L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1129 | 100.0% | 2.2% | 518 | 100.0% | 2.1% | 611 | 100.0% | 2.3% | 279 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 518 | 45.8% | 2.1% | 518 | 100.0% | 2.1% | - | - | - | 131 | 47.0% | 1.5% |
| Femme | 611 | 54.2% | 2.3% | - | - | - | 611 | 100.0% | 2.3% | 148 | 53.0% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 117 | 10.3% | 1.6% | 69 | 13.3% | 1.9% | 48 | 7.8% | 1.3% | 42 | 15.2% | 1.3% |
| 25 à 34 ans | 123 | 10.9% | 1.6% | 53 | 10.2% | 1.4% | 71 | 11.5% | 1.8% | 41 | 14.6% | 1.2% |
| 35 à 49 ans | 248 | 22.0% | 2.0% | 126 | 24.4% | 2.0% | 122 | 19.9% | 1.9% | 117 | 41.9% | 1.9% |
| 50 à 59 ans | 210 | 18.6% | 2.3% | 101 | 19.4% | 2.2% | 110 | 18.0% | 2.3% | 69 | 24.6% | 1.8% |
| 60 ans et plus | 431 | 38.1% | 2.9% | 169 | 32.7% | 2.6% | 261 | 42.8% | 3.1% | 10 | 3.7% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 544 | 48.2% | 2.3% | - | - | - | 544 | 89.0% | 2.3% | 124 | 44.4% | 1.8% |
| Personne de référence | 626 | 55.4% | 2.2% | 436 | 84.3% | 2.2% | 190 | 31.0% | 2.4% | 131 | 46.8% | 1.6% |
| Responsable des achats | 825 | 73.1% | 2.3% | 295 | 57.0% | 2.3% | 530 | 86.6% | 2.3% | 186 | 66.5% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.9% | 3 | 0.5% | 0.7% | 8 | 1.2% | 5.0% | - | - | - |
| Petits patrons | 36 | 3.2% | 2.2% | 31 | 6.0% | 2.8% | 5 | 0.8% | 1.0% | 31 | 11.3% | 2.2% |
| Affaires et Cadres | 60 | 5.3% | 1.2% | 34 | 6.6% | 1.2% | 26 | 4.2% | 1.2% | 53 | 19.0% | 1.1% |
| Professions intermédiaires | 120 | 10.7% | 1.7% | 51 | 9.8% | 1.5% | 70 | 11.4% | 2.0% | 88 | 31.4% | 1.6% |
| Employés | 173 | 15.3% | 2.1% | 41 | 7.8% | 1.9% | 132 | 21.6% | 2.2% | 41 | 14.6% | 2.2% |
| Ouvriers | 171 | 15.2% | 2.7% | 138 | 26.6% | 2.7% | 33 | 5.5% | 2.4% | 18 | 6.4% | 4.4% |
| Retraités | 384 | 34.0% | 3.1% | 167 | 32.2% | 2.8% | 218 | 35.6% | 3.3% | 1 | 0.4% | 0.4% |
| Autres inactifs | 174 | 15.4% | 1.7% | 54 | 10.4% | 1.4% | 120 | 19.7% | 1.9% | 47 | 17.0% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 1.3% | 1.8% | 4 | 0.8% | 0.9% | 11 | 1.8% | 2.7% | - | - | - |
| Petits patrons | 65 | 5.8% | 2.5% | 33 | 6.4% | 2.6% | 32 | 5.2% | 2.4% | 65 | 23.3% | 2.5% |
| Affaires et Cadres | 88 | 7.8% | 1.2% | 37 | 7.1% | 1.0% | 51 | 8.4% | 1.4% | 88 | 31.5% | 1.2% |
| Professions intermédiaires | 126 | 11.2% | 1.7% | 61 | 11.8% | 1.6% | 65 | 10.6% | 1.8% | 126 | 45.2% | 1.7% |
| Employés | 103 | 9.1% | 1.9% | 38 | 7.3% | 1.6% | 65 | 10.6% | 2.1% | - | - | - |
| Ouvriers | 196 | 17.4% | 2.1% | 124 | 24.0% | 2.4% | 72 | 11.8% | 1.6% | - | - | - |
| Retraités | 448 | 39.7% | 3.1% | 188 | 36.4% | 2.9% | 260 | 42.5% | 3.3% | - | - | - |
| Autres inactifs | 87 | 7.7% | 2.1% | 32 | 6.2% | 2.0% | 55 | 9.1% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 215 | 19.0% | 2.1% | 71 | 13.7% | 1.6% | 143 | 23.5% | 2.5% | 38 | 13.8% | 2.2% |
| 2 personnes | 440 | 38.9% | 2.5% | 208 | 40.1% | 2.4% | 232 | 37.9% | 2.5% | 62 | 22.2% | 1.4% |
| 3 personnes | 179 | 15.8% | 2.0% | 94 | 18.3% | 2.1% | 84 | 13.7% | 1.8% | 47 | 17.0% | 1.2% |
| 4 personnes | 188 | 16.6% | 2.0% | 94 | 18.2% | 2.1% | 93 | 15.3% | 2.0% | 81 | 29.0% | 1.7% |
| 5 personnes et + | 108 | 9.6% | 2.0% | 50 | 9.6% | 1.9% | 58 | 9.6% | 2.1% | 50 | 18.0% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 289 | 25.6% | 1.9% | 141 | 27.2% | 2.0% | 148 | 24.3% | 1.8% | 126 | 45.1% | 1.6% |
| Non | 840 | 74.4% | 2.3% | 377 | 72.8% | 2.1% | 463 | 75.7% | 2.5% | 153 | 54.9% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 276 | 24.5% | 2.3% | 124 | 24.0% | 2.2% | 152 | 24.9% | 2.4% | 63 | 22.7% | 1.9% |
| Agglo. - 20 000 hab | 193 | 17.1% | 2.1% | 87 | 16.8% | 2.0% | 106 | 17.3% | 2.3% | 45 | 16.1% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 151 | 13.4% | 2.2% | 74 | 14.3% | 2.2% | 77 | 12.7% | 2.1% | 29 | 10.5% | 1.6% |
| Agglo. + 100 000 hab | 509 | 45.0% | 3.3% | 233 | 44.9% | 3.1% | 276 | 45.1% | 3.5% | 142 | 50.7% | 2.5% |
| Régions INSEE | ||||||||||||
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.1% |
| Lorraine | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 116 | 10.2% | 12.1% | 60 | 11.6% | 13.0% | 55 | 9.0% | 11.3% | 26 | 9.5% | 10.1% |
| Bourgogne | 16 | 1.4% | 1.2% | 7 | 1.3% | 1.0% | 10 | 1.6% | 1.4% | 6 | 2.0% | 1.6% |
| Auvergne | 48 | 4.3% | 4.3% | 22 | 4.3% | 4.1% | 26 | 4.2% | 4.4% | 12 | 4.2% | 4.0% |
| Rhône Alpes | 937 | 83.0% | 18.1% | 425 | 82.1% | 17.1% | 512 | 83.7% | 19.1% | 233 | 83.5% | 12.7% |
| Languedoc Roussillon | 6 | 0.5% | 0.3% | - | - | - | 6 | 0.9% | 0.5% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.3% | 0.1% | 0 | 0.1% | - | 3 | 0.5% | 0.1% | 1 | 0.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 643 | 57.0% | 1.9% | 308 | 59.6% | 1.9% | 335 | 54.8% | 2.0% | 228 | 81.8% | 1.6% |
| Presque tous les jours | 147 | 13.0% | 2.5% | 65 | 12.5% | 2.4% | 82 | 13.5% | 2.6% | 29 | 10.4% | 1.5% |
| 1 à 2 fois par semaine | 81 | 7.1% | 3.2% | 37 | 7.1% | 3.2% | 44 | 7.2% | 3.2% | 19 | 6.7% | 3.0% |
| 1 à 3 fois par mois | 6 | 0.6% | 1.2% | 2 | 0.4% | 1.1% | 4 | 0.7% | 1.3% | - | - | - |
| Moins souvent | 17 | 1.5% | 2.0% | 11 | 2.1% | 3.1% | 6 | 1.0% | 1.3% | 2 | 0.7% | 2.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 2.5% | 1.5% | 10 | 2.0% | 1.3% | 18 | 2.9% | 1.6% | 6 | 2.3% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 38 | 3.3% | 1.3% | 9 | 1.8% | 0.9% | 29 | 4.7% | 1.6% | 1 | 0.3% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 139 | 12.3% | 2.3% | 61 | 11.8% | 2.3% | 78 | 12.8% | 2.2% | 15 | 5.2% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 156 | 13.8% | 2.4% | 58 | 11.2% | 1.9% | 98 | 16.0% | 2.8% | 16 | 5.9% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 279 | 24.7% | 2.5% | 156 | 30.1% | 2.9% | 123 | 20.1% | 2.2% | 65 | 23.1% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 179 | 15.9% | 2.6% | 88 | 17.1% | 2.4% | 91 | 14.9% | 2.8% | 59 | 21.1% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 135 | 11.9% | 2.0% | 63 | 12.1% | 1.7% | 72 | 11.8% | 2.2% | 56 | 20.2% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 36 | 3.2% | 1.9% | 24 | 4.7% | 2.2% | 12 | 2.0% | 1.4% | 14 | 5.0% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.7% | 1.6% | 10 | 1.9% | 1.3% | 10 | 1.6% | 2.0% | 16 | 5.7% | 1.7% |
| 115 000 euros et plus par an | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.5% | 1 | 0.4% | 0.2% |
| Refus | 73 | 6.5% | 2.2% | 15 | 2.9% | 1.1% | 58 | 9.5% | 3.0% | 16 | 5.8% | 1.5% |
| Ne sait pas | 44 | 3.9% | 1.9% | 23 | 4.4% | 2.4% | 21 | 3.5% | 1.6% | 14 | 4.9% | 1.5% |
