L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 509 | 100.0% | 1.0% | 213 | 100.0% | 0.9% | 297 | 100.0% | 1.1% | 233 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 213 | 41.8% | 0.9% | 213 | 100.0% | 0.9% | - | - | - | 93 | 40.0% | 1.1% |
| Femme | 297 | 58.2% | 1.1% | - | - | - | 297 | 100.0% | 1.1% | 140 | 60.0% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 53 | 10.5% | 0.7% | 17 | 7.9% | 0.5% | 37 | 12.4% | 1.0% | 34 | 14.6% | 1.1% |
| 25 à 34 ans | 111 | 21.8% | 1.5% | 65 | 30.6% | 1.7% | 46 | 15.4% | 1.2% | 52 | 22.5% | 1.6% |
| 35 à 49 ans | 126 | 24.7% | 1.0% | 53 | 24.9% | 0.9% | 73 | 24.6% | 1.2% | 78 | 33.3% | 1.3% |
| 50 à 59 ans | 107 | 21.1% | 1.1% | 52 | 24.6% | 1.1% | 55 | 18.5% | 1.2% | 49 | 20.9% | 1.2% |
| 60 ans et plus | 112 | 22.0% | 0.7% | 26 | 12.0% | 0.4% | 86 | 29.1% | 1.0% | 20 | 8.6% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 246 | 48.3% | 1.1% | - | - | - | 246 | 83.0% | 1.1% | 112 | 48.2% | 1.6% |
| Personne de référence | 294 | 57.7% | 1.0% | 172 | 80.7% | 0.8% | 122 | 41.2% | 1.6% | 107 | 46.2% | 1.3% |
| Responsable des achats | 371 | 72.8% | 1.0% | 128 | 60.3% | 1.0% | 243 | 81.8% | 1.1% | 161 | 69.1% | 1.5% |
| PCS Individu | ||||||||||||
| Petits patrons | 20 | 3.9% | 1.2% | 7 | 3.4% | 0.7% | 13 | 4.3% | 2.4% | 16 | 7.0% | 1.1% |
| Affaires et Cadres | 81 | 15.9% | 1.6% | 32 | 14.8% | 1.1% | 50 | 16.7% | 2.3% | 73 | 31.4% | 1.6% |
| Professions intermédiaires | 83 | 16.3% | 1.2% | 37 | 17.3% | 1.1% | 46 | 15.6% | 1.3% | 73 | 31.3% | 1.3% |
| Employés | 89 | 17.4% | 1.1% | 38 | 17.9% | 1.8% | 51 | 17.0% | 0.8% | 13 | 5.8% | 0.7% |
| Ouvriers | 48 | 9.3% | 0.7% | 44 | 20.8% | 0.9% | 3 | 1.1% | 0.2% | 0 | 0.1% | - |
| Retraités | 75 | 14.8% | 0.6% | 19 | 9.0% | 0.3% | 56 | 19.0% | 0.8% | 5 | 2.3% | 2.1% |
| Autres inactifs | 113 | 22.3% | 1.1% | 36 | 16.8% | 0.9% | 78 | 26.2% | 1.2% | 52 | 22.2% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 22 | 4.4% | 0.8% | 11 | 5.3% | 0.9% | 11 | 3.7% | 0.8% | 22 | 9.6% | 0.8% |
| Affaires et Cadres | 125 | 24.6% | 1.7% | 42 | 19.9% | 1.2% | 83 | 27.9% | 2.3% | 125 | 53.8% | 1.7% |
| Professions intermédiaires | 85 | 16.7% | 1.1% | 39 | 18.6% | 1.0% | 46 | 15.4% | 1.3% | 85 | 36.6% | 1.1% |
| Employés | 77 | 15.0% | 1.4% | 34 | 16.0% | 1.5% | 43 | 14.4% | 1.4% | - | - | - |
| Ouvriers | 65 | 12.7% | 0.7% | 44 | 20.6% | 0.9% | 21 | 7.1% | 0.5% | - | - | - |
| Retraités | 82 | 16.1% | 0.6% | 23 | 10.7% | 0.3% | 59 | 20.0% | 0.8% | - | - | - |
| Autres inactifs | 53 | 10.4% | 1.3% | 19 | 9.0% | 1.2% | 34 | 11.4% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 137 | 26.8% | 1.4% | 48 | 22.5% | 1.1% | 89 | 29.9% | 1.6% | 41 | 17.6% | 2.4% |
| 2 personnes | 146 | 28.6% | 0.8% | 63 | 29.4% | 0.7% | 83 | 27.9% | 0.9% | 57 | 24.5% | 1.3% |
| 3 personnes | 113 | 22.2% | 1.2% | 54 | 25.2% | 1.2% | 59 | 20.0% | 1.3% | 67 | 28.8% | 1.7% |
| 4 personnes | 76 | 14.9% | 0.8% | 32 | 14.8% | 0.7% | 44 | 14.9% | 0.9% | 43 | 18.5% | 0.9% |
| 5 personnes et + | 39 | 7.6% | 0.7% | 17 | 8.0% | 0.7% | 21 | 7.2% | 0.8% | 25 | 10.7% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 122 | 24.0% | 0.8% | 55 | 25.7% | 0.8% | 68 | 22.8% | 0.8% | 73 | 31.4% | 0.9% |
| Non | 387 | 76.0% | 1.1% | 158 | 74.3% | 0.9% | 229 | 77.2% | 1.2% | 160 | 68.6% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 10 | 1.9% | 0.1% | 5 | 2.3% | 0.1% | 5 | 1.7% | 0.1% | 5 | 2.0% | 0.1% |
| Agglo. - 20 000 hab | 11 | 2.2% | 0.1% | 5 | 2.2% | 0.1% | 7 | 2.3% | 0.1% | 6 | 2.7% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 5 | 1.1% | 0.1% | 3 | 1.5% | 0.1% | 2 | 0.8% | 0.1% | 1 | 0.3% | - |
| Agglo. + 100 000 hab | 146 | 28.7% | 0.9% | 49 | 22.9% | 0.7% | 98 | 32.9% | 1.2% | 60 | 25.7% | 1.0% |
| Agglo. Paris | 336 | 66.0% | 3.9% | 151 | 71.1% | 3.7% | 185 | 62.4% | 4.1% | 161 | 69.4% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 344 | 67.5% | 3.6% | 157 | 74.0% | 3.5% | 186 | 62.9% | 3.7% | 163 | 70.0% | 3.7% |
| Nord Pas de Calais | 76 | 14.9% | 2.4% | 30 | 14.2% | 2.0% | 46 | 15.4% | 2.7% | 35 | 15.1% | 3.7% |
| Franche-Comté | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Picardie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Bourgogne | 4 | 0.8% | 0.3% | - | - | - | 4 | 1.4% | 0.6% | 2 | 1.1% | 0.7% |
| Centre | 3 | 0.6% | 0.2% | - | - | - | 3 | 1.1% | 0.3% | 2 | 0.8% | 0.3% |
| Pays de Loire | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | 1 | 0.5% | 0.1% |
| Midi Pyrénées | 1 | 0.2% | - | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.1% |
| Auvergne | 2 | 0.4% | 0.2% | 2 | 1.0% | 0.4% | - | - | - | 2 | 0.9% | 0.7% |
| Rhône Alpes | 34 | 6.7% | 0.7% | 7 | 3.1% | 0.3% | 27 | 9.3% | 1.0% | 10 | 4.2% | 0.5% |
| Languedoc Roussillon | 2 | 0.5% | 0.1% | 2 | 0.7% | 0.1% | 1 | 0.3% | 0.1% | 2 | 0.7% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 40 | 7.9% | 0.9% | 15 | 7.1% | 0.7% | 25 | 8.5% | 1.1% | 15 | 6.4% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 388 | 76.2% | 1.2% | 168 | 79.1% | 1.0% | 220 | 74.2% | 1.3% | 218 | 93.8% | 1.5% |
| Presque tous les jours | 53 | 10.4% | 0.9% | 15 | 7.0% | 0.5% | 38 | 12.9% | 1.2% | 8 | 3.6% | 0.4% |
| 1 à 2 fois par semaine | 16 | 3.2% | 0.6% | 4 | 1.9% | 0.3% | 12 | 4.1% | 0.9% | 6 | 2.6% | 1.0% |
| 1 à 3 fois par mois | 6 | 1.2% | 1.2% | 3 | 1.3% | 1.3% | 4 | 1.2% | 1.1% | - | - | - |
| Moins souvent | 6 | 1.2% | 0.8% | 6 | 3.0% | 1.8% | - | - | - | - | - | - |
| Jamais | 4 | 0.8% | 3.3% | 4 | 2.0% | 4.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.1% | 0.8% | 7 | 3.4% | 0.9% | 8 | 2.8% | 0.8% | 1 | 0.5% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 27 | 5.3% | 1.0% | 13 | 5.9% | 1.2% | 15 | 4.9% | 0.8% | 5 | 2.1% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 41 | 8.0% | 0.7% | 17 | 8.2% | 0.7% | 23 | 7.9% | 0.7% | 11 | 4.9% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 48 | 9.4% | 0.7% | 12 | 5.6% | 0.4% | 36 | 12.2% | 1.0% | 17 | 7.3% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 117 | 23.0% | 1.1% | 53 | 25.0% | 1.0% | 64 | 21.6% | 1.1% | 49 | 21.0% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 74 | 14.6% | 1.1% | 36 | 16.9% | 1.0% | 38 | 12.9% | 1.2% | 24 | 10.5% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 65 | 12.7% | 0.9% | 15 | 7.1% | 0.4% | 50 | 16.7% | 1.5% | 47 | 20.0% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 33 | 6.5% | 1.7% | 19 | 8.9% | 1.7% | 14 | 4.8% | 1.7% | 20 | 8.5% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 25 | 4.8% | 2.0% | 15 | 6.9% | 2.0% | 10 | 3.3% | 1.9% | 23 | 9.9% | 2.5% |
| 115 000 euros et plus par an | 11 | 2.2% | 1.9% | 6 | 3.0% | 1.7% | 5 | 1.6% | 2.1% | 11 | 4.8% | 2.2% |
| Refus | 33 | 6.6% | 1.0% | 13 | 5.9% | 0.9% | 21 | 7.0% | 1.1% | 10 | 4.3% | 0.9% |
| Ne sait pas | 19 | 3.8% | 0.8% | 7 | 3.3% | 0.7% | 12 | 4.2% | 0.9% | 14 | 6.2% | 1.5% |
