L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 616 | 100.0% | 1.2% | 306 | 100.0% | 1.2% | 311 | 100.0% | 1.2% | 147 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 306 | 49.6% | 1.2% | 306 | 100.0% | 1.2% | - | - | - | 68 | 46.4% | 0.8% |
| Femme | 311 | 50.4% | 1.2% | - | - | - | 311 | 100.0% | 1.2% | 79 | 53.6% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 51 | 8.2% | 0.7% | 21 | 6.8% | 0.6% | 30 | 9.6% | 0.8% | 15 | 10.3% | 0.5% |
| 25 à 34 ans | 54 | 8.7% | 0.7% | 29 | 9.5% | 0.8% | 25 | 8.0% | 0.6% | 20 | 13.5% | 0.6% |
| 35 à 49 ans | 141 | 22.8% | 1.1% | 78 | 25.6% | 1.3% | 62 | 20.1% | 1.0% | 56 | 37.8% | 0.9% |
| 50 à 59 ans | 158 | 25.6% | 1.7% | 75 | 24.6% | 1.6% | 83 | 26.6% | 1.8% | 47 | 31.8% | 1.2% |
| 60 ans et plus | 213 | 34.6% | 1.4% | 102 | 33.4% | 1.6% | 111 | 35.8% | 1.3% | 10 | 6.6% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 279 | 45.3% | 1.2% | - | - | - | 279 | 89.8% | 1.2% | 69 | 46.9% | 1.0% |
| Personne de référence | 358 | 58.0% | 1.3% | 269 | 88.1% | 1.3% | 88 | 28.5% | 1.1% | 71 | 48.0% | 0.9% |
| Responsable des achats | 426 | 69.1% | 1.2% | 142 | 46.6% | 1.1% | 284 | 91.3% | 1.2% | 103 | 70.2% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.9% | 2.2% | 5 | 1.6% | 1.3% | 7 | 2.2% | 4.5% | 1 | 0.9% | 7.6% |
| Petits patrons | 24 | 3.9% | 1.5% | 11 | 3.6% | 1.0% | 13 | 4.2% | 2.5% | 17 | 11.4% | 1.2% |
| Affaires et Cadres | 38 | 6.1% | 0.7% | 20 | 6.5% | 0.7% | 18 | 5.7% | 0.8% | 29 | 19.8% | 0.6% |
| Professions intermédiaires | 58 | 9.4% | 0.8% | 34 | 11.2% | 1.0% | 24 | 7.7% | 0.7% | 48 | 32.9% | 0.9% |
| Employés | 107 | 17.4% | 1.3% | 28 | 9.1% | 1.3% | 79 | 25.5% | 1.3% | 22 | 14.9% | 1.2% |
| Ouvriers | 74 | 12.1% | 1.2% | 62 | 20.2% | 1.2% | 13 | 4.0% | 0.9% | 3 | 1.8% | 0.7% |
| Retraités | 197 | 32.0% | 1.6% | 107 | 34.9% | 1.8% | 90 | 29.1% | 1.4% | 2 | 1.4% | 0.9% |
| Autres inactifs | 106 | 17.2% | 1.0% | 39 | 12.9% | 1.0% | 67 | 21.5% | 1.0% | 25 | 16.8% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.4% | 1.8% | 6 | 1.8% | 1.3% | 9 | 3.0% | 2.3% | - | - | - |
| Petits patrons | 31 | 5.1% | 1.2% | 11 | 3.8% | 0.9% | 20 | 6.3% | 1.5% | 31 | 21.1% | 1.2% |
| Affaires et Cadres | 41 | 6.6% | 0.6% | 22 | 7.3% | 0.6% | 18 | 5.9% | 0.5% | 41 | 27.7% | 0.6% |
| Professions intermédiaires | 75 | 12.2% | 1.0% | 35 | 11.3% | 0.9% | 41 | 13.2% | 1.1% | 75 | 51.1% | 1.0% |
| Employés | 70 | 11.3% | 1.3% | 30 | 9.9% | 1.3% | 39 | 12.7% | 1.3% | - | - | - |
| Ouvriers | 110 | 17.8% | 1.2% | 61 | 19.9% | 1.2% | 49 | 15.8% | 1.1% | - | - | - |
| Retraités | 227 | 36.8% | 1.6% | 118 | 38.4% | 1.8% | 109 | 35.2% | 1.4% | - | - | - |
| Autres inactifs | 47 | 7.7% | 1.2% | 23 | 7.6% | 1.4% | 24 | 7.8% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 140 | 22.7% | 1.4% | 67 | 21.9% | 1.5% | 73 | 23.5% | 1.3% | 15 | 10.1% | 0.9% |
| 2 personnes | 260 | 42.1% | 1.4% | 134 | 43.8% | 1.5% | 126 | 40.4% | 1.4% | 40 | 27.1% | 0.9% |
| 3 personnes | 76 | 12.3% | 0.8% | 35 | 11.3% | 0.8% | 41 | 13.3% | 0.9% | 29 | 19.4% | 0.7% |
| 4 personnes | 107 | 17.3% | 1.1% | 52 | 16.9% | 1.1% | 55 | 17.8% | 1.2% | 49 | 33.3% | 1.0% |
| 5 personnes et + | 34 | 5.5% | 0.6% | 18 | 6.0% | 0.7% | 16 | 5.0% | 0.6% | 15 | 10.2% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 136 | 22.1% | 0.9% | 70 | 23.0% | 1.0% | 66 | 21.2% | 0.8% | 69 | 46.8% | 0.9% |
| Non | 480 | 77.9% | 1.3% | 235 | 77.0% | 1.3% | 245 | 78.8% | 1.3% | 78 | 53.2% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 254 | 41.3% | 2.1% | 129 | 42.3% | 2.3% | 125 | 40.2% | 2.0% | 59 | 39.8% | 1.8% |
| Agglo. - 20 000 hab | 120 | 19.5% | 1.3% | 55 | 17.9% | 1.3% | 65 | 21.0% | 1.4% | 29 | 19.8% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 121 | 19.6% | 1.7% | 59 | 19.2% | 1.8% | 62 | 20.0% | 1.7% | 23 | 15.4% | 1.3% |
| Agglo. + 100 000 hab | 117 | 19.0% | 0.8% | 58 | 19.1% | 0.8% | 59 | 18.8% | 0.7% | 34 | 22.8% | 0.6% |
| Agglo. Paris | 4 | 0.7% | 0.1% | 4 | 1.5% | 0.1% | - | - | - | 3 | 2.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.7% | - | 4 | 1.5% | 0.1% | - | - | - | 3 | 2.2% | 0.1% |
| Bourgogne | 3 | 0.5% | 0.2% | 1 | 0.3% | 0.1% | 2 | 0.7% | 0.3% | 2 | 1.0% | 0.4% |
| Centre | 3 | 0.5% | 0.2% | 2 | 0.5% | 0.2% | 2 | 0.5% | 0.1% | 1 | 0.6% | 0.2% |
| Bretagne | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Aquitaine | 2 | 0.2% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Midi Pyrénées | 3 | 0.5% | 0.1% | 2 | 0.8% | 0.2% | 1 | 0.2% | 0.1% | 1 | 1.0% | 0.2% |
| Limousin | 124 | 20.1% | 20.1% | 62 | 20.3% | 21.0% | 62 | 20.0% | 19.2% | 22 | 15.0% | 14.8% |
| Auvergne | 472 | 76.5% | 41.7% | 229 | 75.0% | 42.3% | 242 | 78.1% | 41.3% | 116 | 79.0% | 39.5% |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.3% | - | 1 | 0.4% | - | 1 | 0.7% | 0.1% |
| Languedoc Roussillon | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 337 | 54.7% | 1.0% | 169 | 55.2% | 1.0% | 168 | 54.2% | 1.0% | 111 | 75.0% | 0.8% |
| Presque tous les jours | 72 | 11.6% | 1.2% | 40 | 13.2% | 1.5% | 31 | 10.1% | 1.0% | 21 | 14.2% | 1.1% |
| 1 à 2 fois par semaine | 39 | 6.3% | 1.5% | 17 | 5.7% | 1.5% | 21 | 6.9% | 1.5% | 12 | 8.2% | 1.9% |
| 1 à 3 fois par mois | 4 | 0.7% | 0.8% | 2 | 0.8% | 1.2% | 2 | 0.6% | 0.5% | 1 | 0.6% | 1.4% |
| Moins souvent | 24 | 4.0% | 3.0% | 5 | 1.5% | 1.3% | 20 | 6.4% | 4.2% | 2 | 1.6% | 2.9% |
| Jamais | 4 | 0.7% | 3.2% | 3 | 1.1% | 4.0% | 1 | 0.2% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.8% | 1.3% | 11 | 3.4% | 1.3% | 13 | 4.1% | 1.2% | 1 | 0.9% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 47 | 7.6% | 1.6% | 18 | 5.8% | 1.7% | 29 | 9.4% | 1.6% | 4 | 3.0% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 83 | 13.5% | 1.4% | 40 | 13.1% | 1.5% | 43 | 13.9% | 1.2% | 4 | 3.0% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 97 | 15.8% | 1.5% | 52 | 17.1% | 1.7% | 45 | 14.5% | 1.3% | 20 | 13.6% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 146 | 23.7% | 1.3% | 73 | 23.7% | 1.4% | 74 | 23.7% | 1.3% | 28 | 18.9% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 72 | 11.6% | 1.0% | 35 | 11.5% | 0.9% | 37 | 11.8% | 1.1% | 25 | 17.0% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 66 | 10.6% | 1.0% | 37 | 12.2% | 1.0% | 28 | 9.1% | 0.9% | 28 | 18.7% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 21 | 3.4% | 1.1% | 11 | 3.6% | 1.0% | 10 | 3.2% | 1.2% | 14 | 9.3% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 6 | 0.9% | 0.4% | 4 | 1.3% | 0.5% | 2 | 0.6% | 0.3% | 3 | 2.3% | 0.4% |
| 115 000 euros et plus par an | 2 | 0.3% | 0.3% | 1 | 0.4% | 0.3% | 1 | 0.2% | 0.3% | 2 | 1.3% | 0.4% |
| Refus | 38 | 6.2% | 1.1% | 20 | 6.6% | 1.5% | 18 | 5.7% | 0.9% | 11 | 7.5% | 1.0% |
| Ne sait pas | 16 | 2.6% | 0.7% | 4 | 1.4% | 0.4% | 12 | 3.8% | 0.9% | 7 | 4.5% | 0.7% |
