L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 646 | 100.0% | 1.2% | 335 | 100.0% | 1.4% | 311 | 100.0% | 1.2% | 200 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 335 | 51.8% | 1.4% | 335 | 100.0% | 1.4% | - | - | - | 108 | 54.0% | 1.2% |
| Femme | 311 | 48.2% | 1.2% | - | - | - | 311 | 100.0% | 1.2% | 92 | 46.0% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 62 | 9.6% | 0.9% | 27 | 8.0% | 0.7% | 35 | 11.3% | 1.0% | 15 | 7.3% | 0.5% |
| 25 à 34 ans | 76 | 11.8% | 1.0% | 44 | 13.1% | 1.2% | 33 | 10.4% | 0.8% | 44 | 21.9% | 1.3% |
| 35 à 49 ans | 161 | 24.9% | 1.3% | 75 | 22.3% | 1.2% | 86 | 27.7% | 1.4% | 82 | 41.0% | 1.3% |
| 50 à 59 ans | 130 | 20.1% | 1.4% | 80 | 23.8% | 1.7% | 50 | 16.1% | 1.1% | 50 | 24.8% | 1.3% |
| 60 ans et plus | 217 | 33.6% | 1.4% | 110 | 32.7% | 1.7% | 107 | 34.5% | 1.3% | 10 | 4.9% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 277 | 42.8% | 1.2% | - | - | - | 277 | 88.8% | 1.2% | 83 | 41.5% | 1.2% |
| Personne de référence | 403 | 62.3% | 1.4% | 300 | 89.5% | 1.5% | 103 | 33.0% | 1.3% | 111 | 55.6% | 1.4% |
| Responsable des achats | 439 | 68.0% | 1.2% | 166 | 49.5% | 1.3% | 274 | 87.9% | 1.2% | 132 | 66.0% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 16 | 2.5% | 1.0% | 9 | 2.7% | 0.8% | 7 | 2.3% | 1.4% | 14 | 7.0% | 1.0% |
| Affaires et Cadres | 55 | 8.5% | 1.1% | 34 | 10.1% | 1.1% | 21 | 6.8% | 1.0% | 51 | 25.6% | 1.1% |
| Professions intermédiaires | 93 | 14.3% | 1.3% | 60 | 17.8% | 1.7% | 33 | 10.6% | 1.0% | 83 | 41.7% | 1.5% |
| Employés | 117 | 18.1% | 1.4% | 32 | 9.5% | 1.5% | 85 | 27.3% | 1.4% | 31 | 15.3% | 1.7% |
| Ouvriers | 73 | 11.3% | 1.1% | 61 | 18.3% | 1.2% | 12 | 3.8% | 0.9% | 1 | 0.3% | 0.1% |
| Retraités | 177 | 27.4% | 1.4% | 106 | 31.5% | 1.8% | 72 | 23.0% | 1.1% | - | - | - |
| Autres inactifs | 114 | 17.7% | 1.1% | 33 | 9.9% | 0.9% | 81 | 26.0% | 1.2% | 20 | 10.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.4% | 0 | 0.1% | 0.1% | 3 | 1.0% | 0.8% | - | - | - |
| Petits patrons | 22 | 3.4% | 0.8% | 5 | 1.5% | 0.4% | 17 | 5.5% | 1.3% | 22 | 11.1% | 0.8% |
| Affaires et Cadres | 76 | 11.7% | 1.0% | 36 | 10.8% | 1.0% | 40 | 12.8% | 1.1% | 76 | 38.0% | 1.0% |
| Professions intermédiaires | 102 | 15.7% | 1.3% | 67 | 19.9% | 1.7% | 35 | 11.2% | 1.0% | 102 | 50.9% | 1.3% |
| Employés | 73 | 11.3% | 1.4% | 33 | 9.8% | 1.4% | 40 | 13.0% | 1.3% | - | - | - |
| Ouvriers | 96 | 14.9% | 1.0% | 59 | 17.6% | 1.2% | 37 | 12.0% | 0.8% | - | - | - |
| Retraités | 214 | 33.1% | 1.5% | 119 | 35.4% | 1.8% | 95 | 30.5% | 1.2% | - | - | - |
| Autres inactifs | 60 | 9.3% | 1.5% | 17 | 4.9% | 1.0% | 44 | 14.0% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 113 | 17.5% | 1.1% | 56 | 16.7% | 1.3% | 57 | 18.3% | 1.0% | 21 | 10.7% | 1.2% |
| 2 personnes | 251 | 38.8% | 1.4% | 134 | 39.9% | 1.5% | 117 | 37.6% | 1.3% | 44 | 22.1% | 1.0% |
| 3 personnes | 116 | 17.9% | 1.3% | 57 | 16.9% | 1.3% | 59 | 18.9% | 1.3% | 45 | 22.3% | 1.2% |
| 4 personnes | 143 | 22.1% | 1.5% | 78 | 23.2% | 1.7% | 65 | 21.0% | 1.4% | 79 | 39.8% | 1.6% |
| 5 personnes et + | 24 | 3.7% | 0.4% | 11 | 3.3% | 0.4% | 13 | 4.2% | 0.5% | 10 | 5.1% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 181 | 27.9% | 1.2% | 81 | 24.0% | 1.1% | 100 | 32.1% | 1.2% | 94 | 47.0% | 1.2% |
| Non | 466 | 72.1% | 1.3% | 255 | 76.0% | 1.4% | 211 | 67.9% | 1.1% | 106 | 53.0% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 39 | 6.0% | 0.3% | 22 | 6.6% | 0.4% | 17 | 5.4% | 0.3% | 15 | 7.4% | 0.4% |
| Agglo. - 20 000 hab | 111 | 17.1% | 1.2% | 62 | 18.6% | 1.5% | 48 | 15.5% | 1.0% | 39 | 19.7% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 37 | 5.7% | 0.5% | 24 | 7.1% | 0.7% | 13 | 4.2% | 0.4% | 10 | 5.2% | 0.6% |
| Agglo. + 100 000 hab | 450 | 69.7% | 2.9% | 220 | 65.7% | 2.9% | 230 | 74.0% | 2.9% | 129 | 64.6% | 2.3% |
| Agglo. Paris | 9 | 1.4% | 0.1% | 6 | 1.9% | 0.2% | 3 | 1.0% | 0.1% | 6 | 3.2% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 1.4% | 0.1% | 6 | 1.9% | 0.1% | 3 | 1.0% | 0.1% | 6 | 3.2% | 0.1% |
| Lorraine | 7 | 1.0% | 0.3% | 1 | 0.4% | 0.2% | 5 | 1.6% | 0.5% | 1 | 0.7% | 0.3% |
| Franche-Comté | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.5% | 0.4% |
| Centre | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% | 1 | 0.5% | 0.2% |
| Midi Pyrénées | 2 | 0.3% | 0.1% | 1 | 0.2% | - | 1 | 0.4% | 0.1% | 2 | 1.0% | 0.2% |
| Limousin | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.4% | - | - | - | - | - | - |
| Rhône Alpes | 13 | 2.1% | 0.3% | 12 | 3.7% | 0.5% | 1 | 0.3% | - | 4 | 1.8% | 0.2% |
| Languedoc Roussillon | 17 | 2.6% | 0.7% | 11 | 3.3% | 1.0% | 6 | 1.8% | 0.5% | 5 | 2.5% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 595 | 92.1% | 13.7% | 301 | 89.9% | 14.7% | 294 | 94.5% | 12.8% | 179 | 89.8% | 12.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 400 | 61.9% | 1.2% | 209 | 62.4% | 1.3% | 191 | 61.4% | 1.2% | 155 | 77.3% | 1.1% |
| Presque tous les jours | 75 | 11.6% | 1.3% | 46 | 13.8% | 1.7% | 29 | 9.2% | 0.9% | 30 | 15.2% | 1.6% |
| 1 à 2 fois par semaine | 41 | 6.4% | 1.6% | 14 | 4.3% | 1.2% | 27 | 8.6% | 1.9% | 10 | 5.2% | 1.6% |
| 1 à 3 fois par mois | 10 | 1.5% | 1.9% | 2 | 0.6% | 1.1% | 8 | 2.5% | 2.4% | - | - | - |
| Moins souvent | 9 | 1.4% | 1.1% | 5 | 1.3% | 1.3% | 5 | 1.5% | 1.0% | - | - | - |
| Jamais | 3 | 0.5% | 2.7% | 3 | 1.0% | 4.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 4.8% | 1.7% | 6 | 1.8% | 0.8% | 25 | 7.9% | 2.3% | 1 | 0.4% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 27 | 4.1% | 0.9% | 8 | 2.4% | 0.7% | 19 | 6.1% | 1.1% | 4 | 2.0% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 74 | 11.5% | 1.2% | 36 | 10.9% | 1.4% | 38 | 12.1% | 1.1% | 17 | 8.4% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 82 | 12.6% | 1.2% | 32 | 9.7% | 1.1% | 49 | 15.9% | 1.4% | 21 | 10.6% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 123 | 19.1% | 1.1% | 76 | 22.7% | 1.4% | 47 | 15.2% | 0.8% | 25 | 12.7% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 93 | 14.4% | 1.3% | 55 | 16.6% | 1.5% | 38 | 12.1% | 1.1% | 31 | 15.5% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 107 | 16.5% | 1.6% | 65 | 19.3% | 1.8% | 42 | 13.5% | 1.3% | 53 | 26.4% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 17 | 2.7% | 0.9% | 10 | 3.1% | 0.9% | 7 | 2.3% | 0.8% | 13 | 6.4% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 28 | 4.3% | 2.2% | 14 | 4.2% | 1.9% | 13 | 4.3% | 2.6% | 14 | 7.0% | 1.5% |
| 115 000 euros et plus par an | 5 | 0.8% | 0.8% | 1 | 0.3% | 0.3% | 4 | 1.3% | 1.7% | 5 | 2.5% | 1.0% |
| Refus | 30 | 4.6% | 0.9% | 8 | 2.3% | 0.5% | 22 | 7.1% | 1.1% | 12 | 6.0% | 1.1% |
| Ne sait pas | 30 | 4.6% | 1.3% | 23 | 6.7% | 2.4% | 7 | 2.3% | 0.6% | 4 | 2.1% | 0.4% |
