L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2416 | 100.0% | 4.7% | 1389 | 100.0% | 5.6% | 1028 | 100.0% | 3.8% | 814 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 1389 | 57.5% | 5.6% | 1389 | 100.0% | 5.6% | - | - | - | 479 | 58.9% | 5.5% |
| Femme | 1028 | 42.5% | 3.8% | - | - | - | 1028 | 100.0% | 3.8% | 335 | 41.1% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 292 | 12.1% | 4.0% | 140 | 10.1% | 3.8% | 152 | 14.8% | 4.2% | 128 | 15.8% | 4.1% |
| 25 à 34 ans | 362 | 15.0% | 4.8% | 212 | 15.3% | 5.7% | 150 | 14.6% | 3.9% | 159 | 19.5% | 4.8% |
| 35 à 49 ans | 608 | 25.2% | 4.9% | 381 | 27.4% | 6.2% | 227 | 22.1% | 3.6% | 255 | 31.3% | 4.2% |
| 50 à 59 ans | 455 | 18.8% | 4.9% | 277 | 20.0% | 5.9% | 178 | 17.3% | 3.8% | 201 | 24.7% | 5.1% |
| 60 ans et plus | 698 | 28.9% | 4.7% | 378 | 27.2% | 5.8% | 320 | 31.2% | 3.8% | 70 | 8.6% | 7.1% |
| Individu | ||||||||||||
| Ménagères | 846 | 35.0% | 3.6% | - | - | - | 846 | 82.4% | 3.6% | 264 | 32.4% | 3.7% |
| Personne de référence | 1421 | 58.8% | 5.1% | 1154 | 83.1% | 5.7% | 267 | 26.0% | 3.4% | 445 | 54.7% | 5.4% |
| Responsable des achats | 1686 | 69.8% | 4.7% | 828 | 59.6% | 6.5% | 858 | 83.5% | 3.8% | 502 | 61.6% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | - | 0.2% | 1 | 0.1% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 103 | 4.3% | 6.3% | 83 | 6.0% | 7.4% | 21 | 2.0% | 4.0% | 97 | 11.9% | 6.7% |
| Affaires et Cadres | 250 | 10.3% | 4.9% | 157 | 11.3% | 5.4% | 93 | 9.0% | 4.3% | 230 | 28.3% | 5.0% |
| Professions intermédiaires | 321 | 13.3% | 4.7% | 182 | 13.1% | 5.3% | 139 | 13.6% | 4.0% | 261 | 32.0% | 4.6% |
| Employés | 477 | 19.7% | 5.7% | 217 | 15.6% | 10.1% | 259 | 25.2% | 4.2% | 88 | 10.8% | 4.8% |
| Ouvriers | 338 | 14.0% | 5.3% | 278 | 20.0% | 5.5% | 60 | 5.8% | 4.3% | 14 | 1.7% | 3.4% |
| Retraités | 595 | 24.6% | 4.7% | 323 | 23.2% | 5.4% | 273 | 26.5% | 4.1% | 14 | 1.8% | 5.8% |
| Autres inactifs | 331 | 13.7% | 3.2% | 148 | 10.7% | 3.9% | 183 | 17.8% | 2.8% | 110 | 13.6% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.2% | 0.7% | 1 | 0.1% | 0.3% | 4 | 0.4% | 1.1% | - | - | - |
| Petits patrons | 161 | 6.7% | 6.1% | 97 | 7.0% | 7.5% | 64 | 6.2% | 4.8% | 161 | 19.8% | 6.1% |
| Affaires et Cadres | 319 | 13.2% | 4.4% | 188 | 13.6% | 5.3% | 131 | 12.7% | 3.6% | 319 | 39.2% | 4.4% |
| Professions intermédiaires | 334 | 13.8% | 4.4% | 194 | 14.0% | 5.0% | 140 | 13.6% | 3.8% | 334 | 41.0% | 4.4% |
| Employés | 381 | 15.8% | 7.0% | 210 | 15.1% | 9.0% | 171 | 16.7% | 5.5% | - | - | - |
| Ouvriers | 401 | 16.6% | 4.2% | 258 | 18.6% | 5.1% | 143 | 13.9% | 3.2% | - | - | - |
| Retraités | 688 | 28.5% | 4.8% | 358 | 25.8% | 5.4% | 329 | 32.1% | 4.2% | - | - | - |
| Autres inactifs | 127 | 5.2% | 3.1% | 82 | 5.9% | 5.1% | 45 | 4.4% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 451 | 18.7% | 4.5% | 268 | 19.3% | 6.2% | 183 | 17.8% | 3.2% | 91 | 11.2% | 5.3% |
| 2 personnes | 877 | 36.3% | 4.9% | 504 | 36.3% | 5.8% | 373 | 36.3% | 4.1% | 207 | 25.5% | 4.7% |
| 3 personnes | 422 | 17.5% | 4.6% | 232 | 16.7% | 5.1% | 190 | 18.5% | 4.1% | 187 | 23.0% | 4.9% |
| 4 personnes | 410 | 17.0% | 4.4% | 225 | 16.2% | 4.9% | 185 | 18.0% | 3.9% | 213 | 26.2% | 4.4% |
| 5 personnes et + | 256 | 10.6% | 4.8% | 160 | 11.5% | 6.1% | 97 | 9.4% | 3.5% | 115 | 14.1% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 674 | 27.9% | 4.4% | 382 | 27.5% | 5.3% | 292 | 28.4% | 3.5% | 315 | 38.7% | 4.1% |
| Non | 1743 | 72.1% | 4.8% | 1007 | 72.5% | 5.7% | 736 | 71.6% | 3.9% | 499 | 61.3% | 5.1% |
| Habitat | ||||||||||||
| Communes rurales | 246 | 10.2% | 2.1% | 148 | 10.6% | 2.6% | 98 | 9.5% | 1.6% | 84 | 10.3% | 2.5% |
| Agglo. - 20 000 hab | 248 | 10.3% | 2.8% | 153 | 11.0% | 3.5% | 95 | 9.3% | 2.0% | 71 | 8.7% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 201 | 8.3% | 2.9% | 113 | 8.2% | 3.4% | 88 | 8.5% | 2.4% | 46 | 5.6% | 2.5% |
| Agglo. + 100 000 hab | 233 | 9.6% | 1.5% | 144 | 10.4% | 1.9% | 89 | 8.6% | 1.1% | 71 | 8.7% | 1.2% |
| Agglo. Paris | 1489 | 61.6% | 17.4% | 831 | 59.8% | 20.5% | 658 | 64.0% | 14.7% | 543 | 66.7% | 13.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1679 | 69.5% | 17.6% | 938 | 67.5% | 20.6% | 742 | 72.2% | 14.9% | 594 | 73.0% | 13.6% |
| Nord Pas de Calais | 39 | 1.6% | 1.2% | 28 | 2.0% | 1.8% | 11 | 1.1% | 0.7% | 8 | 1.0% | 0.9% |
| Lorraine | 18 | 0.7% | 0.9% | 12 | 0.9% | 1.3% | 5 | 0.5% | 0.5% | 6 | 0.8% | 1.2% |
| Alsace | 9 | 0.4% | 0.6% | 7 | 0.5% | 1.0% | 2 | 0.2% | 0.2% | 4 | 0.5% | 0.8% |
| Franche-Comté | 6 | 0.2% | 0.6% | 3 | 0.2% | 0.6% | 3 | 0.3% | 0.6% | 2 | 0.2% | 0.6% |
| Champagne Ardennes | 19 | 0.8% | 1.7% | 13 | 1.0% | 2.5% | 6 | 0.6% | 1.0% | 6 | 0.7% | 1.9% |
| Picardie | 159 | 6.6% | 10.3% | 74 | 5.3% | 10.0% | 84 | 8.2% | 10.6% | 38 | 4.7% | 8.8% |
| Bourgogne | 29 | 1.2% | 2.1% | 15 | 1.1% | 2.4% | 13 | 1.3% | 1.9% | 11 | 1.3% | 3.1% |
| Haute Normandie | 40 | 1.7% | 2.7% | 27 | 2.0% | 3.8% | 13 | 1.3% | 1.7% | 12 | 1.5% | 2.6% |
| Basse Normandie | 26 | 1.1% | 2.2% | 20 | 1.5% | 3.5% | 6 | 0.6% | 1.0% | 8 | 1.0% | 2.2% |
| Centre | 44 | 1.8% | 2.1% | 28 | 2.0% | 2.8% | 16 | 1.6% | 1.5% | 13 | 1.5% | 2.1% |
| Pays de Loire | 52 | 2.1% | 1.8% | 34 | 2.5% | 2.4% | 18 | 1.7% | 1.2% | 19 | 2.3% | 2.0% |
| Bretagne | 40 | 1.6% | 1.5% | 31 | 2.3% | 2.4% | 8 | 0.8% | 0.6% | 10 | 1.2% | 1.2% |
| Poitou Charentes | 18 | 0.7% | 1.2% | 12 | 0.8% | 1.6% | 6 | 0.6% | 0.8% | 6 | 0.8% | 1.5% |
| Aquitaine | 33 | 1.4% | 1.2% | 25 | 1.8% | 1.9% | 8 | 0.8% | 0.6% | 12 | 1.5% | 1.4% |
| Midi Pyrénées | 35 | 1.4% | 1.4% | 23 | 1.6% | 1.9% | 12 | 1.2% | 1.0% | 10 | 1.3% | 1.3% |
| Limousin | 9 | 0.4% | 1.4% | 5 | 0.3% | 1.6% | 4 | 0.4% | 1.3% | 1 | 0.1% | 0.6% |
| Auvergne | 11 | 0.5% | 1.0% | 6 | 0.5% | 1.2% | 5 | 0.5% | 0.9% | 6 | 0.7% | 2.0% |
| Rhône Alpes | 74 | 3.1% | 1.4% | 36 | 2.6% | 1.5% | 38 | 3.7% | 1.4% | 25 | 3.1% | 1.4% |
| Languedoc Roussillon | 31 | 1.3% | 1.4% | 20 | 1.4% | 1.8% | 12 | 1.1% | 1.0% | 12 | 1.4% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 46 | 1.9% | 1.1% | 31 | 2.2% | 1.5% | 15 | 1.4% | 0.6% | 12 | 1.5% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1700 | 70.3% | 5.1% | 969 | 69.8% | 5.9% | 731 | 71.1% | 4.4% | 703 | 86.3% | 4.8% |
| Presque tous les jours | 229 | 9.5% | 3.9% | 133 | 9.6% | 4.9% | 96 | 9.3% | 3.0% | 63 | 7.8% | 3.3% |
| 1 à 2 fois par semaine | 131 | 5.4% | 5.1% | 70 | 5.0% | 6.0% | 61 | 6.0% | 4.4% | 32 | 3.9% | 5.0% |
| 1 à 3 fois par mois | 20 | 0.8% | 3.9% | 15 | 1.1% | 7.2% | 5 | 0.5% | 1.7% | 1 | 0.1% | 1.9% |
| Moins souvent | 20 | 0.8% | 2.4% | 14 | 1.0% | 3.9% | 6 | 0.6% | 1.3% | - | - | - |
| Jamais | 9 | 0.4% | 7.3% | 9 | 0.7% | 10.6% | - | - | - | 3 | 0.4% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 66 | 2.7% | 3.6% | 35 | 2.5% | 4.4% | 31 | 3.1% | 2.9% | 7 | 0.9% | 5.1% |
| De 9 000 à moins de 12 000 euros par an | 80 | 3.3% | 2.8% | 49 | 3.6% | 4.7% | 31 | 3.0% | 1.7% | 15 | 1.8% | 5.5% |
| De 12 000 à moins de 18 000 euros par an | 252 | 10.4% | 4.1% | 134 | 9.6% | 5.1% | 118 | 11.5% | 3.4% | 30 | 3.7% | 4.0% |
| De 18 000 à moins de 24 000 euros par an | 265 | 11.0% | 4.0% | 136 | 9.8% | 4.4% | 129 | 12.5% | 3.7% | 45 | 5.5% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 517 | 21.4% | 4.7% | 309 | 22.2% | 5.8% | 208 | 20.2% | 3.6% | 144 | 17.7% | 4.3% |
| De 36 000 à moins de 45 000 euros par an | 374 | 15.5% | 5.3% | 233 | 16.8% | 6.2% | 140 | 13.7% | 4.3% | 142 | 17.5% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 371 | 15.4% | 5.4% | 212 | 15.2% | 5.8% | 160 | 15.5% | 4.9% | 175 | 21.5% | 4.6% |
| De 65 000 à moins de 80 000 euros par an | 84 | 3.5% | 4.3% | 54 | 3.9% | 4.8% | 30 | 2.9% | 3.6% | 47 | 5.8% | 3.6% |
| De 80 000 à moins de 115 000 euros par an | 90 | 3.7% | 7.2% | 62 | 4.5% | 8.4% | 28 | 2.7% | 5.5% | 70 | 8.6% | 7.7% |
| 115 000 euros et plus par an | 33 | 1.4% | 5.5% | 26 | 1.9% | 7.1% | 7 | 0.7% | 3.1% | 32 | 3.9% | 6.2% |
| Refus | 181 | 7.5% | 5.4% | 104 | 7.5% | 7.5% | 77 | 7.5% | 3.9% | 55 | 6.8% | 5.1% |
| Ne sait pas | 103 | 4.3% | 4.5% | 34 | 2.5% | 3.6% | 69 | 6.7% | 5.2% | 53 | 6.5% | 5.7% |
