L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1107 | 100.0% | 2.1% | 550 | 100.0% | 2.2% | 557 | 100.0% | 2.1% | 292 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 550 | 49.7% | 2.2% | 550 | 100.0% | 2.2% | - | - | - | 148 | 50.6% | 1.7% |
| Femme | 557 | 50.3% | 2.1% | - | - | - | 557 | 100.0% | 2.1% | 144 | 49.4% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 90 | 8.2% | 1.2% | 52 | 9.5% | 1.4% | 38 | 6.8% | 1.1% | 31 | 10.6% | 1.0% |
| 25 à 34 ans | 75 | 6.8% | 1.0% | 40 | 7.2% | 1.1% | 36 | 6.4% | 0.9% | 25 | 8.7% | 0.8% |
| 35 à 49 ans | 244 | 22.1% | 2.0% | 126 | 22.8% | 2.0% | 119 | 21.3% | 1.9% | 114 | 39.1% | 1.9% |
| 50 à 59 ans | 240 | 21.6% | 2.6% | 124 | 22.6% | 2.7% | 115 | 20.7% | 2.5% | 79 | 27.0% | 2.0% |
| 60 ans et plus | 457 | 41.3% | 3.0% | 208 | 37.9% | 3.2% | 249 | 44.7% | 2.9% | 43 | 14.6% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 508 | 45.9% | 2.2% | - | - | - | 508 | 91.2% | 2.2% | 126 | 43.3% | 1.8% |
| Personne de référence | 647 | 58.5% | 2.3% | 484 | 88.1% | 2.4% | 163 | 29.2% | 2.1% | 140 | 48.1% | 1.7% |
| Responsable des achats | 793 | 71.6% | 2.2% | 276 | 50.2% | 2.2% | 517 | 92.8% | 2.3% | 200 | 68.5% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.1% | 2.3% | 10 | 1.8% | 2.7% | 2 | 0.4% | 1.4% | - | - | - |
| Petits patrons | 36 | 3.3% | 2.2% | 29 | 5.3% | 2.6% | 7 | 1.3% | 1.4% | 32 | 10.9% | 2.2% |
| Affaires et Cadres | 78 | 7.0% | 1.5% | 53 | 9.6% | 1.8% | 25 | 4.5% | 1.2% | 71 | 24.2% | 1.5% |
| Professions intermédiaires | 116 | 10.5% | 1.7% | 57 | 10.4% | 1.7% | 59 | 10.6% | 1.7% | 89 | 30.3% | 1.6% |
| Employés | 173 | 15.6% | 2.1% | 45 | 8.2% | 2.1% | 128 | 22.9% | 2.1% | 30 | 10.2% | 1.6% |
| Ouvriers | 138 | 12.5% | 2.2% | 102 | 18.6% | 2.0% | 36 | 6.5% | 2.6% | 12 | 4.2% | 3.0% |
| Retraités | 396 | 35.8% | 3.2% | 198 | 36.0% | 3.3% | 198 | 35.6% | 3.0% | 25 | 8.5% | 10.0% |
| Autres inactifs | 157 | 14.2% | 1.5% | 56 | 10.1% | 1.5% | 101 | 18.2% | 1.6% | 34 | 11.7% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.6% | 2.1% | 9 | 1.6% | 2.1% | 8 | 1.5% | 2.1% | - | - | - |
| Petits patrons | 60 | 5.4% | 2.3% | 30 | 5.5% | 2.3% | 30 | 5.4% | 2.3% | 60 | 20.7% | 2.3% |
| Affaires et Cadres | 111 | 10.0% | 1.5% | 61 | 11.1% | 1.7% | 50 | 8.9% | 1.4% | 111 | 37.9% | 1.5% |
| Professions intermédiaires | 121 | 10.9% | 1.6% | 57 | 10.3% | 1.4% | 64 | 11.5% | 1.8% | 121 | 41.4% | 1.6% |
| Employés | 95 | 8.6% | 1.8% | 46 | 8.3% | 2.0% | 50 | 8.9% | 1.6% | - | - | - |
| Ouvriers | 158 | 14.3% | 1.7% | 101 | 18.3% | 2.0% | 58 | 10.4% | 1.3% | - | - | - |
| Retraités | 439 | 39.7% | 3.0% | 211 | 38.4% | 3.2% | 228 | 40.9% | 2.9% | - | - | - |
| Autres inactifs | 105 | 9.5% | 2.6% | 36 | 6.6% | 2.3% | 69 | 12.4% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 212 | 19.2% | 2.1% | 84 | 15.2% | 1.9% | 129 | 23.1% | 2.3% | 21 | 7.1% | 1.2% |
| 2 personnes | 491 | 44.3% | 2.7% | 242 | 43.9% | 2.8% | 249 | 44.8% | 2.7% | 97 | 33.3% | 2.2% |
| 3 personnes | 202 | 18.3% | 2.2% | 121 | 21.9% | 2.7% | 82 | 14.7% | 1.8% | 69 | 23.8% | 1.8% |
| 4 personnes | 157 | 14.2% | 1.7% | 77 | 13.9% | 1.7% | 81 | 14.5% | 1.7% | 84 | 28.9% | 1.7% |
| 5 personnes et + | 44 | 3.9% | 0.8% | 27 | 4.9% | 1.0% | 16 | 3.0% | 0.6% | 20 | 6.9% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 225 | 20.4% | 1.5% | 115 | 20.9% | 1.6% | 110 | 19.8% | 1.3% | 111 | 38.0% | 1.4% |
| Non | 881 | 79.6% | 2.4% | 435 | 79.1% | 2.5% | 446 | 80.2% | 2.4% | 181 | 62.0% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 313 | 28.3% | 2.6% | 157 | 28.5% | 2.8% | 156 | 28.0% | 2.5% | 72 | 24.6% | 2.2% |
| Agglo. - 20 000 hab | 209 | 18.9% | 2.3% | 107 | 19.4% | 2.5% | 103 | 18.5% | 2.2% | 54 | 18.6% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 162 | 14.6% | 2.3% | 69 | 12.6% | 2.1% | 92 | 16.6% | 2.6% | 26 | 8.8% | 1.4% |
| Agglo. + 100 000 hab | 410 | 37.1% | 2.7% | 210 | 38.1% | 2.8% | 201 | 36.0% | 2.5% | 138 | 47.3% | 2.4% |
| Agglo. Paris | 12 | 1.1% | 0.1% | 7 | 1.4% | 0.2% | 5 | 0.9% | 0.1% | 2 | 0.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 1.1% | 0.1% | 7 | 1.4% | 0.2% | 5 | 0.9% | 0.1% | 2 | 0.8% | 0.1% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Pays de Loire | 4 | 0.3% | 0.1% | 3 | 0.5% | 0.2% | 1 | 0.2% | 0.1% | - | - | - |
| Poitou Charentes | 152 | 13.7% | 10.2% | 69 | 12.5% | 9.7% | 83 | 14.9% | 10.8% | 49 | 16.8% | 11.8% |
| Aquitaine | 889 | 80.3% | 32.2% | 448 | 81.4% | 34.1% | 441 | 79.2% | 30.5% | 227 | 77.7% | 26.0% |
| Midi Pyrénées | 37 | 3.3% | 1.5% | 16 | 3.0% | 1.4% | 21 | 3.7% | 1.6% | 11 | 3.8% | 1.4% |
| Limousin | 4 | 0.4% | 0.7% | 3 | 0.6% | 1.0% | 1 | 0.2% | 0.3% | 0 | 0.1% | 0.2% |
| Auvergne | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | - | - | - | 1 | 0.5% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 5 | 0.4% | 0.1% | - | - | - | 5 | 0.8% | 0.2% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 659 | 59.6% | 2.0% | 342 | 62.3% | 2.1% | 317 | 56.9% | 1.9% | 248 | 84.9% | 1.7% |
| Presque tous les jours | 112 | 10.1% | 1.9% | 47 | 8.6% | 1.7% | 65 | 11.7% | 2.1% | 22 | 7.4% | 1.1% |
| 1 à 2 fois par semaine | 55 | 4.9% | 2.1% | 31 | 5.6% | 2.6% | 24 | 4.3% | 1.7% | 6 | 2.1% | 1.0% |
| 1 à 3 fois par mois | 8 | 0.7% | 1.5% | 1 | 0.2% | 0.7% | 6 | 1.2% | 2.0% | 1 | 0.4% | 2.1% |
| Moins souvent | 17 | 1.6% | 2.1% | 11 | 1.9% | 3.0% | 7 | 1.2% | 1.5% | 5 | 1.8% | 6.6% |
| Jamais | 2 | 0.2% | 1.6% | 1 | 0.1% | 0.9% | 1 | 0.2% | 3.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 2.6% | 1.5% | 10 | 1.7% | 1.2% | 19 | 3.5% | 1.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 54 | 4.9% | 1.9% | 24 | 4.3% | 2.3% | 30 | 5.5% | 1.7% | 1 | 0.3% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 133 | 12.0% | 2.2% | 53 | 9.6% | 2.0% | 80 | 14.4% | 2.3% | 18 | 6.1% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 163 | 14.7% | 2.5% | 72 | 13.1% | 2.4% | 91 | 16.3% | 2.6% | 20 | 6.7% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 263 | 23.8% | 2.4% | 144 | 26.1% | 2.7% | 120 | 21.5% | 2.1% | 73 | 25.1% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 146 | 13.2% | 2.1% | 76 | 13.8% | 2.0% | 70 | 12.6% | 2.1% | 46 | 15.9% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 143 | 12.9% | 2.1% | 89 | 16.1% | 2.4% | 54 | 9.7% | 1.7% | 69 | 23.5% | 1.8% |
| De 65 000 à moins de 80 000 euros par an | 51 | 4.6% | 2.6% | 31 | 5.7% | 2.8% | 19 | 3.4% | 2.3% | 24 | 8.3% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.9% | 1.7% | 13 | 2.4% | 1.8% | 8 | 1.5% | 1.6% | 13 | 4.4% | 1.4% |
| 115 000 euros et plus par an | 12 | 1.1% | 2.0% | 9 | 1.7% | 2.5% | 2 | 0.4% | 1.1% | 9 | 2.9% | 1.7% |
| Refus | 50 | 4.5% | 1.5% | 19 | 3.5% | 1.4% | 31 | 5.5% | 1.6% | 8 | 2.6% | 0.7% |
| Ne sait pas | 42 | 3.8% | 1.8% | 10 | 1.8% | 1.0% | 32 | 5.8% | 2.4% | 12 | 4.2% | 1.3% |
