L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1122 | 100.0% | 2.2% | 551 | 100.0% | 2.2% | 571 | 100.0% | 2.1% | 293 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 551 | 49.1% | 2.2% | 551 | 100.0% | 2.2% | - | - | - | 149 | 50.9% | 1.7% |
| Femme | 571 | 50.9% | 2.1% | - | - | - | 571 | 100.0% | 2.1% | 144 | 49.1% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 80 | 7.1% | 1.1% | 42 | 7.7% | 1.1% | 38 | 6.6% | 1.0% | 26 | 8.8% | 0.8% |
| 25 à 34 ans | 103 | 9.2% | 1.4% | 54 | 9.8% | 1.4% | 50 | 8.7% | 1.3% | 36 | 12.2% | 1.1% |
| 35 à 49 ans | 221 | 19.7% | 1.8% | 114 | 20.6% | 1.8% | 107 | 18.8% | 1.7% | 102 | 35.0% | 1.7% |
| 50 à 59 ans | 222 | 19.8% | 2.4% | 125 | 22.7% | 2.7% | 97 | 17.0% | 2.1% | 85 | 29.0% | 2.2% |
| 60 ans et plus | 495 | 44.1% | 3.3% | 216 | 39.3% | 3.3% | 279 | 48.8% | 3.3% | 44 | 15.1% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 512 | 45.7% | 2.2% | - | - | - | 512 | 89.8% | 2.2% | 127 | 43.4% | 1.8% |
| Personne de référence | 651 | 58.1% | 2.3% | 480 | 87.2% | 2.4% | 171 | 30.0% | 2.2% | 155 | 53.1% | 1.9% |
| Responsable des achats | 805 | 71.7% | 2.3% | 281 | 50.9% | 2.2% | 524 | 91.9% | 2.3% | 208 | 71.0% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.3% | 2.8% | 12 | 2.2% | 3.2% | 3 | 0.5% | 1.7% | - | - | - |
| Petits patrons | 34 | 3.0% | 2.1% | 22 | 4.0% | 2.0% | 11 | 2.0% | 2.2% | 30 | 10.4% | 2.1% |
| Affaires et Cadres | 84 | 7.4% | 1.6% | 57 | 10.4% | 2.0% | 26 | 4.6% | 1.2% | 73 | 24.9% | 1.6% |
| Professions intermédiaires | 123 | 11.0% | 1.8% | 64 | 11.5% | 1.9% | 60 | 10.5% | 1.7% | 97 | 33.1% | 1.7% |
| Employés | 186 | 16.6% | 2.2% | 50 | 9.1% | 2.3% | 136 | 23.9% | 2.2% | 35 | 12.0% | 1.9% |
| Ouvriers | 113 | 10.1% | 1.8% | 94 | 17.1% | 1.9% | 19 | 3.3% | 1.3% | 3 | 1.2% | 0.8% |
| Retraités | 418 | 37.3% | 3.3% | 204 | 36.9% | 3.4% | 215 | 37.6% | 3.2% | 24 | 8.0% | 9.5% |
| Autres inactifs | 149 | 13.3% | 1.4% | 48 | 8.8% | 1.3% | 101 | 17.7% | 1.6% | 30 | 10.4% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 2.4% | 3.3% | 9 | 1.7% | 2.2% | 18 | 3.1% | 4.5% | - | - | - |
| Petits patrons | 63 | 5.6% | 2.4% | 24 | 4.3% | 1.8% | 39 | 6.9% | 2.9% | 63 | 21.4% | 2.4% |
| Affaires et Cadres | 107 | 9.5% | 1.5% | 62 | 11.2% | 1.7% | 45 | 8.0% | 1.2% | 107 | 36.6% | 1.5% |
| Professions intermédiaires | 123 | 11.0% | 1.6% | 64 | 11.6% | 1.6% | 59 | 10.4% | 1.6% | 123 | 42.0% | 1.6% |
| Employés | 107 | 9.5% | 2.0% | 53 | 9.5% | 2.3% | 54 | 9.5% | 1.8% | - | - | - |
| Ouvriers | 152 | 13.5% | 1.6% | 90 | 16.3% | 1.8% | 62 | 10.9% | 1.4% | - | - | - |
| Retraités | 458 | 40.8% | 3.2% | 220 | 39.9% | 3.3% | 238 | 41.7% | 3.0% | - | - | - |
| Autres inactifs | 85 | 7.6% | 2.1% | 31 | 5.6% | 1.9% | 54 | 9.5% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 226 | 20.2% | 2.3% | 84 | 15.2% | 1.9% | 142 | 25.0% | 2.5% | 24 | 8.2% | 1.4% |
| 2 personnes | 499 | 44.5% | 2.8% | 257 | 46.6% | 2.9% | 242 | 42.4% | 2.6% | 92 | 31.5% | 2.1% |
| 3 personnes | 201 | 17.9% | 2.2% | 111 | 20.2% | 2.5% | 90 | 15.8% | 2.0% | 71 | 24.3% | 1.9% |
| 4 personnes | 146 | 13.1% | 1.6% | 69 | 12.5% | 1.5% | 78 | 13.6% | 1.6% | 79 | 27.0% | 1.6% |
| 5 personnes et + | 49 | 4.4% | 0.9% | 30 | 5.5% | 1.2% | 19 | 3.3% | 0.7% | 26 | 9.0% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 218 | 19.4% | 1.4% | 110 | 19.9% | 1.5% | 108 | 19.0% | 1.3% | 113 | 38.4% | 1.5% |
| Non | 904 | 80.6% | 2.5% | 441 | 80.1% | 2.5% | 462 | 81.0% | 2.5% | 180 | 61.6% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 308 | 27.5% | 2.6% | 154 | 27.9% | 2.8% | 154 | 27.0% | 2.5% | 68 | 23.2% | 2.0% |
| Agglo. - 20 000 hab | 216 | 19.2% | 2.4% | 112 | 20.2% | 2.6% | 104 | 18.2% | 2.2% | 48 | 16.2% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 177 | 15.8% | 2.6% | 83 | 15.1% | 2.5% | 94 | 16.5% | 2.6% | 29 | 9.7% | 1.6% |
| Agglo. + 100 000 hab | 414 | 36.9% | 2.7% | 198 | 36.0% | 2.7% | 215 | 37.8% | 2.7% | 145 | 49.7% | 2.5% |
| Agglo. Paris | 7 | 0.6% | 0.1% | 4 | 0.7% | 0.1% | 3 | 0.5% | 0.1% | 3 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 0.7% | 0.1% | 5 | 0.9% | 0.1% | 3 | 0.5% | 0.1% | 3 | 1.1% | 0.1% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Centre | 1 | - | - | 0 | 0.1% | - | 0 | - | - | - | - | - |
| Pays de Loire | 4 | 0.4% | 0.1% | 3 | 0.6% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% |
| Bretagne | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 170 | 15.1% | 11.4% | 81 | 14.7% | 11.3% | 89 | 15.6% | 11.5% | 48 | 16.3% | 11.5% |
| Aquitaine | 898 | 80.1% | 32.6% | 439 | 79.7% | 33.5% | 459 | 80.5% | 31.8% | 226 | 77.3% | 25.9% |
| Midi Pyrénées | 28 | 2.5% | 1.2% | 16 | 2.8% | 1.3% | 13 | 2.3% | 1.0% | 9 | 3.0% | 1.1% |
| Limousin | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Rhône Alpes | 4 | 0.3% | 0.1% | 4 | 0.6% | 0.1% | - | - | - | 3 | 1.1% | 0.2% |
| Languedoc Roussillon | 1 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | - | - | 1 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 4 | 0.4% | 0.1% | - | - | - | 4 | 0.8% | 0.2% | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 687 | 61.2% | 2.1% | 362 | 65.6% | 2.2% | 325 | 57.0% | 2.0% | 249 | 85.2% | 1.7% |
| Presque tous les jours | 102 | 9.1% | 1.7% | 44 | 8.0% | 1.6% | 58 | 10.2% | 1.8% | 20 | 6.8% | 1.0% |
| 1 à 2 fois par semaine | 40 | 3.6% | 1.6% | 20 | 3.7% | 1.7% | 20 | 3.4% | 1.4% | 10 | 3.4% | 1.6% |
| 1 à 3 fois par mois | 4 | 0.4% | 0.9% | 1 | 0.1% | 0.3% | 4 | 0.7% | 1.2% | 1 | 0.3% | 1.3% |
| Moins souvent | 13 | 1.1% | 1.5% | 8 | 1.4% | 2.1% | 5 | 0.9% | 1.1% | 1 | 0.3% | 1.0% |
| Jamais | 1 | 0.1% | 1.0% | - | - | - | 1 | 0.2% | 3.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 2.8% | 1.7% | 14 | 2.5% | 1.7% | 17 | 3.0% | 1.6% | 2 | 0.8% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 66 | 5.9% | 2.3% | 22 | 4.0% | 2.1% | 44 | 7.7% | 2.5% | 3 | 1.0% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 129 | 11.5% | 2.1% | 51 | 9.2% | 1.9% | 79 | 13.8% | 2.3% | 22 | 7.6% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 162 | 14.5% | 2.5% | 69 | 12.6% | 2.3% | 93 | 16.3% | 2.6% | 27 | 9.1% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 255 | 22.7% | 2.3% | 135 | 24.5% | 2.5% | 120 | 21.0% | 2.1% | 60 | 20.4% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 144 | 12.9% | 2.1% | 83 | 15.0% | 2.2% | 62 | 10.8% | 1.9% | 51 | 17.3% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 140 | 12.5% | 2.0% | 88 | 16.0% | 2.4% | 52 | 9.1% | 1.6% | 62 | 21.2% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 47 | 4.2% | 2.4% | 28 | 5.2% | 2.5% | 19 | 3.3% | 2.2% | 19 | 6.6% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 22 | 1.9% | 1.7% | 14 | 2.6% | 1.9% | 7 | 1.3% | 1.5% | 15 | 5.2% | 1.6% |
| 115 000 euros et plus par an | 13 | 1.2% | 2.2% | 9 | 1.7% | 2.6% | 3 | 0.6% | 1.5% | 10 | 3.6% | 2.1% |
| Refus | 57 | 5.0% | 1.7% | 19 | 3.4% | 1.3% | 38 | 6.6% | 1.9% | 7 | 2.5% | 0.7% |
| Ne sait pas | 55 | 4.9% | 2.4% | 18 | 3.3% | 1.9% | 37 | 6.5% | 2.8% | 13 | 4.6% | 1.4% |
