L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1375 | 100.0% | 2.7% | 682 | 100.0% | 2.8% | 693 | 100.0% | 2.6% | 350 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 682 | 49.6% | 2.8% | 682 | 100.0% | 2.8% | - | - | - | 180 | 51.4% | 2.0% |
| Femme | 693 | 50.4% | 2.6% | - | - | - | 693 | 100.0% | 2.6% | 170 | 48.6% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 101 | 7.4% | 1.4% | 55 | 8.0% | 1.5% | 47 | 6.7% | 1.3% | 29 | 8.3% | 0.9% |
| 25 à 34 ans | 136 | 9.9% | 1.8% | 70 | 10.2% | 1.9% | 67 | 9.6% | 1.7% | 52 | 14.8% | 1.6% |
| 35 à 49 ans | 284 | 20.7% | 2.3% | 150 | 22.0% | 2.4% | 134 | 19.4% | 2.1% | 121 | 34.7% | 2.0% |
| 50 à 59 ans | 268 | 19.5% | 2.9% | 153 | 22.4% | 3.3% | 115 | 16.6% | 2.5% | 102 | 29.0% | 2.6% |
| 60 ans et plus | 585 | 42.5% | 3.9% | 255 | 37.4% | 3.9% | 330 | 47.6% | 3.9% | 46 | 13.3% | 4.7% |
| Individu | ||||||||||||
| Ménagères | 614 | 44.7% | 2.6% | - | - | - | 614 | 88.6% | 2.6% | 151 | 43.0% | 2.1% |
| Personne de référence | 787 | 57.2% | 2.8% | 587 | 86.1% | 2.9% | 199 | 28.7% | 2.6% | 185 | 52.7% | 2.2% |
| Responsable des achats | 967 | 70.3% | 2.7% | 341 | 50.0% | 2.7% | 626 | 90.3% | 2.7% | 247 | 70.6% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 2.0% | 5.2% | 24 | 3.5% | 6.3% | 4 | 0.5% | 2.4% | 1 | 0.3% | 5.6% |
| Petits patrons | 50 | 3.7% | 3.1% | 36 | 5.2% | 3.2% | 15 | 2.1% | 2.8% | 41 | 11.6% | 2.8% |
| Affaires et Cadres | 96 | 6.9% | 1.9% | 66 | 9.7% | 2.3% | 29 | 4.2% | 1.4% | 81 | 23.3% | 1.8% |
| Professions intermédiaires | 156 | 11.4% | 2.3% | 77 | 11.3% | 2.3% | 79 | 11.4% | 2.3% | 117 | 33.5% | 2.1% |
| Employés | 218 | 15.8% | 2.6% | 56 | 8.2% | 2.6% | 162 | 23.3% | 2.6% | 41 | 11.6% | 2.2% |
| Ouvriers | 149 | 10.9% | 2.3% | 122 | 17.9% | 2.4% | 27 | 3.9% | 2.0% | 8 | 2.2% | 1.9% |
| Retraités | 501 | 36.4% | 4.0% | 242 | 35.5% | 4.1% | 259 | 37.3% | 3.9% | 24 | 6.7% | 9.5% |
| Autres inactifs | 178 | 12.9% | 1.7% | 59 | 8.6% | 1.6% | 119 | 17.1% | 1.8% | 38 | 10.8% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 44 | 3.2% | 5.4% | 22 | 3.2% | 5.2% | 22 | 3.2% | 5.7% | - | - | - |
| Petits patrons | 76 | 5.5% | 2.9% | 35 | 5.1% | 2.7% | 41 | 6.0% | 3.1% | 76 | 21.8% | 2.9% |
| Affaires et Cadres | 124 | 9.0% | 1.7% | 70 | 10.3% | 2.0% | 54 | 7.8% | 1.5% | 124 | 35.5% | 1.7% |
| Professions intermédiaires | 150 | 10.9% | 2.0% | 75 | 11.0% | 1.9% | 75 | 10.8% | 2.0% | 150 | 42.7% | 2.0% |
| Employés | 128 | 9.3% | 2.4% | 62 | 9.1% | 2.7% | 66 | 9.5% | 2.1% | - | - | - |
| Ouvriers | 194 | 14.1% | 2.0% | 112 | 16.4% | 2.2% | 82 | 11.8% | 1.8% | - | - | - |
| Retraités | 553 | 40.2% | 3.8% | 265 | 38.9% | 4.0% | 287 | 41.5% | 3.7% | - | - | - |
| Autres inactifs | 107 | 7.7% | 2.6% | 41 | 6.1% | 2.6% | 65 | 9.4% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 270 | 19.6% | 2.7% | 108 | 15.8% | 2.5% | 162 | 23.4% | 2.9% | 29 | 8.4% | 1.7% |
| 2 personnes | 587 | 42.7% | 3.3% | 299 | 43.9% | 3.4% | 288 | 41.5% | 3.1% | 107 | 30.6% | 2.4% |
| 3 personnes | 258 | 18.7% | 2.8% | 146 | 21.4% | 3.2% | 112 | 16.1% | 2.4% | 85 | 24.3% | 2.2% |
| 4 personnes | 193 | 14.0% | 2.1% | 88 | 12.9% | 1.9% | 105 | 15.1% | 2.2% | 98 | 28.0% | 2.0% |
| 5 personnes et + | 68 | 5.0% | 1.3% | 41 | 6.1% | 1.6% | 27 | 3.9% | 1.0% | 31 | 8.8% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 292 | 21.2% | 1.9% | 147 | 21.6% | 2.1% | 145 | 20.9% | 1.7% | 142 | 40.6% | 1.8% |
| Non | 1084 | 78.8% | 3.0% | 535 | 78.4% | 3.0% | 548 | 79.1% | 2.9% | 208 | 59.4% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 425 | 30.9% | 3.6% | 205 | 30.1% | 3.7% | 220 | 31.7% | 3.5% | 93 | 26.4% | 2.8% |
| Agglo. - 20 000 hab | 244 | 17.7% | 2.7% | 131 | 19.3% | 3.1% | 112 | 16.2% | 2.4% | 52 | 14.7% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 191 | 13.9% | 2.7% | 92 | 13.5% | 2.8% | 99 | 14.2% | 2.7% | 30 | 8.5% | 1.6% |
| Agglo. + 100 000 hab | 508 | 36.9% | 3.3% | 249 | 36.5% | 3.3% | 259 | 37.3% | 3.3% | 172 | 49.1% | 3.0% |
| Agglo. Paris | 8 | 0.6% | 0.1% | 5 | 0.7% | 0.1% | 4 | 0.5% | 0.1% | 4 | 1.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 0.7% | 0.1% | 5 | 0.8% | 0.1% | 4 | 0.5% | 0.1% | 4 | 1.2% | 0.1% |
| Nord Pas de Calais | 1 | - | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 1 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Pays de Loire | 4 | 0.3% | 0.1% | 3 | 0.5% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% |
| Bretagne | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 298 | 21.6% | 20.0% | 140 | 20.5% | 19.6% | 158 | 22.8% | 20.4% | 75 | 21.3% | 18.0% |
| Aquitaine | 1016 | 73.9% | 36.9% | 506 | 74.2% | 38.6% | 510 | 73.5% | 35.3% | 254 | 72.5% | 29.1% |
| Midi Pyrénées | 33 | 2.4% | 1.3% | 18 | 2.7% | 1.5% | 15 | 2.1% | 1.2% | 10 | 2.8% | 1.3% |
| Limousin | 2 | 0.2% | 0.4% | 1 | 0.2% | 0.4% | 1 | 0.2% | 0.4% | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Rhône Alpes | 4 | 0.3% | 0.1% | 4 | 0.6% | 0.2% | - | - | - | 4 | 1.1% | 0.2% |
| Languedoc Roussillon | 1 | 0.1% | - | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 4 | 0.3% | 0.1% | - | - | - | 4 | 0.6% | 0.2% | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 829 | 60.3% | 2.5% | 441 | 64.6% | 2.7% | 388 | 56.0% | 2.3% | 294 | 84.0% | 2.0% |
| Presque tous les jours | 132 | 9.6% | 2.2% | 56 | 8.2% | 2.0% | 76 | 11.0% | 2.4% | 27 | 7.8% | 1.4% |
| 1 à 2 fois par semaine | 61 | 4.5% | 2.4% | 30 | 4.4% | 2.6% | 32 | 4.6% | 2.3% | 15 | 4.2% | 2.3% |
| 1 à 3 fois par mois | 6 | 0.5% | 1.2% | 1 | 0.1% | 0.3% | 6 | 0.8% | 1.9% | 1 | 0.3% | 1.6% |
| Moins souvent | 15 | 1.1% | 1.8% | 9 | 1.4% | 2.6% | 6 | 0.8% | 1.2% | 1 | 0.2% | 1.0% |
| Jamais | 2 | 0.1% | 1.6% | 1 | 0.1% | 0.9% | 1 | 0.2% | 3.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 3.1% | 2.3% | 22 | 3.3% | 2.8% | 20 | 2.9% | 1.9% | 4 | 1.1% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 78 | 5.6% | 2.7% | 25 | 3.7% | 2.4% | 52 | 7.6% | 2.9% | 3 | 0.9% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 156 | 11.3% | 2.6% | 62 | 9.1% | 2.4% | 94 | 13.6% | 2.7% | 25 | 7.2% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 198 | 14.4% | 3.0% | 93 | 13.6% | 3.0% | 105 | 15.2% | 3.0% | 30 | 8.5% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 312 | 22.7% | 2.8% | 170 | 24.9% | 3.2% | 142 | 20.5% | 2.5% | 76 | 21.7% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 181 | 13.2% | 2.6% | 100 | 14.6% | 2.7% | 82 | 11.8% | 2.5% | 62 | 17.7% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 168 | 12.2% | 2.4% | 108 | 15.8% | 3.0% | 61 | 8.7% | 1.9% | 74 | 21.1% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 57 | 4.1% | 2.9% | 31 | 4.5% | 2.7% | 26 | 3.8% | 3.1% | 26 | 7.3% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 22 | 1.6% | 1.8% | 15 | 2.2% | 2.0% | 7 | 1.1% | 1.5% | 16 | 4.4% | 1.7% |
| 115 000 euros et plus par an | 14 | 1.0% | 2.3% | 9 | 1.4% | 2.6% | 5 | 0.6% | 2.0% | 10 | 3.0% | 2.1% |
| Refus | 84 | 6.1% | 2.5% | 28 | 4.0% | 2.0% | 56 | 8.1% | 2.9% | 10 | 2.9% | 1.0% |
| Ne sait pas | 63 | 4.6% | 2.8% | 20 | 3.0% | 2.1% | 43 | 6.2% | 3.2% | 15 | 4.3% | 1.6% |
