L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 812 | 100.0% | 1.6% | 403 | 100.0% | 1.6% | 409 | 100.0% | 1.5% | 185 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 403 | 49.6% | 1.6% | 403 | 100.0% | 1.6% | - | - | - | 97 | 52.7% | 1.1% |
| Femme | 409 | 50.4% | 1.5% | - | - | - | 409 | 100.0% | 1.5% | 87 | 47.3% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 80 | 9.8% | 1.1% | 43 | 10.6% | 1.2% | 37 | 9.1% | 1.0% | 21 | 11.6% | 0.7% |
| 25 à 34 ans | 79 | 9.8% | 1.0% | 33 | 8.2% | 0.9% | 46 | 11.3% | 1.2% | 23 | 12.6% | 0.7% |
| 35 à 49 ans | 171 | 21.1% | 1.4% | 102 | 25.3% | 1.7% | 69 | 16.9% | 1.1% | 81 | 43.6% | 1.3% |
| 50 à 59 ans | 146 | 18.0% | 1.6% | 75 | 18.7% | 1.6% | 71 | 17.3% | 1.5% | 51 | 27.6% | 1.3% |
| 60 ans et plus | 336 | 41.3% | 2.2% | 150 | 37.2% | 2.3% | 186 | 45.4% | 2.2% | 9 | 4.7% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 370 | 45.6% | 1.6% | - | - | - | 370 | 90.5% | 1.6% | 79 | 42.8% | 1.1% |
| Personne de référence | 465 | 57.3% | 1.7% | 352 | 87.2% | 1.7% | 114 | 27.8% | 1.5% | 98 | 53.2% | 1.2% |
| Responsable des achats | 579 | 71.3% | 1.6% | 217 | 53.8% | 1.7% | 362 | 88.6% | 1.6% | 123 | 66.5% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.4% | 2.1% | 5 | 1.3% | 1.4% | 6 | 1.4% | 3.8% | - | - | - |
| Petits patrons | 19 | 2.4% | 1.2% | 14 | 3.5% | 1.3% | 5 | 1.3% | 1.0% | 16 | 8.7% | 1.1% |
| Affaires et Cadres | 49 | 6.0% | 1.0% | 31 | 7.6% | 1.0% | 18 | 4.5% | 0.8% | 44 | 23.8% | 1.0% |
| Professions intermédiaires | 94 | 11.6% | 1.4% | 43 | 10.6% | 1.2% | 52 | 12.7% | 1.5% | 73 | 39.4% | 1.3% |
| Employés | 121 | 14.9% | 1.5% | 37 | 9.1% | 1.7% | 85 | 20.7% | 1.4% | 21 | 11.4% | 1.2% |
| Ouvriers | 115 | 14.1% | 1.8% | 91 | 22.5% | 1.8% | 24 | 5.8% | 1.7% | 6 | 3.5% | 1.6% |
| Retraités | 308 | 37.9% | 2.4% | 144 | 35.6% | 2.4% | 164 | 40.0% | 2.5% | 1 | 0.3% | 0.2% |
| Autres inactifs | 95 | 11.7% | 0.9% | 39 | 9.8% | 1.0% | 56 | 13.7% | 0.9% | 24 | 13.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 1.9% | 1.9% | 7 | 1.7% | 1.6% | 9 | 2.1% | 2.2% | - | - | - |
| Petits patrons | 29 | 3.6% | 1.1% | 15 | 3.8% | 1.2% | 14 | 3.4% | 1.0% | 29 | 15.9% | 1.1% |
| Affaires et Cadres | 64 | 7.9% | 0.9% | 34 | 8.5% | 1.0% | 30 | 7.3% | 0.8% | 64 | 34.9% | 0.9% |
| Professions intermédiaires | 91 | 11.2% | 1.2% | 48 | 11.8% | 1.2% | 43 | 10.6% | 1.2% | 91 | 49.2% | 1.2% |
| Employés | 74 | 9.1% | 1.4% | 34 | 8.5% | 1.5% | 40 | 9.7% | 1.3% | - | - | - |
| Ouvriers | 141 | 17.4% | 1.5% | 82 | 20.2% | 1.6% | 60 | 14.6% | 1.3% | - | - | - |
| Retraités | 350 | 43.1% | 2.4% | 159 | 39.4% | 2.4% | 191 | 46.7% | 2.4% | - | - | - |
| Autres inactifs | 47 | 5.8% | 1.1% | 24 | 6.1% | 1.5% | 22 | 5.5% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 161 | 19.9% | 1.6% | 75 | 18.5% | 1.7% | 87 | 21.2% | 1.5% | 27 | 14.5% | 1.5% |
| 2 personnes | 345 | 42.4% | 1.9% | 163 | 40.4% | 1.9% | 182 | 44.5% | 2.0% | 47 | 25.4% | 1.1% |
| 3 personnes | 127 | 15.7% | 1.4% | 68 | 16.9% | 1.5% | 59 | 14.5% | 1.3% | 35 | 18.8% | 0.9% |
| 4 personnes | 125 | 15.3% | 1.3% | 63 | 15.6% | 1.4% | 61 | 15.0% | 1.3% | 50 | 27.0% | 1.0% |
| 5 personnes et + | 54 | 6.7% | 1.0% | 35 | 8.6% | 1.3% | 20 | 4.8% | 0.7% | 26 | 14.2% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 189 | 23.3% | 1.2% | 101 | 25.0% | 1.4% | 88 | 21.6% | 1.1% | 83 | 45.2% | 1.1% |
| Non | 623 | 76.7% | 1.7% | 302 | 75.0% | 1.7% | 321 | 78.4% | 1.7% | 101 | 54.8% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 212 | 26.1% | 1.8% | 104 | 25.9% | 1.9% | 108 | 26.3% | 1.7% | 40 | 21.8% | 1.2% |
| Agglo. - 20 000 hab | 131 | 16.1% | 1.5% | 71 | 17.7% | 1.7% | 59 | 14.5% | 1.3% | 27 | 14.6% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 119 | 14.6% | 1.7% | 58 | 14.5% | 1.7% | 60 | 14.7% | 1.7% | 24 | 13.0% | 1.3% |
| Agglo. + 100 000 hab | 349 | 43.0% | 2.3% | 167 | 41.5% | 2.2% | 182 | 44.4% | 2.3% | 94 | 50.7% | 1.6% |
| Agglo. Paris | 2 | 0.2% | - | 2 | 0.4% | - | - | - | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.2% | - | 2 | 0.4% | - | - | - | - | - | - | - |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 86 | 10.6% | 9.0% | 45 | 11.1% | 9.7% | 41 | 10.0% | 8.4% | 21 | 11.2% | 7.9% |
| Bourgogne | 9 | 1.1% | 0.6% | 6 | 1.5% | 0.9% | 3 | 0.7% | 0.4% | 2 | 1.2% | 0.6% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% |
| Auvergne | 37 | 4.5% | 3.3% | 20 | 4.9% | 3.7% | 17 | 4.2% | 2.9% | 8 | 4.2% | 2.6% |
| Rhône Alpes | 673 | 82.9% | 13.0% | 329 | 81.5% | 13.2% | 345 | 84.3% | 12.9% | 153 | 82.8% | 8.3% |
| Languedoc Roussillon | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.3% | 0.1% | 1 | 0.1% | - | 2 | 0.5% | 0.1% | 0 | 0.3% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 455 | 56.0% | 1.4% | 222 | 55.0% | 1.3% | 233 | 57.0% | 1.4% | 149 | 80.8% | 1.0% |
| Presque tous les jours | 102 | 12.6% | 1.7% | 53 | 13.1% | 1.9% | 49 | 12.0% | 1.6% | 18 | 9.9% | 0.9% |
| 1 à 2 fois par semaine | 51 | 6.3% | 2.0% | 20 | 5.0% | 1.7% | 31 | 7.6% | 2.2% | 15 | 8.1% | 2.4% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.4% | 2 | 0.4% | 0.8% | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.4% |
| Moins souvent | 18 | 2.2% | 2.2% | 14 | 3.5% | 4.0% | 4 | 0.9% | 0.8% | 1 | 0.7% | 1.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 2.1% | 0.9% | 7 | 1.7% | 0.9% | 10 | 2.5% | 1.0% | 3 | 1.8% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 34 | 4.2% | 1.2% | 20 | 5.0% | 1.9% | 14 | 3.5% | 0.8% | 0 | 0.2% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 109 | 13.5% | 1.8% | 55 | 13.5% | 2.1% | 55 | 13.4% | 1.6% | 9 | 4.9% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 110 | 13.6% | 1.7% | 41 | 10.3% | 1.3% | 69 | 16.9% | 2.0% | 12 | 6.7% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 202 | 24.8% | 1.8% | 116 | 28.8% | 2.2% | 86 | 20.9% | 1.5% | 44 | 23.8% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 118 | 14.6% | 1.7% | 57 | 14.2% | 1.5% | 61 | 14.9% | 1.9% | 33 | 17.6% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 102 | 12.6% | 1.5% | 50 | 12.5% | 1.4% | 52 | 12.7% | 1.6% | 44 | 24.0% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 28 | 3.5% | 1.4% | 20 | 5.0% | 1.8% | 8 | 2.0% | 1.0% | 10 | 5.3% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 9 | 1.1% | 0.7% | 3 | 0.7% | 0.4% | 6 | 1.5% | 1.2% | 7 | 3.8% | 0.8% |
| 115 000 euros et plus par an | 4 | 0.5% | 0.6% | 4 | 0.9% | 1.0% | - | - | - | 4 | 2.0% | 0.7% |
| Refus | 40 | 4.9% | 1.2% | 11 | 2.8% | 0.8% | 28 | 6.9% | 1.5% | 10 | 5.6% | 1.0% |
| Ne sait pas | 39 | 4.8% | 1.7% | 19 | 4.6% | 2.0% | 20 | 4.9% | 1.5% | 8 | 4.2% | 0.8% |
