L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 577 | 100.0% | 1.1% | 277 | 100.0% | 1.1% | 301 | 100.0% | 1.1% | 147 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 277 | 47.9% | 1.1% | 277 | 100.0% | 1.1% | - | - | - | 81 | 55.2% | 0.9% |
| Femme | 301 | 52.1% | 1.1% | - | - | - | 301 | 100.0% | 1.1% | 66 | 44.8% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 8.2% | 0.7% | 19 | 6.9% | 0.5% | 28 | 9.4% | 0.8% | 16 | 11.1% | 0.5% |
| 25 à 34 ans | 52 | 9.0% | 0.7% | 29 | 10.4% | 0.8% | 23 | 7.6% | 0.6% | 23 | 15.5% | 0.7% |
| 35 à 49 ans | 107 | 18.6% | 0.9% | 54 | 19.6% | 0.9% | 53 | 17.7% | 0.8% | 54 | 36.6% | 0.9% |
| 50 à 59 ans | 95 | 16.5% | 1.0% | 57 | 20.6% | 1.2% | 38 | 12.7% | 0.8% | 45 | 31.0% | 1.2% |
| 60 ans et plus | 276 | 47.7% | 1.8% | 117 | 42.5% | 1.8% | 158 | 52.6% | 1.9% | 9 | 5.9% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 279 | 48.3% | 1.2% | - | - | - | 279 | 92.6% | 1.2% | 55 | 37.3% | 0.8% |
| Personne de référence | 310 | 53.7% | 1.1% | 239 | 86.4% | 1.2% | 71 | 23.6% | 0.9% | 75 | 51.0% | 0.9% |
| Responsable des achats | 418 | 72.5% | 1.2% | 146 | 52.6% | 1.1% | 273 | 90.7% | 1.2% | 87 | 59.1% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.7% | - | - | - | 3 | 1.2% | 2.3% | - | - | - |
| Petits patrons | 6 | 1.0% | 0.4% | 3 | 1.1% | 0.3% | 3 | 0.9% | 0.5% | 2 | 1.5% | 0.2% |
| Affaires et Cadres | 42 | 7.2% | 0.8% | 29 | 10.4% | 1.0% | 13 | 4.3% | 0.6% | 39 | 26.8% | 0.8% |
| Professions intermédiaires | 75 | 12.9% | 1.1% | 46 | 16.7% | 1.4% | 28 | 9.4% | 0.8% | 66 | 44.8% | 1.2% |
| Employés | 82 | 14.2% | 1.0% | 18 | 6.5% | 0.8% | 64 | 21.3% | 1.0% | 23 | 15.7% | 1.3% |
| Ouvriers | 76 | 13.2% | 1.2% | 59 | 21.2% | 1.2% | 18 | 5.9% | 1.3% | 6 | 4.3% | 1.5% |
| Retraités | 243 | 42.1% | 1.9% | 107 | 38.6% | 1.8% | 136 | 45.2% | 2.0% | 4 | 2.5% | 1.5% |
| Autres inactifs | 50 | 8.7% | 0.5% | 15 | 5.3% | 0.4% | 36 | 11.8% | 0.5% | 6 | 4.4% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.7% | 1.2% | 3 | 1.0% | 0.6% | 7 | 2.4% | 1.8% | - | - | - |
| Petits patrons | 10 | 1.8% | 0.4% | 3 | 1.1% | 0.2% | 7 | 2.5% | 0.6% | 10 | 7.1% | 0.4% |
| Affaires et Cadres | 60 | 10.3% | 0.8% | 32 | 11.5% | 0.9% | 28 | 9.3% | 0.8% | 60 | 40.7% | 0.8% |
| Professions intermédiaires | 77 | 13.3% | 1.0% | 46 | 16.7% | 1.2% | 30 | 10.1% | 0.8% | 77 | 52.2% | 1.0% |
| Employés | 35 | 6.1% | 0.6% | 18 | 6.6% | 0.8% | 17 | 5.6% | 0.5% | - | - | - |
| Ouvriers | 103 | 17.8% | 1.1% | 54 | 19.7% | 1.1% | 48 | 16.1% | 1.1% | - | - | - |
| Retraités | 258 | 44.6% | 1.8% | 112 | 40.6% | 1.7% | 145 | 48.3% | 1.9% | - | - | - |
| Autres inactifs | 25 | 4.3% | 0.6% | 8 | 2.9% | 0.5% | 17 | 5.7% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 99 | 17.2% | 1.0% | 45 | 16.2% | 1.0% | 54 | 18.0% | 1.0% | 10 | 7.1% | 0.6% |
| 2 personnes | 256 | 44.3% | 1.4% | 116 | 42.1% | 1.3% | 139 | 46.3% | 1.5% | 41 | 27.8% | 0.9% |
| 3 personnes | 79 | 13.6% | 0.9% | 40 | 14.4% | 0.9% | 39 | 12.9% | 0.8% | 32 | 21.5% | 0.8% |
| 4 personnes | 94 | 16.2% | 1.0% | 44 | 16.0% | 1.0% | 50 | 16.5% | 1.0% | 51 | 34.8% | 1.0% |
| 5 personnes et + | 50 | 8.7% | 0.9% | 32 | 11.4% | 1.2% | 19 | 6.3% | 0.7% | 13 | 8.7% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 117 | 20.2% | 0.8% | 63 | 22.9% | 0.9% | 54 | 17.8% | 0.6% | 54 | 37.0% | 0.7% |
| Non | 461 | 79.8% | 1.3% | 213 | 77.1% | 1.2% | 247 | 82.2% | 1.3% | 92 | 63.0% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 168 | 29.2% | 1.4% | 83 | 29.9% | 1.5% | 86 | 28.5% | 1.4% | 29 | 19.7% | 0.9% |
| Agglo. - 20 000 hab | 148 | 25.7% | 1.6% | 73 | 26.5% | 1.7% | 75 | 24.9% | 1.6% | 33 | 22.8% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 97 | 16.8% | 1.4% | 40 | 14.5% | 1.2% | 57 | 18.9% | 1.6% | 29 | 20.0% | 1.6% |
| Agglo. + 100 000 hab | 163 | 28.2% | 1.1% | 79 | 28.7% | 1.1% | 83 | 27.7% | 1.0% | 55 | 37.5% | 1.0% |
| Agglo. Paris | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | - | - | - |
| Nord Pas de Calais | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Lorraine | 13 | 2.2% | 0.7% | 7 | 2.7% | 0.8% | 5 | 1.7% | 0.5% | 7 | 4.7% | 1.2% |
| Alsace | 559 | 96.9% | 36.7% | 264 | 95.4% | 35.8% | 295 | 98.2% | 37.5% | 139 | 94.7% | 28.6% |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Pays de Loire | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Poitou Charentes | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Aquitaine | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 3 | 0.5% | 0.1% | 3 | 1.0% | 0.1% | - | - | - | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 287 | 49.8% | 0.9% | 155 | 56.2% | 0.9% | 132 | 43.9% | 0.8% | 120 | 82.0% | 0.8% |
| Presque tous les jours | 55 | 9.6% | 0.9% | 35 | 12.5% | 1.3% | 21 | 6.9% | 0.7% | 15 | 10.2% | 0.8% |
| 1 à 2 fois par semaine | 21 | 3.6% | 0.8% | 9 | 3.4% | 0.8% | 11 | 3.8% | 0.8% | 5 | 3.5% | 0.8% |
| 1 à 3 fois par mois | 7 | 1.3% | 1.4% | 1 | 0.2% | 0.3% | 7 | 2.2% | 2.1% | 2 | 1.4% | 3.5% |
| Moins souvent | 9 | 1.6% | 1.1% | 8 | 3.0% | 2.3% | 1 | 0.3% | 0.2% | 3 | 1.8% | 3.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 0.6% | 0.2% | 0 | 0.1% | - | 3 | 1.0% | 0.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 9 | 1.5% | 0.3% | 0 | 0.2% | - | 8 | 2.7% | 0.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 95 | 16.4% | 1.6% | 39 | 14.0% | 1.5% | 56 | 18.7% | 1.6% | 3 | 2.2% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 72 | 12.4% | 1.1% | 36 | 13.0% | 1.2% | 36 | 11.9% | 1.0% | 4 | 2.5% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 118 | 20.4% | 1.1% | 48 | 17.4% | 0.9% | 69 | 23.1% | 1.2% | 19 | 12.8% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 77 | 13.3% | 1.1% | 47 | 17.0% | 1.3% | 30 | 9.9% | 0.9% | 28 | 19.1% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 72 | 12.4% | 1.0% | 33 | 11.9% | 0.9% | 39 | 12.9% | 1.2% | 39 | 26.5% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 22 | 3.9% | 1.1% | 17 | 6.0% | 1.5% | 6 | 1.9% | 0.7% | 13 | 9.0% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 23 | 4.1% | 1.9% | 16 | 5.9% | 2.2% | 7 | 2.3% | 1.4% | 17 | 11.7% | 1.9% |
| Refus | 65 | 11.3% | 2.0% | 33 | 12.0% | 2.4% | 32 | 10.7% | 1.7% | 18 | 12.0% | 1.6% |
| Ne sait pas | 22 | 3.7% | 1.0% | 7 | 2.6% | 0.8% | 14 | 4.8% | 1.1% | 6 | 4.0% | 0.6% |
