L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 474 | 100.0% | 0.9% | 232 | 100.0% | 0.9% | 241 | 100.0% | 0.9% | 109 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 232 | 49.1% | 0.9% | 232 | 100.0% | 0.9% | - | - | - | 49 | 45.4% | 0.6% |
| Femme | 241 | 50.9% | 0.9% | - | - | - | 241 | 100.0% | 0.9% | 60 | 54.6% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 8.3% | 0.5% | 23 | 10.0% | 0.6% | 16 | 6.6% | 0.4% | 12 | 11.3% | 0.4% |
| 25 à 34 ans | 58 | 12.2% | 0.8% | 32 | 14.0% | 0.9% | 25 | 10.4% | 0.6% | 10 | 9.1% | 0.3% |
| 35 à 49 ans | 91 | 19.3% | 0.7% | 41 | 17.8% | 0.7% | 50 | 20.6% | 0.8% | 51 | 46.5% | 0.8% |
| 50 à 59 ans | 72 | 15.3% | 0.8% | 43 | 18.5% | 0.9% | 30 | 12.2% | 0.6% | 31 | 28.7% | 0.8% |
| 60 ans et plus | 213 | 45.0% | 1.4% | 92 | 39.7% | 1.4% | 121 | 50.1% | 1.4% | 5 | 4.4% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 218 | 46.0% | 0.9% | - | - | - | 218 | 90.3% | 0.9% | 51 | 46.4% | 0.7% |
| Personne de référence | 254 | 53.6% | 0.9% | 188 | 81.1% | 0.9% | 66 | 27.2% | 0.8% | 50 | 45.4% | 0.6% |
| Responsable des achats | 331 | 69.8% | 0.9% | 112 | 48.3% | 0.9% | 218 | 90.5% | 1.0% | 75 | 68.5% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.6% | 3 | 1.4% | 0.9% | - | - | - | - | - | - |
| Petits patrons | 7 | 1.6% | 0.5% | 6 | 2.7% | 0.6% | 1 | 0.4% | 0.2% | 7 | 6.8% | 0.5% |
| Affaires et Cadres | 27 | 5.6% | 0.5% | 20 | 8.5% | 0.7% | 7 | 2.8% | 0.3% | 21 | 19.6% | 0.5% |
| Professions intermédiaires | 58 | 12.3% | 0.8% | 25 | 10.6% | 0.7% | 34 | 13.9% | 1.0% | 44 | 40.4% | 0.8% |
| Employés | 70 | 14.8% | 0.8% | 20 | 8.6% | 0.9% | 50 | 20.6% | 0.8% | 15 | 13.5% | 0.8% |
| Ouvriers | 58 | 12.3% | 0.9% | 45 | 19.5% | 0.9% | 13 | 5.3% | 0.9% | 3 | 2.4% | 0.7% |
| Retraités | 179 | 37.7% | 1.4% | 90 | 38.8% | 1.5% | 88 | 36.7% | 1.3% | 0 | 0.1% | - |
| Autres inactifs | 72 | 15.1% | 0.7% | 23 | 9.8% | 0.6% | 49 | 20.2% | 0.8% | 19 | 17.2% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.1% | 0.7% | 2 | 0.9% | 0.5% | 3 | 1.4% | 0.8% | - | - | - |
| Petits patrons | 16 | 3.4% | 0.6% | 11 | 4.7% | 0.8% | 5 | 2.1% | 0.4% | 16 | 14.7% | 0.6% |
| Affaires et Cadres | 39 | 8.2% | 0.5% | 18 | 7.7% | 0.5% | 21 | 8.7% | 0.6% | 39 | 35.6% | 0.5% |
| Professions intermédiaires | 54 | 11.4% | 0.7% | 21 | 8.9% | 0.5% | 33 | 13.9% | 0.9% | 54 | 49.7% | 0.7% |
| Employés | 37 | 7.8% | 0.7% | 19 | 8.2% | 0.8% | 18 | 7.4% | 0.6% | - | - | - |
| Ouvriers | 75 | 15.7% | 0.8% | 45 | 19.2% | 0.9% | 30 | 12.4% | 0.7% | - | - | - |
| Retraités | 222 | 46.9% | 1.5% | 106 | 45.6% | 1.6% | 116 | 48.2% | 1.5% | - | - | - |
| Autres inactifs | 26 | 5.4% | 0.6% | 11 | 4.9% | 0.7% | 14 | 5.9% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 85 | 17.9% | 0.9% | 31 | 13.4% | 0.7% | 54 | 22.4% | 1.0% | 9 | 8.6% | 0.5% |
| 2 personnes | 210 | 44.4% | 1.2% | 108 | 46.6% | 1.2% | 102 | 42.3% | 1.1% | 31 | 28.5% | 0.7% |
| 3 personnes | 74 | 15.7% | 0.8% | 42 | 18.0% | 0.9% | 32 | 13.4% | 0.7% | 27 | 24.8% | 0.7% |
| 4 personnes | 73 | 15.4% | 0.8% | 38 | 16.4% | 0.8% | 35 | 14.4% | 0.7% | 30 | 27.2% | 0.6% |
| 5 personnes et + | 31 | 6.6% | 0.6% | 13 | 5.7% | 0.5% | 18 | 7.5% | 0.7% | 12 | 10.9% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 96 | 20.3% | 0.6% | 44 | 19.0% | 0.6% | 52 | 21.5% | 0.6% | 43 | 39.2% | 0.6% |
| Non | 378 | 79.7% | 1.0% | 188 | 81.0% | 1.1% | 190 | 78.5% | 1.0% | 66 | 60.8% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 151 | 31.8% | 1.3% | 76 | 32.7% | 1.4% | 75 | 31.0% | 1.2% | 38 | 34.5% | 1.1% |
| Agglo. - 20 000 hab | 106 | 22.3% | 1.2% | 46 | 19.6% | 1.1% | 60 | 24.9% | 1.3% | 27 | 24.8% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 80 | 16.8% | 1.1% | 42 | 18.1% | 1.3% | 37 | 15.5% | 1.0% | 9 | 8.5% | 0.5% |
| Agglo. + 100 000 hab | 138 | 29.0% | 0.9% | 69 | 29.5% | 0.9% | 69 | 28.6% | 0.9% | 35 | 32.1% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Lorraine | 464 | 97.9% | 24.1% | 227 | 97.7% | 24.4% | 237 | 98.0% | 23.8% | 107 | 97.8% | 19.1% |
| Alsace | 5 | 1.0% | 0.3% | 3 | 1.3% | 0.4% | 2 | 0.6% | 0.2% | 2 | 1.9% | 0.4% |
| Franche-Comté | 1 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | 0 | - | - | 0 | 0.1% | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.1% | - | 0 | 0.2% | 0.1% |
| Bourgogne | 1 | 0.1% | - | 0 | 0.1% | - | 0 | 0.2% | 0.1% | 0 | 0.1% | - |
| Centre | 1 | 0.1% | - | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Aquitaine | 1 | 0.3% | - | 1 | 0.5% | 0.1% | - | - | - | - | - | - |
| Rhône Alpes | 2 | 0.4% | - | - | - | - | 2 | 0.7% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 230 | 48.6% | 0.7% | 125 | 53.9% | 0.8% | 105 | 43.4% | 0.6% | 78 | 71.8% | 0.5% |
| Presque tous les jours | 68 | 14.3% | 1.2% | 38 | 16.4% | 1.4% | 30 | 12.3% | 0.9% | 20 | 18.3% | 1.0% |
| 1 à 2 fois par semaine | 21 | 4.4% | 0.8% | 7 | 2.9% | 0.6% | 14 | 5.8% | 1.0% | 8 | 7.6% | 1.3% |
| 1 à 3 fois par mois | 3 | 0.7% | 0.6% | 2 | 0.7% | 0.8% | 2 | 0.6% | 0.5% | 2 | 1.4% | 2.6% |
| Moins souvent | 7 | 1.6% | 0.9% | 5 | 2.0% | 1.3% | 3 | 1.1% | 0.6% | - | - | - |
| Jamais | 1 | 0.2% | 0.8% | 1 | 0.4% | 1.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.3% | 0.3% | 4 | 1.8% | 0.5% | 2 | 0.8% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 32 | 6.7% | 1.1% | 4 | 1.8% | 0.4% | 28 | 11.4% | 1.5% | 1 | 1.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 84 | 17.8% | 1.4% | 37 | 15.9% | 1.4% | 47 | 19.6% | 1.4% | 3 | 2.5% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 66 | 14.0% | 1.0% | 41 | 17.5% | 1.3% | 25 | 10.5% | 0.7% | 5 | 4.5% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 105 | 22.1% | 1.0% | 54 | 23.1% | 1.0% | 51 | 21.2% | 0.9% | 25 | 22.6% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 55 | 11.7% | 0.8% | 28 | 12.1% | 0.8% | 27 | 11.3% | 0.8% | 17 | 15.2% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 59 | 12.4% | 0.9% | 34 | 14.4% | 0.9% | 25 | 10.5% | 0.8% | 26 | 24.3% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 22 | 4.6% | 1.1% | 8 | 3.7% | 0.8% | 13 | 5.4% | 1.6% | 12 | 11.1% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 5 | 1.1% | 0.4% | 3 | 1.3% | 0.4% | 2 | 0.8% | 0.4% | 5 | 4.4% | 0.5% |
| 115 000 euros et plus par an | 5 | 1.1% | 0.9% | 2 | 0.7% | 0.4% | 4 | 1.6% | 1.6% | 2 | 2.1% | 0.4% |
| Refus | 27 | 5.8% | 0.8% | 16 | 6.9% | 1.2% | 11 | 4.6% | 0.6% | 10 | 9.4% | 1.0% |
| Ne sait pas | 7 | 1.5% | 0.3% | 2 | 0.7% | 0.2% | 6 | 2.4% | 0.4% | 3 | 2.7% | 0.3% |
