L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1797 | 100.0% | 3.5% | 982 | 100.0% | 4.0% | 815 | 100.0% | 3.0% | 521 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 982 | 54.6% | 4.0% | 982 | 100.0% | 4.0% | - | - | - | 297 | 57.0% | 3.4% |
| Femme | 815 | 45.4% | 3.0% | - | - | - | 815 | 100.0% | 3.0% | 224 | 43.0% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 170 | 9.5% | 2.3% | 87 | 8.8% | 2.4% | 84 | 10.3% | 2.3% | 69 | 13.3% | 2.2% |
| 25 à 34 ans | 212 | 11.8% | 2.8% | 120 | 12.2% | 3.2% | 92 | 11.3% | 2.4% | 71 | 13.6% | 2.1% |
| 35 à 49 ans | 414 | 23.0% | 3.3% | 242 | 24.6% | 3.9% | 172 | 21.1% | 2.7% | 199 | 38.2% | 3.3% |
| 50 à 59 ans | 331 | 18.4% | 3.5% | 192 | 19.5% | 4.1% | 140 | 17.1% | 3.0% | 139 | 26.7% | 3.6% |
| 60 ans et plus | 669 | 37.2% | 4.5% | 341 | 34.8% | 5.2% | 328 | 40.2% | 3.9% | 43 | 8.2% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 727 | 40.4% | 3.1% | - | - | - | 727 | 89.1% | 3.1% | 196 | 37.7% | 2.8% |
| Personne de référence | 1050 | 58.4% | 3.7% | 873 | 88.9% | 4.3% | 177 | 21.8% | 2.3% | 281 | 54.0% | 3.4% |
| Responsable des achats | 1199 | 66.7% | 3.4% | 496 | 50.5% | 3.9% | 703 | 86.2% | 3.1% | 329 | 63.2% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.1% | 3.8% | 13 | 1.4% | 3.6% | 7 | 0.8% | 4.5% | - | - | - |
| Petits patrons | 70 | 3.9% | 4.3% | 51 | 5.2% | 4.6% | 19 | 2.3% | 3.6% | 64 | 12.2% | 4.4% |
| Affaires et Cadres | 108 | 6.0% | 2.1% | 71 | 7.2% | 2.4% | 38 | 4.6% | 1.7% | 100 | 19.2% | 2.2% |
| Professions intermédiaires | 231 | 12.8% | 3.3% | 144 | 14.7% | 4.2% | 86 | 10.6% | 2.5% | 202 | 38.8% | 3.6% |
| Employés | 268 | 14.9% | 3.2% | 57 | 5.8% | 2.6% | 211 | 25.8% | 3.4% | 68 | 13.0% | 3.7% |
| Ouvriers | 263 | 14.6% | 4.1% | 218 | 22.2% | 4.3% | 45 | 5.6% | 3.3% | 22 | 4.2% | 5.4% |
| Retraités | 607 | 33.8% | 4.8% | 327 | 33.3% | 5.5% | 280 | 34.3% | 4.2% | 11 | 2.2% | 4.5% |
| Autres inactifs | 230 | 12.8% | 2.2% | 100 | 10.2% | 2.6% | 130 | 15.9% | 2.0% | 54 | 10.4% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.6% | 3.5% | 16 | 1.6% | 3.7% | 13 | 1.6% | 3.3% | - | - | - |
| Petits patrons | 98 | 5.4% | 3.7% | 60 | 6.1% | 4.6% | 38 | 4.6% | 2.8% | 98 | 18.8% | 3.7% |
| Affaires et Cadres | 156 | 8.7% | 2.2% | 79 | 8.0% | 2.2% | 78 | 9.5% | 2.1% | 156 | 30.1% | 2.2% |
| Professions intermédiaires | 266 | 14.8% | 3.5% | 158 | 16.1% | 4.0% | 108 | 13.3% | 3.0% | 266 | 51.2% | 3.5% |
| Employés | 148 | 8.2% | 2.7% | 63 | 6.4% | 2.7% | 84 | 10.4% | 2.7% | - | - | - |
| Ouvriers | 342 | 19.0% | 3.6% | 211 | 21.5% | 4.2% | 131 | 16.0% | 2.9% | - | - | - |
| Retraités | 664 | 36.9% | 4.6% | 341 | 34.8% | 5.2% | 323 | 39.6% | 4.1% | - | - | - |
| Autres inactifs | 95 | 5.3% | 2.3% | 54 | 5.5% | 3.4% | 41 | 5.0% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 304 | 16.9% | 3.0% | 166 | 17.0% | 3.8% | 138 | 16.9% | 2.4% | 51 | 9.8% | 2.9% |
| 2 personnes | 782 | 43.5% | 4.4% | 441 | 44.9% | 5.0% | 341 | 41.9% | 3.7% | 138 | 26.6% | 3.2% |
| 3 personnes | 253 | 14.1% | 2.8% | 138 | 14.0% | 3.0% | 116 | 14.2% | 2.5% | 119 | 22.8% | 3.1% |
| 4 personnes | 287 | 16.0% | 3.1% | 141 | 14.4% | 3.1% | 146 | 17.9% | 3.1% | 138 | 26.5% | 2.8% |
| 5 personnes et + | 170 | 9.5% | 3.2% | 95 | 9.7% | 3.6% | 75 | 9.2% | 2.7% | 75 | 14.4% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 469 | 26.1% | 3.0% | 254 | 25.9% | 3.6% | 215 | 26.3% | 2.6% | 228 | 43.9% | 3.0% |
| Non | 1328 | 73.9% | 3.7% | 727 | 74.1% | 4.1% | 601 | 73.7% | 3.2% | 292 | 56.1% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 618 | 34.4% | 5.2% | 335 | 34.1% | 6.0% | 282 | 34.6% | 4.5% | 152 | 29.2% | 4.6% |
| Agglo. - 20 000 hab | 503 | 28.0% | 5.6% | 261 | 26.6% | 6.1% | 242 | 29.7% | 5.2% | 133 | 25.5% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 253 | 14.1% | 3.6% | 147 | 15.0% | 4.4% | 106 | 13.0% | 2.9% | 68 | 13.0% | 3.8% |
| Agglo. + 100 000 hab | 388 | 21.6% | 2.5% | 219 | 22.3% | 2.9% | 169 | 20.7% | 2.1% | 151 | 29.0% | 2.6% |
| Agglo. Paris | 35 | 1.9% | 0.4% | 19 | 2.0% | 0.5% | 16 | 1.9% | 0.4% | 17 | 3.3% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 38 | 2.1% | 0.4% | 22 | 2.3% | 0.5% | 16 | 1.9% | 0.3% | 18 | 3.5% | 0.4% |
| Lorraine | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | - | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.3% |
| Haute Normandie | 10 | 0.6% | 0.7% | 5 | 0.5% | 0.7% | 5 | 0.6% | 0.6% | 5 | 0.9% | 1.0% |
| Basse Normandie | 286 | 15.9% | 23.7% | 148 | 15.1% | 25.6% | 138 | 17.0% | 22.0% | 85 | 16.3% | 23.9% |
| Centre | 9 | 0.5% | 0.4% | 4 | 0.5% | 0.4% | 5 | 0.6% | 0.5% | 6 | 1.2% | 1.1% |
| Pays de Loire | 620 | 34.5% | 21.0% | 358 | 36.5% | 25.1% | 262 | 32.1% | 17.2% | 172 | 33.1% | 18.2% |
| Bretagne | 814 | 45.3% | 30.6% | 433 | 44.1% | 33.8% | 381 | 46.7% | 27.6% | 227 | 43.5% | 27.4% |
| Poitou Charentes | 14 | 0.8% | 0.9% | 7 | 0.7% | 1.0% | 7 | 0.9% | 0.9% | 5 | 1.1% | 1.3% |
| Aquitaine | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1036 | 57.6% | 3.1% | 568 | 57.8% | 3.4% | 468 | 57.4% | 2.8% | 425 | 81.6% | 2.9% |
| Presque tous les jours | 184 | 10.2% | 3.1% | 93 | 9.4% | 3.4% | 91 | 11.2% | 2.9% | 55 | 10.5% | 2.8% |
| 1 à 2 fois par semaine | 98 | 5.5% | 3.9% | 52 | 5.3% | 4.5% | 46 | 5.6% | 3.3% | 26 | 5.0% | 4.1% |
| 1 à 3 fois par mois | 17 | 0.9% | 3.3% | 3 | 0.3% | 1.6% | 14 | 1.7% | 4.4% | 2 | 0.4% | 3.3% |
| Moins souvent | 30 | 1.6% | 3.6% | 13 | 1.4% | 3.7% | 16 | 2.0% | 3.5% | 2 | 0.3% | 2.0% |
| Jamais | 7 | 0.4% | 5.5% | 4 | 0.5% | 5.1% | 2 | 0.3% | 6.2% | 3 | 0.7% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 45 | 2.5% | 2.4% | 20 | 2.0% | 2.5% | 25 | 3.1% | 2.4% | 6 | 1.1% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 85 | 4.7% | 3.0% | 37 | 3.7% | 3.5% | 48 | 5.9% | 2.7% | 3 | 0.5% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 216 | 12.0% | 3.5% | 126 | 12.8% | 4.8% | 90 | 11.0% | 2.6% | 14 | 2.8% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 250 | 13.9% | 3.8% | 123 | 12.5% | 4.0% | 127 | 15.6% | 3.6% | 46 | 8.9% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 482 | 26.8% | 4.4% | 253 | 25.8% | 4.8% | 229 | 28.1% | 4.0% | 108 | 20.8% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 236 | 13.1% | 3.4% | 147 | 15.0% | 3.9% | 89 | 10.9% | 2.7% | 86 | 16.6% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 236 | 13.1% | 3.4% | 133 | 13.5% | 3.7% | 103 | 12.6% | 3.2% | 133 | 25.6% | 3.5% |
| De 65 000 à moins de 80 000 euros par an | 39 | 2.1% | 2.0% | 20 | 2.1% | 1.8% | 18 | 2.2% | 2.2% | 28 | 5.4% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 25 | 1.4% | 2.0% | 17 | 1.7% | 2.3% | 8 | 1.0% | 1.6% | 20 | 3.9% | 2.2% |
| 115 000 euros et plus par an | 16 | 0.9% | 2.6% | 12 | 1.3% | 3.3% | 3 | 0.4% | 1.5% | 13 | 2.4% | 2.5% |
| Refus | 121 | 6.8% | 3.6% | 69 | 7.0% | 5.0% | 52 | 6.4% | 2.7% | 39 | 7.5% | 3.6% |
| Ne sait pas | 46 | 2.6% | 2.0% | 25 | 2.5% | 2.6% | 22 | 2.6% | 1.6% | 23 | 4.4% | 2.5% |
