L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 557 | 100.0% | 1.1% | 49 | 100.0% | 0.2% | 508 | 100.0% | 1.9% | 137 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 49 | 8.8% | 0.2% | 49 | 100.0% | 0.2% | - | - | - | 14 | 10.0% | 0.2% |
| Femme | 508 | 91.2% | 1.9% | - | - | - | 508 | 100.0% | 1.9% | 124 | 90.0% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 60 | 10.8% | 0.8% | 2 | 4.7% | 0.1% | 58 | 11.4% | 1.6% | 18 | 13.1% | 0.6% |
| 25 à 34 ans | 57 | 10.3% | 0.8% | 8 | 15.7% | 0.2% | 50 | 9.8% | 1.3% | 20 | 14.4% | 0.6% |
| 35 à 49 ans | 143 | 25.7% | 1.1% | 23 | 47.5% | 0.4% | 120 | 23.6% | 1.9% | 46 | 33.6% | 0.8% |
| 50 à 59 ans | 123 | 22.1% | 1.3% | 8 | 15.6% | 0.2% | 115 | 22.7% | 2.5% | 42 | 30.4% | 1.1% |
| 60 ans et plus | 173 | 31.2% | 1.2% | 8 | 16.4% | 0.1% | 165 | 32.6% | 2.0% | 12 | 8.5% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 442 | 79.4% | 1.9% | - | - | - | 442 | 87.1% | 1.9% | 106 | 77.0% | 1.5% |
| Personne de référence | 223 | 40.1% | 0.8% | 44 | 90.2% | 0.2% | 179 | 35.2% | 2.3% | 34 | 24.7% | 0.4% |
| Responsable des achats | 475 | 85.3% | 1.3% | 36 | 73.8% | 0.3% | 438 | 86.4% | 1.9% | 106 | 77.2% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | - | - | - | 2 | 0.3% | 1.1% | - | - | - |
| Petits patrons | 17 | 3.1% | 1.1% | 5 | 10.5% | 0.5% | 12 | 2.4% | 2.3% | 12 | 8.9% | 0.8% |
| Affaires et Cadres | 23 | 4.2% | 0.5% | 3 | 6.5% | 0.1% | 20 | 3.9% | 0.9% | 20 | 14.6% | 0.4% |
| Professions intermédiaires | 44 | 8.0% | 0.6% | 7 | 13.3% | 0.2% | 38 | 7.5% | 1.1% | 38 | 27.6% | 0.7% |
| Employés | 145 | 26.0% | 1.7% | 7 | 15.0% | 0.3% | 138 | 27.1% | 2.2% | 31 | 22.9% | 1.7% |
| Ouvriers | 58 | 10.4% | 0.9% | 13 | 25.9% | 0.3% | 45 | 9.0% | 3.3% | 2 | 1.3% | 0.4% |
| Retraités | 117 | 21.0% | 0.9% | 8 | 16.4% | 0.1% | 109 | 21.5% | 1.6% | 2 | 1.6% | 0.9% |
| Autres inactifs | 150 | 27.0% | 1.5% | 6 | 12.4% | 0.2% | 144 | 28.4% | 2.2% | 32 | 23.2% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.2% | - | - | - | 2 | 0.3% | 0.4% | - | - | - |
| Petits patrons | 22 | 4.0% | 0.8% | 6 | 11.6% | 0.4% | 16 | 3.2% | 1.2% | 22 | 16.1% | 0.8% |
| Affaires et Cadres | 55 | 9.9% | 0.8% | 4 | 8.3% | 0.1% | 51 | 10.0% | 1.4% | 55 | 40.0% | 0.8% |
| Professions intermédiaires | 60 | 10.8% | 0.8% | 4 | 7.9% | 0.1% | 56 | 11.1% | 1.5% | 60 | 43.9% | 0.8% |
| Employés | 80 | 14.4% | 1.5% | 7 | 15.0% | 0.3% | 73 | 14.4% | 2.4% | - | - | - |
| Ouvriers | 93 | 16.6% | 1.0% | 13 | 25.9% | 0.3% | 80 | 15.7% | 1.8% | - | - | - |
| Retraités | 148 | 26.6% | 1.0% | 10 | 21.1% | 0.2% | 138 | 27.2% | 1.8% | - | - | - |
| Autres inactifs | 97 | 17.3% | 2.4% | 5 | 10.2% | 0.3% | 92 | 18.0% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 136 | 24.4% | 1.4% | 12 | 24.0% | 0.3% | 124 | 24.4% | 2.2% | 19 | 13.7% | 1.1% |
| 2 personnes | 190 | 34.2% | 1.1% | 8 | 16.0% | 0.1% | 182 | 35.9% | 2.0% | 40 | 29.1% | 0.9% |
| 3 personnes | 100 | 17.9% | 1.1% | 17 | 34.3% | 0.4% | 83 | 16.3% | 1.8% | 37 | 26.7% | 1.0% |
| 4 personnes | 74 | 13.3% | 0.8% | 7 | 14.9% | 0.2% | 67 | 13.1% | 1.4% | 23 | 16.4% | 0.5% |
| 5 personnes et + | 57 | 10.3% | 1.1% | 5 | 10.8% | 0.2% | 52 | 10.2% | 1.9% | 19 | 14.1% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 154 | 27.6% | 1.0% | 17 | 35.0% | 0.2% | 137 | 26.9% | 1.7% | 48 | 34.8% | 0.6% |
| Non | 403 | 72.4% | 1.1% | 32 | 65.0% | 0.2% | 371 | 73.1% | 2.0% | 90 | 65.2% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 73 | 13.2% | 0.6% | 2 | 3.4% | - | 72 | 14.1% | 1.2% | 15 | 11.2% | 0.5% |
| Agglo. - 20 000 hab | 97 | 17.4% | 1.1% | 6 | 12.1% | 0.1% | 91 | 18.0% | 1.9% | 23 | 16.9% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 79 | 14.2% | 1.1% | 8 | 15.8% | 0.2% | 71 | 14.1% | 2.0% | 13 | 9.6% | 0.7% |
| Agglo. + 100 000 hab | 183 | 32.9% | 1.2% | 19 | 39.6% | 0.3% | 164 | 32.2% | 2.1% | 45 | 32.9% | 0.8% |
| Agglo. Paris | 124 | 22.3% | 1.5% | 14 | 29.2% | 0.4% | 110 | 21.6% | 2.5% | 40 | 29.4% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 143 | 25.8% | 1.5% | 16 | 33.0% | 0.4% | 127 | 25.1% | 2.5% | 46 | 33.7% | 1.1% |
| Nord Pas de Calais | 20 | 3.7% | 0.6% | 2 | 4.2% | 0.1% | 18 | 3.6% | 1.1% | 6 | 4.4% | 0.6% |
| Lorraine | 25 | 4.5% | 1.3% | 1 | 2.5% | 0.1% | 24 | 4.7% | 2.4% | 8 | 5.8% | 1.4% |
| Alsace | 9 | 1.6% | 0.6% | 5 | 10.7% | 0.7% | 3 | 0.7% | 0.4% | - | - | - |
| Franche-Comté | 19 | 3.3% | 1.9% | 3 | 6.9% | 0.7% | 15 | 3.0% | 3.1% | 8 | 5.6% | 2.9% |
| Champagne Ardennes | 15 | 2.7% | 1.4% | - | - | - | 15 | 2.9% | 2.6% | 2 | 1.7% | 0.8% |
| Picardie | 17 | 3.0% | 1.1% | - | - | - | 17 | 3.3% | 2.1% | 3 | 1.9% | 0.6% |
| Bourgogne | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.4% | 0.3% | 0 | 0.3% | 0.1% |
| Haute Normandie | 7 | 1.2% | 0.5% | - | - | - | 7 | 1.3% | 0.9% | - | - | - |
| Basse Normandie | 20 | 3.6% | 1.7% | - | - | - | 20 | 4.0% | 3.2% | - | - | - |
| Centre | 29 | 5.2% | 1.4% | 1 | 1.2% | 0.1% | 28 | 5.5% | 2.6% | 6 | 4.7% | 1.1% |
| Pays de Loire | 27 | 4.8% | 0.9% | 2 | 3.4% | 0.1% | 25 | 5.0% | 1.7% | 3 | 2.5% | 0.4% |
| Bretagne | 20 | 3.6% | 0.7% | 3 | 5.1% | 0.2% | 17 | 3.4% | 1.3% | 3 | 2.1% | 0.3% |
| Poitou Charentes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.6% | 0.2% |
| Aquitaine | 34 | 6.2% | 1.2% | 2 | 4.9% | 0.2% | 32 | 6.3% | 2.2% | 6 | 4.1% | 0.6% |
| Midi Pyrénées | 28 | 5.0% | 1.1% | 0 | 0.9% | - | 28 | 5.4% | 2.2% | 7 | 5.2% | 0.9% |
| Limousin | 6 | 1.1% | 1.0% | - | - | - | 6 | 1.2% | 1.9% | 1 | 0.4% | 0.3% |
| Auvergne | 9 | 1.6% | 0.8% | 2 | 3.2% | 0.3% | 7 | 1.4% | 1.2% | 4 | 3.0% | 1.4% |
| Rhône Alpes | 49 | 8.9% | 1.0% | 10 | 20.7% | 0.4% | 39 | 7.7% | 1.5% | 13 | 9.1% | 0.7% |
| Languedoc Roussillon | 16 | 2.9% | 0.7% | 2 | 3.4% | 0.2% | 15 | 2.9% | 1.2% | 2 | 1.5% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 60 | 10.8% | 1.4% | - | - | - | 60 | 11.9% | 2.6% | 18 | 13.3% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 297 | 53.4% | 0.9% | 34 | 68.4% | 0.2% | 264 | 51.9% | 1.6% | 105 | 76.3% | 0.7% |
| Presque tous les jours | 76 | 13.7% | 1.3% | 5 | 10.2% | 0.2% | 71 | 14.0% | 2.3% | 20 | 14.6% | 1.0% |
| 1 à 2 fois par semaine | 41 | 7.3% | 1.6% | 6 | 12.8% | 0.5% | 34 | 6.8% | 2.5% | 11 | 8.4% | 1.8% |
| 1 à 3 fois par mois | 5 | 1.0% | 1.1% | - | - | - | 5 | 1.1% | 1.7% | - | - | - |
| Moins souvent | 12 | 2.2% | 1.5% | - | - | - | 12 | 2.4% | 2.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 8.8% | 2.6% | 3 | 7.0% | 0.4% | 46 | 9.0% | 4.3% | 3 | 2.4% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 52 | 9.4% | 1.8% | 2 | 4.2% | 0.2% | 50 | 9.9% | 2.8% | 5 | 3.5% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 82 | 14.6% | 1.3% | 8 | 16.0% | 0.3% | 74 | 14.5% | 2.1% | 9 | 6.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 64 | 11.5% | 1.0% | 5 | 10.8% | 0.2% | 58 | 11.5% | 1.7% | 6 | 4.7% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 86 | 15.4% | 0.8% | 11 | 21.8% | 0.2% | 75 | 14.7% | 1.3% | 22 | 16.1% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 56 | 10.1% | 0.8% | 4 | 8.5% | 0.1% | 52 | 10.3% | 1.6% | 14 | 10.0% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 45 | 8.0% | 0.6% | 4 | 7.7% | 0.1% | 41 | 8.0% | 1.3% | 19 | 13.9% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 15 | 2.6% | 0.7% | 4 | 8.0% | 0.3% | 11 | 2.1% | 1.3% | 9 | 6.7% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 12 | 2.1% | 1.0% | 5 | 10.9% | 0.7% | 7 | 1.3% | 1.3% | 9 | 6.7% | 1.0% |
| 115 000 euros et plus par an | 16 | 2.8% | 2.6% | 1 | 2.3% | 0.3% | 15 | 2.9% | 6.3% | 12 | 8.6% | 2.3% |
| Refus | 43 | 7.8% | 1.3% | - | - | - | 43 | 8.5% | 2.2% | 13 | 9.3% | 1.2% |
| Ne sait pas | 38 | 6.9% | 1.7% | 1 | 2.9% | 0.1% | 37 | 7.3% | 2.8% | 16 | 11.5% | 1.7% |
