L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 761 | 100.0% | 1.5% | 123 | 100.0% | 0.5% | 638 | 100.0% | 2.4% | 296 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 123 | 16.2% | 0.5% | 123 | 100.0% | 0.5% | - | - | - | 42 | 14.3% | 0.5% |
| Femme | 638 | 83.8% | 2.4% | - | - | - | 638 | 100.0% | 2.4% | 253 | 85.7% | 2.9% |
| Age | ||||||||||||
| 15 à 24 ans | 24 | 3.1% | 0.3% | 5 | 4.4% | 0.1% | 18 | 2.9% | 0.5% | 13 | 4.4% | 0.4% |
| 25 à 34 ans | 48 | 6.3% | 0.6% | 7 | 5.7% | 0.2% | 41 | 6.4% | 1.0% | 26 | 8.9% | 0.8% |
| 35 à 49 ans | 207 | 27.2% | 1.7% | 29 | 23.6% | 0.5% | 178 | 27.9% | 2.8% | 106 | 36.0% | 1.7% |
| 50 à 59 ans | 265 | 34.8% | 2.8% | 56 | 45.5% | 1.2% | 209 | 32.7% | 4.5% | 126 | 42.5% | 3.2% |
| 60 ans et plus | 218 | 28.7% | 1.5% | 26 | 20.9% | 0.4% | 193 | 30.2% | 2.3% | 24 | 8.1% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 613 | 80.5% | 2.6% | - | - | - | 613 | 96.1% | 2.6% | 243 | 82.3% | 3.4% |
| Personne de référence | 278 | 36.5% | 1.0% | 114 | 92.7% | 0.6% | 164 | 25.7% | 2.1% | 79 | 26.9% | 1.0% |
| Responsable des achats | 653 | 85.8% | 1.8% | 64 | 52.3% | 0.5% | 589 | 92.3% | 2.6% | 258 | 87.3% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.6% | - | - | - | 3 | 0.5% | 2.2% | - | - | - |
| Petits patrons | 19 | 2.5% | 1.2% | 4 | 3.4% | 0.4% | 15 | 2.4% | 2.9% | 15 | 5.0% | 1.0% |
| Affaires et Cadres | 63 | 8.2% | 1.2% | 9 | 7.6% | 0.3% | 53 | 8.3% | 2.5% | 57 | 19.2% | 1.2% |
| Professions intermédiaires | 120 | 15.7% | 1.7% | 24 | 19.8% | 0.7% | 95 | 14.9% | 2.7% | 97 | 32.7% | 1.7% |
| Employés | 172 | 22.6% | 2.1% | 18 | 14.7% | 0.8% | 154 | 24.1% | 2.5% | 60 | 20.2% | 3.3% |
| Ouvriers | 49 | 6.4% | 0.8% | 23 | 19.0% | 0.5% | 25 | 4.0% | 1.8% | 2 | 0.7% | 0.5% |
| Retraités | 184 | 24.1% | 1.5% | 28 | 22.4% | 0.5% | 156 | 24.4% | 2.4% | 10 | 3.4% | 4.1% |
| Autres inactifs | 152 | 20.0% | 1.5% | 16 | 13.1% | 0.4% | 136 | 21.4% | 2.1% | 55 | 18.7% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.8% | 0.8% | - | - | - | 6 | 1.0% | 1.6% | - | - | - |
| Petits patrons | 43 | 5.7% | 1.6% | 4 | 3.4% | 0.3% | 39 | 6.1% | 2.9% | 43 | 14.6% | 1.6% |
| Affaires et Cadres | 144 | 18.9% | 2.0% | 10 | 7.9% | 0.3% | 134 | 21.1% | 3.7% | 144 | 48.8% | 2.0% |
| Professions intermédiaires | 108 | 14.2% | 1.4% | 28 | 22.9% | 0.7% | 80 | 12.5% | 2.2% | 108 | 36.6% | 1.4% |
| Employés | 77 | 10.1% | 1.4% | 13 | 10.8% | 0.6% | 63 | 9.9% | 2.0% | - | - | - |
| Ouvriers | 111 | 14.6% | 1.2% | 23 | 19.0% | 0.5% | 88 | 13.8% | 2.0% | - | - | - |
| Retraités | 203 | 26.7% | 1.4% | 28 | 22.4% | 0.4% | 176 | 27.5% | 2.2% | - | - | - |
| Autres inactifs | 68 | 8.9% | 1.7% | 17 | 13.5% | 1.0% | 51 | 8.1% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 133 | 17.4% | 1.3% | 14 | 11.0% | 0.3% | 119 | 18.7% | 2.1% | 30 | 10.1% | 1.7% |
| 2 personnes | 312 | 41.0% | 1.7% | 50 | 40.8% | 0.6% | 262 | 41.1% | 2.9% | 108 | 36.4% | 2.5% |
| 3 personnes | 129 | 17.0% | 1.4% | 26 | 21.5% | 0.6% | 103 | 16.1% | 2.2% | 59 | 19.9% | 1.5% |
| 4 personnes | 124 | 16.3% | 1.3% | 26 | 21.4% | 0.6% | 98 | 15.3% | 2.0% | 63 | 21.4% | 1.3% |
| 5 personnes et + | 63 | 8.3% | 1.2% | 7 | 5.3% | 0.2% | 56 | 8.8% | 2.1% | 36 | 12.3% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 184 | 24.1% | 1.2% | 29 | 23.7% | 0.4% | 155 | 24.2% | 1.9% | 108 | 36.5% | 1.4% |
| Non | 578 | 75.9% | 1.6% | 94 | 76.3% | 0.5% | 484 | 75.8% | 2.6% | 188 | 63.5% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 148 | 19.4% | 1.2% | 26 | 21.2% | 0.5% | 122 | 19.1% | 2.0% | 46 | 15.6% | 1.4% |
| Agglo. - 20 000 hab | 124 | 16.3% | 1.4% | 13 | 10.2% | 0.3% | 111 | 17.4% | 2.4% | 39 | 13.0% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 123 | 16.1% | 1.8% | 21 | 17.0% | 0.6% | 102 | 15.9% | 2.8% | 37 | 12.5% | 2.1% |
| Agglo. + 100 000 hab | 231 | 30.4% | 1.5% | 31 | 25.2% | 0.4% | 200 | 31.4% | 2.5% | 110 | 37.3% | 1.9% |
| Agglo. Paris | 136 | 17.8% | 1.6% | 32 | 26.4% | 0.8% | 103 | 16.2% | 2.3% | 64 | 21.5% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 157 | 20.6% | 1.6% | 32 | 26.4% | 0.7% | 124 | 19.5% | 2.5% | 68 | 23.1% | 1.6% |
| Nord Pas de Calais | 38 | 5.0% | 1.2% | 4 | 3.1% | 0.3% | 34 | 5.4% | 2.0% | 24 | 8.2% | 2.6% |
| Lorraine | 20 | 2.6% | 1.0% | 1 | 0.8% | 0.1% | 19 | 2.9% | 1.9% | 7 | 2.5% | 1.3% |
| Alsace | 17 | 2.3% | 1.1% | 3 | 2.6% | 0.4% | 14 | 2.2% | 1.8% | 3 | 1.0% | 0.6% |
| Franche-Comté | 15 | 2.0% | 1.6% | 3 | 2.6% | 0.7% | 12 | 1.9% | 2.4% | 1 | 0.2% | 0.2% |
| Champagne Ardennes | 14 | 1.8% | 1.3% | 3 | 2.6% | 0.6% | 11 | 1.7% | 1.9% | 4 | 1.4% | 1.4% |
| Picardie | 12 | 1.6% | 0.8% | 1 | 0.7% | 0.1% | 11 | 1.7% | 1.4% | 1 | 0.5% | 0.3% |
| Bourgogne | 22 | 2.9% | 1.6% | 2 | 1.6% | 0.3% | 20 | 3.2% | 2.9% | 9 | 3.1% | 2.7% |
| Haute Normandie | 30 | 3.9% | 2.0% | 7 | 5.5% | 1.0% | 23 | 3.6% | 3.0% | 13 | 4.3% | 2.8% |
| Basse Normandie | 13 | 1.7% | 1.1% | - | - | - | 13 | 2.1% | 2.1% | 5 | 1.5% | 1.3% |
| Centre | 45 | 5.9% | 2.1% | 5 | 3.7% | 0.5% | 40 | 6.3% | 3.7% | 15 | 5.1% | 2.5% |
| Pays de Loire | 39 | 5.1% | 1.3% | 9 | 7.1% | 0.6% | 30 | 4.7% | 2.0% | 16 | 5.3% | 1.7% |
| Bretagne | 52 | 6.8% | 1.9% | 5 | 3.9% | 0.4% | 47 | 7.3% | 3.4% | 16 | 5.3% | 1.9% |
| Poitou Charentes | 31 | 4.1% | 2.1% | 8 | 6.3% | 1.1% | 24 | 3.7% | 3.1% | 5 | 1.8% | 1.3% |
| Aquitaine | 39 | 5.1% | 1.4% | 12 | 9.6% | 0.9% | 27 | 4.2% | 1.9% | 21 | 7.0% | 2.4% |
| Midi Pyrénées | 36 | 4.7% | 1.5% | 6 | 5.0% | 0.5% | 30 | 4.7% | 2.4% | 19 | 6.4% | 2.4% |
| Limousin | 8 | 1.0% | 1.3% | - | - | - | 8 | 1.2% | 2.4% | 3 | 1.1% | 2.3% |
| Auvergne | 19 | 2.5% | 1.7% | 4 | 2.9% | 0.7% | 16 | 2.4% | 2.6% | 3 | 0.9% | 0.9% |
| Rhône Alpes | 68 | 9.0% | 1.3% | 11 | 9.3% | 0.5% | 57 | 8.9% | 2.1% | 29 | 9.9% | 1.6% |
| Languedoc Roussillon | 35 | 4.5% | 1.5% | 3 | 2.8% | 0.3% | 31 | 4.9% | 2.6% | 9 | 2.9% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 52 | 6.8% | 1.2% | 4 | 3.5% | 0.2% | 48 | 7.5% | 2.1% | 25 | 8.3% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 477 | 62.6% | 1.4% | 75 | 61.0% | 0.5% | 402 | 62.9% | 2.4% | 234 | 79.1% | 1.6% |
| Presque tous les jours | 91 | 12.0% | 1.5% | 12 | 9.7% | 0.4% | 79 | 12.4% | 2.5% | 36 | 12.3% | 1.9% |
| 1 à 2 fois par semaine | 63 | 8.3% | 2.5% | 17 | 13.6% | 1.4% | 46 | 7.3% | 3.3% | 17 | 5.7% | 2.7% |
| 1 à 3 fois par mois | 13 | 1.7% | 2.5% | - | - | - | 13 | 2.0% | 4.1% | 3 | 1.2% | 5.9% |
| Moins souvent | 17 | 2.2% | 2.0% | - | - | - | 17 | 2.6% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 1.7% | 0.7% | 5 | 3.9% | 0.6% | 8 | 1.2% | 0.7% | 2 | 0.8% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 36 | 4.7% | 1.3% | 1 | 0.6% | 0.1% | 35 | 5.5% | 2.0% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 93 | 12.2% | 1.5% | 7 | 5.9% | 0.3% | 85 | 13.4% | 2.5% | 14 | 4.8% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 78 | 10.2% | 1.2% | 10 | 8.2% | 0.3% | 68 | 10.6% | 1.9% | 17 | 5.7% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 181 | 23.7% | 1.6% | 40 | 32.8% | 0.8% | 140 | 22.0% | 2.5% | 59 | 19.9% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 102 | 13.4% | 1.4% | 25 | 20.4% | 0.7% | 77 | 12.0% | 2.3% | 50 | 17.0% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 126 | 16.5% | 1.8% | 23 | 18.7% | 0.6% | 102 | 16.1% | 3.1% | 68 | 23.1% | 1.8% |
| De 65 000 à moins de 80 000 euros par an | 34 | 4.4% | 1.7% | 4 | 3.2% | 0.3% | 30 | 4.7% | 3.6% | 24 | 8.1% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 18 | 2.4% | 1.4% | 1 | 0.6% | 0.1% | 17 | 2.7% | 3.4% | 17 | 5.9% | 1.9% |
| 115 000 euros et plus par an | 13 | 1.7% | 2.2% | 4 | 3.5% | 1.2% | 9 | 1.4% | 3.8% | 13 | 4.4% | 2.5% |
| Refus | 56 | 7.4% | 1.7% | 3 | 2.2% | 0.2% | 53 | 8.4% | 2.7% | 23 | 7.9% | 2.2% |
| Ne sait pas | 13 | 1.8% | 0.6% | - | - | - | 13 | 2.1% | 1.0% | 6 | 2.1% | 0.7% |
