L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 15905 | 100.0% | 30.7% | 8082 | 100.0% | 32.6% | 7823 | 100.0% | 29.0% | 4201 | 100.0% | 24.1% |
| Sexe | ||||||||||||
| Homme | 8082 | 50.8% | 32.6% | 8082 | 100.0% | 32.6% | - | - | - | 2261 | 53.8% | 25.7% |
| Femme | 7823 | 49.2% | 29.0% | - | - | - | 7823 | 100.0% | 29.0% | 1941 | 46.2% | 22.4% |
| Age | ||||||||||||
| 15 à 24 ans | 1522 | 9.6% | 20.9% | 793 | 9.8% | 21.6% | 730 | 9.3% | 20.3% | 560 | 13.3% | 17.8% |
| 25 à 34 ans | 1653 | 10.4% | 21.7% | 886 | 11.0% | 23.7% | 767 | 9.8% | 19.7% | 599 | 14.2% | 18.2% |
| 35 à 49 ans | 3610 | 22.7% | 28.9% | 1895 | 23.4% | 30.7% | 1715 | 21.9% | 27.1% | 1544 | 36.8% | 25.2% |
| 50 à 59 ans | 3171 | 19.9% | 33.9% | 1657 | 20.5% | 35.5% | 1514 | 19.4% | 32.3% | 1180 | 28.1% | 30.2% |
| 60 ans et plus | 5948 | 37.4% | 39.7% | 2851 | 35.3% | 43.6% | 3097 | 39.6% | 36.6% | 318 | 7.6% | 32.3% |
| Individu | ||||||||||||
| Ménagères | 6995 | 44.0% | 30.1% | - | - | - | 6995 | 89.4% | 30.1% | 1655 | 39.4% | 23.4% |
| Personne de référence | 9120 | 57.3% | 32.6% | 6927 | 85.7% | 34.2% | 2193 | 28.0% | 28.3% | 2167 | 51.6% | 26.4% |
| Responsable des achats | 11052 | 69.5% | 31.1% | 4125 | 51.0% | 32.4% | 6927 | 88.5% | 30.3% | 2647 | 63.0% | 24.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 185 | 1.2% | 35.3% | 124 | 1.5% | 33.1% | 62 | 0.8% | 40.8% | 1 | - | 7.6% |
| Petits patrons | 526 | 3.3% | 32.2% | 391 | 4.8% | 35.2% | 135 | 1.7% | 25.9% | 466 | 11.1% | 32.3% |
| Affaires et Cadres | 968 | 6.1% | 19.0% | 599 | 7.4% | 20.4% | 369 | 4.7% | 17.0% | 869 | 20.7% | 18.7% |
| Professions intermédiaires | 1892 | 11.9% | 27.4% | 1051 | 13.0% | 30.7% | 841 | 10.8% | 24.3% | 1542 | 36.7% | 27.5% |
| Employés | 2529 | 15.9% | 30.5% | 662 | 8.2% | 30.7% | 1867 | 23.9% | 30.4% | 491 | 11.7% | 26.8% |
| Ouvriers | 2106 | 13.2% | 32.8% | 1701 | 21.0% | 33.7% | 405 | 5.2% | 29.4% | 132 | 3.1% | 32.5% |
| Retraités | 5178 | 32.6% | 41.2% | 2668 | 33.0% | 44.9% | 2510 | 32.1% | 37.8% | 88 | 2.1% | 35.6% |
| Autres inactifs | 2521 | 15.8% | 24.5% | 887 | 11.0% | 23.3% | 1634 | 20.9% | 25.2% | 612 | 14.6% | 18.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 274 | 1.7% | 33.6% | 134 | 1.7% | 32.1% | 140 | 1.8% | 35.2% | - | - | - |
| Petits patrons | 809 | 5.1% | 30.7% | 428 | 5.3% | 32.9% | 381 | 4.9% | 28.5% | 809 | 19.3% | 30.7% |
| Affaires et Cadres | 1410 | 8.9% | 19.5% | 699 | 8.6% | 19.5% | 711 | 9.1% | 19.4% | 1410 | 33.6% | 19.5% |
| Professions intermédiaires | 1983 | 12.5% | 26.2% | 1134 | 14.0% | 29.0% | 849 | 10.9% | 23.2% | 1983 | 47.2% | 26.2% |
| Employés | 1534 | 9.6% | 28.3% | 699 | 8.6% | 30.1% | 835 | 10.7% | 27.0% | - | - | - |
| Ouvriers | 2842 | 17.9% | 29.8% | 1609 | 19.9% | 31.7% | 1233 | 15.8% | 27.7% | - | - | - |
| Retraités | 5873 | 36.9% | 40.7% | 2898 | 35.9% | 44.1% | 2975 | 38.0% | 37.9% | - | - | - |
| Autres inactifs | 1181 | 7.4% | 28.8% | 482 | 6.0% | 30.2% | 699 | 8.9% | 27.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2928 | 18.4% | 29.3% | 1356 | 16.8% | 31.1% | 1572 | 20.1% | 27.8% | 392 | 9.3% | 22.7% |
| 2 personnes | 6510 | 40.9% | 36.3% | 3349 | 41.4% | 38.3% | 3161 | 40.4% | 34.4% | 1131 | 26.9% | 25.9% |
| 3 personnes | 2610 | 16.4% | 28.6% | 1387 | 17.2% | 30.7% | 1223 | 15.6% | 26.6% | 908 | 21.6% | 23.7% |
| 4 personnes | 2568 | 16.1% | 27.5% | 1341 | 16.6% | 29.5% | 1227 | 15.7% | 25.7% | 1209 | 28.8% | 24.7% |
| 5 personnes et + | 1288 | 8.1% | 24.0% | 649 | 8.0% | 24.8% | 640 | 8.2% | 23.3% | 561 | 13.4% | 21.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 3888 | 24.4% | 25.2% | 1953 | 24.2% | 27.3% | 1935 | 24.7% | 23.4% | 1740 | 41.4% | 22.5% |
| Non | 12017 | 75.6% | 33.1% | 6129 | 75.8% | 34.8% | 5888 | 75.3% | 31.5% | 2462 | 58.6% | 25.3% |
| Habitat | ||||||||||||
| Communes rurales | 4060 | 25.5% | 34.3% | 2036 | 25.2% | 36.4% | 2025 | 25.9% | 32.5% | 963 | 22.9% | 28.9% |
| Agglo. - 20 000 hab | 3269 | 20.5% | 36.3% | 1658 | 20.5% | 38.5% | 1611 | 20.6% | 34.3% | 826 | 19.7% | 31.9% |
| Agglo. 20 000 à 100 000 hab | 2632 | 16.6% | 37.9% | 1302 | 16.1% | 38.9% | 1330 | 17.0% | 36.9% | 576 | 13.7% | 31.9% |
| Agglo. + 100 000 hab | 4999 | 31.4% | 32.4% | 2575 | 31.9% | 34.4% | 2424 | 31.0% | 30.6% | 1507 | 35.9% | 26.4% |
| Agglo. Paris | 945 | 5.9% | 11.1% | 511 | 6.3% | 12.6% | 434 | 5.5% | 9.7% | 329 | 7.8% | 8.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 1090 | 6.9% | 11.4% | 585 | 7.2% | 12.9% | 505 | 6.5% | 10.1% | 371 | 8.8% | 8.5% |
| Nord Pas de Calais | 1222 | 7.7% | 38.0% | 629 | 7.8% | 41.1% | 594 | 7.6% | 35.2% | 317 | 7.5% | 33.5% |
| Lorraine | 921 | 5.8% | 47.9% | 455 | 5.6% | 48.8% | 467 | 6.0% | 47.0% | 210 | 5.0% | 37.6% |
| Alsace | 684 | 4.3% | 44.9% | 335 | 4.1% | 45.5% | 349 | 4.5% | 44.3% | 189 | 4.5% | 39.0% |
| Franche-Comté | 363 | 2.3% | 38.2% | 195 | 2.4% | 42.1% | 168 | 2.2% | 34.4% | 82 | 2.0% | 31.2% |
| Champagne Ardennes | 436 | 2.7% | 40.2% | 217 | 2.7% | 41.6% | 219 | 2.8% | 38.9% | 72 | 1.7% | 25.0% |
| Picardie | 451 | 2.8% | 29.4% | 239 | 3.0% | 32.2% | 212 | 2.7% | 26.7% | 96 | 2.3% | 22.2% |
| Bourgogne | 425 | 2.7% | 31.5% | 220 | 2.7% | 33.8% | 205 | 2.6% | 29.3% | 105 | 2.5% | 30.2% |
| Haute Normandie | 111 | 0.7% | 7.4% | 57 | 0.7% | 8.0% | 54 | 0.7% | 6.9% | 27 | 0.7% | 5.9% |
| Basse Normandie | 364 | 2.3% | 30.1% | 181 | 2.2% | 31.2% | 183 | 2.3% | 29.1% | 100 | 2.4% | 28.2% |
| Centre | 486 | 3.1% | 23.2% | 264 | 3.3% | 26.2% | 222 | 2.8% | 20.4% | 125 | 3.0% | 21.2% |
| Pays de Loire | 927 | 5.8% | 31.4% | 509 | 6.3% | 35.7% | 418 | 5.3% | 27.4% | 266 | 6.3% | 28.1% |
| Bretagne | 1214 | 7.6% | 45.7% | 635 | 7.9% | 49.6% | 580 | 7.4% | 42.1% | 332 | 7.9% | 40.1% |
| Poitou Charentes | 318 | 2.0% | 21.4% | 156 | 1.9% | 21.9% | 162 | 2.1% | 21.0% | 99 | 2.4% | 23.9% |
| Aquitaine | 924 | 5.8% | 33.5% | 466 | 5.8% | 35.5% | 459 | 5.9% | 31.8% | 238 | 5.7% | 27.3% |
| Midi Pyrénées | 867 | 5.5% | 35.5% | 465 | 5.7% | 39.4% | 403 | 5.1% | 31.9% | 207 | 4.9% | 26.2% |
| Limousin | 231 | 1.5% | 37.4% | 117 | 1.5% | 39.8% | 113 | 1.4% | 35.1% | 49 | 1.2% | 33.0% |
| Auvergne | 519 | 3.3% | 45.9% | 252 | 3.1% | 46.4% | 268 | 3.4% | 45.5% | 128 | 3.0% | 43.3% |
| Rhône Alpes | 1959 | 12.3% | 37.9% | 950 | 11.8% | 38.1% | 1009 | 12.9% | 37.6% | 496 | 11.8% | 27.0% |
| Languedoc Roussillon | 943 | 5.9% | 41.7% | 444 | 5.5% | 41.3% | 499 | 6.4% | 42.0% | 261 | 6.2% | 35.3% |
| Provence Alpes Côte d'Azur, Corse | 1449 | 9.1% | 33.3% | 713 | 8.8% | 34.7% | 736 | 9.4% | 32.1% | 432 | 10.3% | 29.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 9131 | 57.4% | 27.6% | 4802 | 59.4% | 29.0% | 4329 | 55.3% | 26.1% | 3386 | 80.6% | 23.3% |
| Presque tous les jours | 1780 | 11.2% | 30.2% | 854 | 10.6% | 31.3% | 925 | 11.8% | 29.3% | 473 | 11.3% | 24.4% |
| 1 à 2 fois par semaine | 932 | 5.9% | 36.5% | 439 | 5.4% | 37.7% | 493 | 6.3% | 35.6% | 211 | 5.0% | 33.4% |
| 1 à 3 fois par mois | 180 | 1.1% | 34.8% | 84 | 1.0% | 41.3% | 96 | 1.2% | 30.6% | 25 | 0.6% | 41.9% |
| Moins souvent | 265 | 1.7% | 32.2% | 117 | 1.4% | 32.8% | 149 | 1.9% | 31.8% | 28 | 0.7% | 35.1% |
| Jamais | 60 | 0.4% | 47.7% | 53 | 0.7% | 60.4% | 8 | 0.1% | 19.6% | 6 | 0.2% | 65.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 488 | 3.1% | 26.2% | 186 | 2.3% | 23.4% | 302 | 3.9% | 28.3% | 33 | 0.8% | 23.7% |
| De 9 000 à moins de 12 000 euros par an | 858 | 5.4% | 30.2% | 317 | 3.9% | 29.9% | 541 | 6.9% | 30.3% | 51 | 1.2% | 19.5% |
| De 12 000 à moins de 18 000 euros par an | 2098 | 13.2% | 34.4% | 996 | 12.3% | 38.1% | 1102 | 14.1% | 31.6% | 210 | 5.0% | 28.4% |
| De 18 000 à moins de 24 000 euros par an | 2249 | 14.1% | 34.1% | 1144 | 14.2% | 37.3% | 1105 | 14.1% | 31.4% | 330 | 7.8% | 24.3% |
| De 24 000 à moins de 36 000 euros par an | 3711 | 23.3% | 33.7% | 1924 | 23.8% | 36.3% | 1786 | 22.8% | 31.3% | 888 | 21.1% | 26.4% |
| De 36 000 à moins de 45 000 euros par an | 2113 | 13.3% | 30.1% | 1199 | 14.8% | 32.0% | 914 | 11.7% | 27.9% | 764 | 18.2% | 25.1% |
| De 45 000 à moins de 65 000 euros par an | 1917 | 12.1% | 27.9% | 1087 | 13.5% | 30.0% | 830 | 10.6% | 25.5% | 906 | 21.6% | 23.8% |
| De 65 000 à moins de 80 000 euros par an | 493 | 3.1% | 25.1% | 302 | 3.7% | 26.9% | 190 | 2.4% | 22.8% | 294 | 7.0% | 22.6% |
| De 80 000 à moins de 115 000 euros par an | 292 | 1.8% | 23.4% | 175 | 2.2% | 23.6% | 117 | 1.5% | 23.0% | 208 | 4.9% | 22.7% |
| 115 000 euros et plus par an | 117 | 0.7% | 19.5% | 71 | 0.9% | 19.1% | 46 | 0.6% | 20.2% | 96 | 2.3% | 18.8% |
| Refus | 990 | 6.2% | 29.6% | 430 | 5.3% | 30.9% | 560 | 7.2% | 28.6% | 234 | 5.6% | 21.7% |
| Ne sait pas | 579 | 3.6% | 25.5% | 250 | 3.1% | 26.3% | 330 | 4.2% | 24.9% | 189 | 4.5% | 20.2% |
