L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 652 | 100.0% | 1.3% | 334 | 100.0% | 1.3% | 318 | 100.0% | 1.2% | 147 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 334 | 51.2% | 1.3% | 334 | 100.0% | 1.3% | - | - | - | 82 | 55.7% | 0.9% |
| Femme | 318 | 48.8% | 1.2% | - | - | - | 318 | 100.0% | 1.2% | 65 | 44.3% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 36 | 5.4% | 0.5% | 21 | 6.2% | 0.6% | 15 | 4.7% | 0.4% | 18 | 12.2% | 0.6% |
| 25 à 34 ans | 74 | 11.4% | 1.0% | 38 | 11.4% | 1.0% | 36 | 11.4% | 0.9% | 25 | 17.2% | 0.8% |
| 35 à 49 ans | 123 | 18.9% | 1.0% | 63 | 18.9% | 1.0% | 60 | 18.9% | 0.9% | 46 | 31.3% | 0.8% |
| 50 à 59 ans | 123 | 18.9% | 1.3% | 60 | 18.0% | 1.3% | 63 | 19.8% | 1.3% | 43 | 29.3% | 1.1% |
| 60 ans et plus | 296 | 45.4% | 2.0% | 152 | 45.6% | 2.3% | 144 | 45.2% | 1.7% | 15 | 10.0% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 295 | 45.3% | 1.3% | - | - | - | 295 | 92.8% | 1.3% | 58 | 39.5% | 0.8% |
| Personne de référence | 390 | 59.9% | 1.4% | 303 | 90.8% | 1.5% | 87 | 27.3% | 1.1% | 86 | 58.2% | 1.0% |
| Responsable des achats | 464 | 71.2% | 1.3% | 173 | 51.9% | 1.4% | 291 | 91.5% | 1.3% | 90 | 61.5% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.1% | 1.3% | 2 | 0.7% | 0.6% | 5 | 1.5% | 3.1% | - | - | - |
| Petits patrons | 16 | 2.5% | 1.0% | 13 | 3.8% | 1.1% | 4 | 1.2% | 0.7% | 16 | 11.2% | 1.1% |
| Affaires et Cadres | 35 | 5.3% | 0.7% | 23 | 6.8% | 0.8% | 12 | 3.7% | 0.5% | 30 | 20.6% | 0.7% |
| Professions intermédiaires | 77 | 11.8% | 1.1% | 42 | 12.6% | 1.2% | 35 | 11.0% | 1.0% | 60 | 40.6% | 1.1% |
| Employés | 112 | 17.2% | 1.4% | 35 | 10.6% | 1.6% | 77 | 24.1% | 1.3% | 17 | 11.7% | 0.9% |
| Ouvriers | 74 | 11.3% | 1.1% | 54 | 16.2% | 1.1% | 19 | 6.1% | 1.4% | 6 | 3.9% | 1.4% |
| Retraités | 257 | 39.5% | 2.0% | 142 | 42.6% | 2.4% | 115 | 36.2% | 1.7% | 2 | 1.3% | 0.8% |
| Autres inactifs | 74 | 11.4% | 0.7% | 23 | 6.8% | 0.6% | 51 | 16.1% | 0.8% | 16 | 10.8% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.3% | 1.0% | 1 | 0.2% | 0.2% | 8 | 2.4% | 1.9% | - | - | - |
| Petits patrons | 25 | 3.9% | 1.0% | 15 | 4.4% | 1.1% | 11 | 3.3% | 0.8% | 25 | 17.1% | 1.0% |
| Affaires et Cadres | 41 | 6.4% | 0.6% | 26 | 7.7% | 0.7% | 16 | 4.9% | 0.4% | 41 | 28.2% | 0.6% |
| Professions intermédiaires | 80 | 12.3% | 1.1% | 42 | 12.4% | 1.1% | 39 | 12.2% | 1.1% | 80 | 54.7% | 1.1% |
| Employés | 66 | 10.2% | 1.2% | 37 | 11.0% | 1.6% | 30 | 9.3% | 1.0% | - | - | - |
| Ouvriers | 115 | 17.6% | 1.2% | 54 | 16.1% | 1.1% | 61 | 19.2% | 1.4% | - | - | - |
| Retraités | 292 | 44.8% | 2.0% | 152 | 45.4% | 2.3% | 141 | 44.2% | 1.8% | - | - | - |
| Autres inactifs | 24 | 3.6% | 0.6% | 9 | 2.8% | 0.6% | 14 | 4.5% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 143 | 21.9% | 1.4% | 70 | 20.8% | 1.6% | 73 | 23.0% | 1.3% | 18 | 12.5% | 1.1% |
| 2 personnes | 294 | 45.1% | 1.6% | 163 | 48.9% | 1.9% | 131 | 41.2% | 1.4% | 46 | 31.1% | 1.0% |
| 3 personnes | 98 | 15.0% | 1.1% | 43 | 12.8% | 0.9% | 55 | 17.3% | 1.2% | 32 | 21.7% | 0.8% |
| 4 personnes | 84 | 12.8% | 0.9% | 42 | 12.6% | 0.9% | 42 | 13.1% | 0.9% | 35 | 23.7% | 0.7% |
| 5 personnes et + | 34 | 5.2% | 0.6% | 16 | 4.9% | 0.6% | 17 | 5.4% | 0.6% | 16 | 11.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 143 | 21.9% | 0.9% | 71 | 21.2% | 1.0% | 72 | 22.7% | 0.9% | 63 | 42.9% | 0.8% |
| Non | 509 | 78.1% | 1.4% | 263 | 78.8% | 1.5% | 246 | 77.3% | 1.3% | 84 | 57.1% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 233 | 35.7% | 2.0% | 109 | 32.7% | 1.9% | 123 | 38.8% | 2.0% | 48 | 32.8% | 1.4% |
| Agglo. - 20 000 hab | 150 | 23.0% | 1.7% | 71 | 21.2% | 1.6% | 80 | 25.0% | 1.7% | 34 | 23.0% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 121 | 18.6% | 1.7% | 67 | 20.0% | 2.0% | 54 | 17.1% | 1.5% | 30 | 20.6% | 1.7% |
| Agglo. + 100 000 hab | 146 | 22.4% | 0.9% | 86 | 25.8% | 1.2% | 60 | 18.8% | 0.8% | 34 | 23.0% | 0.6% |
| Agglo. Paris | 2 | 0.3% | - | 1 | 0.3% | - | 1 | 0.3% | - | 1 | 0.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | 1 | 0.4% | - | 1 | 0.4% | - | 1 | 0.9% | - |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.3% | 0.1% |
| Centre | 413 | 63.4% | 19.7% | 218 | 65.1% | 21.6% | 196 | 61.5% | 18.0% | 75 | 51.2% | 12.8% |
| Pays de Loire | 10 | 1.5% | 0.3% | 9 | 2.7% | 0.6% | 1 | 0.3% | 0.1% | 9 | 6.4% | 1.0% |
| Bretagne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | - |
| Poitou Charentes | 221 | 33.9% | 14.9% | 104 | 31.0% | 14.6% | 118 | 36.9% | 15.2% | 58 | 39.7% | 14.1% |
| Aquitaine | 3 | 0.5% | 0.1% | 2 | 0.5% | 0.1% | 1 | 0.4% | 0.1% | 1 | 0.8% | 0.1% |
| Limousin | 2 | 0.2% | 0.3% | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.3% | 0 | 0.3% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 344 | 52.7% | 1.0% | 181 | 54.1% | 1.1% | 163 | 51.2% | 1.0% | 118 | 80.4% | 0.8% |
| Presque tous les jours | 73 | 11.1% | 1.2% | 30 | 9.1% | 1.1% | 42 | 13.3% | 1.3% | 14 | 9.4% | 0.7% |
| 1 à 2 fois par semaine | 33 | 5.0% | 1.3% | 18 | 5.4% | 1.6% | 14 | 4.5% | 1.0% | 5 | 3.5% | 0.8% |
| 1 à 3 fois par mois | 9 | 1.4% | 1.8% | 3 | 0.9% | 1.5% | 6 | 1.9% | 2.0% | 2 | 1.4% | 3.6% |
| Moins souvent | 25 | 3.8% | 3.0% | 12 | 3.5% | 3.2% | 13 | 4.1% | 2.8% | 2 | 1.5% | 2.6% |
| Jamais | 6 | 0.9% | 4.4% | 3 | 0.8% | 3.2% | 3 | 0.9% | 7.1% | 2 | 1.2% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.4% | 0.5% | 5 | 1.6% | 0.7% | 4 | 1.2% | 0.4% | 3 | 1.7% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 54 | 8.2% | 1.9% | 24 | 7.0% | 2.2% | 30 | 9.4% | 1.7% | 2 | 1.2% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 70 | 10.7% | 1.1% | 37 | 11.0% | 1.4% | 33 | 10.5% | 1.0% | 2 | 1.5% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 112 | 17.1% | 1.7% | 53 | 15.7% | 1.7% | 59 | 18.6% | 1.7% | 20 | 13.8% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 167 | 25.6% | 1.5% | 91 | 27.1% | 1.7% | 77 | 24.1% | 1.3% | 38 | 26.1% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 88 | 13.5% | 1.3% | 50 | 14.9% | 1.3% | 38 | 12.1% | 1.2% | 27 | 18.3% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 74 | 11.4% | 1.1% | 43 | 12.9% | 1.2% | 31 | 9.8% | 1.0% | 33 | 22.2% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 18 | 2.7% | 0.9% | 9 | 2.8% | 0.8% | 9 | 2.7% | 1.0% | 10 | 7.1% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.6% | 0.3% | 1 | 0.2% | 0.1% | 3 | 1.0% | 0.6% | 3 | 2.1% | 0.3% |
| 115 000 euros et plus par an | 2 | 0.3% | 0.3% | 2 | 0.5% | 0.4% | - | - | - | 2 | 1.1% | 0.3% |
| Refus | 35 | 5.4% | 1.0% | 14 | 4.2% | 1.0% | 21 | 6.6% | 1.1% | 4 | 2.8% | 0.4% |
| Ne sait pas | 20 | 3.0% | 0.9% | 7 | 2.1% | 0.7% | 13 | 4.0% | 1.0% | 3 | 2.0% | 0.3% |
