L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 725 | 100.0% | 1.4% | 202 | 100.0% | 0.8% | 523 | 100.0% | 1.9% | 275 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 202 | 27.9% | 0.8% | 202 | 100.0% | 0.8% | - | - | - | 78 | 28.2% | 0.9% |
| Femme | 523 | 72.1% | 1.9% | - | - | - | 523 | 100.0% | 1.9% | 197 | 71.8% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 51 | 7.1% | 0.7% | 12 | 6.0% | 0.3% | 39 | 7.5% | 1.1% | 18 | 6.4% | 0.6% |
| 25 à 34 ans | 91 | 12.6% | 1.2% | 9 | 4.6% | 0.2% | 82 | 15.7% | 2.1% | 42 | 15.1% | 1.3% |
| 35 à 49 ans | 216 | 29.8% | 1.7% | 63 | 31.2% | 1.0% | 153 | 29.3% | 2.4% | 115 | 41.6% | 1.9% |
| 50 à 59 ans | 181 | 25.0% | 1.9% | 72 | 35.8% | 1.6% | 109 | 20.8% | 2.3% | 79 | 28.8% | 2.0% |
| 60 ans et plus | 185 | 25.5% | 1.2% | 45 | 22.5% | 0.7% | 139 | 26.7% | 1.6% | 22 | 8.0% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 473 | 65.2% | 2.0% | - | - | - | 473 | 90.4% | 2.0% | 179 | 65.0% | 2.5% |
| Personne de référence | 290 | 40.0% | 1.0% | 183 | 90.5% | 0.9% | 107 | 20.5% | 1.4% | 91 | 33.0% | 1.1% |
| Responsable des achats | 586 | 80.9% | 1.6% | 120 | 59.3% | 0.9% | 467 | 89.2% | 2.0% | 229 | 83.1% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 2.8% | 3.9% | 11 | 5.4% | 2.9% | 9 | 1.8% | 6.3% | - | - | - |
| Petits patrons | 37 | 5.0% | 2.2% | 12 | 5.9% | 1.1% | 25 | 4.7% | 4.7% | 30 | 10.9% | 2.1% |
| Affaires et Cadres | 76 | 10.5% | 1.5% | 27 | 13.2% | 0.9% | 49 | 9.4% | 2.3% | 70 | 25.5% | 1.5% |
| Professions intermédiaires | 130 | 18.0% | 1.9% | 35 | 17.1% | 1.0% | 96 | 18.3% | 2.8% | 105 | 38.1% | 1.9% |
| Employés | 135 | 18.7% | 1.6% | 13 | 6.6% | 0.6% | 122 | 23.3% | 2.0% | 38 | 13.6% | 2.1% |
| Ouvriers | 75 | 10.4% | 1.2% | 46 | 22.8% | 0.9% | 29 | 5.5% | 2.1% | 8 | 3.0% | 2.0% |
| Retraités | 150 | 20.7% | 1.2% | 41 | 20.5% | 0.7% | 108 | 20.7% | 1.6% | 2 | 0.8% | 0.9% |
| Autres inactifs | 102 | 14.0% | 1.0% | 17 | 8.4% | 0.4% | 85 | 16.2% | 1.3% | 22 | 8.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 3.9% | 3.5% | 11 | 5.4% | 2.6% | 17 | 3.3% | 4.4% | - | - | - |
| Petits patrons | 36 | 4.9% | 1.4% | 11 | 5.6% | 0.9% | 24 | 4.7% | 1.8% | 36 | 13.0% | 1.4% |
| Affaires et Cadres | 134 | 18.5% | 1.8% | 32 | 15.7% | 0.9% | 102 | 19.5% | 2.8% | 134 | 48.7% | 1.8% |
| Professions intermédiaires | 105 | 14.5% | 1.4% | 35 | 17.1% | 0.9% | 71 | 13.5% | 1.9% | 105 | 38.3% | 1.4% |
| Employés | 78 | 10.8% | 1.4% | 18 | 8.7% | 0.8% | 61 | 11.6% | 2.0% | - | - | - |
| Ouvriers | 117 | 16.1% | 1.2% | 45 | 22.3% | 0.9% | 72 | 13.7% | 1.6% | - | - | - |
| Retraités | 171 | 23.7% | 1.2% | 46 | 23.0% | 0.7% | 125 | 23.9% | 1.6% | - | - | - |
| Autres inactifs | 55 | 7.6% | 1.3% | 4 | 2.2% | 0.3% | 50 | 9.7% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 91 | 12.6% | 0.9% | 27 | 13.2% | 0.6% | 65 | 12.4% | 1.1% | 15 | 5.5% | 0.9% |
| 2 personnes | 283 | 39.1% | 1.6% | 77 | 38.1% | 0.9% | 207 | 39.5% | 2.2% | 80 | 29.2% | 1.8% |
| 3 personnes | 131 | 18.1% | 1.4% | 37 | 18.4% | 0.8% | 94 | 17.9% | 2.0% | 75 | 27.2% | 2.0% |
| 4 personnes | 132 | 18.2% | 1.4% | 32 | 15.9% | 0.7% | 100 | 19.1% | 2.1% | 66 | 23.8% | 1.3% |
| 5 personnes et + | 87 | 12.0% | 1.6% | 29 | 14.3% | 1.1% | 58 | 11.1% | 2.1% | 39 | 14.3% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 250 | 34.5% | 1.6% | 70 | 34.8% | 1.0% | 180 | 34.4% | 2.2% | 130 | 47.1% | 1.7% |
| Non | 475 | 65.5% | 1.3% | 132 | 65.2% | 0.7% | 343 | 65.6% | 1.8% | 145 | 52.9% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 201 | 27.7% | 1.7% | 57 | 28.1% | 1.0% | 144 | 27.5% | 2.3% | 66 | 24.0% | 2.0% |
| Agglo. - 20 000 hab | 115 | 15.8% | 1.3% | 39 | 19.3% | 0.9% | 76 | 14.5% | 1.6% | 44 | 15.9% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 107 | 14.8% | 1.5% | 16 | 8.1% | 0.5% | 91 | 17.4% | 2.5% | 23 | 8.3% | 1.3% |
| Agglo. + 100 000 hab | 209 | 28.9% | 1.4% | 66 | 32.9% | 0.9% | 143 | 27.4% | 1.8% | 97 | 35.3% | 1.7% |
| Agglo. Paris | 93 | 12.8% | 1.1% | 23 | 11.6% | 0.6% | 69 | 13.2% | 1.5% | 45 | 16.5% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 110 | 15.1% | 1.1% | 32 | 15.7% | 0.7% | 78 | 14.9% | 1.6% | 52 | 18.9% | 1.2% |
| Nord Pas de Calais | 44 | 6.1% | 1.4% | 15 | 7.2% | 0.9% | 30 | 5.7% | 1.8% | 11 | 3.9% | 1.1% |
| Lorraine | 18 | 2.5% | 0.9% | 5 | 2.7% | 0.6% | 13 | 2.5% | 1.3% | 11 | 3.9% | 1.9% |
| Alsace | 16 | 2.3% | 1.1% | 4 | 2.0% | 0.5% | 12 | 2.4% | 1.6% | 9 | 3.3% | 1.8% |
| Franche-Comté | 13 | 1.9% | 1.4% | 4 | 1.7% | 0.8% | 10 | 1.9% | 2.0% | 4 | 1.3% | 1.4% |
| Champagne Ardennes | 26 | 3.6% | 2.4% | 7 | 3.3% | 1.3% | 19 | 3.7% | 3.4% | 7 | 2.6% | 2.5% |
| Picardie | 21 | 2.9% | 1.3% | 5 | 2.5% | 0.7% | 16 | 3.0% | 2.0% | 6 | 2.2% | 1.4% |
| Bourgogne | 25 | 3.5% | 1.9% | 4 | 1.8% | 0.5% | 22 | 4.1% | 3.1% | 8 | 2.8% | 2.2% |
| Haute Normandie | 16 | 2.2% | 1.1% | 3 | 1.7% | 0.5% | 13 | 2.4% | 1.6% | 11 | 3.9% | 2.3% |
| Basse Normandie | 25 | 3.5% | 2.1% | 11 | 5.7% | 2.0% | 14 | 2.7% | 2.2% | 14 | 5.1% | 3.9% |
| Centre | 38 | 5.2% | 1.8% | 3 | 1.7% | 0.3% | 34 | 6.6% | 3.2% | 10 | 3.7% | 1.7% |
| Pays de Loire | 52 | 7.2% | 1.8% | 21 | 10.2% | 1.4% | 32 | 6.1% | 2.1% | 25 | 9.2% | 2.7% |
| Bretagne | 34 | 4.8% | 1.3% | 8 | 4.1% | 0.6% | 26 | 5.0% | 1.9% | 6 | 2.3% | 0.8% |
| Poitou Charentes | 20 | 2.7% | 1.3% | 6 | 3.1% | 0.9% | 14 | 2.6% | 1.8% | 5 | 1.8% | 1.2% |
| Aquitaine | 46 | 6.3% | 1.7% | 7 | 3.3% | 0.5% | 39 | 7.4% | 2.7% | 10 | 3.5% | 1.1% |
| Midi Pyrénées | 47 | 6.4% | 1.9% | 18 | 9.0% | 1.5% | 28 | 5.4% | 2.2% | 16 | 5.7% | 2.0% |
| Limousin | 9 | 1.2% | 1.4% | 3 | 1.4% | 1.0% | 6 | 1.1% | 1.8% | 1 | 0.3% | 0.5% |
| Auvergne | 19 | 2.6% | 1.6% | 13 | 6.7% | 2.5% | 5 | 1.0% | 0.9% | 4 | 1.4% | 1.3% |
| Rhône Alpes | 70 | 9.7% | 1.4% | 18 | 8.9% | 0.7% | 52 | 10.0% | 2.0% | 33 | 11.9% | 1.8% |
| Languedoc Roussillon | 35 | 4.8% | 1.5% | 6 | 2.7% | 0.5% | 29 | 5.6% | 2.5% | 16 | 6.0% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 40 | 5.5% | 0.9% | 10 | 4.7% | 0.5% | 30 | 5.8% | 1.3% | 18 | 6.4% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 490 | 67.6% | 1.5% | 144 | 71.4% | 0.9% | 346 | 66.1% | 2.1% | 241 | 87.4% | 1.7% |
| Presque tous les jours | 93 | 12.8% | 1.6% | 29 | 14.2% | 1.1% | 64 | 12.3% | 2.0% | 24 | 8.7% | 1.2% |
| 1 à 2 fois par semaine | 31 | 4.3% | 1.2% | 7 | 3.3% | 0.6% | 25 | 4.7% | 1.8% | 7 | 2.4% | 1.1% |
| 1 à 3 fois par mois | 10 | 1.4% | 1.9% | 2 | 1.0% | 1.0% | 8 | 1.5% | 2.6% | 2 | 0.8% | 3.7% |
| Moins souvent | 9 | 1.3% | 1.1% | 1 | 0.5% | 0.3% | 8 | 1.6% | 1.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.9% | 1.1% | 3 | 1.6% | 0.4% | 18 | 3.4% | 1.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 25 | 3.4% | 0.9% | 5 | 2.4% | 0.4% | 20 | 3.8% | 1.1% | 5 | 1.7% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 62 | 8.6% | 1.0% | 11 | 5.3% | 0.4% | 52 | 9.9% | 1.5% | 5 | 1.7% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 70 | 9.6% | 1.1% | 19 | 9.5% | 0.6% | 50 | 9.6% | 1.4% | 17 | 6.3% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 147 | 20.2% | 1.3% | 41 | 20.1% | 0.8% | 106 | 20.3% | 1.9% | 46 | 16.5% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 117 | 16.1% | 1.7% | 44 | 21.8% | 1.2% | 73 | 13.9% | 2.2% | 58 | 20.9% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 139 | 19.2% | 2.0% | 47 | 23.2% | 1.3% | 92 | 17.7% | 2.8% | 69 | 24.9% | 1.8% |
| De 65 000 à moins de 80 000 euros par an | 53 | 7.3% | 2.7% | 15 | 7.4% | 1.3% | 38 | 7.3% | 4.6% | 30 | 11.1% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 17 | 2.3% | 1.3% | 3 | 1.5% | 0.4% | 14 | 2.6% | 2.7% | 16 | 6.0% | 1.8% |
| 115 000 euros et plus par an | 7 | 0.9% | 1.1% | 1 | 0.3% | 0.1% | 6 | 1.2% | 2.7% | 7 | 2.4% | 1.3% |
| Refus | 44 | 6.1% | 1.3% | 10 | 5.0% | 0.7% | 34 | 6.5% | 1.7% | 15 | 5.4% | 1.4% |
| Ne sait pas | 24 | 3.3% | 1.1% | 4 | 1.9% | 0.4% | 20 | 3.8% | 1.5% | 9 | 3.1% | 0.9% |
