L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1748 | 100.0% | 3.4% | 337 | 100.0% | 1.4% | 1412 | 100.0% | 5.2% | 482 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 337 | 19.3% | 1.4% | 337 | 100.0% | 1.4% | - | - | - | 87 | 18.1% | 1.0% |
| Femme | 1412 | 80.7% | 5.2% | - | - | - | 1412 | 100.0% | 5.2% | 395 | 81.9% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 78 | 4.4% | 1.1% | 22 | 6.5% | 0.6% | 56 | 4.0% | 1.6% | 30 | 6.3% | 1.0% |
| 25 à 34 ans | 177 | 10.1% | 2.3% | 34 | 10.2% | 0.9% | 142 | 10.1% | 3.7% | 60 | 12.4% | 1.8% |
| 35 à 49 ans | 479 | 27.4% | 3.8% | 82 | 24.3% | 1.3% | 397 | 28.2% | 6.3% | 192 | 39.9% | 3.1% |
| 50 à 59 ans | 529 | 30.3% | 5.7% | 137 | 40.6% | 2.9% | 392 | 27.8% | 8.4% | 156 | 32.3% | 4.0% |
| 60 ans et plus | 486 | 27.8% | 3.2% | 62 | 18.4% | 0.9% | 424 | 30.0% | 5.0% | 44 | 9.2% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 1338 | 76.5% | 5.8% | - | - | - | 1338 | 94.8% | 5.8% | 372 | 77.2% | 5.3% |
| Personne de référence | 643 | 36.8% | 2.3% | 291 | 86.4% | 1.4% | 352 | 24.9% | 4.5% | 127 | 26.3% | 1.5% |
| Responsable des achats | 1548 | 88.5% | 4.4% | 215 | 64.0% | 1.7% | 1333 | 94.4% | 5.8% | 425 | 88.2% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.9% | 2.9% | 7 | 2.0% | 1.8% | 9 | 0.6% | 5.7% | - | - | - |
| Petits patrons | 53 | 3.0% | 3.2% | 12 | 3.5% | 1.1% | 41 | 2.9% | 7.8% | 41 | 8.4% | 2.8% |
| Affaires et Cadres | 91 | 5.2% | 1.8% | 23 | 6.7% | 0.8% | 68 | 4.8% | 3.1% | 73 | 15.1% | 1.6% |
| Professions intermédiaires | 231 | 13.2% | 3.4% | 40 | 11.9% | 1.2% | 191 | 13.6% | 5.5% | 184 | 38.0% | 3.3% |
| Employés | 451 | 25.8% | 5.4% | 41 | 12.2% | 1.9% | 410 | 29.1% | 6.7% | 79 | 16.4% | 4.3% |
| Ouvriers | 183 | 10.5% | 2.8% | 107 | 31.8% | 2.1% | 76 | 5.4% | 5.5% | 21 | 4.4% | 5.2% |
| Retraités | 396 | 22.6% | 3.1% | 56 | 16.5% | 0.9% | 340 | 24.1% | 5.1% | 20 | 4.1% | 7.9% |
| Autres inactifs | 328 | 18.8% | 3.2% | 52 | 15.4% | 1.4% | 276 | 19.6% | 4.3% | 66 | 13.6% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 1.5% | 3.3% | 7 | 2.0% | 1.6% | 20 | 1.4% | 5.0% | - | - | - |
| Petits patrons | 87 | 5.0% | 3.3% | 16 | 4.9% | 1.3% | 71 | 5.0% | 5.3% | 87 | 18.1% | 3.3% |
| Affaires et Cadres | 176 | 10.1% | 2.4% | 26 | 7.8% | 0.7% | 150 | 10.6% | 4.1% | 176 | 36.5% | 2.4% |
| Professions intermédiaires | 219 | 12.5% | 2.9% | 45 | 13.3% | 1.1% | 174 | 12.3% | 4.8% | 219 | 45.3% | 2.9% |
| Employés | 228 | 13.1% | 4.2% | 35 | 10.3% | 1.5% | 194 | 13.7% | 6.3% | - | - | - |
| Ouvriers | 379 | 21.7% | 4.0% | 104 | 31.0% | 2.1% | 275 | 19.5% | 6.2% | - | - | - |
| Retraités | 477 | 27.3% | 3.3% | 67 | 19.9% | 1.0% | 410 | 29.1% | 5.2% | - | - | - |
| Autres inactifs | 155 | 8.8% | 3.8% | 37 | 10.9% | 2.3% | 118 | 8.3% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 288 | 16.5% | 2.9% | 64 | 19.0% | 1.5% | 224 | 15.9% | 4.0% | 37 | 7.7% | 2.1% |
| 2 personnes | 691 | 39.5% | 3.9% | 111 | 32.8% | 1.3% | 581 | 41.1% | 6.3% | 134 | 27.8% | 3.1% |
| 3 personnes | 314 | 18.0% | 3.4% | 85 | 25.2% | 1.9% | 230 | 16.3% | 5.0% | 118 | 24.4% | 3.1% |
| 4 personnes | 282 | 16.1% | 3.0% | 52 | 15.6% | 1.2% | 229 | 16.3% | 4.8% | 118 | 24.5% | 2.4% |
| 5 personnes et + | 173 | 9.9% | 3.2% | 25 | 7.5% | 1.0% | 148 | 10.5% | 5.4% | 75 | 15.6% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 510 | 29.2% | 3.3% | 98 | 29.2% | 1.4% | 412 | 29.2% | 5.0% | 196 | 40.5% | 2.5% |
| Non | 1238 | 70.8% | 3.4% | 238 | 70.8% | 1.4% | 1000 | 70.8% | 5.4% | 287 | 59.5% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 476 | 27.2% | 4.0% | 88 | 26.2% | 1.6% | 388 | 27.5% | 6.2% | 109 | 22.6% | 3.3% |
| Agglo. - 20 000 hab | 315 | 18.0% | 3.5% | 52 | 15.5% | 1.2% | 263 | 18.6% | 5.6% | 94 | 19.5% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 250 | 14.3% | 3.6% | 40 | 11.8% | 1.2% | 210 | 14.9% | 5.8% | 48 | 10.0% | 2.7% |
| Agglo. + 100 000 hab | 503 | 28.8% | 3.3% | 101 | 29.9% | 1.3% | 402 | 28.5% | 5.1% | 156 | 32.3% | 2.7% |
| Agglo. Paris | 205 | 11.7% | 2.4% | 56 | 16.7% | 1.4% | 149 | 10.6% | 3.3% | 76 | 15.7% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 223 | 12.8% | 2.3% | 59 | 17.5% | 1.3% | 164 | 11.6% | 3.3% | 80 | 16.7% | 1.8% |
| Nord Pas de Calais | 124 | 7.1% | 3.8% | 32 | 9.4% | 2.1% | 92 | 6.5% | 5.5% | 33 | 6.8% | 3.5% |
| Lorraine | 97 | 5.5% | 5.0% | 23 | 6.8% | 2.4% | 74 | 5.3% | 7.5% | 25 | 5.2% | 4.5% |
| Alsace | 58 | 3.3% | 3.8% | 12 | 3.7% | 1.7% | 46 | 3.2% | 5.8% | 19 | 3.9% | 3.8% |
| Franche-Comté | 40 | 2.3% | 4.2% | 15 | 4.3% | 3.1% | 26 | 1.8% | 5.2% | 12 | 2.5% | 4.6% |
| Champagne Ardennes | 40 | 2.3% | 3.7% | 4 | 1.2% | 0.8% | 36 | 2.5% | 6.3% | 7 | 1.4% | 2.3% |
| Picardie | 73 | 4.2% | 4.7% | 9 | 2.7% | 1.2% | 64 | 4.5% | 8.0% | 19 | 3.9% | 4.3% |
| Bourgogne | 44 | 2.5% | 3.2% | 5 | 1.5% | 0.8% | 38 | 2.7% | 5.5% | 10 | 2.1% | 3.0% |
| Haute Normandie | 48 | 2.8% | 3.2% | 9 | 2.7% | 1.3% | 39 | 2.8% | 5.0% | 12 | 2.6% | 2.7% |
| Basse Normandie | 45 | 2.6% | 3.7% | 13 | 3.8% | 2.2% | 32 | 2.3% | 5.2% | 15 | 3.0% | 4.1% |
| Centre | 79 | 4.5% | 3.8% | 17 | 4.9% | 1.6% | 63 | 4.4% | 5.8% | 17 | 3.5% | 2.8% |
| Pays de Loire | 91 | 5.2% | 3.1% | 15 | 4.4% | 1.0% | 76 | 5.4% | 5.0% | 24 | 4.9% | 2.5% |
| Bretagne | 80 | 4.6% | 3.0% | 13 | 3.8% | 1.0% | 68 | 4.8% | 4.9% | 20 | 4.1% | 2.4% |
| Poitou Charentes | 59 | 3.4% | 4.0% | 8 | 2.3% | 1.1% | 52 | 3.6% | 6.7% | 19 | 3.9% | 4.6% |
| Aquitaine | 96 | 5.5% | 3.5% | 13 | 3.8% | 1.0% | 83 | 5.9% | 5.8% | 30 | 6.2% | 3.4% |
| Midi Pyrénées | 98 | 5.6% | 4.0% | 26 | 7.8% | 2.2% | 71 | 5.1% | 5.7% | 20 | 4.2% | 2.5% |
| Limousin | 28 | 1.6% | 4.5% | 2 | 0.5% | 0.6% | 26 | 1.9% | 8.1% | 5 | 1.1% | 3.7% |
| Auvergne | 46 | 2.6% | 4.1% | 8 | 2.4% | 1.5% | 38 | 2.7% | 6.4% | 7 | 1.4% | 2.3% |
| Rhône Alpes | 141 | 8.1% | 2.7% | 19 | 5.5% | 0.7% | 123 | 8.7% | 4.6% | 46 | 9.5% | 2.5% |
| Languedoc Roussillon | 78 | 4.5% | 3.5% | 13 | 4.0% | 1.2% | 65 | 4.6% | 5.5% | 17 | 3.6% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 160 | 9.2% | 3.7% | 23 | 7.0% | 1.1% | 137 | 9.7% | 6.0% | 47 | 9.7% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 994 | 56.9% | 3.0% | 192 | 57.0% | 1.2% | 802 | 56.8% | 4.8% | 377 | 78.2% | 2.6% |
| Presque tous les jours | 241 | 13.8% | 4.1% | 39 | 11.7% | 1.4% | 201 | 14.3% | 6.4% | 79 | 16.5% | 4.1% |
| 1 à 2 fois par semaine | 124 | 7.1% | 4.8% | 26 | 7.7% | 2.2% | 97 | 6.9% | 7.0% | 13 | 2.7% | 2.1% |
| 1 à 3 fois par mois | 29 | 1.6% | 5.5% | 5 | 1.6% | 2.7% | 23 | 1.6% | 7.4% | 2 | 0.4% | 3.5% |
| Moins souvent | 37 | 2.1% | 4.5% | 2 | 0.7% | 0.6% | 35 | 2.5% | 7.5% | 0 | 0.1% | 0.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 3.8% | 3.6% | 16 | 4.8% | 2.0% | 51 | 3.6% | 4.8% | 6 | 1.2% | 4.3% |
| De 9 000 à moins de 12 000 euros par an | 75 | 4.3% | 2.6% | 9 | 2.6% | 0.8% | 66 | 4.7% | 3.7% | 3 | 0.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 244 | 13.9% | 4.0% | 48 | 14.3% | 1.8% | 195 | 13.8% | 5.6% | 18 | 3.7% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 265 | 15.1% | 4.0% | 45 | 13.4% | 1.5% | 219 | 15.5% | 6.2% | 34 | 7.1% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 430 | 24.6% | 3.9% | 89 | 26.5% | 1.7% | 341 | 24.1% | 6.0% | 94 | 19.6% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 206 | 11.8% | 2.9% | 38 | 11.3% | 1.0% | 168 | 11.9% | 5.1% | 89 | 18.5% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 213 | 12.2% | 3.1% | 44 | 13.2% | 1.2% | 169 | 11.9% | 5.2% | 120 | 24.8% | 3.1% |
| De 65 000 à moins de 80 000 euros par an | 58 | 3.3% | 2.9% | 12 | 3.6% | 1.1% | 46 | 3.2% | 5.5% | 40 | 8.2% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.2% | 1.7% | 0 | 0.1% | 0.1% | 21 | 1.5% | 4.0% | 12 | 2.5% | 1.3% |
| 115 000 euros et plus par an | 13 | 0.8% | 2.3% | - | - | - | 13 | 1.0% | 5.9% | 12 | 2.5% | 2.3% |
| Refus | 119 | 6.8% | 3.6% | 29 | 8.6% | 2.1% | 91 | 6.4% | 4.6% | 41 | 8.5% | 3.8% |
| Ne sait pas | 38 | 2.2% | 1.7% | 6 | 1.7% | 0.6% | 32 | 2.3% | 2.4% | 13 | 2.6% | 1.3% |
