L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 14085 | 100.0% | 27.2% | 6470 | 100.0% | 26.1% | 7615 | 100.0% | 28.3% | 3247 | 100.0% | 18.6% |
| Sexe | ||||||||||||
| Homme | 6470 | 45.9% | 26.1% | 6470 | 100.0% | 26.1% | - | - | - | 1528 | 47.0% | 17.4% |
| Femme | 7615 | 54.1% | 28.3% | - | - | - | 7615 | 100.0% | 28.3% | 1720 | 53.0% | 19.9% |
| Age | ||||||||||||
| 15 à 24 ans | 1018 | 7.2% | 14.0% | 475 | 7.3% | 12.9% | 543 | 7.1% | 15.1% | 382 | 11.8% | 12.1% |
| 25 à 34 ans | 1108 | 7.9% | 14.5% | 506 | 7.8% | 13.5% | 603 | 7.9% | 15.5% | 405 | 12.5% | 12.3% |
| 35 à 49 ans | 2717 | 19.3% | 21.8% | 1314 | 20.3% | 21.3% | 1403 | 18.4% | 22.2% | 1110 | 34.2% | 18.1% |
| 50 à 59 ans | 2744 | 19.5% | 29.4% | 1324 | 20.5% | 28.4% | 1421 | 18.7% | 30.3% | 1038 | 32.0% | 26.6% |
| 60 ans et plus | 6498 | 46.1% | 43.3% | 2852 | 44.1% | 43.6% | 3646 | 47.9% | 43.1% | 314 | 9.7% | 31.8% |
| Individu | ||||||||||||
| Ménagères | 6931 | 49.2% | 29.9% | - | - | - | 6931 | 91.0% | 29.9% | 1467 | 45.2% | 20.8% |
| Personne de référence | 7895 | 56.1% | 28.2% | 5647 | 87.3% | 27.9% | 2248 | 29.5% | 29.0% | 1543 | 47.5% | 18.8% |
| Responsable des achats | 10180 | 72.3% | 28.6% | 3334 | 51.5% | 26.2% | 6846 | 89.9% | 30.0% | 2155 | 66.4% | 19.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 176 | 1.2% | 33.5% | 122 | 1.9% | 32.6% | 54 | 0.7% | 35.7% | 1 | - | 7.6% |
| Petits patrons | 355 | 2.5% | 21.7% | 238 | 3.7% | 21.5% | 116 | 1.5% | 22.3% | 302 | 9.3% | 20.9% |
| Affaires et Cadres | 816 | 5.8% | 16.0% | 460 | 7.1% | 15.6% | 356 | 4.7% | 16.4% | 710 | 21.9% | 15.3% |
| Professions intermédiaires | 1428 | 10.1% | 20.7% | 699 | 10.8% | 20.4% | 730 | 9.6% | 21.1% | 1150 | 35.4% | 20.5% |
| Employés | 2137 | 15.2% | 25.8% | 511 | 7.9% | 23.7% | 1626 | 21.4% | 26.5% | 451 | 13.9% | 24.7% |
| Ouvriers | 1519 | 10.8% | 23.6% | 1165 | 18.0% | 23.1% | 354 | 4.6% | 25.6% | 84 | 2.6% | 20.6% |
| Retraités | 5527 | 39.2% | 43.9% | 2691 | 41.6% | 45.3% | 2837 | 37.2% | 42.7% | 90 | 2.8% | 36.3% |
| Autres inactifs | 2128 | 15.1% | 20.7% | 585 | 9.0% | 15.4% | 1543 | 20.3% | 23.8% | 459 | 14.1% | 14.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 266 | 1.9% | 32.6% | 130 | 2.0% | 31.0% | 136 | 1.8% | 34.3% | - | - | - |
| Petits patrons | 565 | 4.0% | 21.4% | 259 | 4.0% | 19.9% | 306 | 4.0% | 22.9% | 565 | 17.4% | 21.4% |
| Affaires et Cadres | 1179 | 8.4% | 16.3% | 525 | 8.1% | 14.7% | 654 | 8.6% | 17.9% | 1179 | 36.3% | 16.3% |
| Professions intermédiaires | 1503 | 10.7% | 19.9% | 744 | 11.5% | 19.0% | 760 | 10.0% | 20.8% | 1503 | 46.3% | 19.9% |
| Employés | 1186 | 8.4% | 21.9% | 515 | 8.0% | 22.2% | 671 | 8.8% | 21.7% | - | - | - |
| Ouvriers | 2123 | 15.1% | 22.3% | 1090 | 16.8% | 21.4% | 1033 | 13.6% | 23.2% | - | - | - |
| Retraités | 6232 | 44.2% | 43.2% | 2884 | 44.6% | 43.9% | 3348 | 44.0% | 42.6% | - | - | - |
| Autres inactifs | 1031 | 7.3% | 25.1% | 324 | 5.0% | 20.3% | 707 | 9.3% | 28.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2879 | 20.4% | 28.8% | 1141 | 17.6% | 26.2% | 1738 | 22.8% | 30.8% | 323 | 10.0% | 18.7% |
| 2 personnes | 6398 | 45.4% | 35.7% | 3069 | 47.4% | 35.1% | 3329 | 43.7% | 36.2% | 961 | 29.6% | 22.0% |
| 3 personnes | 1971 | 14.0% | 21.6% | 960 | 14.8% | 21.2% | 1011 | 13.3% | 22.0% | 695 | 21.4% | 18.2% |
| 4 personnes | 1935 | 13.7% | 20.8% | 879 | 13.6% | 19.3% | 1057 | 13.9% | 22.1% | 887 | 27.3% | 18.1% |
| 5 personnes et + | 902 | 6.4% | 16.8% | 421 | 6.5% | 16.1% | 481 | 6.3% | 17.5% | 381 | 11.7% | 14.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2750 | 19.5% | 17.8% | 1248 | 19.3% | 17.4% | 1503 | 19.7% | 18.2% | 1248 | 38.4% | 16.1% |
| Non | 11335 | 80.5% | 31.2% | 5222 | 80.7% | 29.6% | 6113 | 80.3% | 32.7% | 1999 | 61.6% | 20.6% |
| Habitat | ||||||||||||
| Communes rurales | 3828 | 27.2% | 32.3% | 1755 | 27.1% | 31.4% | 2072 | 27.2% | 33.2% | 748 | 23.0% | 22.4% |
| Agglo. - 20 000 hab | 2881 | 20.5% | 32.0% | 1335 | 20.6% | 31.0% | 1546 | 20.3% | 32.9% | 603 | 18.6% | 23.3% |
| Agglo. 20 000 à 100 000 hab | 2290 | 16.3% | 32.9% | 1058 | 16.4% | 31.6% | 1232 | 16.2% | 34.1% | 439 | 13.5% | 24.3% |
| Agglo. + 100 000 hab | 4132 | 29.3% | 26.8% | 1861 | 28.8% | 24.9% | 2271 | 29.8% | 28.6% | 1114 | 34.3% | 19.5% |
| Agglo. Paris | 955 | 6.8% | 11.2% | 460 | 7.1% | 11.3% | 494 | 6.5% | 11.0% | 344 | 10.6% | 8.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1061 | 7.5% | 11.1% | 507 | 7.8% | 11.2% | 553 | 7.3% | 11.1% | 366 | 11.3% | 8.4% |
| Nord Pas de Calais | 847 | 6.0% | 26.4% | 387 | 6.0% | 25.3% | 461 | 6.0% | 27.3% | 192 | 5.9% | 20.2% |
| Lorraine | 788 | 5.6% | 41.0% | 369 | 5.7% | 39.5% | 420 | 5.5% | 42.3% | 160 | 4.9% | 28.7% |
| Alsace | 700 | 5.0% | 45.9% | 317 | 4.9% | 43.0% | 383 | 5.0% | 48.7% | 142 | 4.4% | 29.2% |
| Franche-Comté | 339 | 2.4% | 35.5% | 157 | 2.4% | 33.8% | 181 | 2.4% | 37.1% | 69 | 2.1% | 26.3% |
| Champagne Ardennes | 412 | 2.9% | 38.0% | 190 | 2.9% | 36.5% | 221 | 2.9% | 39.3% | 75 | 2.3% | 25.9% |
| Picardie | 421 | 3.0% | 27.4% | 183 | 2.8% | 24.6% | 238 | 3.1% | 30.0% | 69 | 2.1% | 15.9% |
| Bourgogne | 361 | 2.6% | 26.7% | 171 | 2.6% | 26.3% | 190 | 2.5% | 27.0% | 62 | 1.9% | 17.8% |
| Haute Normandie | 247 | 1.8% | 16.6% | 119 | 1.8% | 16.8% | 128 | 1.7% | 16.5% | 60 | 1.9% | 12.9% |
| Basse Normandie | 454 | 3.2% | 37.6% | 206 | 3.2% | 35.6% | 248 | 3.3% | 39.4% | 95 | 2.9% | 26.8% |
| Centre | 480 | 3.4% | 22.9% | 229 | 3.5% | 22.7% | 251 | 3.3% | 23.1% | 99 | 3.1% | 16.8% |
| Pays de Loire | 984 | 7.0% | 33.3% | 451 | 7.0% | 31.6% | 532 | 7.0% | 34.9% | 208 | 6.4% | 22.0% |
| Bretagne | 1288 | 9.1% | 48.5% | 626 | 9.7% | 48.9% | 662 | 8.7% | 48.1% | 310 | 9.6% | 37.5% |
| Poitou Charentes | 427 | 3.0% | 28.7% | 183 | 2.8% | 25.6% | 244 | 3.2% | 31.6% | 98 | 3.0% | 23.7% |
| Aquitaine | 797 | 5.7% | 28.9% | 365 | 5.6% | 27.8% | 432 | 5.7% | 29.9% | 209 | 6.4% | 24.0% |
| Midi Pyrénées | 635 | 4.5% | 26.0% | 309 | 4.8% | 26.2% | 326 | 4.3% | 25.8% | 129 | 4.0% | 16.3% |
| Limousin | 138 | 1.0% | 22.4% | 67 | 1.0% | 22.6% | 71 | 0.9% | 22.2% | 26 | 0.8% | 17.7% |
| Auvergne | 437 | 3.1% | 38.7% | 203 | 3.1% | 37.4% | 235 | 3.1% | 39.9% | 111 | 3.4% | 37.6% |
| Rhône Alpes | 1561 | 11.1% | 30.2% | 705 | 10.9% | 28.3% | 857 | 11.3% | 32.0% | 356 | 11.0% | 19.4% |
| Languedoc Roussillon | 633 | 4.5% | 28.0% | 289 | 4.5% | 26.9% | 344 | 4.5% | 28.9% | 159 | 4.9% | 21.6% |
| Provence Alpes Côte d'Azur, Corse | 1076 | 7.6% | 24.8% | 438 | 6.8% | 21.3% | 638 | 8.4% | 27.8% | 251 | 7.7% | 17.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 7210 | 51.2% | 21.8% | 3450 | 53.3% | 20.8% | 3761 | 49.4% | 22.7% | 2568 | 79.1% | 17.7% |
| Presque tous les jours | 1523 | 10.8% | 25.9% | 697 | 10.8% | 25.5% | 826 | 10.8% | 26.2% | 381 | 11.7% | 19.6% |
| 1 à 2 fois par semaine | 755 | 5.4% | 29.6% | 329 | 5.1% | 28.3% | 426 | 5.6% | 30.7% | 167 | 5.1% | 26.5% |
| 1 à 3 fois par mois | 184 | 1.3% | 35.4% | 71 | 1.1% | 34.9% | 113 | 1.5% | 35.8% | 22 | 0.7% | 38.0% |
| Moins souvent | 301 | 2.1% | 36.5% | 132 | 2.0% | 37.1% | 169 | 2.2% | 36.1% | 33 | 1.0% | 41.3% |
| Jamais | 53 | 0.4% | 42.2% | 44 | 0.7% | 50.4% | 10 | 0.1% | 24.2% | 8 | 0.3% | 83.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 425 | 3.0% | 22.8% | 154 | 2.4% | 19.3% | 271 | 3.6% | 25.4% | 29 | 0.9% | 20.8% |
| De 9 000 à moins de 12 000 euros par an | 817 | 5.8% | 28.7% | 273 | 4.2% | 25.7% | 544 | 7.1% | 30.5% | 36 | 1.1% | 13.6% |
| De 12 000 à moins de 18 000 euros par an | 1922 | 13.6% | 31.5% | 849 | 13.1% | 32.5% | 1073 | 14.1% | 30.8% | 113 | 3.5% | 15.3% |
| De 18 000 à moins de 24 000 euros par an | 2023 | 14.4% | 30.7% | 883 | 13.7% | 28.8% | 1139 | 15.0% | 32.4% | 253 | 7.8% | 18.6% |
| De 24 000 à moins de 36 000 euros par an | 3074 | 21.8% | 27.9% | 1447 | 22.4% | 27.3% | 1628 | 21.4% | 28.5% | 653 | 20.1% | 19.4% |
| De 36 000 à moins de 45 000 euros par an | 1839 | 13.1% | 26.2% | 969 | 15.0% | 25.9% | 870 | 11.4% | 26.6% | 598 | 18.4% | 19.6% |
| De 45 000 à moins de 65 000 euros par an | 1755 | 12.5% | 25.5% | 925 | 14.3% | 25.6% | 830 | 10.9% | 25.5% | 756 | 23.3% | 19.8% |
| De 65 000 à moins de 80 000 euros par an | 392 | 2.8% | 20.0% | 223 | 3.5% | 19.8% | 169 | 2.2% | 20.3% | 214 | 6.6% | 16.5% |
| De 80 000 à moins de 115 000 euros par an | 255 | 1.8% | 20.4% | 142 | 2.2% | 19.1% | 113 | 1.5% | 22.2% | 168 | 5.2% | 18.3% |
| 115 000 euros et plus par an | 119 | 0.8% | 19.9% | 66 | 1.0% | 18.0% | 53 | 0.7% | 23.1% | 93 | 2.9% | 18.2% |
| Refus | 995 | 7.1% | 29.7% | 382 | 5.9% | 27.4% | 614 | 8.1% | 31.4% | 184 | 5.7% | 17.1% |
| Ne sait pas | 469 | 3.3% | 20.6% | 158 | 2.4% | 16.6% | 311 | 4.1% | 23.5% | 152 | 4.7% | 16.2% |
