L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 375 | 100.0% | 0.7% | 205 | 100.0% | 0.8% | 170 | 100.0% | 0.6% | 94 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 205 | 54.6% | 0.8% | 205 | 100.0% | 0.8% | - | - | - | 53 | 57.0% | 0.6% |
| Femme | 170 | 45.4% | 0.6% | - | - | - | 170 | 100.0% | 0.6% | 40 | 43.0% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 31 | 8.3% | 0.4% | 19 | 9.2% | 0.5% | 12 | 7.2% | 0.3% | 16 | 16.6% | 0.5% |
| 25 à 34 ans | 35 | 9.4% | 0.5% | 20 | 9.7% | 0.5% | 15 | 9.0% | 0.4% | 13 | 13.5% | 0.4% |
| 35 à 49 ans | 94 | 25.1% | 0.8% | 47 | 23.1% | 0.8% | 47 | 27.5% | 0.7% | 30 | 31.8% | 0.5% |
| 50 à 59 ans | 78 | 20.8% | 0.8% | 37 | 18.1% | 0.8% | 41 | 24.0% | 0.9% | 29 | 31.4% | 0.8% |
| 60 ans et plus | 137 | 36.4% | 0.9% | 82 | 39.9% | 1.2% | 55 | 32.3% | 0.6% | 6 | 6.8% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 158 | 42.1% | 0.7% | - | - | - | 158 | 92.8% | 0.7% | 35 | 36.9% | 0.5% |
| Personne de référence | 230 | 61.3% | 0.8% | 180 | 87.7% | 0.9% | 50 | 29.5% | 0.6% | 55 | 58.2% | 0.7% |
| Responsable des achats | 264 | 70.3% | 0.7% | 106 | 51.6% | 0.8% | 158 | 92.9% | 0.7% | 56 | 60.0% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.5% | 2 | 0.9% | 0.5% | 1 | 0.4% | 0.5% | - | - | - |
| Petits patrons | 7 | 1.9% | 0.4% | 6 | 2.9% | 0.5% | 1 | 0.7% | 0.2% | 7 | 7.7% | 0.5% |
| Affaires et Cadres | 22 | 5.8% | 0.4% | 14 | 6.6% | 0.5% | 8 | 4.9% | 0.4% | 18 | 19.2% | 0.4% |
| Professions intermédiaires | 53 | 14.3% | 0.8% | 30 | 14.9% | 0.9% | 23 | 13.5% | 0.7% | 43 | 46.2% | 0.8% |
| Employés | 72 | 19.1% | 0.9% | 18 | 9.0% | 0.9% | 53 | 31.3% | 0.9% | 10 | 10.2% | 0.5% |
| Ouvriers | 46 | 12.2% | 0.7% | 38 | 18.6% | 0.8% | 8 | 4.5% | 0.6% | 4 | 4.4% | 1.0% |
| Retraités | 123 | 32.7% | 1.0% | 74 | 36.2% | 1.2% | 48 | 28.5% | 0.7% | - | - | - |
| Autres inactifs | 50 | 13.2% | 0.5% | 22 | 10.8% | 0.6% | 28 | 16.2% | 0.4% | 12 | 12.4% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.9% | 0.4% | 1 | 0.5% | 0.3% | 2 | 1.4% | 0.6% | - | - | - |
| Petits patrons | 11 | 2.9% | 0.4% | 6 | 3.2% | 0.5% | 5 | 2.7% | 0.3% | 11 | 11.8% | 0.4% |
| Affaires et Cadres | 24 | 6.3% | 0.3% | 15 | 7.5% | 0.4% | 8 | 4.9% | 0.2% | 24 | 25.4% | 0.3% |
| Professions intermédiaires | 59 | 15.7% | 0.8% | 31 | 15.3% | 0.8% | 27 | 16.2% | 0.8% | 59 | 62.9% | 0.8% |
| Employés | 41 | 10.8% | 0.7% | 18 | 8.6% | 0.8% | 23 | 13.4% | 0.7% | - | - | - |
| Ouvriers | 81 | 21.6% | 0.8% | 43 | 21.0% | 0.8% | 38 | 22.2% | 0.8% | - | - | - |
| Retraités | 138 | 36.7% | 1.0% | 80 | 39.0% | 1.2% | 58 | 34.0% | 0.7% | - | - | - |
| Autres inactifs | 19 | 5.0% | 0.5% | 10 | 4.7% | 0.6% | 9 | 5.2% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 84 | 22.4% | 0.8% | 44 | 21.6% | 1.0% | 40 | 23.3% | 0.7% | 13 | 14.3% | 0.8% |
| 2 personnes | 142 | 37.8% | 0.8% | 85 | 41.4% | 1.0% | 57 | 33.4% | 0.6% | 23 | 24.9% | 0.5% |
| 3 personnes | 76 | 20.2% | 0.8% | 37 | 17.9% | 0.8% | 39 | 23.0% | 0.9% | 30 | 31.7% | 0.8% |
| 4 personnes | 54 | 14.3% | 0.6% | 30 | 14.8% | 0.7% | 23 | 13.6% | 0.5% | 19 | 20.7% | 0.4% |
| 5 personnes et + | 20 | 5.3% | 0.4% | 9 | 4.2% | 0.3% | 11 | 6.7% | 0.4% | 8 | 8.5% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 84 | 22.4% | 0.5% | 41 | 19.9% | 0.6% | 43 | 25.5% | 0.5% | 38 | 40.6% | 0.5% |
| Non | 291 | 77.6% | 0.8% | 164 | 80.1% | 0.9% | 127 | 74.5% | 0.7% | 56 | 59.4% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 102 | 27.3% | 0.9% | 55 | 26.7% | 1.0% | 47 | 27.9% | 0.8% | 31 | 33.4% | 0.9% |
| Agglo. - 20 000 hab | 93 | 24.8% | 1.0% | 48 | 23.7% | 1.1% | 45 | 26.2% | 0.9% | 24 | 25.1% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 75 | 20.1% | 1.1% | 47 | 23.1% | 1.4% | 28 | 16.6% | 0.8% | 17 | 18.6% | 1.0% |
| Agglo. + 100 000 hab | 94 | 25.0% | 0.6% | 53 | 26.0% | 0.7% | 41 | 23.9% | 0.5% | 17 | 18.3% | 0.3% |
| Agglo. Paris | 10 | 2.7% | 0.1% | 1 | 0.6% | - | 9 | 5.4% | 0.2% | 4 | 4.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 3.0% | 0.1% | 1 | 0.6% | - | 10 | 5.9% | 0.2% | 5 | 5.6% | 0.1% |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% | 0 | 0.5% | 0.1% |
| Centre | 238 | 63.5% | 11.4% | 138 | 67.4% | 13.7% | 100 | 58.8% | 9.2% | 48 | 51.1% | 8.1% |
| Pays de Loire | 4 | 1.1% | 0.1% | 2 | 1.0% | 0.1% | 2 | 1.2% | 0.1% | 3 | 3.1% | 0.3% |
| Bretagne | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 113 | 30.2% | 7.6% | 57 | 28.0% | 8.1% | 56 | 32.8% | 7.2% | 35 | 37.5% | 8.5% |
| Aquitaine | 3 | 0.9% | 0.1% | 3 | 1.6% | 0.3% | - | - | - | 2 | 2.4% | 0.3% |
| Limousin | 2 | 0.6% | 0.4% | 2 | 1.1% | 0.7% | 0 | 0.1% | 0.1% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.4% | - | - | - | - | 2 | 1.0% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 213 | 57.0% | 0.6% | 121 | 59.3% | 0.7% | 92 | 54.1% | 0.6% | 80 | 85.0% | 0.5% |
| Presque tous les jours | 50 | 13.4% | 0.9% | 26 | 12.7% | 1.0% | 24 | 14.1% | 0.8% | 7 | 7.8% | 0.4% |
| 1 à 2 fois par semaine | 22 | 5.8% | 0.8% | 9 | 4.3% | 0.8% | 13 | 7.5% | 0.9% | 5 | 5.5% | 0.8% |
| 1 à 3 fois par mois | 8 | 2.1% | 1.5% | 3 | 1.6% | 1.6% | 5 | 2.7% | 1.5% | 2 | 1.7% | 2.7% |
| Moins souvent | 10 | 2.6% | 1.2% | 4 | 1.9% | 1.1% | 6 | 3.5% | 1.3% | - | - | - |
| Jamais | 2 | 0.5% | 1.3% | 2 | 0.8% | 1.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 2.2% | 0.4% | 2 | 0.9% | 0.2% | 6 | 3.8% | 0.6% | 2 | 1.7% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 34 | 9.2% | 1.2% | 18 | 8.7% | 1.7% | 17 | 9.8% | 0.9% | 1 | 1.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 30 | 8.1% | 0.5% | 15 | 7.3% | 0.6% | 15 | 9.0% | 0.4% | 2 | 2.0% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 53 | 14.0% | 0.8% | 22 | 10.8% | 0.7% | 30 | 17.9% | 0.9% | 8 | 8.8% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 114 | 30.4% | 1.0% | 69 | 33.8% | 1.3% | 45 | 26.3% | 0.8% | 24 | 26.1% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 58 | 15.4% | 0.8% | 28 | 13.9% | 0.8% | 29 | 17.3% | 0.9% | 18 | 18.8% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 40 | 10.7% | 0.6% | 30 | 14.8% | 0.8% | 10 | 5.7% | 0.3% | 22 | 23.4% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 12 | 3.2% | 0.6% | 9 | 4.2% | 0.8% | 3 | 2.0% | 0.4% | 8 | 8.3% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | - | - | - |
| 115 000 euros et plus par an | 1 | 0.4% | 0.2% | 1 | 0.6% | 0.4% | - | - | - | 1 | 1.4% | 0.3% |
| Refus | 18 | 4.7% | 0.5% | 6 | 2.9% | 0.4% | 12 | 7.0% | 0.6% | 6 | 6.2% | 0.5% |
| Ne sait pas | 6 | 1.6% | 0.3% | 4 | 1.8% | 0.4% | 2 | 1.4% | 0.2% | 2 | 2.1% | 0.2% |
