L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 735 | 100.0% | 1.4% | 384 | 100.0% | 1.5% | 351 | 100.0% | 1.3% | 203 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 384 | 52.2% | 1.5% | 384 | 100.0% | 1.5% | - | - | - | 116 | 56.8% | 1.3% |
| Femme | 351 | 47.8% | 1.3% | - | - | - | 351 | 100.0% | 1.3% | 88 | 43.2% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 68 | 9.3% | 0.9% | 24 | 6.2% | 0.6% | 45 | 12.8% | 1.2% | 22 | 11.1% | 0.7% |
| 25 à 34 ans | 88 | 12.0% | 1.2% | 51 | 13.4% | 1.4% | 36 | 10.4% | 0.9% | 42 | 20.7% | 1.3% |
| 35 à 49 ans | 162 | 22.1% | 1.3% | 83 | 21.6% | 1.3% | 79 | 22.6% | 1.3% | 69 | 33.8% | 1.1% |
| 50 à 59 ans | 131 | 17.8% | 1.4% | 74 | 19.4% | 1.6% | 56 | 16.1% | 1.2% | 52 | 25.4% | 1.3% |
| 60 ans et plus | 285 | 38.8% | 1.9% | 151 | 39.4% | 2.3% | 134 | 38.2% | 1.6% | 19 | 9.1% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 313 | 42.5% | 1.3% | - | - | - | 313 | 89.0% | 1.3% | 78 | 38.2% | 1.1% |
| Personne de référence | 464 | 63.1% | 1.7% | 336 | 87.5% | 1.7% | 128 | 36.4% | 1.6% | 117 | 57.6% | 1.4% |
| Responsable des achats | 512 | 69.8% | 1.4% | 207 | 53.8% | 1.6% | 306 | 87.2% | 1.3% | 137 | 67.1% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.8% | 3 | 0.7% | 0.7% | 1 | 0.4% | 0.9% | - | - | - |
| Petits patrons | 20 | 2.7% | 1.2% | 15 | 3.9% | 1.3% | 5 | 1.3% | 0.9% | 17 | 8.6% | 1.2% |
| Affaires et Cadres | 61 | 8.3% | 1.2% | 36 | 9.3% | 1.2% | 26 | 7.3% | 1.2% | 54 | 26.3% | 1.2% |
| Professions intermédiaires | 95 | 12.9% | 1.4% | 53 | 13.7% | 1.5% | 42 | 12.0% | 1.2% | 80 | 39.6% | 1.4% |
| Employés | 127 | 17.3% | 1.5% | 42 | 10.9% | 1.9% | 85 | 24.2% | 1.4% | 22 | 10.7% | 1.2% |
| Ouvriers | 80 | 10.9% | 1.2% | 68 | 17.7% | 1.3% | 12 | 3.5% | 0.9% | 0 | 0.1% | 0.1% |
| Retraités | 221 | 30.1% | 1.8% | 133 | 34.6% | 2.2% | 88 | 25.1% | 1.3% | 2 | 0.8% | 0.7% |
| Autres inactifs | 127 | 17.3% | 1.2% | 35 | 9.2% | 0.9% | 92 | 26.2% | 1.4% | 28 | 13.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.7% | 0.6% | 3 | 0.7% | 0.6% | 3 | 0.7% | 0.6% | - | - | - |
| Petits patrons | 32 | 4.4% | 1.2% | 14 | 3.8% | 1.1% | 18 | 5.0% | 1.3% | 32 | 15.8% | 1.2% |
| Affaires et Cadres | 79 | 10.7% | 1.1% | 43 | 11.3% | 1.2% | 35 | 10.1% | 1.0% | 79 | 38.7% | 1.1% |
| Professions intermédiaires | 92 | 12.6% | 1.2% | 58 | 15.1% | 1.5% | 35 | 9.9% | 0.9% | 92 | 45.4% | 1.2% |
| Employés | 95 | 13.0% | 1.8% | 42 | 10.9% | 1.8% | 53 | 15.2% | 1.7% | - | - | - |
| Ouvriers | 107 | 14.6% | 1.1% | 64 | 16.8% | 1.3% | 43 | 12.1% | 1.0% | - | - | - |
| Retraités | 261 | 35.6% | 1.8% | 146 | 38.1% | 2.2% | 115 | 32.8% | 1.5% | - | - | - |
| Autres inactifs | 63 | 8.5% | 1.5% | 13 | 3.4% | 0.8% | 49 | 14.1% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 144 | 19.5% | 1.4% | 63 | 16.3% | 1.4% | 81 | 23.1% | 1.4% | 25 | 12.4% | 1.5% |
| 2 personnes | 299 | 40.6% | 1.7% | 169 | 44.1% | 1.9% | 130 | 36.9% | 1.4% | 51 | 25.1% | 1.2% |
| 3 personnes | 115 | 15.7% | 1.3% | 56 | 14.5% | 1.2% | 60 | 17.0% | 1.3% | 44 | 21.4% | 1.1% |
| 4 personnes | 140 | 19.1% | 1.5% | 83 | 21.8% | 1.8% | 57 | 16.2% | 1.2% | 72 | 35.5% | 1.5% |
| 5 personnes et + | 37 | 5.0% | 0.7% | 13 | 3.4% | 0.5% | 24 | 6.8% | 0.9% | 11 | 5.6% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 189 | 25.8% | 1.2% | 92 | 24.1% | 1.3% | 97 | 27.7% | 1.2% | 87 | 42.8% | 1.1% |
| Non | 545 | 74.2% | 1.5% | 291 | 75.9% | 1.7% | 254 | 72.3% | 1.4% | 116 | 57.2% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 81 | 11.0% | 0.7% | 43 | 11.3% | 0.8% | 37 | 10.6% | 0.6% | 21 | 10.3% | 0.6% |
| Agglo. - 20 000 hab | 126 | 17.1% | 1.4% | 69 | 18.1% | 1.6% | 57 | 16.1% | 1.2% | 32 | 15.6% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 110 | 15.0% | 1.6% | 59 | 15.3% | 1.8% | 52 | 14.7% | 1.4% | 35 | 17.2% | 1.9% |
| Agglo. + 100 000 hab | 410 | 55.8% | 2.7% | 207 | 53.9% | 2.8% | 203 | 57.9% | 2.6% | 111 | 54.4% | 1.9% |
| Agglo. Paris | 8 | 1.1% | 0.1% | 6 | 1.4% | 0.1% | 2 | 0.6% | 0.1% | 5 | 2.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.1% | 0.1% | 6 | 1.4% | 0.1% | 2 | 0.6% | - | 5 | 2.5% | 0.1% |
| Lorraine | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.7% | 0.2% |
| Franche-Comté | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.2% |
| Centre | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - |
| Bretagne | 1 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.4% | 0.1% |
| Aquitaine | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Midi Pyrénées | 2 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 2 | 0.9% | 0.2% |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | - | - | - |
| Rhône Alpes | 7 | 1.0% | 0.1% | 6 | 1.6% | 0.2% | 2 | 0.4% | 0.1% | 2 | 1.1% | 0.1% |
| Languedoc Roussillon | 15 | 2.0% | 0.7% | 11 | 2.9% | 1.0% | 4 | 1.1% | 0.3% | 6 | 2.8% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 698 | 95.1% | 16.1% | 357 | 93.0% | 17.4% | 342 | 97.3% | 14.9% | 185 | 91.1% | 12.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 447 | 60.9% | 1.3% | 234 | 61.0% | 1.4% | 213 | 60.7% | 1.3% | 173 | 85.2% | 1.2% |
| Presque tous les jours | 81 | 11.0% | 1.4% | 46 | 11.9% | 1.7% | 35 | 9.9% | 1.1% | 16 | 7.8% | 0.8% |
| 1 à 2 fois par semaine | 34 | 4.7% | 1.3% | 16 | 4.2% | 1.4% | 18 | 5.1% | 1.3% | 7 | 3.5% | 1.1% |
| 1 à 3 fois par mois | 8 | 1.1% | 1.5% | 2 | 0.6% | 1.1% | 6 | 1.7% | 1.8% | - | - | - |
| Moins souvent | 8 | 1.1% | 1.0% | 3 | 0.7% | 0.8% | 5 | 1.5% | 1.1% | - | - | - |
| Jamais | 3 | 0.5% | 2.7% | 3 | 0.9% | 4.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 3.6% | 1.4% | 8 | 2.1% | 1.0% | 18 | 5.3% | 1.7% | 0 | 0.1% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 43 | 5.8% | 1.5% | 13 | 3.3% | 1.2% | 30 | 8.6% | 1.7% | 5 | 2.4% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 79 | 10.8% | 1.3% | 34 | 8.9% | 1.3% | 45 | 12.8% | 1.3% | 16 | 7.8% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 94 | 12.8% | 1.4% | 42 | 10.9% | 1.4% | 52 | 14.9% | 1.5% | 20 | 9.9% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 160 | 21.8% | 1.5% | 89 | 23.1% | 1.7% | 72 | 20.4% | 1.3% | 35 | 17.2% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 103 | 14.0% | 1.5% | 70 | 18.4% | 1.9% | 32 | 9.2% | 1.0% | 31 | 15.3% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 115 | 15.7% | 1.7% | 73 | 19.2% | 2.0% | 42 | 11.8% | 1.3% | 48 | 23.4% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 19 | 2.5% | 1.0% | 13 | 3.4% | 1.2% | 6 | 1.6% | 0.7% | 12 | 6.0% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 25 | 3.4% | 2.0% | 11 | 3.0% | 1.5% | 14 | 3.9% | 2.7% | 15 | 7.3% | 1.6% |
| 115 000 euros et plus par an | 6 | 0.8% | 1.0% | 3 | 0.8% | 0.8% | 3 | 0.8% | 1.2% | 5 | 2.6% | 1.0% |
| Refus | 35 | 4.7% | 1.0% | 6 | 1.6% | 0.5% | 28 | 8.1% | 1.5% | 9 | 4.3% | 0.8% |
| Ne sait pas | 30 | 4.1% | 1.3% | 20 | 5.3% | 2.2% | 9 | 2.7% | 0.7% | 8 | 3.8% | 0.8% |
