L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2481 | 100.0% | 4.8% | 1266 | 100.0% | 5.1% | 1216 | 100.0% | 4.5% | 677 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 1266 | 51.0% | 5.1% | 1266 | 100.0% | 5.1% | - | - | - | 383 | 56.6% | 4.4% |
| Femme | 1216 | 49.0% | 4.5% | - | - | - | 1216 | 100.0% | 4.5% | 294 | 43.4% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 237 | 9.6% | 3.3% | 132 | 10.4% | 3.6% | 105 | 8.7% | 2.9% | 107 | 15.7% | 3.4% |
| 25 à 34 ans | 246 | 9.9% | 3.2% | 133 | 10.5% | 3.6% | 114 | 9.3% | 2.9% | 90 | 13.3% | 2.7% |
| 35 à 49 ans | 494 | 19.9% | 4.0% | 268 | 21.2% | 4.3% | 226 | 18.6% | 3.6% | 241 | 35.6% | 3.9% |
| 50 à 59 ans | 448 | 18.1% | 4.8% | 260 | 20.5% | 5.6% | 188 | 15.5% | 4.0% | 187 | 27.6% | 4.8% |
| 60 ans et plus | 1055 | 42.5% | 7.0% | 473 | 37.3% | 7.2% | 583 | 47.9% | 6.9% | 53 | 7.8% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 1108 | 44.7% | 4.8% | - | - | - | 1108 | 91.2% | 4.8% | 252 | 37.3% | 3.6% |
| Personne de référence | 1438 | 58.0% | 5.1% | 1110 | 87.7% | 5.5% | 328 | 27.0% | 4.2% | 352 | 52.0% | 4.3% |
| Responsable des achats | 1711 | 68.9% | 4.8% | 625 | 49.4% | 4.9% | 1086 | 89.3% | 4.8% | 428 | 63.3% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 41 | 1.7% | 7.9% | 29 | 2.3% | 7.9% | 12 | 1.0% | 7.9% | - | - | - |
| Petits patrons | 88 | 3.6% | 5.4% | 71 | 5.6% | 6.4% | 17 | 1.4% | 3.3% | 80 | 11.9% | 5.6% |
| Affaires et Cadres | 149 | 6.0% | 2.9% | 96 | 7.6% | 3.3% | 54 | 4.4% | 2.5% | 137 | 20.2% | 3.0% |
| Professions intermédiaires | 298 | 12.0% | 4.3% | 165 | 13.0% | 4.8% | 133 | 10.9% | 3.8% | 255 | 37.7% | 4.5% |
| Employés | 334 | 13.5% | 4.0% | 83 | 6.6% | 3.9% | 251 | 20.6% | 4.1% | 84 | 12.4% | 4.6% |
| Ouvriers | 299 | 12.1% | 4.7% | 236 | 18.6% | 4.7% | 63 | 5.2% | 4.6% | 23 | 3.4% | 5.7% |
| Retraités | 924 | 37.3% | 7.4% | 453 | 35.8% | 7.6% | 472 | 38.8% | 7.1% | 17 | 2.5% | 6.9% |
| Autres inactifs | 347 | 14.0% | 3.4% | 133 | 10.5% | 3.5% | 214 | 17.6% | 3.3% | 81 | 11.9% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 53 | 2.1% | 6.5% | 32 | 2.5% | 7.5% | 22 | 1.8% | 5.4% | - | - | - |
| Petits patrons | 134 | 5.4% | 5.1% | 78 | 6.2% | 6.0% | 56 | 4.6% | 4.2% | 134 | 19.7% | 5.1% |
| Affaires et Cadres | 214 | 8.6% | 3.0% | 115 | 9.1% | 3.2% | 99 | 8.2% | 2.7% | 214 | 31.7% | 3.0% |
| Professions intermédiaires | 329 | 13.3% | 4.3% | 190 | 15.0% | 4.8% | 139 | 11.5% | 3.8% | 329 | 48.6% | 4.3% |
| Employés | 179 | 7.2% | 3.3% | 88 | 7.0% | 3.8% | 91 | 7.5% | 2.9% | - | - | - |
| Ouvriers | 410 | 16.5% | 4.3% | 234 | 18.5% | 4.6% | 176 | 14.5% | 4.0% | - | - | - |
| Retraités | 1004 | 40.5% | 7.0% | 466 | 36.8% | 7.1% | 539 | 44.3% | 6.9% | - | - | - |
| Autres inactifs | 158 | 6.4% | 3.8% | 64 | 5.0% | 4.0% | 94 | 7.8% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 478 | 19.3% | 4.8% | 209 | 16.5% | 4.8% | 269 | 22.1% | 4.8% | 72 | 10.6% | 4.2% |
| 2 personnes | 1107 | 44.6% | 6.2% | 572 | 45.2% | 6.5% | 535 | 44.0% | 5.8% | 172 | 25.4% | 3.9% |
| 3 personnes | 308 | 12.4% | 3.4% | 165 | 13.0% | 3.6% | 143 | 11.8% | 3.1% | 141 | 20.9% | 3.7% |
| 4 personnes | 348 | 14.0% | 3.7% | 181 | 14.3% | 4.0% | 168 | 13.8% | 3.5% | 170 | 25.1% | 3.5% |
| 5 personnes et + | 240 | 9.7% | 4.5% | 139 | 11.0% | 5.3% | 100 | 8.2% | 3.7% | 121 | 17.9% | 4.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 580 | 23.4% | 3.8% | 320 | 25.3% | 4.5% | 259 | 21.3% | 3.1% | 284 | 41.9% | 3.7% |
| Non | 1902 | 76.6% | 5.2% | 945 | 74.7% | 5.4% | 957 | 78.7% | 5.1% | 393 | 58.1% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 857 | 34.5% | 7.2% | 425 | 33.5% | 7.6% | 433 | 35.6% | 6.9% | 197 | 29.0% | 5.9% |
| Agglo. - 20 000 hab | 702 | 28.3% | 7.8% | 355 | 28.0% | 8.2% | 348 | 28.6% | 7.4% | 186 | 27.4% | 7.2% |
| Agglo. 20 000 à 100 000 hab | 369 | 14.9% | 5.3% | 198 | 15.6% | 5.9% | 171 | 14.1% | 4.7% | 85 | 12.6% | 4.7% |
| Agglo. + 100 000 hab | 517 | 20.8% | 3.4% | 275 | 21.7% | 3.7% | 242 | 19.9% | 3.0% | 198 | 29.2% | 3.5% |
| Agglo. Paris | 37 | 1.5% | 0.4% | 14 | 1.1% | 0.3% | 23 | 1.9% | 0.5% | 12 | 1.7% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 40 | 1.6% | 0.4% | 17 | 1.3% | 0.4% | 23 | 1.9% | 0.5% | 13 | 1.8% | 0.3% |
| Nord Pas de Calais | 1 | - | - | 0 | - | - | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 0 | - | - | - | - | - |
| Alsace | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Franche-Comté | 0 | - | - | 0 | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.2% |
| Picardie | 2 | 0.1% | 0.2% | 0 | - | 0.1% | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.5% |
| Haute Normandie | 8 | 0.3% | 0.5% | 5 | 0.4% | 0.6% | 4 | 0.3% | 0.5% | 2 | 0.3% | 0.5% |
| Basse Normandie | 408 | 16.4% | 33.7% | 193 | 15.2% | 33.3% | 215 | 17.7% | 34.1% | 113 | 16.7% | 32.0% |
| Centre | 14 | 0.6% | 0.7% | 9 | 0.7% | 0.9% | 5 | 0.4% | 0.5% | 8 | 1.2% | 1.4% |
| Pays de Loire | 925 | 37.3% | 31.3% | 496 | 39.2% | 34.8% | 429 | 35.3% | 28.1% | 242 | 35.7% | 25.6% |
| Bretagne | 1056 | 42.6% | 39.7% | 532 | 42.0% | 41.6% | 524 | 43.1% | 38.1% | 283 | 41.9% | 34.2% |
| Poitou Charentes | 13 | 0.5% | 0.9% | 5 | 0.4% | 0.7% | 8 | 0.7% | 1.1% | 5 | 0.7% | 1.1% |
| Aquitaine | 4 | 0.2% | 0.1% | 4 | 0.3% | 0.3% | - | - | - | 0 | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.5% | - | - | - | 1 | 0.2% | 0.9% |
| Auvergne | 1 | - | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% |
| Rhône Alpes | 4 | 0.1% | 0.1% | 0 | - | - | 3 | 0.3% | 0.1% | 3 | 0.5% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1374 | 55.4% | 4.1% | 748 | 59.1% | 4.5% | 626 | 51.5% | 3.8% | 564 | 83.3% | 3.9% |
| Presque tous les jours | 255 | 10.3% | 4.3% | 133 | 10.5% | 4.9% | 122 | 10.1% | 3.9% | 72 | 10.7% | 3.7% |
| 1 à 2 fois par semaine | 114 | 4.6% | 4.5% | 55 | 4.4% | 4.7% | 59 | 4.9% | 4.3% | 24 | 3.5% | 3.8% |
| 1 à 3 fois par mois | 20 | 0.8% | 3.9% | 10 | 0.8% | 5.0% | 10 | 0.8% | 3.2% | 2 | 0.3% | 3.3% |
| Moins souvent | 41 | 1.6% | 4.9% | 13 | 1.1% | 3.8% | 27 | 2.3% | 5.9% | 0 | - | 0.3% |
| Jamais | 8 | 0.3% | 6.7% | 6 | 0.5% | 6.9% | 2 | 0.2% | 6.2% | 3 | 0.5% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 2.6% | 3.5% | 32 | 2.5% | 4.0% | 33 | 2.7% | 3.1% | 5 | 0.8% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 126 | 5.1% | 4.4% | 43 | 3.4% | 4.1% | 83 | 6.8% | 4.7% | 10 | 1.5% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 306 | 12.3% | 5.0% | 146 | 11.5% | 5.6% | 160 | 13.1% | 4.6% | 25 | 3.7% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 380 | 15.3% | 5.8% | 163 | 12.9% | 5.3% | 217 | 17.8% | 6.2% | 55 | 8.1% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 600 | 24.2% | 5.4% | 310 | 24.5% | 5.8% | 290 | 23.9% | 5.1% | 148 | 21.9% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 330 | 13.3% | 4.7% | 200 | 15.8% | 5.4% | 130 | 10.7% | 4.0% | 114 | 16.8% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 312 | 12.6% | 4.5% | 188 | 14.8% | 5.2% | 124 | 10.2% | 3.8% | 157 | 23.3% | 4.1% |
| De 65 000 à moins de 80 000 euros par an | 66 | 2.7% | 3.4% | 28 | 2.2% | 2.5% | 39 | 3.2% | 4.6% | 39 | 5.8% | 3.0% |
| De 80 000 à moins de 115 000 euros par an | 28 | 1.1% | 2.2% | 17 | 1.3% | 2.2% | 11 | 0.9% | 2.2% | 21 | 3.0% | 2.2% |
| 115 000 euros et plus par an | 18 | 0.7% | 3.0% | 14 | 1.1% | 3.8% | 4 | 0.3% | 1.7% | 15 | 2.2% | 2.9% |
| Refus | 179 | 7.2% | 5.3% | 86 | 6.8% | 6.2% | 93 | 7.6% | 4.7% | 53 | 7.9% | 5.0% |
| Ne sait pas | 72 | 2.9% | 3.1% | 40 | 3.1% | 4.2% | 32 | 2.6% | 2.4% | 34 | 5.0% | 3.7% |
