L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 454 | 100.0% | 0.9% | 209 | 100.0% | 0.8% | 245 | 100.0% | 0.9% | 120 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 209 | 46.0% | 0.8% | 209 | 100.0% | 0.8% | - | - | - | 75 | 62.9% | 0.9% |
| Femme | 245 | 54.0% | 0.9% | - | - | - | 245 | 100.0% | 0.9% | 45 | 37.1% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 21 | 4.6% | 0.3% | 15 | 7.3% | 0.4% | 5 | 2.2% | 0.1% | 16 | 13.0% | 0.5% |
| 25 à 34 ans | 28 | 6.3% | 0.4% | 12 | 6.0% | 0.3% | 16 | 6.5% | 0.4% | 18 | 15.2% | 0.6% |
| 35 à 49 ans | 44 | 9.8% | 0.4% | 26 | 12.3% | 0.4% | 19 | 7.6% | 0.3% | 35 | 29.2% | 0.6% |
| 50 à 59 ans | 63 | 13.9% | 0.7% | 29 | 14.1% | 0.6% | 34 | 13.7% | 0.7% | 33 | 27.5% | 0.8% |
| 60 ans et plus | 297 | 65.5% | 2.0% | 126 | 60.3% | 1.9% | 171 | 70.0% | 2.0% | 18 | 15.2% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 225 | 49.7% | 1.0% | - | - | - | 225 | 92.0% | 1.0% | 38 | 31.6% | 0.5% |
| Personne de référence | 265 | 58.4% | 0.9% | 185 | 88.5% | 0.9% | 80 | 32.7% | 1.0% | 68 | 57.1% | 0.8% |
| Responsable des achats | 339 | 74.7% | 1.0% | 111 | 53.1% | 0.9% | 228 | 93.1% | 1.0% | 78 | 65.3% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.1% | 3 | 1.3% | 0.7% | 3 | 1.1% | 1.8% | 1 | 0.6% | 4.2% |
| Petits patrons | 17 | 3.9% | 1.1% | 16 | 7.8% | 1.5% | 1 | 0.5% | 0.2% | 17 | 14.4% | 1.2% |
| Affaires et Cadres | 44 | 9.6% | 0.9% | 24 | 11.3% | 0.8% | 20 | 8.2% | 0.9% | 34 | 28.7% | 0.7% |
| Professions intermédiaires | 40 | 8.8% | 0.6% | 25 | 12.2% | 0.7% | 14 | 5.8% | 0.4% | 35 | 29.3% | 0.6% |
| Employés | 28 | 6.3% | 0.3% | 11 | 5.5% | 0.5% | 17 | 7.0% | 0.3% | 13 | 10.5% | 0.7% |
| Ouvriers | 11 | 2.5% | 0.2% | 10 | 4.7% | 0.2% | 1 | 0.6% | 0.1% | - | - | - |
| Retraités | 222 | 48.9% | 1.8% | 113 | 54.3% | 1.9% | 108 | 44.3% | 1.6% | 7 | 5.5% | 2.7% |
| Autres inactifs | 86 | 18.9% | 0.8% | 6 | 3.1% | 0.2% | 79 | 32.4% | 1.2% | 13 | 11.0% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.5% | 0.8% | 3 | 1.3% | 0.7% | 4 | 1.7% | 1.0% | - | - | - |
| Petits patrons | 23 | 5.1% | 0.9% | 21 | 10.0% | 1.6% | 2 | 0.8% | 0.2% | 23 | 19.2% | 0.9% |
| Affaires et Cadres | 52 | 11.6% | 0.7% | 27 | 12.9% | 0.8% | 26 | 10.5% | 0.7% | 52 | 43.8% | 0.7% |
| Professions intermédiaires | 44 | 9.8% | 0.6% | 28 | 13.2% | 0.7% | 17 | 6.9% | 0.5% | 44 | 37.1% | 0.6% |
| Employés | 15 | 3.2% | 0.3% | 4 | 2.0% | 0.2% | 11 | 4.3% | 0.3% | - | - | - |
| Ouvriers | 14 | 3.0% | 0.1% | 8 | 4.0% | 0.2% | 5 | 2.1% | 0.1% | - | - | - |
| Retraités | 267 | 58.9% | 1.9% | 114 | 54.7% | 1.7% | 153 | 62.5% | 1.9% | - | - | - |
| Autres inactifs | 31 | 6.9% | 0.8% | 4 | 1.9% | 0.2% | 27 | 11.2% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 114 | 25.2% | 1.1% | 42 | 20.1% | 1.0% | 72 | 29.5% | 1.3% | 23 | 19.1% | 1.3% |
| 2 personnes | 242 | 53.3% | 1.3% | 110 | 52.9% | 1.3% | 131 | 53.6% | 1.4% | 33 | 27.4% | 0.8% |
| 3 personnes | 29 | 6.3% | 0.3% | 16 | 7.6% | 0.3% | 13 | 5.2% | 0.3% | 11 | 9.2% | 0.3% |
| 4 personnes | 36 | 8.0% | 0.4% | 28 | 13.4% | 0.6% | 8 | 3.3% | 0.2% | 24 | 20.1% | 0.5% |
| 5 personnes et + | 33 | 7.3% | 0.6% | 12 | 6.0% | 0.5% | 21 | 8.4% | 0.7% | 29 | 24.2% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 54 | 11.9% | 0.3% | 27 | 13.0% | 0.4% | 27 | 10.9% | 0.3% | 39 | 32.9% | 0.5% |
| Non | 400 | 88.1% | 1.1% | 182 | 87.0% | 1.0% | 218 | 89.1% | 1.2% | 80 | 67.1% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 77 | 17.0% | 0.7% | 40 | 19.3% | 0.7% | 37 | 14.9% | 0.6% | 11 | 9.0% | 0.3% |
| Agglo. - 20 000 hab | 54 | 11.9% | 0.6% | 23 | 10.9% | 0.5% | 31 | 12.7% | 0.7% | 16 | 13.6% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 45 | 10.0% | 0.7% | 28 | 13.3% | 0.8% | 18 | 7.2% | 0.5% | 10 | 8.5% | 0.6% |
| Agglo. + 100 000 hab | 148 | 32.6% | 1.0% | 58 | 28.0% | 0.8% | 89 | 36.5% | 1.1% | 39 | 32.9% | 0.7% |
| Agglo. Paris | 130 | 28.6% | 1.5% | 59 | 28.4% | 1.5% | 70 | 28.7% | 1.6% | 43 | 36.1% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 142 | 31.3% | 1.5% | 68 | 32.7% | 1.5% | 74 | 30.1% | 1.5% | 45 | 37.6% | 1.0% |
| Nord Pas de Calais | 32 | 7.1% | 1.0% | 19 | 9.1% | 1.2% | 13 | 5.4% | 0.8% | 7 | 6.2% | 0.8% |
| Lorraine | 17 | 3.7% | 0.9% | 6 | 2.8% | 0.6% | 11 | 4.4% | 1.1% | 2 | 1.6% | 0.3% |
| Alsace | 9 | 2.0% | 0.6% | 5 | 2.3% | 0.7% | 4 | 1.6% | 0.5% | 1 | 1.0% | 0.2% |
| Franche-Comté | 5 | 1.0% | 0.5% | 1 | 0.7% | 0.3% | 3 | 1.3% | 0.7% | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 11 | 2.5% | 1.0% | 4 | 1.7% | 0.7% | 8 | 3.1% | 1.3% | 1 | 0.5% | 0.2% |
| Picardie | 5 | 1.1% | 0.3% | 0 | 0.1% | - | 5 | 1.9% | 0.6% | 0 | 0.2% | 0.1% |
| Bourgogne | 14 | 3.0% | 1.0% | 8 | 3.8% | 1.2% | 6 | 2.3% | 0.8% | 3 | 2.8% | 1.0% |
| Haute Normandie | 7 | 1.6% | 0.5% | 5 | 2.4% | 0.7% | 2 | 0.9% | 0.3% | 5 | 4.1% | 1.0% |
| Basse Normandie | 6 | 1.3% | 0.5% | 3 | 1.3% | 0.5% | 3 | 1.2% | 0.5% | 5 | 4.2% | 1.4% |
| Centre | 25 | 5.5% | 1.2% | 9 | 4.3% | 0.9% | 16 | 6.5% | 1.5% | 11 | 9.5% | 1.9% |
| Pays de Loire | 16 | 3.4% | 0.5% | 10 | 4.7% | 0.7% | 6 | 2.3% | 0.4% | 4 | 3.2% | 0.4% |
| Bretagne | 12 | 2.6% | 0.5% | 7 | 3.4% | 0.6% | 5 | 2.0% | 0.4% | 3 | 2.3% | 0.3% |
| Poitou Charentes | 9 | 2.1% | 0.6% | 2 | 0.8% | 0.2% | 8 | 3.1% | 1.0% | 2 | 1.8% | 0.5% |
| Aquitaine | 11 | 2.5% | 0.4% | 7 | 3.5% | 0.6% | 4 | 1.7% | 0.3% | 2 | 1.3% | 0.2% |
| Midi Pyrénées | 21 | 4.6% | 0.9% | 8 | 3.9% | 0.7% | 13 | 5.2% | 1.0% | 5 | 4.4% | 0.7% |
| Limousin | 4 | 0.8% | 0.6% | 2 | 0.9% | 0.6% | 2 | 0.7% | 0.5% | 1 | 1.0% | 0.8% |
| Auvergne | 9 | 2.1% | 0.8% | 1 | 0.5% | 0.2% | 8 | 3.3% | 1.4% | 2 | 1.4% | 0.6% |
| Rhône Alpes | 67 | 14.8% | 1.3% | 27 | 12.8% | 1.1% | 40 | 16.5% | 1.5% | 12 | 9.9% | 0.6% |
| Languedoc Roussillon | 10 | 2.2% | 0.4% | 6 | 3.0% | 0.6% | 4 | 1.6% | 0.3% | 3 | 2.5% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 22 | 4.9% | 0.5% | 11 | 5.1% | 0.5% | 12 | 4.7% | 0.5% | 5 | 4.2% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 278 | 61.3% | 0.8% | 148 | 70.9% | 0.9% | 130 | 53.1% | 0.8% | 101 | 83.9% | 0.7% |
| Presque tous les jours | 41 | 9.1% | 0.7% | 15 | 7.2% | 0.6% | 26 | 10.8% | 0.8% | 14 | 11.7% | 0.7% |
| 1 à 2 fois par semaine | 26 | 5.7% | 1.0% | 8 | 4.0% | 0.7% | 18 | 7.2% | 1.3% | 3 | 2.8% | 0.5% |
| 1 à 3 fois par mois | 8 | 1.7% | 1.5% | 4 | 2.1% | 2.1% | 3 | 1.4% | 1.1% | - | - | - |
| Moins souvent | 4 | 1.0% | 0.5% | 2 | 0.9% | 0.5% | 3 | 1.1% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 5 | 1.2% | 0.3% | 3 | 1.3% | 0.3% | 3 | 1.1% | 0.3% | 0 | 0.1% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 19 | 4.1% | 0.7% | 11 | 5.4% | 1.1% | 7 | 3.0% | 0.4% | 8 | 6.8% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 36 | 7.9% | 0.6% | 16 | 7.9% | 0.6% | 20 | 8.0% | 0.6% | 10 | 8.4% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 43 | 9.4% | 0.6% | 23 | 11.1% | 0.8% | 19 | 7.9% | 0.6% | 8 | 6.9% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 81 | 17.9% | 0.7% | 34 | 16.3% | 0.6% | 47 | 19.3% | 0.8% | 11 | 8.8% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 59 | 13.0% | 0.8% | 33 | 16.0% | 0.9% | 25 | 10.4% | 0.8% | 21 | 17.2% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 88 | 19.4% | 1.3% | 44 | 21.3% | 1.2% | 43 | 17.7% | 1.3% | 33 | 27.4% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 22 | 4.9% | 1.1% | 13 | 6.1% | 1.1% | 10 | 3.9% | 1.1% | 5 | 4.0% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 21 | 4.6% | 1.7% | 8 | 3.6% | 1.0% | 13 | 5.4% | 2.6% | 11 | 9.1% | 1.2% |
| 115 000 euros et plus par an | 2 | 0.4% | 0.3% | 2 | 0.9% | 0.5% | - | - | - | 1 | 1.2% | 0.3% |
| Refus | 60 | 13.1% | 1.8% | 14 | 6.5% | 1.0% | 46 | 18.8% | 2.4% | 7 | 5.9% | 0.7% |
| Ne sait pas | 18 | 4.0% | 0.8% | 7 | 3.6% | 0.8% | 11 | 4.4% | 0.8% | 5 | 4.2% | 0.5% |
