L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 7664 | 100.0% | 14.8% | 2690 | 100.0% | 10.9% | 4973 | 100.0% | 18.5% | 1670 | 100.0% | 9.6% |
| Sexe | ||||||||||||
| Homme | 2690 | 35.1% | 10.9% | 2690 | 100.0% | 10.9% | - | - | - | 494 | 29.6% | 5.6% |
| Femme | 4973 | 64.9% | 18.5% | - | - | - | 4973 | 100.0% | 18.5% | 1176 | 70.4% | 13.6% |
| Age | ||||||||||||
| 15 à 24 ans | 391 | 5.1% | 5.4% | 64 | 2.4% | 1.7% | 327 | 6.6% | 9.1% | 115 | 6.9% | 3.7% |
| 25 à 34 ans | 530 | 6.9% | 6.9% | 113 | 4.2% | 3.0% | 417 | 8.4% | 10.7% | 181 | 10.8% | 5.5% |
| 35 à 49 ans | 1387 | 18.1% | 11.1% | 450 | 16.7% | 7.3% | 937 | 18.8% | 14.8% | 591 | 35.4% | 9.7% |
| 50 à 59 ans | 1596 | 20.8% | 17.1% | 615 | 22.9% | 13.2% | 982 | 19.7% | 21.0% | 604 | 36.1% | 15.5% |
| 60 ans et plus | 3759 | 49.0% | 25.1% | 1448 | 53.8% | 22.1% | 2311 | 46.5% | 27.3% | 180 | 10.8% | 18.3% |
| Individu | ||||||||||||
| Ménagères | 4565 | 59.6% | 19.7% | - | - | - | 4565 | 91.8% | 19.7% | 1039 | 62.2% | 14.7% |
| Personne de référence | 3978 | 51.9% | 14.2% | 2489 | 92.5% | 12.3% | 1489 | 29.9% | 19.2% | 629 | 37.7% | 7.7% |
| Responsable des achats | 5964 | 77.8% | 16.8% | 1470 | 54.6% | 11.5% | 4494 | 90.4% | 19.7% | 1265 | 75.7% | 11.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 86 | 1.1% | 16.4% | 50 | 1.9% | 13.5% | 36 | 0.7% | 23.5% | - | - | - |
| Petits patrons | 142 | 1.8% | 8.7% | 72 | 2.7% | 6.5% | 70 | 1.4% | 13.4% | 119 | 7.1% | 8.2% |
| Affaires et Cadres | 466 | 6.1% | 9.1% | 184 | 6.8% | 6.2% | 283 | 5.7% | 13.1% | 399 | 23.9% | 8.6% |
| Professions intermédiaires | 748 | 9.8% | 10.8% | 237 | 8.8% | 6.9% | 511 | 10.3% | 14.7% | 578 | 34.6% | 10.3% |
| Employés | 1171 | 15.3% | 14.1% | 145 | 5.4% | 6.7% | 1026 | 20.6% | 16.7% | 276 | 16.5% | 15.1% |
| Ouvriers | 670 | 8.7% | 10.4% | 441 | 16.4% | 8.8% | 229 | 4.6% | 16.6% | 38 | 2.3% | 9.3% |
| Retraités | 3216 | 42.0% | 25.6% | 1371 | 50.9% | 23.1% | 1845 | 37.1% | 27.8% | 64 | 3.8% | 25.9% |
| Autres inactifs | 1165 | 15.2% | 11.3% | 191 | 7.1% | 5.0% | 974 | 19.6% | 15.0% | 197 | 11.8% | 6.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 144 | 1.9% | 17.7% | 51 | 1.9% | 12.3% | 93 | 1.9% | 23.4% | - | - | - |
| Petits patrons | 264 | 3.4% | 10.0% | 68 | 2.5% | 5.2% | 196 | 3.9% | 14.7% | 264 | 15.8% | 10.0% |
| Affaires et Cadres | 670 | 8.7% | 9.2% | 189 | 7.0% | 5.3% | 481 | 9.7% | 13.1% | 670 | 40.1% | 9.2% |
| Professions intermédiaires | 737 | 9.6% | 9.7% | 237 | 8.8% | 6.1% | 500 | 10.0% | 13.7% | 737 | 44.1% | 9.7% |
| Employés | 584 | 7.6% | 10.8% | 130 | 4.8% | 5.6% | 455 | 9.1% | 14.7% | - | - | - |
| Ouvriers | 1043 | 13.6% | 10.9% | 416 | 15.5% | 8.2% | 626 | 12.6% | 14.1% | - | - | - |
| Retraités | 3620 | 47.2% | 25.1% | 1441 | 53.5% | 21.9% | 2179 | 43.8% | 27.7% | - | - | - |
| Autres inactifs | 602 | 7.9% | 14.7% | 158 | 5.9% | 9.9% | 444 | 8.9% | 17.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1625 | 21.2% | 16.2% | 499 | 18.6% | 11.5% | 1125 | 22.6% | 19.9% | 165 | 9.9% | 9.6% |
| 2 personnes | 3587 | 46.8% | 20.0% | 1446 | 53.7% | 16.5% | 2141 | 43.1% | 23.3% | 537 | 32.2% | 12.3% |
| 3 personnes | 1101 | 14.4% | 12.1% | 370 | 13.7% | 8.2% | 731 | 14.7% | 15.9% | 390 | 23.4% | 10.2% |
| 4 personnes | 999 | 13.0% | 10.7% | 283 | 10.5% | 6.2% | 716 | 14.4% | 15.0% | 428 | 25.6% | 8.8% |
| 5 personnes et + | 352 | 4.6% | 6.6% | 93 | 3.5% | 3.5% | 259 | 5.2% | 9.4% | 149 | 8.9% | 5.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1371 | 17.9% | 8.9% | 375 | 14.0% | 5.2% | 996 | 20.0% | 12.0% | 573 | 34.3% | 7.4% |
| Non | 6292 | 82.1% | 17.3% | 2315 | 86.0% | 13.1% | 3977 | 80.0% | 21.3% | 1098 | 65.7% | 11.3% |
| Habitat | ||||||||||||
| Communes rurales | 1920 | 25.1% | 16.2% | 641 | 23.8% | 11.5% | 1279 | 25.7% | 20.5% | 356 | 21.3% | 10.7% |
| Agglo. - 20 000 hab | 1478 | 19.3% | 16.4% | 567 | 21.1% | 13.2% | 911 | 18.3% | 19.4% | 272 | 16.3% | 10.5% |
| Agglo. 20 000 à 100 000 hab | 1310 | 17.1% | 18.8% | 471 | 17.5% | 14.1% | 839 | 16.9% | 23.3% | 242 | 14.5% | 13.4% |
| Agglo. + 100 000 hab | 2783 | 36.3% | 18.1% | 959 | 35.6% | 12.8% | 1824 | 36.7% | 23.0% | 711 | 42.6% | 12.4% |
| Agglo. Paris | 172 | 2.2% | 2.0% | 53 | 2.0% | 1.3% | 120 | 2.4% | 2.7% | 90 | 5.4% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 189 | 2.5% | 2.0% | 56 | 2.1% | 1.2% | 132 | 2.7% | 2.6% | 100 | 6.0% | 2.3% |
| Nord Pas de Calais | 768 | 10.0% | 23.9% | 280 | 10.4% | 18.3% | 489 | 9.8% | 29.0% | 164 | 9.8% | 17.4% |
| Lorraine | 537 | 7.0% | 27.9% | 184 | 6.8% | 19.7% | 353 | 7.1% | 35.6% | 107 | 6.4% | 19.2% |
| Alsace | 547 | 7.1% | 35.9% | 190 | 7.0% | 25.7% | 358 | 7.2% | 45.4% | 114 | 6.8% | 23.4% |
| Franche-Comté | 232 | 3.0% | 24.3% | 95 | 3.5% | 20.5% | 137 | 2.7% | 28.0% | 43 | 2.6% | 16.3% |
| Champagne Ardennes | 231 | 3.0% | 21.3% | 78 | 2.9% | 15.0% | 153 | 3.1% | 27.2% | 39 | 2.3% | 13.4% |
| Picardie | 182 | 2.4% | 11.9% | 54 | 2.0% | 7.2% | 129 | 2.6% | 16.2% | 27 | 1.6% | 6.3% |
| Bourgogne | 264 | 3.4% | 19.6% | 85 | 3.2% | 13.0% | 180 | 3.6% | 25.6% | 47 | 2.8% | 13.6% |
| Haute Normandie | 212 | 2.8% | 14.2% | 86 | 3.2% | 12.1% | 126 | 2.5% | 16.2% | 40 | 2.4% | 8.6% |
| Basse Normandie | 3 | - | 0.3% | 1 | - | 0.2% | 2 | - | 0.3% | - | - | - |
| Centre | 35 | 0.5% | 1.7% | 14 | 0.5% | 1.4% | 21 | 0.4% | 1.9% | 11 | 0.7% | 1.8% |
| Pays de Loire | 58 | 0.8% | 2.0% | 13 | 0.5% | 0.9% | 45 | 0.9% | 3.0% | 15 | 0.9% | 1.6% |
| Bretagne | 375 | 4.9% | 14.1% | 155 | 5.8% | 12.1% | 219 | 4.4% | 15.9% | 96 | 5.8% | 11.6% |
| Poitou Charentes | 70 | 0.9% | 4.7% | 23 | 0.8% | 3.2% | 48 | 1.0% | 6.2% | 14 | 0.8% | 3.4% |
| Aquitaine | 559 | 7.3% | 20.3% | 197 | 7.3% | 15.0% | 362 | 7.3% | 25.1% | 132 | 7.9% | 15.1% |
| Midi Pyrénées | 421 | 5.5% | 17.2% | 175 | 6.5% | 14.8% | 245 | 4.9% | 19.4% | 80 | 4.8% | 10.1% |
| Limousin | 100 | 1.3% | 16.3% | 40 | 1.5% | 13.4% | 61 | 1.2% | 18.8% | 12 | 0.7% | 8.3% |
| Auvergne | 305 | 4.0% | 27.0% | 118 | 4.4% | 21.7% | 187 | 3.8% | 31.8% | 71 | 4.3% | 24.1% |
| Rhône Alpes | 1186 | 15.5% | 22.9% | 395 | 14.7% | 15.9% | 791 | 15.9% | 29.5% | 229 | 13.7% | 12.4% |
| Languedoc Roussillon | 492 | 6.4% | 21.7% | 166 | 6.2% | 15.5% | 326 | 6.6% | 27.4% | 118 | 7.1% | 16.0% |
| Provence Alpes Côte d'Azur, Corse | 897 | 11.7% | 20.6% | 286 | 10.6% | 13.9% | 610 | 12.3% | 26.6% | 211 | 12.6% | 14.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3645 | 47.6% | 11.0% | 1223 | 45.5% | 7.4% | 2422 | 48.7% | 14.6% | 1273 | 76.2% | 8.8% |
| Presque tous les jours | 849 | 11.1% | 14.4% | 253 | 9.4% | 9.3% | 596 | 12.0% | 18.9% | 222 | 13.3% | 11.4% |
| 1 à 2 fois par semaine | 445 | 5.8% | 17.5% | 132 | 4.9% | 11.4% | 313 | 6.3% | 22.6% | 101 | 6.0% | 16.0% |
| 1 à 3 fois par mois | 123 | 1.6% | 23.8% | 41 | 1.5% | 20.1% | 82 | 1.7% | 26.1% | 17 | 1.0% | 28.8% |
| Moins souvent | 172 | 2.3% | 21.0% | 71 | 2.6% | 20.0% | 101 | 2.0% | 21.7% | 16 | 0.9% | 19.6% |
| Jamais | 48 | 0.6% | 37.5% | 41 | 1.5% | 47.0% | 7 | 0.1% | 16.6% | 6 | 0.4% | 65.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 235 | 3.1% | 12.6% | 64 | 2.4% | 8.0% | 171 | 3.4% | 16.0% | 8 | 0.5% | 6.0% |
| De 9 000 à moins de 12 000 euros par an | 471 | 6.1% | 16.6% | 114 | 4.2% | 10.7% | 357 | 7.2% | 20.0% | 11 | 0.6% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 1136 | 14.8% | 18.6% | 365 | 13.6% | 14.0% | 771 | 15.5% | 22.1% | 71 | 4.3% | 9.7% |
| De 18 000 à moins de 24 000 euros par an | 1061 | 13.8% | 16.1% | 391 | 14.5% | 12.8% | 670 | 13.5% | 19.0% | 125 | 7.5% | 9.2% |
| De 24 000 à moins de 36 000 euros par an | 1668 | 21.8% | 15.1% | 622 | 23.1% | 11.7% | 1047 | 21.0% | 18.3% | 340 | 20.3% | 10.1% |
| De 36 000 à moins de 45 000 euros par an | 954 | 12.5% | 13.6% | 402 | 14.9% | 10.7% | 553 | 11.1% | 16.9% | 283 | 16.9% | 9.3% |
| De 45 000 à moins de 65 000 euros par an | 930 | 12.1% | 13.5% | 342 | 12.7% | 9.4% | 588 | 11.8% | 18.1% | 389 | 23.3% | 10.2% |
| De 65 000 à moins de 80 000 euros par an | 219 | 2.9% | 11.2% | 103 | 3.8% | 9.1% | 116 | 2.3% | 13.9% | 121 | 7.3% | 9.4% |
| De 80 000 à moins de 115 000 euros par an | 138 | 1.8% | 11.0% | 57 | 2.1% | 7.7% | 80 | 1.6% | 15.8% | 88 | 5.3% | 9.6% |
| 115 000 euros et plus par an | 66 | 0.9% | 11.0% | 25 | 0.9% | 6.7% | 41 | 0.8% | 17.9% | 58 | 3.5% | 11.5% |
| Refus | 527 | 6.9% | 15.7% | 145 | 5.4% | 10.4% | 382 | 7.7% | 19.5% | 106 | 6.4% | 9.9% |
| Ne sait pas | 258 | 3.4% | 11.4% | 61 | 2.3% | 6.5% | 197 | 4.0% | 14.9% | 70 | 4.2% | 7.5% |
