L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 534 | 100.0% | 1.0% | 288 | 100.0% | 1.2% | 246 | 100.0% | 0.9% | 157 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 288 | 53.9% | 1.2% | 288 | 100.0% | 1.2% | - | - | - | 95 | 60.3% | 1.1% |
| Femme | 246 | 46.1% | 0.9% | - | - | - | 246 | 100.0% | 0.9% | 62 | 39.7% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 7.9% | 0.6% | 15 | 5.3% | 0.4% | 27 | 11.0% | 0.8% | 19 | 12.0% | 0.6% |
| 25 à 34 ans | 63 | 11.8% | 0.8% | 39 | 13.5% | 1.0% | 24 | 9.8% | 0.6% | 26 | 16.4% | 0.8% |
| 35 à 49 ans | 128 | 23.9% | 1.0% | 72 | 25.0% | 1.2% | 56 | 22.7% | 0.9% | 62 | 39.4% | 1.0% |
| 50 à 59 ans | 127 | 23.8% | 1.4% | 68 | 23.5% | 1.5% | 59 | 24.1% | 1.3% | 43 | 27.5% | 1.1% |
| 60 ans et plus | 174 | 32.6% | 1.2% | 94 | 32.7% | 1.4% | 80 | 32.4% | 0.9% | 7 | 4.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 218 | 40.8% | 0.9% | - | - | - | 218 | 88.5% | 0.9% | 49 | 31.3% | 0.7% |
| Personne de référence | 334 | 62.6% | 1.2% | 269 | 93.4% | 1.3% | 66 | 26.7% | 0.8% | 95 | 60.7% | 1.2% |
| Responsable des achats | 326 | 61.1% | 0.9% | 120 | 41.8% | 0.9% | 206 | 83.8% | 0.9% | 94 | 59.9% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.3% | 1 | 0.5% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 25 | 4.7% | 1.5% | 20 | 6.9% | 1.8% | 5 | 2.1% | 1.0% | 23 | 14.4% | 1.6% |
| Affaires et Cadres | 39 | 7.4% | 0.8% | 29 | 10.1% | 1.0% | 10 | 4.2% | 0.5% | 36 | 22.9% | 0.8% |
| Professions intermédiaires | 70 | 13.0% | 1.0% | 42 | 14.5% | 1.2% | 28 | 11.4% | 0.8% | 59 | 37.3% | 1.0% |
| Employés | 70 | 13.1% | 0.8% | 10 | 3.5% | 0.5% | 60 | 24.4% | 1.0% | 14 | 9.1% | 0.8% |
| Ouvriers | 95 | 17.9% | 1.5% | 75 | 26.2% | 1.5% | 20 | 8.0% | 1.4% | 4 | 2.5% | 1.0% |
| Retraités | 160 | 29.9% | 1.3% | 92 | 31.9% | 1.5% | 68 | 27.5% | 1.0% | 3 | 1.8% | 1.2% |
| Autres inactifs | 73 | 13.7% | 0.7% | 18 | 6.4% | 0.5% | 55 | 22.4% | 0.8% | 19 | 12.0% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.2% | 0.8% | 2 | 0.8% | 0.6% | 4 | 1.7% | 1.1% | - | - | - |
| Petits patrons | 37 | 7.0% | 1.4% | 20 | 6.9% | 1.5% | 17 | 7.1% | 1.3% | 37 | 23.8% | 1.4% |
| Affaires et Cadres | 44 | 8.3% | 0.6% | 31 | 10.9% | 0.9% | 13 | 5.2% | 0.4% | 44 | 28.2% | 0.6% |
| Professions intermédiaires | 75 | 14.1% | 1.0% | 43 | 15.1% | 1.1% | 32 | 13.0% | 0.9% | 75 | 48.0% | 1.0% |
| Employés | 37 | 6.9% | 0.7% | 9 | 3.1% | 0.4% | 28 | 11.4% | 0.9% | - | - | - |
| Ouvriers | 119 | 22.4% | 1.3% | 71 | 24.6% | 1.4% | 49 | 19.8% | 1.1% | - | - | - |
| Retraités | 177 | 33.2% | 1.2% | 99 | 34.3% | 1.5% | 79 | 32.0% | 1.0% | - | - | - |
| Autres inactifs | 36 | 6.8% | 0.9% | 12 | 4.3% | 0.8% | 24 | 9.7% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 16.3% | 0.9% | 39 | 13.7% | 0.9% | 47 | 19.2% | 0.8% | 12 | 7.8% | 0.7% |
| 2 personnes | 211 | 39.6% | 1.2% | 123 | 42.8% | 1.4% | 88 | 35.8% | 1.0% | 38 | 23.9% | 0.9% |
| 3 personnes | 88 | 16.6% | 1.0% | 54 | 18.9% | 1.2% | 34 | 13.8% | 0.7% | 28 | 17.8% | 0.7% |
| 4 personnes | 102 | 19.1% | 1.1% | 48 | 16.8% | 1.1% | 54 | 21.8% | 1.1% | 51 | 32.2% | 1.0% |
| 5 personnes et + | 46 | 8.5% | 0.8% | 22 | 7.8% | 0.9% | 23 | 9.4% | 0.8% | 29 | 18.2% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 149 | 27.9% | 1.0% | 82 | 28.4% | 1.1% | 67 | 27.3% | 0.8% | 83 | 52.6% | 1.1% |
| Non | 385 | 72.1% | 1.1% | 206 | 71.6% | 1.2% | 179 | 72.7% | 1.0% | 74 | 47.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 198 | 37.1% | 1.7% | 112 | 38.8% | 2.0% | 86 | 35.1% | 1.4% | 46 | 29.5% | 1.4% |
| Agglo. - 20 000 hab | 126 | 23.6% | 1.4% | 65 | 22.5% | 1.5% | 61 | 24.9% | 1.3% | 41 | 26.0% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 37 | 6.9% | 0.5% | 26 | 9.1% | 0.8% | 11 | 4.4% | 0.3% | 7 | 4.7% | 0.4% |
| Agglo. + 100 000 hab | 160 | 30.0% | 1.0% | 80 | 27.7% | 1.1% | 80 | 32.7% | 1.0% | 58 | 36.9% | 1.0% |
| Agglo. Paris | 13 | 2.4% | 0.1% | 5 | 1.9% | 0.1% | 7 | 2.9% | 0.2% | 5 | 2.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 2.4% | 0.1% | 5 | 1.9% | 0.1% | 7 | 2.9% | 0.1% | 5 | 2.9% | 0.1% |
| Basse Normandie | 4 | 0.7% | 0.3% | 3 | 1.2% | 0.6% | 1 | 0.2% | 0.1% | 1 | 0.9% | 0.4% |
| Centre | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 429 | 80.3% | 14.5% | 228 | 79.1% | 16.0% | 201 | 81.7% | 13.2% | 125 | 79.4% | 13.2% |
| Bretagne | 14 | 2.7% | 0.5% | 10 | 3.6% | 0.8% | 4 | 1.7% | 0.3% | 3 | 1.6% | 0.3% |
| Poitou Charentes | 69 | 13.0% | 4.7% | 39 | 13.5% | 5.4% | 31 | 12.5% | 4.0% | 20 | 12.7% | 4.8% |
| Rhône Alpes | 4 | 0.7% | 0.1% | 1 | 0.5% | 0.1% | 2 | 1.0% | 0.1% | 4 | 2.4% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 303 | 56.8% | 0.9% | 160 | 55.6% | 1.0% | 143 | 58.2% | 0.9% | 139 | 88.2% | 1.0% |
| Presque tous les jours | 41 | 7.7% | 0.7% | 19 | 6.5% | 0.7% | 23 | 9.2% | 0.7% | 12 | 7.4% | 0.6% |
| 1 à 2 fois par semaine | 35 | 6.5% | 1.4% | 16 | 5.4% | 1.3% | 19 | 7.7% | 1.4% | 7 | 4.4% | 1.1% |
| 1 à 3 fois par mois | 4 | 0.7% | 0.8% | 2 | 0.6% | 0.8% | 2 | 0.9% | 0.7% | - | - | - |
| Moins souvent | 6 | 1.2% | 0.8% | 5 | 1.6% | 1.3% | 2 | 0.7% | 0.4% | - | - | - |
| Jamais | 2 | 0.5% | 1.9% | 2 | 0.8% | 2.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.5% | 0.4% | 6 | 2.2% | 0.8% | 2 | 0.7% | 0.2% | 1 | 0.6% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 44 | 8.3% | 1.6% | 9 | 3.2% | 0.9% | 35 | 14.3% | 2.0% | 9 | 5.6% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 79 | 14.9% | 1.3% | 44 | 15.3% | 1.7% | 35 | 14.4% | 1.0% | 8 | 4.8% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 76 | 14.2% | 1.2% | 47 | 16.5% | 1.5% | 28 | 11.5% | 0.8% | 7 | 4.3% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 138 | 25.9% | 1.3% | 81 | 28.0% | 1.5% | 58 | 23.4% | 1.0% | 33 | 21.3% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 74 | 13.8% | 1.0% | 38 | 13.2% | 1.0% | 36 | 14.5% | 1.1% | 37 | 23.6% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 45 | 8.5% | 0.7% | 27 | 9.2% | 0.7% | 19 | 7.6% | 0.6% | 29 | 18.3% | 0.8% |
| De 65 000 à moins de 80 000 euros par an | 2 | 0.4% | 0.1% | 1 | 0.5% | 0.1% | 1 | 0.3% | 0.1% | 2 | 1.4% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 5 | 0.9% | 0.4% | 5 | 1.7% | 0.7% | - | - | - | 5 | 3.1% | 0.5% |
| 115 000 euros et plus par an | 4 | 0.7% | 0.6% | 4 | 1.3% | 1.0% | - | - | - | 4 | 2.3% | 0.7% |
| Refus | 36 | 6.8% | 1.1% | 20 | 7.1% | 1.5% | 16 | 6.4% | 0.8% | 15 | 9.6% | 1.4% |
| Ne sait pas | 22 | 4.1% | 1.0% | 5 | 1.7% | 0.5% | 17 | 6.9% | 1.3% | 8 | 5.0% | 0.8% |
