L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 17827 | 100.0% | 34.5% | 9029 | 100.0% | 36.4% | 8798 | 100.0% | 32.6% | 4497 | 100.0% | 25.8% |
| Sexe | ||||||||||||
| Homme | 9029 | 50.6% | 36.4% | 9029 | 100.0% | 36.4% | - | - | - | 2452 | 54.5% | 27.9% |
| Femme | 8798 | 49.4% | 32.6% | - | - | - | 8798 | 100.0% | 32.6% | 2044 | 45.5% | 23.6% |
| Age | ||||||||||||
| 15 à 24 ans | 1438 | 8.1% | 19.8% | 720 | 8.0% | 19.6% | 719 | 8.2% | 20.0% | 515 | 11.5% | 16.4% |
| 25 à 34 ans | 1879 | 10.5% | 24.6% | 1008 | 11.2% | 27.0% | 871 | 9.9% | 22.4% | 715 | 15.9% | 21.7% |
| 35 à 49 ans | 3753 | 21.1% | 30.1% | 2040 | 22.6% | 33.1% | 1713 | 19.5% | 27.1% | 1575 | 35.0% | 25.7% |
| 50 à 59 ans | 3469 | 19.5% | 37.1% | 1846 | 20.5% | 39.6% | 1623 | 18.4% | 34.6% | 1327 | 29.5% | 34.0% |
| 60 ans et plus | 7287 | 40.9% | 48.6% | 3414 | 37.8% | 52.2% | 3872 | 44.0% | 45.8% | 365 | 8.1% | 37.1% |
| Individu | ||||||||||||
| Ménagères | 7954 | 44.6% | 34.3% | - | - | - | 7954 | 90.4% | 34.3% | 1778 | 39.5% | 25.2% |
| Personne de référence | 10415 | 58.4% | 37.2% | 7865 | 87.1% | 38.8% | 2550 | 29.0% | 32.9% | 2406 | 53.5% | 29.3% |
| Responsable des achats | 12538 | 70.3% | 35.2% | 4661 | 51.6% | 36.6% | 7877 | 89.5% | 34.5% | 2889 | 64.3% | 26.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 246 | 1.4% | 46.8% | 174 | 1.9% | 46.5% | 72 | 0.8% | 47.5% | 3 | 0.1% | 17.8% |
| Petits patrons | 556 | 3.1% | 34.1% | 411 | 4.5% | 37.0% | 145 | 1.6% | 27.8% | 491 | 10.9% | 34.0% |
| Affaires et Cadres | 1162 | 6.5% | 22.8% | 727 | 8.0% | 24.7% | 435 | 4.9% | 20.1% | 1033 | 23.0% | 22.3% |
| Professions intermédiaires | 2075 | 11.6% | 30.1% | 1122 | 12.4% | 32.7% | 954 | 10.8% | 27.5% | 1671 | 37.2% | 29.8% |
| Employés | 2810 | 15.8% | 33.9% | 828 | 9.2% | 38.4% | 1982 | 22.5% | 32.3% | 532 | 11.8% | 29.1% |
| Ouvriers | 2139 | 12.0% | 33.3% | 1719 | 19.0% | 34.1% | 420 | 4.8% | 30.4% | 109 | 2.4% | 26.8% |
| Retraités | 6294 | 35.3% | 50.0% | 3196 | 35.4% | 53.8% | 3098 | 35.2% | 46.7% | 97 | 2.2% | 39.1% |
| Autres inactifs | 2546 | 14.3% | 24.7% | 853 | 9.4% | 22.4% | 1693 | 19.2% | 26.1% | 560 | 12.5% | 17.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 362 | 2.0% | 44.3% | 184 | 2.0% | 44.1% | 177 | 2.0% | 44.6% | - | - | - |
| Petits patrons | 817 | 4.6% | 31.0% | 441 | 4.9% | 33.9% | 376 | 4.3% | 28.1% | 817 | 18.2% | 31.0% |
| Affaires et Cadres | 1564 | 8.8% | 21.6% | 827 | 9.2% | 23.1% | 737 | 8.4% | 20.1% | 1564 | 34.8% | 21.6% |
| Professions intermédiaires | 2116 | 11.9% | 28.0% | 1184 | 13.1% | 30.3% | 932 | 10.6% | 25.5% | 2116 | 47.1% | 28.0% |
| Employés | 1726 | 9.7% | 31.9% | 832 | 9.2% | 35.8% | 894 | 10.2% | 28.9% | - | - | - |
| Ouvriers | 2920 | 16.4% | 30.6% | 1646 | 18.2% | 32.4% | 1274 | 14.5% | 28.6% | - | - | - |
| Retraités | 7074 | 39.7% | 49.0% | 3441 | 38.1% | 52.3% | 3633 | 41.3% | 46.3% | - | - | - |
| Autres inactifs | 1248 | 7.0% | 30.4% | 473 | 5.2% | 29.6% | 775 | 8.8% | 31.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 3559 | 20.0% | 35.6% | 1618 | 17.9% | 37.2% | 1941 | 22.1% | 34.4% | 465 | 10.3% | 26.9% |
| 2 personnes | 7580 | 42.5% | 42.3% | 3889 | 43.1% | 44.5% | 3692 | 42.0% | 40.1% | 1257 | 28.0% | 28.7% |
| 3 personnes | 2719 | 15.3% | 29.8% | 1432 | 15.9% | 31.6% | 1287 | 14.6% | 28.0% | 974 | 21.7% | 25.4% |
| 4 personnes | 2634 | 14.8% | 28.2% | 1365 | 15.1% | 30.0% | 1269 | 14.4% | 26.6% | 1210 | 26.9% | 24.7% |
| 5 personnes et + | 1334 | 7.5% | 24.9% | 726 | 8.0% | 27.7% | 608 | 6.9% | 22.2% | 591 | 13.1% | 22.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 4092 | 23.0% | 26.5% | 2094 | 23.2% | 29.2% | 1998 | 22.7% | 24.2% | 1853 | 41.2% | 24.0% |
| Non | 13735 | 77.0% | 37.8% | 6935 | 76.8% | 39.3% | 6800 | 77.3% | 36.4% | 2644 | 58.8% | 27.2% |
| Habitat | ||||||||||||
| Communes rurales | 4814 | 27.0% | 40.7% | 2357 | 26.1% | 42.1% | 2457 | 27.9% | 39.4% | 1028 | 22.9% | 30.8% |
| Agglo. - 20 000 hab | 3601 | 20.2% | 40.0% | 1821 | 20.2% | 42.3% | 1780 | 20.2% | 37.9% | 838 | 18.6% | 32.3% |
| Agglo. 20 000 à 100 000 hab | 2846 | 16.0% | 40.9% | 1448 | 16.0% | 43.3% | 1398 | 15.9% | 38.7% | 594 | 13.2% | 32.9% |
| Agglo. + 100 000 hab | 5056 | 28.4% | 32.8% | 2554 | 28.3% | 34.1% | 2503 | 28.4% | 31.5% | 1473 | 32.8% | 25.8% |
| Agglo. Paris | 1510 | 8.5% | 17.7% | 849 | 9.4% | 20.9% | 661 | 7.5% | 14.8% | 563 | 12.5% | 14.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 1706 | 9.6% | 17.9% | 958 | 10.6% | 21.1% | 748 | 8.5% | 15.0% | 616 | 13.7% | 14.1% |
| Nord Pas de Calais | 1117 | 6.3% | 34.8% | 542 | 6.0% | 35.5% | 575 | 6.5% | 34.1% | 252 | 5.6% | 26.6% |
| Lorraine | 849 | 4.8% | 44.1% | 410 | 4.5% | 44.0% | 439 | 5.0% | 44.3% | 196 | 4.4% | 35.2% |
| Alsace | 781 | 4.4% | 51.2% | 366 | 4.1% | 49.7% | 414 | 4.7% | 52.6% | 195 | 4.3% | 40.1% |
| Franche-Comté | 354 | 2.0% | 37.2% | 187 | 2.1% | 40.3% | 167 | 1.9% | 34.2% | 81 | 1.8% | 30.9% |
| Champagne Ardennes | 522 | 2.9% | 48.1% | 247 | 2.7% | 47.3% | 275 | 3.1% | 48.8% | 95 | 2.1% | 33.2% |
| Picardie | 496 | 2.8% | 32.3% | 250 | 2.8% | 33.6% | 246 | 2.8% | 31.0% | 106 | 2.4% | 24.6% |
| Bourgogne | 574 | 3.2% | 42.5% | 291 | 3.2% | 44.7% | 283 | 3.2% | 40.4% | 114 | 2.5% | 32.9% |
| Haute Normandie | 340 | 1.9% | 22.9% | 177 | 2.0% | 24.9% | 163 | 1.9% | 21.0% | 88 | 2.0% | 18.9% |
| Basse Normandie | 474 | 2.7% | 39.2% | 227 | 2.5% | 39.3% | 247 | 2.8% | 39.2% | 129 | 2.9% | 36.3% |
| Centre | 816 | 4.6% | 39.0% | 415 | 4.6% | 41.1% | 402 | 4.6% | 37.0% | 171 | 3.8% | 29.0% |
| Pays de Loire | 1319 | 7.4% | 44.7% | 689 | 7.6% | 48.3% | 630 | 7.2% | 41.3% | 327 | 7.3% | 34.6% |
| Bretagne | 1529 | 8.6% | 57.5% | 768 | 8.5% | 60.0% | 761 | 8.6% | 55.2% | 395 | 8.8% | 47.8% |
| Poitou Charentes | 621 | 3.5% | 41.8% | 289 | 3.2% | 40.6% | 332 | 3.8% | 43.0% | 154 | 3.4% | 37.2% |
| Aquitaine | 1054 | 5.9% | 38.3% | 524 | 5.8% | 39.9% | 530 | 6.0% | 36.7% | 265 | 5.9% | 30.4% |
| Midi Pyrénées | 793 | 4.5% | 32.5% | 427 | 4.7% | 36.2% | 366 | 4.2% | 29.0% | 189 | 4.2% | 23.9% |
| Limousin | 289 | 1.6% | 46.8% | 135 | 1.5% | 45.9% | 154 | 1.7% | 47.6% | 56 | 1.2% | 37.3% |
| Auvergne | 561 | 3.1% | 49.6% | 281 | 3.1% | 51.8% | 279 | 3.2% | 47.6% | 117 | 2.6% | 39.6% |
| Rhône Alpes | 1504 | 8.4% | 29.1% | 760 | 8.4% | 30.5% | 745 | 8.5% | 27.8% | 362 | 8.1% | 19.7% |
| Languedoc Roussillon | 753 | 4.2% | 33.3% | 398 | 4.4% | 37.1% | 355 | 4.0% | 29.8% | 203 | 4.5% | 27.5% |
| Provence Alpes Côte d'Azur, Corse | 1373 | 7.7% | 31.6% | 688 | 7.6% | 33.5% | 686 | 7.8% | 29.9% | 384 | 8.5% | 25.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 10001 | 56.1% | 30.2% | 5304 | 58.7% | 32.1% | 4697 | 53.4% | 28.3% | 3698 | 82.2% | 25.4% |
| Presque tous les jours | 1842 | 10.3% | 31.3% | 922 | 10.2% | 33.8% | 920 | 10.5% | 29.2% | 451 | 10.0% | 23.2% |
| 1 à 2 fois par semaine | 946 | 5.3% | 37.1% | 457 | 5.1% | 39.3% | 489 | 5.6% | 35.3% | 210 | 4.7% | 33.3% |
| 1 à 3 fois par mois | 210 | 1.2% | 40.6% | 87 | 1.0% | 42.5% | 124 | 1.4% | 39.3% | 22 | 0.5% | 36.4% |
| Moins souvent | 298 | 1.7% | 36.1% | 130 | 1.4% | 36.6% | 167 | 1.9% | 35.8% | 24 | 0.5% | 29.2% |
| Jamais | 67 | 0.4% | 52.7% | 52 | 0.6% | 59.8% | 15 | 0.2% | 37.2% | 8 | 0.2% | 85.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 559 | 3.1% | 30.0% | 228 | 2.5% | 28.6% | 331 | 3.8% | 31.0% | 40 | 0.9% | 29.0% |
| De 9 000 à moins de 12 000 euros par an | 1021 | 5.7% | 35.9% | 368 | 4.1% | 34.7% | 654 | 7.4% | 36.6% | 65 | 1.4% | 24.9% |
| De 12 000 à moins de 18 000 euros par an | 2345 | 13.2% | 38.5% | 1082 | 12.0% | 41.4% | 1264 | 14.4% | 36.3% | 205 | 4.6% | 27.8% |
| De 18 000 à moins de 24 000 euros par an | 2535 | 14.2% | 38.5% | 1234 | 13.7% | 40.2% | 1300 | 14.8% | 37.0% | 351 | 7.8% | 25.9% |
| De 24 000 à moins de 36 000 euros par an | 4024 | 22.6% | 36.5% | 2085 | 23.1% | 39.3% | 1939 | 22.0% | 33.9% | 909 | 20.2% | 27.1% |
| De 36 000 à moins de 45 000 euros par an | 2410 | 13.5% | 34.4% | 1397 | 15.5% | 37.3% | 1013 | 11.5% | 31.0% | 828 | 18.4% | 27.1% |
| De 45 000 à moins de 65 000 euros par an | 2187 | 12.3% | 31.8% | 1265 | 14.0% | 34.9% | 923 | 10.5% | 28.3% | 1020 | 22.7% | 26.8% |
| De 65 000 à moins de 80 000 euros par an | 517 | 2.9% | 26.4% | 316 | 3.5% | 28.1% | 201 | 2.3% | 24.1% | 288 | 6.4% | 22.2% |
| De 80 000 à moins de 115 000 euros par an | 321 | 1.8% | 25.7% | 203 | 2.3% | 27.4% | 118 | 1.3% | 23.2% | 234 | 5.2% | 25.5% |
| 115 000 euros et plus par an | 131 | 0.7% | 21.8% | 86 | 0.9% | 23.1% | 45 | 0.5% | 19.7% | 101 | 2.3% | 19.9% |
| Refus | 1168 | 6.6% | 34.9% | 521 | 5.8% | 37.4% | 647 | 7.3% | 33.1% | 261 | 5.8% | 24.3% |
| Ne sait pas | 609 | 3.4% | 26.7% | 244 | 2.7% | 25.7% | 365 | 4.1% | 27.5% | 194 | 4.3% | 20.7% |
