L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4046 | 100.0% | 7.8% | 2010 | 100.0% | 8.1% | 2035 | 100.0% | 7.6% | 955 | 100.0% | 5.5% |
| Sexe | ||||||||||||
| Homme | 2010 | 49.7% | 8.1% | 2010 | 100.0% | 8.1% | - | - | - | 518 | 54.2% | 5.9% |
| Femme | 2035 | 50.3% | 7.6% | - | - | - | 2035 | 100.0% | 7.6% | 437 | 45.8% | 5.1% |
| Age | ||||||||||||
| 15 à 24 ans | 305 | 7.5% | 4.2% | 157 | 7.8% | 4.3% | 148 | 7.3% | 4.1% | 85 | 8.9% | 2.7% |
| 25 à 34 ans | 409 | 10.1% | 5.4% | 208 | 10.3% | 5.6% | 202 | 9.9% | 5.2% | 144 | 15.1% | 4.4% |
| 35 à 49 ans | 824 | 20.4% | 6.6% | 434 | 21.6% | 7.0% | 390 | 19.2% | 6.2% | 382 | 40.1% | 6.2% |
| 50 à 59 ans | 754 | 18.6% | 8.1% | 404 | 20.1% | 8.7% | 350 | 17.2% | 7.5% | 286 | 29.9% | 7.3% |
| 60 ans et plus | 1753 | 43.3% | 11.7% | 808 | 40.2% | 12.3% | 945 | 46.4% | 11.2% | 58 | 6.0% | 5.9% |
| Individu | ||||||||||||
| Ménagères | 1866 | 46.1% | 8.0% | - | - | - | 1866 | 91.7% | 8.0% | 388 | 40.6% | 5.5% |
| Personne de référence | 2328 | 57.5% | 8.3% | 1756 | 87.4% | 8.7% | 572 | 28.1% | 7.4% | 520 | 54.5% | 6.3% |
| Responsable des achats | 2900 | 71.7% | 8.2% | 1066 | 53.0% | 8.4% | 1834 | 90.1% | 8.0% | 621 | 65.0% | 5.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 58 | 1.4% | 11.1% | 41 | 2.0% | 10.9% | 18 | 0.9% | 11.8% | - | - | - |
| Petits patrons | 89 | 2.2% | 5.5% | 68 | 3.4% | 6.2% | 21 | 1.0% | 4.1% | 79 | 8.3% | 5.5% |
| Affaires et Cadres | 238 | 5.9% | 4.7% | 153 | 7.6% | 5.2% | 85 | 4.2% | 3.9% | 216 | 22.6% | 4.6% |
| Professions intermédiaires | 493 | 12.2% | 7.1% | 270 | 13.4% | 7.9% | 223 | 11.0% | 6.4% | 404 | 42.3% | 7.2% |
| Employés | 614 | 15.2% | 7.4% | 159 | 7.9% | 7.4% | 455 | 22.4% | 7.4% | 117 | 12.2% | 6.4% |
| Ouvriers | 488 | 12.1% | 7.6% | 387 | 19.2% | 7.7% | 101 | 5.0% | 7.3% | 32 | 3.3% | 7.8% |
| Retraités | 1544 | 38.2% | 12.3% | 764 | 38.0% | 12.9% | 780 | 38.3% | 11.8% | 11 | 1.1% | 4.3% |
| Autres inactifs | 521 | 12.9% | 5.1% | 169 | 8.4% | 4.4% | 352 | 17.3% | 5.4% | 97 | 10.2% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 85 | 2.1% | 10.4% | 45 | 2.2% | 10.7% | 40 | 2.0% | 10.1% | - | - | - |
| Petits patrons | 147 | 3.6% | 5.6% | 80 | 4.0% | 6.2% | 67 | 3.3% | 5.0% | 147 | 15.4% | 5.6% |
| Affaires et Cadres | 309 | 7.6% | 4.3% | 161 | 8.0% | 4.5% | 148 | 7.3% | 4.0% | 309 | 32.4% | 4.3% |
| Professions intermédiaires | 498 | 12.3% | 6.6% | 276 | 13.7% | 7.1% | 222 | 10.9% | 6.1% | 498 | 52.2% | 6.6% |
| Employés | 324 | 8.0% | 6.0% | 151 | 7.5% | 6.5% | 174 | 8.5% | 5.6% | - | - | - |
| Ouvriers | 694 | 17.1% | 7.3% | 368 | 18.3% | 7.2% | 326 | 16.0% | 7.3% | - | - | - |
| Retraités | 1733 | 42.8% | 12.0% | 821 | 40.8% | 12.5% | 912 | 44.8% | 11.6% | - | - | - |
| Autres inactifs | 255 | 6.3% | 6.2% | 109 | 5.4% | 6.8% | 146 | 7.2% | 5.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 807 | 19.9% | 8.1% | 373 | 18.6% | 8.6% | 434 | 21.3% | 7.7% | 101 | 10.6% | 5.9% |
| 2 personnes | 1758 | 43.5% | 9.8% | 857 | 42.6% | 9.8% | 901 | 44.3% | 9.8% | 263 | 27.6% | 6.0% |
| 3 personnes | 605 | 15.0% | 6.6% | 313 | 15.6% | 6.9% | 292 | 14.4% | 6.4% | 194 | 20.4% | 5.1% |
| 4 personnes | 606 | 15.0% | 6.5% | 317 | 15.8% | 7.0% | 290 | 14.2% | 6.1% | 281 | 29.5% | 5.7% |
| 5 personnes et + | 270 | 6.7% | 5.0% | 151 | 7.5% | 5.8% | 119 | 5.8% | 4.3% | 115 | 12.0% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 866 | 21.4% | 5.6% | 427 | 21.2% | 6.0% | 439 | 21.6% | 5.3% | 399 | 41.8% | 5.2% |
| Non | 3180 | 78.6% | 8.8% | 1584 | 78.8% | 9.0% | 1596 | 78.4% | 8.5% | 556 | 58.2% | 5.7% |
| Habitat | ||||||||||||
| Communes rurales | 1166 | 28.8% | 9.9% | 562 | 28.0% | 10.0% | 604 | 29.7% | 9.7% | 255 | 26.7% | 7.6% |
| Agglo. - 20 000 hab | 866 | 21.4% | 9.6% | 425 | 21.1% | 9.9% | 441 | 21.7% | 9.4% | 203 | 21.2% | 7.8% |
| Agglo. 20 000 à 100 000 hab | 763 | 18.8% | 11.0% | 380 | 18.9% | 11.3% | 383 | 18.8% | 10.6% | 153 | 16.1% | 8.5% |
| Agglo. + 100 000 hab | 1237 | 30.6% | 8.0% | 633 | 31.5% | 8.5% | 603 | 29.6% | 7.6% | 340 | 35.6% | 5.9% |
| Agglo. Paris | 14 | 0.3% | 0.2% | 10 | 0.5% | 0.3% | 3 | 0.2% | 0.1% | 4 | 0.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 0.4% | 0.2% | 10 | 0.5% | 0.2% | 4 | 0.2% | 0.1% | 4 | 0.5% | 0.1% |
| Nord Pas de Calais | 1 | - | - | 1 | - | - | - | - | - | 0 | - | - |
| Lorraine | 841 | 20.8% | 43.7% | 405 | 20.1% | 43.4% | 436 | 21.4% | 43.9% | 195 | 20.4% | 34.9% |
| Alsace | 780 | 19.3% | 51.1% | 366 | 18.2% | 49.7% | 413 | 20.3% | 52.5% | 194 | 20.3% | 39.9% |
| Franche-Comté | 352 | 8.7% | 36.9% | 186 | 9.2% | 40.0% | 166 | 8.2% | 34.0% | 80 | 8.4% | 30.5% |
| Champagne Ardennes | 83 | 2.0% | 7.6% | 38 | 1.9% | 7.4% | 44 | 2.2% | 7.9% | 16 | 1.6% | 5.4% |
| Bourgogne | 349 | 8.6% | 25.8% | 186 | 9.3% | 28.6% | 162 | 8.0% | 23.2% | 77 | 8.0% | 22.2% |
| Centre | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.1% | 0.2% | 0 | - | 0.1% |
| Pays de Loire | 4 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 3 | 0.1% | 0.2% | 1 | 0.1% | 0.1% |
| Bretagne | 1 | - | - | - | - | - | 1 | - | 0.1% | 0 | - | - |
| Poitou Charentes | 1 | - | - | 1 | - | 0.1% | - | - | - | - | - | - |
| Aquitaine | 2 | - | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 0 | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | 0 | - | - | 0 | - | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% | - | - | - |
| Auvergne | 39 | 1.0% | 3.5% | 22 | 1.1% | 4.1% | 17 | 0.8% | 2.9% | 8 | 0.9% | 2.8% |
| Rhône Alpes | 1481 | 36.6% | 28.6% | 746 | 37.1% | 29.9% | 735 | 36.1% | 27.4% | 348 | 36.5% | 19.0% |
| Languedoc Roussillon | 6 | 0.1% | 0.3% | 1 | 0.1% | 0.1% | 4 | 0.2% | 0.4% | 4 | 0.4% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 91 | 2.3% | 2.1% | 46 | 2.3% | 2.2% | 46 | 2.2% | 2.0% | 26 | 2.7% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2080 | 51.4% | 6.3% | 1077 | 53.6% | 6.5% | 1004 | 49.3% | 6.1% | 736 | 77.1% | 5.1% |
| Presque tous les jours | 445 | 11.0% | 7.6% | 234 | 11.6% | 8.6% | 211 | 10.4% | 6.7% | 113 | 11.9% | 5.9% |
| 1 à 2 fois par semaine | 228 | 5.6% | 8.9% | 109 | 5.4% | 9.4% | 119 | 5.8% | 8.5% | 71 | 7.4% | 11.2% |
| 1 à 3 fois par mois | 58 | 1.4% | 11.3% | 23 | 1.2% | 11.4% | 35 | 1.7% | 11.2% | 8 | 0.9% | 14.0% |
| Moins souvent | 85 | 2.1% | 10.4% | 48 | 2.4% | 13.4% | 37 | 1.8% | 8.0% | 11 | 1.1% | 13.1% |
| Jamais | 11 | 0.3% | 8.5% | 8 | 0.4% | 9.0% | 3 | 0.1% | 7.3% | 3 | 0.3% | 29.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 109 | 2.7% | 5.9% | 46 | 2.3% | 5.8% | 63 | 3.1% | 5.9% | 7 | 0.7% | 4.9% |
| De 9 000 à moins de 12 000 euros par an | 216 | 5.3% | 7.6% | 70 | 3.5% | 6.6% | 146 | 7.2% | 8.2% | 12 | 1.2% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 600 | 14.8% | 9.8% | 288 | 14.3% | 11.0% | 312 | 15.3% | 9.0% | 42 | 4.4% | 5.7% |
| De 18 000 à moins de 24 000 euros par an | 566 | 14.0% | 8.6% | 292 | 14.5% | 9.5% | 274 | 13.5% | 7.8% | 65 | 6.8% | 4.8% |
| De 24 000 à moins de 36 000 euros par an | 901 | 22.3% | 8.2% | 450 | 22.4% | 8.5% | 451 | 22.2% | 7.9% | 182 | 19.1% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 531 | 13.1% | 7.6% | 295 | 14.7% | 7.9% | 236 | 11.6% | 7.2% | 179 | 18.8% | 5.9% |
| De 45 000 à moins de 65 000 euros par an | 488 | 12.1% | 7.1% | 254 | 12.6% | 7.0% | 234 | 11.5% | 7.2% | 226 | 23.6% | 5.9% |
| De 65 000 à moins de 80 000 euros par an | 124 | 3.1% | 6.3% | 79 | 3.9% | 7.0% | 45 | 2.2% | 5.4% | 66 | 6.9% | 5.1% |
| De 80 000 à moins de 115 000 euros par an | 84 | 2.1% | 6.7% | 56 | 2.8% | 7.5% | 29 | 1.4% | 5.7% | 60 | 6.3% | 6.6% |
| 115 000 euros et plus par an | 21 | 0.5% | 3.6% | 13 | 0.7% | 3.5% | 8 | 0.4% | 3.6% | 14 | 1.5% | 2.8% |
| Refus | 263 | 6.5% | 7.9% | 111 | 5.5% | 8.0% | 151 | 7.4% | 7.8% | 60 | 6.2% | 5.5% |
| Ne sait pas | 142 | 3.5% | 6.3% | 57 | 2.8% | 6.0% | 86 | 4.2% | 6.5% | 41 | 4.3% | 4.4% |
