L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 18045 | 100.0% | 34.9% | 9151 | 100.0% | 36.9% | 8894 | 100.0% | 33.0% | 4562 | 100.0% | 26.1% |
| Sexe | ||||||||||||
| Homme | 9151 | 50.7% | 36.9% | 9151 | 100.0% | 36.9% | - | - | - | 2490 | 54.6% | 28.3% |
| Femme | 8894 | 49.3% | 33.0% | - | - | - | 8894 | 100.0% | 33.0% | 2071 | 45.4% | 23.9% |
| Age | ||||||||||||
| 15 à 24 ans | 1470 | 8.1% | 20.2% | 735 | 8.0% | 20.0% | 736 | 8.3% | 20.5% | 528 | 11.6% | 16.8% |
| 25 à 34 ans | 1911 | 10.6% | 25.0% | 1024 | 11.2% | 27.4% | 887 | 10.0% | 22.8% | 728 | 16.0% | 22.1% |
| 35 à 49 ans | 3807 | 21.1% | 30.5% | 2076 | 22.7% | 33.7% | 1731 | 19.5% | 27.4% | 1597 | 35.0% | 26.1% |
| 50 à 59 ans | 3505 | 19.4% | 37.5% | 1869 | 20.4% | 40.1% | 1636 | 18.4% | 34.9% | 1340 | 29.4% | 34.3% |
| 60 ans et plus | 7353 | 40.7% | 49.0% | 3447 | 37.7% | 52.7% | 3906 | 43.9% | 46.2% | 369 | 8.1% | 37.5% |
| Individu | ||||||||||||
| Ménagères | 8026 | 44.5% | 34.6% | - | - | - | 8026 | 90.2% | 34.6% | 1795 | 39.4% | 25.4% |
| Personne de référence | 10537 | 58.4% | 37.6% | 7967 | 87.1% | 39.3% | 2570 | 28.9% | 33.1% | 2439 | 53.5% | 29.7% |
| Responsable des achats | 12684 | 70.3% | 35.7% | 4729 | 51.7% | 37.1% | 7954 | 89.4% | 34.8% | 2929 | 64.2% | 26.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 246 | 1.4% | 46.8% | 174 | 1.9% | 46.6% | 72 | 0.8% | 47.5% | 3 | 0.1% | 17.8% |
| Petits patrons | 565 | 3.1% | 34.7% | 418 | 4.6% | 37.7% | 148 | 1.7% | 28.3% | 501 | 11.0% | 34.7% |
| Affaires et Cadres | 1183 | 6.6% | 23.2% | 740 | 8.1% | 25.2% | 443 | 5.0% | 20.4% | 1054 | 23.1% | 22.7% |
| Professions intermédiaires | 2096 | 11.6% | 30.4% | 1134 | 12.4% | 33.1% | 962 | 10.8% | 27.8% | 1688 | 37.0% | 30.1% |
| Employés | 2852 | 15.8% | 34.4% | 848 | 9.3% | 39.3% | 2004 | 22.5% | 32.7% | 536 | 11.8% | 29.3% |
| Ouvriers | 2171 | 12.0% | 33.8% | 1742 | 19.0% | 34.6% | 429 | 4.8% | 31.0% | 111 | 2.4% | 27.3% |
| Retraités | 6357 | 35.2% | 50.5% | 3228 | 35.3% | 54.3% | 3129 | 35.2% | 47.1% | 99 | 2.2% | 40.1% |
| Autres inactifs | 2575 | 14.3% | 25.0% | 866 | 9.5% | 22.8% | 1709 | 19.2% | 26.3% | 570 | 12.5% | 17.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 362 | 2.0% | 44.3% | 184 | 2.0% | 44.1% | 177 | 2.0% | 44.6% | - | - | - |
| Petits patrons | 833 | 4.6% | 31.6% | 450 | 4.9% | 34.5% | 383 | 4.3% | 28.7% | 833 | 18.3% | 31.6% |
| Affaires et Cadres | 1589 | 8.8% | 21.9% | 842 | 9.2% | 23.5% | 747 | 8.4% | 20.4% | 1589 | 34.8% | 21.9% |
| Professions intermédiaires | 2139 | 11.9% | 28.3% | 1198 | 13.1% | 30.6% | 941 | 10.6% | 25.8% | 2139 | 46.9% | 28.3% |
| Employés | 1770 | 9.8% | 32.7% | 853 | 9.3% | 36.7% | 917 | 10.3% | 29.7% | - | - | - |
| Ouvriers | 2961 | 16.4% | 31.1% | 1674 | 18.3% | 33.0% | 1287 | 14.5% | 28.9% | - | - | - |
| Retraités | 7136 | 39.5% | 49.4% | 3472 | 37.9% | 52.8% | 3664 | 41.2% | 46.6% | - | - | - |
| Autres inactifs | 1255 | 7.0% | 30.6% | 477 | 5.2% | 29.9% | 778 | 8.7% | 31.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 3602 | 20.0% | 36.0% | 1646 | 18.0% | 37.8% | 1957 | 22.0% | 34.7% | 469 | 10.3% | 27.2% |
| 2 personnes | 7654 | 42.4% | 42.7% | 3926 | 42.9% | 44.9% | 3728 | 41.9% | 40.5% | 1271 | 27.9% | 29.1% |
| 3 personnes | 2758 | 15.3% | 30.3% | 1453 | 15.9% | 32.1% | 1305 | 14.7% | 28.4% | 994 | 21.8% | 26.0% |
| 4 personnes | 2671 | 14.8% | 28.6% | 1387 | 15.2% | 30.5% | 1283 | 14.4% | 26.9% | 1228 | 26.9% | 25.1% |
| 5 personnes et + | 1360 | 7.5% | 25.4% | 738 | 8.1% | 28.2% | 622 | 7.0% | 22.7% | 600 | 13.1% | 22.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 4158 | 23.0% | 27.0% | 2133 | 23.3% | 29.8% | 2025 | 22.8% | 24.5% | 1879 | 41.2% | 24.3% |
| Non | 13887 | 77.0% | 38.2% | 7017 | 76.7% | 39.8% | 6870 | 77.2% | 36.8% | 2683 | 58.8% | 27.6% |
| Habitat | ||||||||||||
| Communes rurales | 4852 | 26.9% | 41.0% | 2378 | 26.0% | 42.5% | 2474 | 27.8% | 39.7% | 1041 | 22.8% | 31.2% |
| Agglo. - 20 000 hab | 3640 | 20.2% | 40.4% | 1851 | 20.2% | 43.0% | 1789 | 20.1% | 38.1% | 851 | 18.7% | 32.8% |
| Agglo. 20 000 à 100 000 hab | 2871 | 15.9% | 41.3% | 1459 | 15.9% | 43.6% | 1412 | 15.9% | 39.1% | 600 | 13.2% | 33.2% |
| Agglo. + 100 000 hab | 5103 | 28.3% | 33.1% | 2582 | 28.2% | 34.5% | 2521 | 28.3% | 31.8% | 1487 | 32.6% | 26.0% |
| Agglo. Paris | 1580 | 8.8% | 18.5% | 882 | 9.6% | 21.7% | 699 | 7.9% | 15.6% | 583 | 12.8% | 14.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1781 | 9.9% | 18.7% | 993 | 10.9% | 21.8% | 787 | 8.9% | 15.8% | 637 | 14.0% | 14.6% |
| Nord Pas de Calais | 1125 | 6.2% | 35.0% | 546 | 6.0% | 35.7% | 578 | 6.5% | 34.3% | 254 | 5.6% | 26.8% |
| Lorraine | 851 | 4.7% | 44.2% | 411 | 4.5% | 44.1% | 441 | 5.0% | 44.4% | 197 | 4.3% | 35.3% |
| Alsace | 783 | 4.3% | 51.3% | 368 | 4.0% | 50.0% | 414 | 4.7% | 52.6% | 196 | 4.3% | 40.3% |
| Franche-Comté | 356 | 2.0% | 37.3% | 188 | 2.1% | 40.5% | 168 | 1.9% | 34.3% | 81 | 1.8% | 30.9% |
| Champagne Ardennes | 525 | 2.9% | 48.4% | 249 | 2.7% | 47.7% | 276 | 3.1% | 49.0% | 96 | 2.1% | 33.5% |
| Picardie | 503 | 2.8% | 32.7% | 253 | 2.8% | 34.1% | 250 | 2.8% | 31.5% | 107 | 2.3% | 24.8% |
| Bourgogne | 578 | 3.2% | 42.8% | 293 | 3.2% | 45.1% | 285 | 3.2% | 40.6% | 115 | 2.5% | 33.2% |
| Haute Normandie | 348 | 1.9% | 23.4% | 182 | 2.0% | 25.6% | 166 | 1.9% | 21.4% | 91 | 2.0% | 19.5% |
| Basse Normandie | 482 | 2.7% | 39.9% | 232 | 2.5% | 40.0% | 250 | 2.8% | 39.8% | 130 | 2.8% | 36.6% |
| Centre | 824 | 4.6% | 39.4% | 419 | 4.6% | 41.5% | 406 | 4.6% | 37.4% | 173 | 3.8% | 29.4% |
| Pays de Loire | 1331 | 7.4% | 45.1% | 697 | 7.6% | 48.9% | 634 | 7.1% | 41.5% | 331 | 7.3% | 35.0% |
| Bretagne | 1535 | 8.5% | 57.7% | 772 | 8.4% | 60.3% | 762 | 8.6% | 55.3% | 396 | 8.7% | 47.9% |
| Poitou Charentes | 624 | 3.5% | 42.0% | 291 | 3.2% | 40.9% | 333 | 3.7% | 43.1% | 155 | 3.4% | 37.4% |
| Aquitaine | 1063 | 5.9% | 38.6% | 528 | 5.8% | 40.3% | 535 | 6.0% | 37.0% | 269 | 5.9% | 30.9% |
| Midi Pyrénées | 808 | 4.5% | 33.1% | 438 | 4.8% | 37.1% | 370 | 4.2% | 29.3% | 193 | 4.2% | 24.5% |
| Limousin | 291 | 1.6% | 47.2% | 136 | 1.5% | 46.3% | 155 | 1.7% | 47.9% | 56 | 1.2% | 37.3% |
| Auvergne | 562 | 3.1% | 49.7% | 282 | 3.1% | 51.9% | 281 | 3.2% | 47.8% | 118 | 2.6% | 40.1% |
| Rhône Alpes | 1523 | 8.4% | 29.4% | 770 | 8.4% | 30.9% | 753 | 8.5% | 28.1% | 371 | 8.1% | 20.2% |
| Languedoc Roussillon | 766 | 4.2% | 33.8% | 405 | 4.4% | 37.7% | 361 | 4.1% | 30.3% | 208 | 4.6% | 28.1% |
| Provence Alpes Côte d'Azur, Corse | 1387 | 7.7% | 31.9% | 696 | 7.6% | 33.9% | 691 | 7.8% | 30.2% | 386 | 8.5% | 26.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 10153 | 56.3% | 30.6% | 5387 | 58.9% | 32.6% | 4767 | 53.6% | 28.7% | 3755 | 82.3% | 25.8% |
| Presque tous les jours | 1863 | 10.3% | 31.7% | 934 | 10.2% | 34.2% | 929 | 10.4% | 29.5% | 454 | 9.9% | 23.4% |
| 1 à 2 fois par semaine | 958 | 5.3% | 37.6% | 465 | 5.1% | 40.0% | 493 | 5.5% | 35.6% | 214 | 4.7% | 33.9% |
| 1 à 3 fois par mois | 212 | 1.2% | 40.9% | 87 | 1.0% | 43.0% | 125 | 1.4% | 39.6% | 22 | 0.5% | 37.1% |
| Moins souvent | 300 | 1.7% | 36.4% | 132 | 1.4% | 37.1% | 168 | 1.9% | 35.8% | 24 | 0.5% | 29.2% |
| Jamais | 67 | 0.4% | 52.7% | 52 | 0.6% | 59.8% | 15 | 0.2% | 37.2% | 8 | 0.2% | 85.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 564 | 3.1% | 30.3% | 231 | 2.5% | 29.0% | 333 | 3.7% | 31.2% | 40 | 0.9% | 29.1% |
| De 9 000 à moins de 12 000 euros par an | 1034 | 5.7% | 36.3% | 377 | 4.1% | 35.6% | 657 | 7.4% | 36.8% | 67 | 1.5% | 25.7% |
| De 12 000 à moins de 18 000 euros par an | 2373 | 13.2% | 38.9% | 1094 | 12.0% | 41.9% | 1279 | 14.4% | 36.7% | 209 | 4.6% | 28.4% |
| De 18 000 à moins de 24 000 euros par an | 2552 | 14.1% | 38.7% | 1245 | 13.6% | 40.6% | 1307 | 14.7% | 37.2% | 355 | 7.8% | 26.2% |
| De 24 000 à moins de 36 000 euros par an | 4072 | 22.6% | 36.9% | 2117 | 23.1% | 39.9% | 1954 | 22.0% | 34.2% | 924 | 20.3% | 27.5% |
| De 36 000 à moins de 45 000 euros par an | 2440 | 13.5% | 34.8% | 1415 | 15.5% | 37.8% | 1025 | 11.5% | 31.3% | 833 | 18.3% | 27.3% |
| De 45 000 à moins de 65 000 euros par an | 2219 | 12.3% | 32.3% | 1281 | 14.0% | 35.4% | 938 | 10.5% | 28.8% | 1032 | 22.6% | 27.1% |
| De 65 000 à moins de 80 000 euros par an | 525 | 2.9% | 26.8% | 321 | 3.5% | 28.5% | 204 | 2.3% | 24.5% | 292 | 6.4% | 22.5% |
| De 80 000 à moins de 115 000 euros par an | 328 | 1.8% | 26.2% | 208 | 2.3% | 28.0% | 121 | 1.4% | 23.7% | 239 | 5.2% | 26.1% |
| 115 000 euros et plus par an | 135 | 0.8% | 22.6% | 90 | 1.0% | 24.4% | 45 | 0.5% | 19.7% | 106 | 2.3% | 20.8% |
| Refus | 1184 | 6.6% | 35.4% | 526 | 5.7% | 37.7% | 658 | 7.4% | 33.7% | 263 | 5.8% | 24.5% |
| Ne sait pas | 618 | 3.4% | 27.2% | 245 | 2.7% | 25.8% | 373 | 4.2% | 28.1% | 200 | 4.4% | 21.4% |
