L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 351 | 100.0% | 0.7% | 184 | 100.0% | 0.7% | 167 | 100.0% | 0.6% | 86 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 184 | 52.5% | 0.7% | 184 | 100.0% | 0.7% | - | - | - | 51 | 59.0% | 0.6% |
| Femme | 167 | 47.5% | 0.6% | - | - | - | 167 | 100.0% | 0.6% | 35 | 41.0% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 27 | 7.8% | 0.4% | 15 | 7.9% | 0.4% | 13 | 7.6% | 0.4% | 13 | 15.0% | 0.4% |
| 25 à 34 ans | 33 | 9.4% | 0.4% | 14 | 7.6% | 0.4% | 19 | 11.4% | 0.5% | 12 | 13.5% | 0.4% |
| 35 à 49 ans | 77 | 21.9% | 0.6% | 44 | 24.0% | 0.7% | 33 | 19.7% | 0.5% | 36 | 41.9% | 0.6% |
| 50 à 59 ans | 79 | 22.5% | 0.8% | 45 | 24.5% | 1.0% | 34 | 20.3% | 0.7% | 24 | 28.3% | 0.6% |
| 60 ans et plus | 135 | 38.3% | 0.9% | 66 | 35.9% | 1.0% | 68 | 41.0% | 0.8% | 1 | 1.3% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 151 | 42.9% | 0.6% | - | - | - | 151 | 90.4% | 0.6% | 30 | 34.4% | 0.4% |
| Personne de référence | 207 | 59.0% | 0.7% | 167 | 90.5% | 0.8% | 40 | 24.1% | 0.5% | 45 | 52.3% | 0.5% |
| Responsable des achats | 219 | 62.4% | 0.6% | 74 | 40.3% | 0.6% | 145 | 86.7% | 0.6% | 52 | 60.2% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.7% | 1.1% | 4 | 2.4% | 1.2% | 1 | 0.9% | 1.0% | - | - | - |
| Petits patrons | 12 | 3.4% | 0.7% | 6 | 3.3% | 0.6% | 6 | 3.4% | 1.1% | 10 | 11.7% | 0.7% |
| Affaires et Cadres | 18 | 5.3% | 0.4% | 14 | 7.8% | 0.5% | 4 | 2.4% | 0.2% | 16 | 18.9% | 0.4% |
| Professions intermédiaires | 44 | 12.4% | 0.6% | 23 | 12.6% | 0.7% | 20 | 12.2% | 0.6% | 37 | 42.3% | 0.7% |
| Employés | 42 | 12.1% | 0.5% | 6 | 3.2% | 0.3% | 36 | 21.9% | 0.6% | 7 | 8.4% | 0.4% |
| Ouvriers | 53 | 15.2% | 0.8% | 40 | 21.6% | 0.8% | 14 | 8.2% | 1.0% | 3 | 3.6% | 0.8% |
| Retraités | 129 | 36.7% | 1.0% | 66 | 36.0% | 1.1% | 62 | 37.4% | 0.9% | - | - | - |
| Autres inactifs | 47 | 13.3% | 0.5% | 24 | 13.1% | 0.6% | 23 | 13.6% | 0.4% | 13 | 15.1% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 2.2% | 0.9% | 1 | 0.3% | 0.1% | 7 | 4.3% | 1.8% | - | - | - |
| Petits patrons | 21 | 5.9% | 0.8% | 11 | 5.8% | 0.8% | 10 | 6.1% | 0.8% | 21 | 24.0% | 0.8% |
| Affaires et Cadres | 19 | 5.3% | 0.3% | 14 | 7.7% | 0.4% | 5 | 2.7% | 0.1% | 19 | 21.8% | 0.3% |
| Professions intermédiaires | 47 | 13.3% | 0.6% | 26 | 14.1% | 0.7% | 21 | 12.4% | 0.6% | 47 | 54.2% | 0.6% |
| Employés | 11 | 3.1% | 0.2% | 4 | 2.0% | 0.2% | 7 | 4.2% | 0.2% | - | - | - |
| Ouvriers | 83 | 23.7% | 0.9% | 47 | 25.4% | 0.9% | 36 | 21.8% | 0.8% | - | - | - |
| Retraités | 145 | 41.2% | 1.0% | 67 | 36.4% | 1.0% | 78 | 46.6% | 1.0% | - | - | - |
| Autres inactifs | 18 | 5.2% | 0.4% | 15 | 8.2% | 0.9% | 3 | 1.8% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 63 | 18.1% | 0.6% | 30 | 16.1% | 0.7% | 34 | 20.3% | 0.6% | 9 | 10.0% | 0.5% |
| 2 personnes | 122 | 34.7% | 0.7% | 60 | 32.6% | 0.7% | 62 | 36.9% | 0.7% | 13 | 15.5% | 0.3% |
| 3 personnes | 63 | 17.8% | 0.7% | 43 | 23.1% | 0.9% | 20 | 12.0% | 0.4% | 18 | 20.7% | 0.5% |
| 4 personnes | 57 | 16.2% | 0.6% | 23 | 12.5% | 0.5% | 34 | 20.2% | 0.7% | 21 | 24.0% | 0.4% |
| 5 personnes et + | 46 | 13.2% | 0.9% | 29 | 15.7% | 1.1% | 18 | 10.5% | 0.6% | 26 | 29.7% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 98 | 27.8% | 0.6% | 54 | 29.1% | 0.8% | 44 | 26.4% | 0.5% | 46 | 53.0% | 0.6% |
| Non | 254 | 72.2% | 0.7% | 131 | 70.9% | 0.7% | 123 | 73.6% | 0.7% | 41 | 47.0% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 149 | 42.5% | 1.3% | 75 | 40.9% | 1.3% | 74 | 44.3% | 1.2% | 28 | 32.4% | 0.8% |
| Agglo. - 20 000 hab | 102 | 29.1% | 1.1% | 46 | 25.0% | 1.1% | 56 | 33.7% | 1.2% | 27 | 31.7% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 44 | 12.4% | 0.6% | 32 | 17.6% | 1.0% | 11 | 6.8% | 0.3% | 14 | 15.8% | 0.8% |
| Agglo. + 100 000 hab | 55 | 15.5% | 0.4% | 30 | 16.5% | 0.4% | 24 | 14.4% | 0.3% | 16 | 19.1% | 0.3% |
| Agglo. Paris | 1 | 0.4% | - | 0 | 0.1% | - | 1 | 0.8% | - | 1 | 0.9% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.4% | - | 0 | 0.1% | - | 1 | 0.8% | - | 1 | 0.9% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | - | - | - |
| Basse Normandie | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Centre | 1 | 0.3% | - | 1 | 0.5% | 0.1% | - | - | - | 1 | 0.9% | 0.1% |
| Pays de Loire | 261 | 74.4% | 8.9% | 142 | 77.0% | 10.0% | 119 | 71.5% | 7.8% | 60 | 69.7% | 6.4% |
| Bretagne | 2 | 0.4% | 0.1% | 2 | 0.8% | 0.1% | - | - | - | 0 | 0.3% | - |
| Poitou Charentes | 85 | 24.3% | 5.8% | 39 | 21.3% | 5.5% | 46 | 27.7% | 6.0% | 24 | 28.1% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 181 | 51.6% | 0.5% | 85 | 45.8% | 0.5% | 97 | 58.0% | 0.6% | 75 | 87.1% | 0.5% |
| Presque tous les jours | 26 | 7.3% | 0.4% | 13 | 7.2% | 0.5% | 12 | 7.5% | 0.4% | 5 | 5.7% | 0.3% |
| 1 à 2 fois par semaine | 21 | 5.9% | 0.8% | 11 | 5.9% | 0.9% | 10 | 5.9% | 0.7% | 3 | 3.0% | 0.4% |
| 1 à 3 fois par mois | 1 | 0.4% | 0.3% | - | - | - | 1 | 0.9% | 0.5% | 1 | 0.8% | 1.2% |
| Moins souvent | 2 | 0.7% | 0.3% | 1 | 0.3% | 0.1% | 2 | 1.1% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 3.3% | 0.6% | 9 | 5.1% | 1.2% | 2 | 1.4% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 28 | 8.0% | 1.0% | 3 | 1.6% | 0.3% | 25 | 15.0% | 1.4% | 0 | 0.5% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 49 | 14.0% | 0.8% | 26 | 14.0% | 1.0% | 23 | 14.1% | 0.7% | 3 | 3.1% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 54 | 15.3% | 0.8% | 37 | 20.1% | 1.2% | 17 | 10.0% | 0.5% | 7 | 8.1% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 91 | 25.9% | 0.8% | 52 | 28.0% | 1.0% | 39 | 23.7% | 0.7% | 22 | 25.5% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 56 | 15.9% | 0.8% | 28 | 15.3% | 0.8% | 28 | 16.5% | 0.8% | 19 | 22.2% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 34 | 9.6% | 0.5% | 18 | 9.6% | 0.5% | 16 | 9.6% | 0.5% | 24 | 27.8% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| De 80 000 à moins de 115 000 euros par an | 4 | 1.1% | 0.3% | 3 | 1.7% | 0.4% | 1 | 0.3% | 0.1% | 4 | 4.3% | 0.4% |
| 115 000 euros et plus par an | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.4% | 0.1% |
| Refus | 16 | 4.6% | 0.5% | 4 | 1.9% | 0.3% | 13 | 7.6% | 0.7% | 4 | 4.4% | 0.3% |
| Ne sait pas | 7 | 2.1% | 0.3% | 5 | 2.5% | 0.5% | 3 | 1.7% | 0.2% | 3 | 3.6% | 0.3% |
