L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 571 | 100.0% | 1.1% | 295 | 100.0% | 1.2% | 275 | 100.0% | 1.0% | 165 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 295 | 51.7% | 1.2% | 295 | 100.0% | 1.2% | - | - | - | 101 | 61.3% | 1.2% |
| Femme | 275 | 48.3% | 1.0% | - | - | - | 275 | 100.0% | 1.0% | 64 | 38.7% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 66 | 11.5% | 0.9% | 33 | 11.2% | 0.9% | 33 | 11.9% | 0.9% | 24 | 14.5% | 0.8% |
| 25 à 34 ans | 69 | 12.2% | 0.9% | 47 | 15.8% | 1.2% | 23 | 8.2% | 0.6% | 24 | 14.3% | 0.7% |
| 35 à 49 ans | 122 | 21.4% | 1.0% | 66 | 22.3% | 1.1% | 56 | 20.4% | 0.9% | 69 | 41.8% | 1.1% |
| 50 à 59 ans | 109 | 19.0% | 1.2% | 63 | 21.2% | 1.3% | 46 | 16.7% | 1.0% | 42 | 25.4% | 1.1% |
| 60 ans et plus | 205 | 36.0% | 1.4% | 87 | 29.5% | 1.3% | 118 | 42.9% | 1.4% | 7 | 4.0% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 245 | 42.9% | 1.1% | - | - | - | 245 | 88.8% | 1.1% | 52 | 31.2% | 0.7% |
| Personne de référence | 299 | 52.4% | 1.1% | 241 | 81.6% | 1.2% | 58 | 21.2% | 0.8% | 90 | 54.6% | 1.1% |
| Responsable des achats | 390 | 68.3% | 1.1% | 149 | 50.4% | 1.2% | 241 | 87.5% | 1.1% | 87 | 52.8% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.2% | 1.3% | - | - | - | 7 | 2.5% | 4.6% | - | - | - |
| Petits patrons | 7 | 1.2% | 0.4% | 2 | 0.7% | 0.2% | 5 | 1.7% | 0.9% | 1 | 0.4% | - |
| Affaires et Cadres | 48 | 8.4% | 0.9% | 33 | 11.1% | 1.1% | 15 | 5.5% | 0.7% | 46 | 27.6% | 1.0% |
| Professions intermédiaires | 82 | 14.3% | 1.2% | 55 | 18.6% | 1.6% | 27 | 9.7% | 0.8% | 73 | 44.4% | 1.3% |
| Employés | 87 | 15.3% | 1.0% | 23 | 7.9% | 1.1% | 64 | 23.2% | 1.0% | 19 | 11.2% | 1.0% |
| Ouvriers | 103 | 18.0% | 1.6% | 81 | 27.5% | 1.6% | 22 | 7.9% | 1.6% | 9 | 5.5% | 2.2% |
| Retraités | 190 | 33.3% | 1.5% | 81 | 27.4% | 1.4% | 109 | 39.6% | 1.6% | 4 | 2.3% | 1.5% |
| Autres inactifs | 47 | 8.3% | 0.5% | 20 | 6.8% | 0.5% | 27 | 9.9% | 0.4% | 14 | 8.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 3.5% | 2.5% | 3 | 0.9% | 0.6% | 17 | 6.3% | 4.4% | - | - | - |
| Petits patrons | 14 | 2.5% | 0.5% | 4 | 1.5% | 0.3% | 10 | 3.5% | 0.7% | 14 | 8.5% | 0.5% |
| Affaires et Cadres | 66 | 11.6% | 0.9% | 38 | 12.8% | 1.1% | 28 | 10.3% | 0.8% | 66 | 40.0% | 0.9% |
| Professions intermédiaires | 85 | 14.9% | 1.1% | 59 | 20.0% | 1.5% | 26 | 9.5% | 0.7% | 85 | 51.5% | 1.1% |
| Employés | 45 | 7.9% | 0.8% | 23 | 7.8% | 1.0% | 22 | 7.9% | 0.7% | - | - | - |
| Ouvriers | 129 | 22.7% | 1.4% | 74 | 25.2% | 1.5% | 55 | 20.0% | 1.2% | - | - | - |
| Retraités | 196 | 34.4% | 1.4% | 86 | 29.2% | 1.3% | 110 | 40.0% | 1.4% | - | - | - |
| Autres inactifs | 15 | 2.6% | 0.4% | 8 | 2.6% | 0.5% | 7 | 2.6% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 15.3% | 0.9% | 43 | 14.6% | 1.0% | 44 | 16.0% | 0.8% | 14 | 8.4% | 0.8% |
| 2 personnes | 219 | 38.4% | 1.2% | 107 | 36.1% | 1.2% | 113 | 40.9% | 1.2% | 39 | 23.8% | 0.9% |
| 3 personnes | 108 | 19.0% | 1.2% | 57 | 19.2% | 1.3% | 52 | 18.8% | 1.1% | 40 | 24.4% | 1.1% |
| 4 personnes | 96 | 16.8% | 1.0% | 51 | 17.3% | 1.1% | 45 | 16.3% | 0.9% | 50 | 30.1% | 1.0% |
| 5 personnes et + | 60 | 10.5% | 1.1% | 38 | 12.8% | 1.4% | 22 | 8.1% | 0.8% | 22 | 13.2% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 134 | 23.5% | 0.9% | 78 | 26.4% | 1.1% | 56 | 20.5% | 0.7% | 61 | 37.0% | 0.8% |
| Non | 436 | 76.5% | 1.2% | 217 | 73.6% | 1.2% | 219 | 79.5% | 1.2% | 104 | 63.0% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 147 | 25.7% | 1.2% | 73 | 24.7% | 1.3% | 74 | 26.8% | 1.2% | 26 | 16.0% | 0.8% |
| Agglo. - 20 000 hab | 161 | 28.3% | 1.8% | 77 | 26.1% | 1.8% | 84 | 30.7% | 1.8% | 41 | 24.7% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 92 | 16.1% | 1.3% | 43 | 14.7% | 1.3% | 48 | 17.6% | 1.3% | 28 | 17.1% | 1.6% |
| Agglo. + 100 000 hab | 171 | 29.9% | 1.1% | 102 | 34.5% | 1.4% | 69 | 24.9% | 0.9% | 70 | 42.2% | 1.2% |
| Régions INSEE | ||||||||||||
| Nord Pas de Calais | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.1% | - | - | - | - | - | - |
| Lorraine | 20 | 3.5% | 1.0% | 10 | 3.5% | 1.1% | 10 | 3.6% | 1.0% | 8 | 4.9% | 1.4% |
| Alsace | 545 | 95.5% | 35.7% | 280 | 95.0% | 38.0% | 265 | 96.1% | 33.6% | 155 | 93.6% | 31.8% |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.5% | 0.3% |
| Aquitaine | 1 | 0.2% | - | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Rhône Alpes | 2 | 0.3% | - | 2 | 0.6% | 0.1% | - | - | - | 2 | 1.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 329 | 57.6% | 1.0% | 189 | 64.0% | 1.1% | 140 | 50.7% | 0.8% | 135 | 81.9% | 0.9% |
| Presque tous les jours | 63 | 11.0% | 1.1% | 43 | 14.5% | 1.6% | 20 | 7.1% | 0.6% | 14 | 8.7% | 0.7% |
| 1 à 2 fois par semaine | 18 | 3.1% | 0.7% | 8 | 2.7% | 0.7% | 9 | 3.4% | 0.7% | 6 | 3.5% | 0.9% |
| 1 à 3 fois par mois | 5 | 0.9% | 1.0% | - | - | - | 5 | 1.8% | 1.6% | 2 | 1.2% | 3.5% |
| Moins souvent | 7 | 1.3% | 0.9% | 7 | 2.5% | 2.1% | - | - | - | 3 | 1.6% | 3.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 2 | 0.4% | 0.1% | 1 | 0.2% | 0.1% | 2 | 0.6% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 3 | 0.5% | 0.1% | 3 | 1.0% | 0.3% | - | - | - | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 99 | 17.4% | 1.6% | 42 | 14.2% | 1.6% | 57 | 20.8% | 1.6% | 7 | 4.1% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 66 | 11.5% | 1.0% | 39 | 13.4% | 1.3% | 26 | 9.5% | 0.7% | 5 | 3.0% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 121 | 21.3% | 1.1% | 53 | 17.8% | 1.0% | 69 | 25.0% | 1.2% | 26 | 16.0% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 90 | 15.7% | 1.3% | 58 | 19.8% | 1.6% | 32 | 11.5% | 1.0% | 38 | 23.3% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 66 | 11.5% | 1.0% | 40 | 13.4% | 1.1% | 26 | 9.5% | 0.8% | 36 | 21.6% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 26 | 4.6% | 1.3% | 15 | 5.2% | 1.4% | 11 | 3.9% | 1.3% | 18 | 10.7% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 18 | 3.2% | 1.5% | 15 | 5.1% | 2.0% | 3 | 1.2% | 0.6% | 15 | 8.8% | 1.6% |
| Refus | 51 | 8.9% | 1.5% | 21 | 7.0% | 1.5% | 30 | 11.0% | 1.6% | 13 | 7.7% | 1.2% |
| Ne sait pas | 28 | 4.9% | 1.2% | 8 | 2.9% | 0.9% | 19 | 7.1% | 1.5% | 8 | 4.9% | 0.9% |
