9.3% | 3.2% | 23 | 12.4% | 2.8% | 48 | 13.9% | 3.7% |
| De 80 000 à moins de 115 000 euros par an | 57 | 10.0% | 4.5% | 44 | 11.4% | 5.9% | 13 | 6.9% | 2.6% | 47 | 13.6% | 5.1% |
| 115 000 euros et plus par an | 60 | 10.6% | 10.1% | 50 | 13.0% | 13.5% | 11 | 5.6% | 4.6% | 51 | 14.6% | 9.9% |
| Refus | 46 | 8.0% | 1.4% | 30 | 7.9% | 2.2% | 16 | 8.3% | 0.8% | 34 | 9.9% | 3.2% |
| Ne sait pas | 23 | 3.9% | 1.0% | 13 | 3.4% | 1.4% | 10 | 5.1% | 0.7% | 16 | 4.6% | 1.7% |
