L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 314 | 100.0% | 0.6% | 158 | 100.0% | 0.6% | 157 | 100.0% | 0.6% | 69 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 158 | 50.2% | 0.6% | 158 | 100.0% | 0.6% | - | - | - | 40 | 57.5% | 0.4% |
| Femme | 157 | 49.8% | 0.6% | - | - | - | 157 | 100.0% | 0.6% | 29 | 42.5% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 11.9% | 0.5% | 16 | 10.3% | 0.4% | 21 | 13.5% | 0.6% | 6 | 9.4% | 0.2% |
| 25 à 34 ans | 43 | 13.7% | 0.6% | 27 | 17.2% | 0.7% | 16 | 10.0% | 0.4% | 19 | 27.6% | 0.6% |
| 35 à 49 ans | 71 | 22.4% | 0.6% | 41 | 25.9% | 0.7% | 30 | 19.0% | 0.5% | 20 | 29.3% | 0.3% |
| 50 à 59 ans | 62 | 19.6% | 0.7% | 23 | 14.6% | 0.5% | 39 | 24.6% | 0.8% | 18 | 25.8% | 0.5% |
| 60 ans et plus | 102 | 32.4% | 0.7% | 50 | 32.0% | 0.8% | 51 | 32.9% | 0.6% | 5 | 7.9% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 140 | 44.6% | 0.6% | - | - | - | 140 | 89.5% | 0.6% | 25 | 36.6% | 0.4% |
| Personne de référence | 167 | 53.1% | 0.6% | 130 | 82.2% | 0.6% | 37 | 23.7% | 0.5% | 40 | 58.7% | 0.5% |
| Responsable des achats | 211 | 67.1% | 0.6% | 72 | 46.0% | 0.6% | 138 | 88.4% | 0.6% | 48 | 70.4% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.1% | 0.7% | 1 | 0.4% | 0.2% | 3 | 1.9% | 2.0% | - | - | - |
| Petits patrons | 11 | 3.6% | 0.7% | 11 | 7.3% | 1.0% | - | - | - | 10 | 14.0% | 0.7% |
| Affaires et Cadres | 20 | 6.3% | 0.4% | 13 | 8.3% | 0.4% | 7 | 4.4% | 0.3% | 17 | 25.2% | 0.4% |
| Professions intermédiaires | 28 | 9.0% | 0.4% | 16 | 10.0% | 0.5% | 13 | 8.0% | 0.4% | 22 | 31.8% | 0.4% |
| Employés | 56 | 18.0% | 0.7% | 9 | 6.0% | 0.4% | 47 | 30.0% | 0.8% | 8 | 11.0% | 0.4% |
| Ouvriers | 61 | 19.3% | 0.9% | 46 | 29.0% | 0.9% | 15 | 9.5% | 1.1% | 3 | 4.9% | 0.8% |
| Retraités | 93 | 29.4% | 0.7% | 45 | 28.7% | 0.8% | 47 | 30.2% | 0.7% | - | - | - |
| Autres inactifs | 42 | 13.2% | 0.4% | 16 | 10.4% | 0.4% | 25 | 16.1% | 0.4% | 9 | 13.1% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 2.0% | 0.8% | 2 | 1.2% | 0.5% | 4 | 2.8% | 1.1% | - | - | - |
| Petits patrons | 11 | 3.6% | 0.4% | 10 | 6.1% | 0.7% | 2 | 1.2% | 0.1% | 11 | 16.7% | 0.4% |
| Affaires et Cadres | 27 | 8.6% | 0.4% | 14 | 8.8% | 0.4% | 13 | 8.4% | 0.4% | 27 | 39.4% | 0.4% |
| Professions intermédiaires | 30 | 9.6% | 0.4% | 16 | 10.1% | 0.4% | 14 | 9.1% | 0.4% | 30 | 43.9% | 0.4% |
| Employés | 27 | 8.5% | 0.5% | 10 | 6.2% | 0.4% | 17 | 10.9% | 0.6% | - | - | - |
| Ouvriers | 85 | 26.9% | 0.9% | 46 | 29.4% | 0.9% | 38 | 24.5% | 0.9% | - | - | - |
| Retraités | 111 | 35.3% | 0.8% | 53 | 33.6% | 0.8% | 58 | 37.0% | 0.7% | - | - | - |
| Autres inactifs | 17 | 5.4% | 0.4% | 7 | 4.6% | 0.5% | 10 | 6.3% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 44 | 13.9% | 0.4% | 24 | 15.0% | 0.5% | 20 | 12.9% | 0.4% | 5 | 8.0% | 0.3% |
| 2 personnes | 127 | 40.3% | 0.7% | 59 | 37.6% | 0.7% | 68 | 43.1% | 0.7% | 17 | 24.1% | 0.4% |
| 3 personnes | 65 | 20.8% | 0.7% | 36 | 22.6% | 0.8% | 30 | 18.9% | 0.6% | 16 | 23.6% | 0.4% |
| 4 personnes | 48 | 15.2% | 0.5% | 29 | 18.1% | 0.6% | 19 | 12.4% | 0.4% | 20 | 28.9% | 0.4% |
| 5 personnes et + | 31 | 9.7% | 0.6% | 11 | 6.7% | 0.4% | 20 | 12.8% | 0.7% | 11 | 15.5% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 86 | 27.4% | 0.6% | 42 | 26.4% | 0.6% | 45 | 28.4% | 0.5% | 32 | 47.1% | 0.4% |
| Non | 228 | 72.6% | 0.6% | 116 | 73.6% | 0.7% | 112 | 71.6% | 0.6% | 36 | 52.9% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 142 | 45.2% | 1.2% | 69 | 43.8% | 1.2% | 73 | 46.7% | 1.2% | 30 | 44.2% | 0.9% |
| Agglo. - 20 000 hab | 61 | 19.5% | 0.7% | 33 | 21.2% | 0.8% | 28 | 17.9% | 0.6% | 12 | 16.7% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 47 | 15.1% | 0.7% | 25 | 16.1% | 0.8% | 22 | 14.1% | 0.6% | 10 | 14.6% | 0.6% |
| Agglo. + 100 000 hab | 60 | 19.1% | 0.4% | 26 | 16.8% | 0.4% | 33 | 21.4% | 0.4% | 16 | 23.3% | 0.3% |
| Agglo. Paris | 3 | 1.1% | - | 3 | 2.1% | 0.1% | - | - | - | 1 | 1.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 1.1% | - | 3 | 2.1% | 0.1% | - | - | - | 1 | 1.2% | - |
| Nord Pas de Calais | 11 | 3.6% | 0.4% | 4 | 2.4% | 0.2% | 8 | 4.8% | 0.4% | 2 | 2.7% | 0.2% |
| Picardie | 291 | 92.5% | 18.9% | 147 | 93.3% | 19.8% | 144 | 91.7% | 18.1% | 65 | 94.1% | 15.0% |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | - | - | - |
| Haute Normandie | 8 | 2.5% | 0.5% | 3 | 1.9% | 0.4% | 5 | 3.2% | 0.6% | 1 | 1.3% | 0.2% |
| Auvergne | 1 | 0.2% | 0.1% | 0 | 0.3% | 0.1% | 0 | 0.2% | - | 0 | 0.6% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 169 | 53.8% | 0.5% | 89 | 56.3% | 0.5% | 80 | 51.3% | 0.5% | 51 | 73.5% | 0.3% |
| Presque tous les jours | 37 | 11.8% | 0.6% | 18 | 11.5% | 0.7% | 19 | 12.1% | 0.6% | 8 | 11.1% | 0.4% |
| 1 à 2 fois par semaine | 20 | 6.4% | 0.8% | 10 | 6.2% | 0.8% | 10 | 6.5% | 0.7% | 4 | 6.0% | 0.7% |
| 1 à 3 fois par mois | 5 | 1.6% | 1.0% | 4 | 2.8% | 2.1% | 1 | 0.4% | 0.2% | 2 | 2.3% | 2.7% |
| Moins souvent | 7 | 2.2% | 0.8% | 4 | 2.7% | 1.2% | 3 | 1.7% | 0.6% | 2 | 3.5% | 3.0% |
| Jamais | 3 | 1.1% | 2.7% | 3 | 2.2% | 3.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 6.3% | 1.1% | 8 | 5.1% | 1.0% | 12 | 7.5% | 1.1% | 1 | 0.8% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 10 | 3.1% | 0.3% | 3 | 1.6% | 0.2% | 7 | 4.6% | 0.4% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 44 | 13.9% | 0.7% | 16 | 10.2% | 0.6% | 28 | 17.7% | 0.8% | 1 | 2.1% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 58 | 18.4% | 0.9% | 31 | 19.4% | 1.0% | 27 | 17.3% | 0.8% | 7 | 10.4% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 63 | 20.1% | 0.6% | 28 | 17.6% | 0.5% | 35 | 22.6% | 0.6% | 18 | 25.5% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 45 | 14.3% | 0.6% | 28 | 17.9% | 0.8% | 17 | 10.8% | 0.5% | 16 | 23.1% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 38 | 12.1% | 0.6% | 24 | 15.2% | 0.7% | 14 | 8.9% | 0.4% | 18 | 26.3% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 4 | 1.2% | 0.2% | 3 | 1.6% | 0.2% | 1 | 0.7% | 0.1% | 3 | 3.8% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 3 | 1.0% | 0.2% | 3 | 1.8% | 0.4% | 0 | 0.2% | 0.1% | 1 | 1.1% | 0.1% |
| 115 000 euros et plus par an | 2 | 0.6% | 0.3% | 2 | 1.2% | 0.5% | - | - | - | 0 | 0.4% | 0.1% |
| Refus | 19 | 6.1% | 0.6% | 10 | 6.3% | 0.7% | 9 | 5.9% | 0.5% | 4 | 6.5% | 0.4% |
| Ne sait pas | 9 | 2.9% | 0.4% | 3 | 2.1% | 0.3% | 6 | 3.7% | 0.4% | - | - | - |
