L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 340 | 100.0% | 0.7% | 169 | 100.0% | 0.7% | 171 | 100.0% | 0.6% | 106 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 169 | 49.6% | 0.7% | 169 | 100.0% | 0.7% | - | - | - | 57 | 54.2% | 0.7% |
| Femme | 171 | 50.4% | 0.6% | - | - | - | 171 | 100.0% | 0.6% | 48 | 45.8% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 34 | 9.9% | 0.5% | 22 | 12.9% | 0.6% | 12 | 6.9% | 0.3% | 17 | 16.2% | 0.5% |
| 25 à 34 ans | 37 | 11.0% | 0.5% | 16 | 9.3% | 0.4% | 22 | 12.7% | 0.6% | 17 | 16.3% | 0.5% |
| 35 à 49 ans | 80 | 23.5% | 0.6% | 42 | 24.8% | 0.7% | 38 | 22.2% | 0.6% | 34 | 32.4% | 0.6% |
| 50 à 59 ans | 78 | 23.0% | 0.8% | 39 | 23.2% | 0.8% | 39 | 22.9% | 0.8% | 31 | 29.7% | 0.8% |
| 60 ans et plus | 111 | 32.6% | 0.7% | 50 | 29.8% | 0.8% | 61 | 35.3% | 0.7% | 6 | 5.4% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 158 | 46.3% | 0.7% | - | - | - | 158 | 91.9% | 0.7% | 44 | 41.8% | 0.6% |
| Personne de référence | 183 | 53.6% | 0.7% | 142 | 84.2% | 0.7% | 40 | 23.6% | 0.5% | 47 | 44.1% | 0.6% |
| Responsable des achats | 243 | 71.4% | 0.7% | 92 | 54.5% | 0.7% | 151 | 88.1% | 0.7% | 66 | 62.2% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.4% | 0.9% | 3 | 1.7% | 0.8% | 2 | 1.1% | 1.3% | - | - | - |
| Petits patrons | 11 | 3.4% | 0.7% | 6 | 3.8% | 0.6% | 5 | 2.9% | 1.0% | 9 | 8.7% | 0.6% |
| Affaires et Cadres | 15 | 4.5% | 0.3% | 10 | 6.0% | 0.3% | 5 | 3.0% | 0.2% | 13 | 12.5% | 0.3% |
| Professions intermédiaires | 50 | 14.7% | 0.7% | 32 | 18.8% | 0.9% | 18 | 10.7% | 0.5% | 41 | 38.8% | 0.7% |
| Employés | 52 | 15.4% | 0.6% | 10 | 5.8% | 0.5% | 43 | 24.9% | 0.7% | 16 | 15.0% | 0.9% |
| Ouvriers | 40 | 11.7% | 0.6% | 37 | 21.8% | 0.7% | 3 | 1.7% | 0.2% | - | - | - |
| Retraités | 103 | 30.2% | 0.8% | 51 | 30.5% | 0.9% | 51 | 30.0% | 0.8% | 3 | 2.6% | 1.1% |
| Autres inactifs | 64 | 18.7% | 0.6% | 20 | 11.7% | 0.5% | 44 | 25.7% | 0.7% | 24 | 22.4% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 2.0% | 0.8% | 3 | 1.7% | 0.7% | 4 | 2.3% | 1.0% | - | - | - |
| Petits patrons | 25 | 7.3% | 0.9% | 12 | 7.3% | 0.9% | 12 | 7.3% | 0.9% | 25 | 23.4% | 0.9% |
| Affaires et Cadres | 32 | 9.5% | 0.4% | 13 | 8.0% | 0.4% | 19 | 11.0% | 0.5% | 32 | 30.5% | 0.4% |
| Professions intermédiaires | 49 | 14.3% | 0.6% | 31 | 18.7% | 0.8% | 17 | 10.0% | 0.5% | 49 | 46.0% | 0.6% |
| Employés | 24 | 7.0% | 0.4% | 9 | 5.1% | 0.4% | 15 | 8.8% | 0.5% | - | - | - |
| Ouvriers | 62 | 18.2% | 0.7% | 37 | 21.8% | 0.7% | 25 | 14.7% | 0.6% | - | - | - |
| Retraités | 123 | 36.1% | 0.9% | 58 | 34.5% | 0.9% | 65 | 37.8% | 0.8% | - | - | - |
| Autres inactifs | 19 | 5.6% | 0.5% | 5 | 3.0% | 0.3% | 14 | 8.1% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 54 | 15.8% | 0.5% | 31 | 18.7% | 0.7% | 22 | 13.0% | 0.4% | 6 | 5.4% | 0.3% |
| 2 personnes | 143 | 42.1% | 0.8% | 62 | 36.6% | 0.7% | 81 | 47.5% | 0.9% | 26 | 24.4% | 0.6% |
| 3 personnes | 72 | 21.2% | 0.8% | 37 | 21.9% | 0.8% | 35 | 20.4% | 0.8% | 33 | 31.6% | 0.9% |
| 4 personnes | 38 | 11.3% | 0.4% | 19 | 11.3% | 0.4% | 19 | 11.3% | 0.4% | 24 | 23.1% | 0.5% |
| 5 personnes et + | 33 | 9.7% | 0.6% | 20 | 11.6% | 0.7% | 13 | 7.8% | 0.5% | 16 | 15.4% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 79 | 23.3% | 0.5% | 43 | 25.5% | 0.6% | 36 | 21.1% | 0.4% | 44 | 42.0% | 0.6% |
| Non | 261 | 76.7% | 0.7% | 126 | 74.5% | 0.7% | 135 | 78.9% | 0.7% | 61 | 58.0% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 12 | 3.5% | 0.1% | 4 | 2.3% | 0.1% | 8 | 4.6% | 0.1% | 5 | 4.5% | 0.1% |
| Agglo. - 20 000 hab | 78 | 22.9% | 0.9% | 39 | 23.3% | 0.9% | 39 | 22.5% | 0.8% | 28 | 26.4% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 65 | 19.2% | 0.9% | 33 | 19.4% | 1.0% | 33 | 19.0% | 0.9% | 14 | 13.1% | 0.8% |
| Agglo. + 100 000 hab | 178 | 52.4% | 1.2% | 92 | 54.4% | 1.2% | 87 | 50.5% | 1.1% | 58 | 55.0% | 1.0% |
| Agglo. Paris | 7 | 2.0% | 0.1% | 1 | 0.6% | - | 6 | 3.4% | 0.1% | 1 | 1.0% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 2.0% | 0.1% | 1 | 0.6% | - | 6 | 3.4% | 0.1% | 1 | 1.0% | - |
| Lorraine | 1 | 0.3% | 0.1% | 1 | 0.7% | 0.1% | - | - | - | 1 | 1.1% | 0.2% |
| Bourgogne | 3 | 1.0% | 0.2% | 1 | 0.5% | 0.1% | 2 | 1.4% | 0.3% | 2 | 2.2% | 0.7% |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | - | - | - |
| Rhône Alpes | 4 | 1.1% | 0.1% | 1 | 0.8% | 0.1% | 2 | 1.4% | 0.1% | 1 | 0.9% | - |
| Languedoc Roussillon | 2 | 0.5% | 0.1% | 2 | 1.0% | 0.2% | - | - | - | 0 | 0.5% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 323 | 95.0% | 7.4% | 163 | 96.3% | 7.9% | 161 | 93.7% | 7.0% | 100 | 94.4% | 6.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 226 | 66.4% | 0.7% | 110 | 65.4% | 0.7% | 116 | 67.4% | 0.7% | 83 | 78.4% | 0.6% |
| Presque tous les jours | 38 | 11.1% | 0.6% | 10 | 5.8% | 0.4% | 28 | 16.3% | 0.9% | 15 | 14.1% | 0.8% |
| 1 à 2 fois par semaine | 20 | 6.0% | 0.8% | 7 | 4.3% | 0.6% | 13 | 7.6% | 0.9% | 7 | 7.0% | 1.2% |
| 1 à 3 fois par mois | 3 | 1.0% | 0.7% | 3 | 2.0% | 1.7% | - | - | - | 0 | 0.5% | 0.8% |
| Moins souvent | 1 | 0.4% | 0.2% | - | - | - | 1 | 0.8% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 3.7% | 0.7% | 2 | 1.1% | 0.2% | 11 | 6.2% | 1.0% | 3 | 2.6% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 30 | 8.9% | 1.1% | 21 | 12.2% | 1.9% | 10 | 5.6% | 0.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 27 | 8.0% | 0.4% | 19 | 11.5% | 0.7% | 8 | 4.5% | 0.2% | 12 | 11.7% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 47 | 13.7% | 0.7% | 27 | 15.7% | 0.9% | 20 | 11.7% | 0.6% | 7 | 7.0% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 81 | 24.0% | 0.7% | 34 | 20.3% | 0.6% | 47 | 27.5% | 0.8% | 25 | 23.2% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 39 | 11.3% | 0.5% | 12 | 7.2% | 0.3% | 26 | 15.4% | 0.8% | 10 | 9.5% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 41 | 11.9% | 0.6% | 27 | 16.0% | 0.7% | 14 | 7.9% | 0.4% | 20 | 18.8% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 16 | 4.7% | 0.8% | 10 | 5.8% | 0.9% | 6 | 3.7% | 0.8% | 5 | 5.2% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 5 | 1.6% | 0.4% | 5 | 2.7% | 0.6% | 1 | 0.5% | 0.2% | 3 | 3.0% | 0.3% |
| 115 000 euros et plus par an | 2 | 0.6% | 0.3% | 1 | 0.8% | 0.4% | 1 | 0.3% | 0.2% | 2 | 1.8% | 0.4% |
| Refus | 24 | 7.2% | 0.7% | 5 | 3.1% | 0.4% | 19 | 11.2% | 1.0% | 8 | 7.3% | 0.7% |
| Ne sait pas | 15 | 4.5% | 0.7% | 6 | 3.6% | 0.6% | 9 | 5.4% | 0.7% | 11 | 9.9% | 1.1% |
