L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 658 | 100.0% | 1.3% | 315 | 100.0% | 1.3% | 343 | 100.0% | 1.3% | 203 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 315 | 47.9% | 1.3% | 315 | 100.0% | 1.3% | - | - | - | 97 | 47.5% | 1.1% |
| Femme | 343 | 52.1% | 1.3% | - | - | - | 343 | 100.0% | 1.3% | 107 | 52.5% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 60 | 9.1% | 0.8% | 35 | 11.0% | 0.9% | 25 | 7.4% | 0.7% | 25 | 12.4% | 0.8% |
| 25 à 34 ans | 72 | 10.9% | 0.9% | 24 | 7.5% | 0.6% | 48 | 14.1% | 1.2% | 34 | 16.7% | 1.0% |
| 35 à 49 ans | 144 | 21.9% | 1.2% | 81 | 25.8% | 1.3% | 63 | 18.3% | 1.0% | 67 | 33.0% | 1.1% |
| 50 à 59 ans | 133 | 20.2% | 1.4% | 65 | 20.5% | 1.4% | 68 | 20.0% | 1.5% | 57 | 27.9% | 1.5% |
| 60 ans et plus | 249 | 37.8% | 1.7% | 111 | 35.2% | 1.7% | 137 | 40.1% | 1.6% | 20 | 10.0% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 308 | 46.8% | 1.3% | - | - | - | 308 | 89.8% | 1.3% | 97 | 47.5% | 1.4% |
| Personne de référence | 376 | 57.2% | 1.3% | 275 | 87.1% | 1.4% | 102 | 29.7% | 1.3% | 88 | 43.4% | 1.1% |
| Responsable des achats | 492 | 74.9% | 1.4% | 191 | 60.6% | 1.5% | 301 | 88.0% | 1.3% | 142 | 70.0% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.7% | 0.9% | 3 | 0.9% | 0.8% | 2 | 0.6% | 1.3% | - | - | - |
| Petits patrons | 24 | 3.6% | 1.5% | 13 | 4.0% | 1.1% | 11 | 3.3% | 2.1% | 22 | 10.6% | 1.5% |
| Affaires et Cadres | 43 | 6.5% | 0.8% | 22 | 7.0% | 0.7% | 21 | 6.2% | 1.0% | 39 | 19.1% | 0.8% |
| Professions intermédiaires | 88 | 13.4% | 1.3% | 48 | 15.3% | 1.4% | 40 | 11.6% | 1.1% | 67 | 33.1% | 1.2% |
| Employés | 114 | 17.3% | 1.4% | 30 | 9.5% | 1.4% | 84 | 24.4% | 1.4% | 29 | 14.2% | 1.6% |
| Ouvriers | 60 | 9.1% | 0.9% | 57 | 18.1% | 1.1% | 3 | 0.8% | 0.2% | - | - | - |
| Retraités | 206 | 31.3% | 1.6% | 110 | 34.8% | 1.8% | 96 | 28.1% | 1.5% | 3 | 1.3% | 1.1% |
| Autres inactifs | 118 | 18.0% | 1.1% | 33 | 10.3% | 0.9% | 86 | 25.0% | 1.3% | 44 | 21.6% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.0% | 0.8% | 3 | 0.9% | 0.7% | 4 | 1.2% | 1.0% | - | - | - |
| Petits patrons | 49 | 7.5% | 1.9% | 18 | 5.9% | 1.4% | 31 | 9.0% | 2.3% | 49 | 24.2% | 1.9% |
| Affaires et Cadres | 75 | 11.5% | 1.0% | 29 | 9.2% | 0.8% | 46 | 13.5% | 1.3% | 75 | 37.1% | 1.0% |
| Professions intermédiaires | 79 | 12.0% | 1.0% | 49 | 15.6% | 1.3% | 30 | 8.6% | 0.8% | 79 | 38.7% | 1.0% |
| Employés | 66 | 10.0% | 1.2% | 31 | 9.9% | 1.3% | 35 | 10.1% | 1.1% | - | - | - |
| Ouvriers | 83 | 12.6% | 0.9% | 51 | 16.1% | 1.0% | 32 | 9.3% | 0.7% | - | - | - |
| Retraités | 243 | 36.9% | 1.7% | 122 | 38.8% | 1.9% | 120 | 35.1% | 1.5% | - | - | - |
| Autres inactifs | 57 | 8.6% | 1.4% | 12 | 3.8% | 0.7% | 45 | 13.1% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 121 | 18.5% | 1.2% | 58 | 18.5% | 1.3% | 63 | 18.4% | 1.1% | 13 | 6.5% | 0.8% |
| 2 personnes | 281 | 42.8% | 1.6% | 137 | 43.4% | 1.6% | 145 | 42.2% | 1.6% | 61 | 29.8% | 1.4% |
| 3 personnes | 119 | 18.1% | 1.3% | 53 | 16.9% | 1.2% | 66 | 19.3% | 1.4% | 45 | 22.2% | 1.2% |
| 4 personnes | 89 | 13.5% | 1.0% | 46 | 14.5% | 1.0% | 43 | 12.6% | 0.9% | 56 | 27.8% | 1.2% |
| 5 personnes et + | 47 | 7.1% | 0.9% | 21 | 6.8% | 0.8% | 25 | 7.4% | 0.9% | 28 | 13.7% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 141 | 21.4% | 0.9% | 71 | 22.6% | 1.0% | 70 | 20.3% | 0.8% | 81 | 39.8% | 1.0% |
| Non | 517 | 78.6% | 1.4% | 244 | 77.4% | 1.4% | 273 | 79.7% | 1.5% | 122 | 60.2% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 23 | 3.6% | 0.2% | 8 | 2.6% | 0.1% | 15 | 4.5% | 0.2% | 10 | 5.0% | 0.3% |
| Agglo. - 20 000 hab | 96 | 14.6% | 1.1% | 44 | 13.9% | 1.0% | 53 | 15.3% | 1.1% | 39 | 19.4% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 105 | 16.0% | 1.5% | 47 | 14.9% | 1.4% | 58 | 17.0% | 1.6% | 19 | 9.4% | 1.1% |
| Agglo. + 100 000 hab | 425 | 64.7% | 2.8% | 216 | 68.4% | 2.9% | 210 | 61.2% | 2.6% | 133 | 65.3% | 2.3% |
| Agglo. Paris | 8 | 1.2% | 0.1% | 1 | 0.3% | - | 7 | 1.9% | 0.1% | 2 | 0.9% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.2% | 0.1% | 1 | 0.3% | - | 7 | 1.9% | 0.1% | 2 | 0.9% | - |
| Lorraine | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.2% |
| Bourgogne | 3 | 0.5% | 0.2% | 1 | 0.3% | 0.1% | 2 | 0.7% | 0.3% | 2 | 1.1% | 0.7% |
| Midi Pyrénées | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 4 | 0.6% | 0.1% | 1 | 0.4% | 0.1% | 2 | 0.7% | 0.1% | 1 | 0.4% | - |
| Languedoc Roussillon | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.2% | - | - | - | 0 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 639 | 97.1% | 14.7% | 309 | 98.0% | 15.1% | 330 | 96.3% | 14.4% | 197 | 96.7% | 13.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 453 | 68.8% | 1.4% | 216 | 68.5% | 1.3% | 237 | 69.2% | 1.4% | 167 | 82.0% | 1.1% |
| Presque tous les jours | 67 | 10.2% | 1.1% | 23 | 7.5% | 0.9% | 44 | 12.8% | 1.4% | 23 | 11.2% | 1.2% |
| 1 à 2 fois par semaine | 31 | 4.7% | 1.2% | 16 | 5.1% | 1.4% | 15 | 4.3% | 1.1% | 13 | 6.6% | 2.1% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.7% | 3 | 1.1% | 1.7% | - | - | - | 0 | 0.2% | 0.8% |
| Moins souvent | 8 | 1.2% | 0.9% | - | - | - | 8 | 2.3% | 1.7% | - | - | - |
| Jamais | 5 | 0.8% | 3.9% | 5 | 1.6% | 5.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 4.7% | 1.7% | 10 | 3.1% | 1.2% | 21 | 6.2% | 2.0% | 3 | 1.3% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 46 | 7.0% | 1.6% | 28 | 9.0% | 2.7% | 18 | 5.1% | 1.0% | 3 | 1.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 61 | 9.3% | 1.0% | 31 | 9.7% | 1.2% | 31 | 9.0% | 0.9% | 12 | 6.1% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 87 | 13.2% | 1.3% | 45 | 14.2% | 1.5% | 42 | 12.2% | 1.2% | 13 | 6.5% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 139 | 21.1% | 1.3% | 65 | 20.6% | 1.2% | 74 | 21.6% | 1.3% | 45 | 21.9% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 90 | 13.7% | 1.3% | 38 | 12.1% | 1.0% | 52 | 15.1% | 1.6% | 38 | 18.6% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 82 | 12.5% | 1.2% | 45 | 14.3% | 1.2% | 37 | 10.9% | 1.2% | 40 | 19.7% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 36 | 5.4% | 1.8% | 24 | 7.5% | 2.1% | 12 | 3.5% | 1.5% | 14 | 6.8% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.1% | 0.6% | 5 | 1.7% | 0.7% | 2 | 0.5% | 0.4% | 4 | 2.1% | 0.5% |
| 115 000 euros et plus par an | 11 | 1.7% | 1.8% | 4 | 1.3% | 1.1% | 7 | 2.0% | 3.0% | 11 | 5.4% | 2.2% |
| Refus | 45 | 6.9% | 1.4% | 15 | 4.7% | 1.1% | 31 | 8.9% | 1.6% | 10 | 4.8% | 0.9% |
| Ne sait pas | 23 | 3.5% | 1.0% | 6 | 1.9% | 0.6% | 17 | 4.9% | 1.3% | 11 | 5.2% | 1.1% |
