L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2224 | 100.0% | 4.3% | 1187 | 100.0% | 4.8% | 1036 | 100.0% | 3.8% | 642 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 1187 | 53.4% | 4.8% | 1187 | 100.0% | 4.8% | - | - | - | 369 | 57.5% | 4.2% |
| Femme | 1036 | 46.6% | 3.8% | - | - | - | 1036 | 100.0% | 3.8% | 273 | 42.5% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 197 | 8.8% | 2.7% | 99 | 8.4% | 2.7% | 97 | 9.4% | 2.7% | 86 | 13.3% | 2.7% |
| 25 à 34 ans | 255 | 11.5% | 3.3% | 142 | 12.0% | 3.8% | 112 | 10.9% | 2.9% | 94 | 14.6% | 2.8% |
| 35 à 49 ans | 502 | 22.6% | 4.0% | 283 | 23.8% | 4.6% | 219 | 21.2% | 3.5% | 238 | 37.0% | 3.9% |
| 50 à 59 ans | 427 | 19.2% | 4.6% | 231 | 19.5% | 5.0% | 195 | 18.9% | 4.2% | 175 | 27.2% | 4.5% |
| 60 ans et plus | 843 | 37.9% | 5.6% | 431 | 36.3% | 6.6% | 412 | 39.7% | 4.9% | 50 | 7.8% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 933 | 42.0% | 4.0% | - | - | - | 933 | 90.1% | 4.0% | 237 | 36.9% | 3.4% |
| Personne de référence | 1307 | 58.8% | 4.7% | 1064 | 89.6% | 5.3% | 243 | 23.4% | 3.1% | 352 | 54.8% | 4.3% |
| Responsable des achats | 1477 | 66.4% | 4.2% | 576 | 48.5% | 4.5% | 901 | 86.9% | 3.9% | 403 | 62.7% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 1.0% | 4.3% | 13 | 1.1% | 3.6% | 9 | 0.9% | 5.9% | - | - | - |
| Petits patrons | 96 | 4.3% | 5.9% | 72 | 6.0% | 6.5% | 24 | 2.3% | 4.6% | 87 | 13.6% | 6.0% |
| Affaires et Cadres | 135 | 6.1% | 2.7% | 90 | 7.6% | 3.1% | 45 | 4.4% | 2.1% | 123 | 19.2% | 2.7% |
| Professions intermédiaires | 281 | 12.6% | 4.1% | 174 | 14.6% | 5.1% | 107 | 10.3% | 3.1% | 241 | 37.6% | 4.3% |
| Employés | 321 | 14.5% | 3.9% | 61 | 5.1% | 2.8% | 260 | 25.1% | 4.2% | 82 | 12.7% | 4.5% |
| Ouvriers | 315 | 14.2% | 4.9% | 256 | 21.6% | 5.1% | 59 | 5.7% | 4.2% | 26 | 4.0% | 6.4% |
| Retraités | 758 | 34.1% | 6.0% | 413 | 34.8% | 7.0% | 345 | 33.3% | 5.2% | 14 | 2.2% | 5.7% |
| Autres inactifs | 295 | 13.3% | 2.9% | 108 | 9.1% | 2.8% | 187 | 18.0% | 2.9% | 69 | 10.7% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 1.6% | 4.4% | 17 | 1.4% | 4.0% | 19 | 1.9% | 4.9% | - | - | - |
| Petits patrons | 134 | 6.0% | 5.1% | 81 | 6.8% | 6.2% | 53 | 5.2% | 4.0% | 134 | 20.9% | 5.1% |
| Affaires et Cadres | 189 | 8.5% | 2.6% | 100 | 8.5% | 2.8% | 88 | 8.5% | 2.4% | 189 | 29.4% | 2.6% |
| Professions intermédiaires | 319 | 14.4% | 4.2% | 188 | 15.8% | 4.8% | 131 | 12.7% | 3.6% | 319 | 49.7% | 4.2% |
| Employés | 168 | 7.6% | 3.1% | 66 | 5.6% | 2.8% | 102 | 9.8% | 3.3% | - | - | - |
| Ouvriers | 416 | 18.7% | 4.4% | 246 | 20.7% | 4.8% | 170 | 16.4% | 3.8% | - | - | - |
| Retraités | 834 | 37.5% | 5.8% | 432 | 36.4% | 6.6% | 401 | 38.7% | 5.1% | - | - | - |
| Autres inactifs | 128 | 5.7% | 3.1% | 57 | 4.8% | 3.5% | 71 | 6.8% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 384 | 17.3% | 3.8% | 196 | 16.5% | 4.5% | 188 | 18.2% | 3.3% | 60 | 9.3% | 3.5% |
| 2 personnes | 966 | 43.5% | 5.4% | 541 | 45.5% | 6.2% | 426 | 41.1% | 4.6% | 172 | 26.8% | 3.9% |
| 3 personnes | 313 | 14.1% | 3.4% | 171 | 14.4% | 3.8% | 142 | 13.7% | 3.1% | 138 | 21.5% | 3.6% |
| 4 personnes | 354 | 15.9% | 3.8% | 171 | 14.4% | 3.8% | 183 | 17.7% | 3.8% | 178 | 27.7% | 3.6% |
| 5 personnes et + | 206 | 9.3% | 3.8% | 109 | 9.2% | 4.2% | 97 | 9.3% | 3.5% | 94 | 14.7% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 574 | 25.8% | 3.7% | 303 | 25.5% | 4.2% | 271 | 26.2% | 3.3% | 292 | 45.5% | 3.8% |
| Non | 1649 | 74.2% | 4.5% | 884 | 74.5% | 5.0% | 765 | 73.8% | 4.1% | 350 | 54.5% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 788 | 35.5% | 6.7% | 420 | 35.3% | 7.5% | 369 | 35.6% | 5.9% | 185 | 28.8% | 5.5% |
| Agglo. - 20 000 hab | 614 | 27.6% | 6.8% | 310 | 26.1% | 7.2% | 305 | 29.4% | 6.5% | 170 | 26.4% | 6.5% |
| Agglo. 20 000 à 100 000 hab | 282 | 12.7% | 4.1% | 164 | 13.8% | 4.9% | 118 | 11.4% | 3.3% | 75 | 11.7% | 4.2% |
| Agglo. + 100 000 hab | 493 | 22.2% | 3.2% | 266 | 22.4% | 3.6% | 226 | 21.8% | 2.9% | 190 | 29.7% | 3.3% |
| Agglo. Paris | 46 | 2.1% | 0.5% | 28 | 2.3% | 0.7% | 18 | 1.8% | 0.4% | 22 | 3.4% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 49 | 2.2% | 0.5% | 31 | 2.6% | 0.7% | 18 | 1.8% | 0.4% | 23 | 3.6% | 0.5% |
| Lorraine | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.3% |
| Haute Normandie | 10 | 0.4% | 0.7% | 5 | 0.4% | 0.7% | 5 | 0.5% | 0.6% | 5 | 0.7% | 1.0% |
| Basse Normandie | 347 | 15.6% | 28.7% | 170 | 14.3% | 29.4% | 176 | 17.0% | 28.1% | 98 | 15.3% | 27.7% |
| Centre | 9 | 0.4% | 0.4% | 4 | 0.4% | 0.4% | 5 | 0.5% | 0.5% | 6 | 1.0% | 1.1% |
| Pays de Loire | 903 | 40.6% | 30.6% | 494 | 41.6% | 34.6% | 409 | 39.5% | 26.8% | 253 | 39.5% | 26.8% |
| Bretagne | 816 | 36.7% | 30.7% | 436 | 36.7% | 34.0% | 381 | 36.7% | 27.6% | 227 | 35.3% | 27.4% |
| Poitou Charentes | 81 | 3.6% | 5.4% | 43 | 3.6% | 6.0% | 38 | 3.6% | 4.9% | 24 | 3.7% | 5.7% |
| Aquitaine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Auvergne | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.3% |
| Rhône Alpes | 4 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | 4 | 0.6% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1258 | 56.6% | 3.8% | 671 | 56.5% | 4.1% | 587 | 56.7% | 3.5% | 528 | 82.2% | 3.6% |
| Presque tous les jours | 222 | 10.0% | 3.8% | 108 | 9.1% | 3.9% | 115 | 11.1% | 3.6% | 66 | 10.3% | 3.4% |
| 1 à 2 fois par semaine | 117 | 5.3% | 4.6% | 60 | 5.1% | 5.2% | 57 | 5.5% | 4.1% | 33 | 5.1% | 5.2% |
| 1 à 3 fois par mois | 23 | 1.0% | 4.4% | 5 | 0.4% | 2.4% | 18 | 1.7% | 5.7% | 2 | 0.3% | 3.3% |
| Moins souvent | 31 | 1.4% | 3.8% | 13 | 1.1% | 3.7% | 18 | 1.7% | 3.9% | 2 | 0.2% | 2.0% |
| Jamais | 9 | 0.4% | 7.4% | 7 | 0.6% | 7.9% | 2 | 0.2% | 6.2% | 3 | 0.5% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 2.4% | 2.9% | 26 | 2.2% | 3.3% | 28 | 2.7% | 2.6% | 7 | 1.0% | 4.8% |
| De 9 000 à moins de 12 000 euros par an | 134 | 6.0% | 4.7% | 46 | 3.9% | 4.3% | 88 | 8.5% | 4.9% | 12 | 1.8% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 284 | 12.8% | 4.7% | 161 | 13.6% | 6.2% | 123 | 11.9% | 3.5% | 23 | 3.5% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 311 | 14.0% | 4.7% | 154 | 13.0% | 5.0% | 156 | 15.1% | 4.4% | 50 | 7.8% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 585 | 26.3% | 5.3% | 308 | 25.9% | 5.8% | 277 | 26.7% | 4.8% | 140 | 21.7% | 4.2% |
| De 36 000 à moins de 45 000 euros par an | 295 | 13.2% | 4.2% | 174 | 14.7% | 4.6% | 121 | 11.6% | 3.7% | 117 | 18.2% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 266 | 12.0% | 3.9% | 151 | 12.7% | 4.2% | 115 | 11.1% | 3.5% | 154 | 23.9% | 4.0% |
| De 65 000 à moins de 80 000 euros par an | 41 | 1.9% | 2.1% | 22 | 1.9% | 2.0% | 19 | 1.8% | 2.3% | 30 | 4.7% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 28 | 1.3% | 2.2% | 20 | 1.6% | 2.6% | 8 | 0.8% | 1.6% | 23 | 3.6% | 2.5% |
| 115 000 euros et plus par an | 19 | 0.9% | 3.2% | 16 | 1.3% | 4.3% | 3 | 0.3% | 1.5% | 16 | 2.6% | 3.2% |
| Refus | 140 | 6.3% | 4.2% | 79 | 6.7% | 5.7% | 61 | 5.8% | 3.1% | 42 | 6.6% | 3.9% |
| Ne sait pas | 67 | 3.0% | 2.9% | 30 | 2.5% | 3.1% | 37 | 3.6% | 2.8% | 29 | 4.5% | 3.1% |
