L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3939 | 100.0% | 7.6% | 1218 | 100.0% | 4.9% | 2721 | 100.0% | 10.1% | 1492 | 100.0% | 8.6% |
| Sexe | ||||||||||||
| Homme | 1218 | 30.9% | 4.9% | 1218 | 100.0% | 4.9% | - | - | - | 506 | 33.9% | 5.8% |
| Femme | 2721 | 69.1% | 10.1% | - | - | - | 2721 | 100.0% | 10.1% | 986 | 66.1% | 11.4% |
| Age | ||||||||||||
| 15 à 24 ans | 718 | 18.2% | 9.9% | 225 | 18.5% | 6.1% | 493 | 18.1% | 13.7% | 313 | 21.0% | 10.0% |
| 25 à 34 ans | 908 | 23.0% | 11.9% | 301 | 24.7% | 8.0% | 607 | 22.3% | 15.6% | 368 | 24.7% | 11.2% |
| 35 à 49 ans | 1029 | 26.1% | 8.2% | 320 | 26.3% | 5.2% | 708 | 26.0% | 11.2% | 497 | 33.3% | 8.1% |
| 50 à 59 ans | 684 | 17.4% | 7.3% | 218 | 17.9% | 4.7% | 465 | 17.1% | 9.9% | 259 | 17.4% | 6.6% |
| 60 ans et plus | 601 | 15.3% | 4.0% | 154 | 12.6% | 2.3% | 447 | 16.4% | 5.3% | 54 | 3.6% | 5.5% |
| Individu | ||||||||||||
| Ménagères | 2203 | 55.9% | 9.5% | - | - | - | 2203 | 81.0% | 9.5% | 749 | 50.2% | 10.6% |
| Personne de référence | 1474 | 37.4% | 5.3% | 958 | 78.6% | 4.7% | 517 | 19.0% | 6.7% | 486 | 32.6% | 5.9% |
| Responsable des achats | 2879 | 73.1% | 8.1% | 648 | 53.2% | 5.1% | 2232 | 82.0% | 9.8% | 1010 | 67.7% | 9.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 0.7% | 5.2% | 9 | 0.8% | 2.5% | 18 | 0.7% | 11.8% | - | - | - |
| Petits patrons | 118 | 3.0% | 7.3% | 47 | 3.9% | 4.2% | 71 | 2.6% | 13.7% | 89 | 6.0% | 6.2% |
| Affaires et Cadres | 272 | 6.9% | 5.3% | 115 | 9.4% | 3.9% | 157 | 5.8% | 7.2% | 230 | 15.4% | 5.0% |
| Professions intermédiaires | 697 | 17.7% | 10.1% | 249 | 20.4% | 7.3% | 448 | 16.5% | 12.9% | 544 | 36.5% | 9.7% |
| Employés | 927 | 23.5% | 11.2% | 130 | 10.7% | 6.0% | 797 | 29.3% | 13.0% | 215 | 14.4% | 11.8% |
| Ouvriers | 496 | 12.6% | 7.7% | 315 | 25.8% | 6.2% | 181 | 6.7% | 13.1% | 43 | 2.9% | 10.6% |
| Retraités | 516 | 13.1% | 4.1% | 155 | 12.7% | 2.6% | 361 | 13.3% | 5.4% | 19 | 1.2% | 7.5% |
| Autres inactifs | 885 | 22.5% | 8.6% | 197 | 16.2% | 5.2% | 688 | 25.3% | 10.6% | 352 | 23.6% | 10.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 75 | 1.9% | 9.2% | 18 | 1.4% | 4.2% | 57 | 2.1% | 14.4% | - | - | - |
| Petits patrons | 233 | 5.9% | 8.8% | 58 | 4.7% | 4.4% | 175 | 6.4% | 13.1% | 233 | 15.6% | 8.8% |
| Affaires et Cadres | 545 | 13.8% | 7.5% | 163 | 13.4% | 4.5% | 382 | 14.0% | 10.4% | 545 | 36.5% | 7.5% |
| Professions intermédiaires | 715 | 18.1% | 9.4% | 286 | 23.5% | 7.3% | 429 | 15.8% | 11.7% | 715 | 47.9% | 9.4% |
| Employés | 549 | 13.9% | 10.1% | 123 | 10.1% | 5.3% | 426 | 15.6% | 13.8% | - | - | - |
| Ouvriers | 891 | 22.6% | 9.3% | 320 | 26.2% | 6.3% | 571 | 21.0% | 12.8% | - | - | - |
| Retraités | 664 | 16.9% | 4.6% | 185 | 15.2% | 2.8% | 479 | 17.6% | 6.1% | - | - | - |
| Autres inactifs | 268 | 6.8% | 6.5% | 67 | 5.5% | 4.2% | 201 | 7.4% | 8.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 398 | 10.1% | 4.0% | 130 | 10.7% | 3.0% | 268 | 9.8% | 4.7% | 94 | 6.3% | 5.5% |
| 2 personnes | 1332 | 33.8% | 7.4% | 406 | 33.3% | 4.6% | 926 | 34.0% | 10.1% | 378 | 25.3% | 8.6% |
| 3 personnes | 864 | 21.9% | 9.5% | 284 | 23.3% | 6.3% | 580 | 21.3% | 12.6% | 371 | 24.9% | 9.7% |
| 4 personnes | 876 | 22.2% | 9.4% | 274 | 22.5% | 6.0% | 601 | 22.1% | 12.6% | 419 | 28.1% | 8.6% |
| 5 personnes et + | 470 | 11.9% | 8.8% | 124 | 10.2% | 4.7% | 345 | 12.7% | 12.6% | 229 | 15.4% | 8.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1498 | 38.0% | 9.7% | 428 | 35.1% | 6.0% | 1070 | 39.3% | 12.9% | 673 | 45.1% | 8.7% |
| Non | 2441 | 62.0% | 6.7% | 790 | 64.9% | 4.5% | 1651 | 60.7% | 8.8% | 819 | 54.9% | 8.4% |
| Habitat | ||||||||||||
| Communes rurales | 947 | 24.0% | 8.0% | 276 | 22.7% | 4.9% | 670 | 24.6% | 10.7% | 302 | 20.2% | 9.0% |
| Agglo. - 20 000 hab | 734 | 18.6% | 8.2% | 222 | 18.2% | 5.2% | 512 | 18.8% | 10.9% | 245 | 16.4% | 9.4% |
| Agglo. 20 000 à 100 000 hab | 481 | 12.2% | 6.9% | 166 | 13.6% | 5.0% | 315 | 11.6% | 8.7% | 171 | 11.5% | 9.5% |
| Agglo. + 100 000 hab | 1212 | 30.8% | 7.9% | 379 | 31.1% | 5.1% | 833 | 30.6% | 10.5% | 506 | 33.9% | 8.8% |
| Agglo. Paris | 566 | 14.4% | 6.6% | 175 | 14.4% | 4.3% | 391 | 14.4% | 8.7% | 269 | 18.1% | 6.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 657 | 16.7% | 6.9% | 192 | 15.8% | 4.2% | 465 | 17.1% | 9.3% | 314 | 21.0% | 7.2% |
| Nord Pas de Calais | 243 | 6.2% | 7.6% | 86 | 7.1% | 5.6% | 157 | 5.8% | 9.3% | 85 | 5.7% | 9.0% |
| Lorraine | 167 | 4.2% | 8.7% | 54 | 4.4% | 5.8% | 113 | 4.2% | 11.4% | 56 | 3.8% | 10.0% |
| Alsace | 90 | 2.3% | 5.9% | 20 | 1.7% | 2.8% | 70 | 2.6% | 8.9% | 43 | 2.9% | 8.8% |
| Franche-Comté | 88 | 2.2% | 9.3% | 33 | 2.7% | 7.1% | 55 | 2.0% | 11.3% | 37 | 2.5% | 14.1% |
| Champagne Ardennes | 84 | 2.1% | 7.7% | 28 | 2.3% | 5.4% | 56 | 2.0% | 9.9% | 28 | 1.9% | 9.9% |
| Picardie | 128 | 3.2% | 8.3% | 38 | 3.1% | 5.1% | 90 | 3.3% | 11.3% | 53 | 3.6% | 12.4% |
| Bourgogne | 101 | 2.6% | 7.5% | 40 | 3.2% | 6.1% | 62 | 2.3% | 8.8% | 30 | 2.0% | 8.5% |
| Haute Normandie | 140 | 3.5% | 9.4% | 33 | 2.7% | 4.7% | 106 | 3.9% | 13.7% | 44 | 3.0% | 9.5% |
| Basse Normandie | 80 | 2.0% | 6.6% | 32 | 2.6% | 5.5% | 48 | 1.8% | 7.7% | 33 | 2.2% | 9.2% |
| Centre | 154 | 3.9% | 7.4% | 51 | 4.2% | 5.1% | 103 | 3.8% | 9.5% | 35 | 2.3% | 5.9% |
| Pays de Loire | 205 | 5.2% | 6.9% | 77 | 6.4% | 5.4% | 127 | 4.7% | 8.3% | 78 | 5.3% | 8.3% |
| Bretagne | 204 | 5.2% | 7.7% | 48 | 3.9% | 3.7% | 156 | 5.7% | 11.3% | 72 | 4.8% | 8.6% |
| Poitou Charentes | 161 | 4.1% | 10.8% | 44 | 3.6% | 6.1% | 117 | 4.3% | 15.2% | 55 | 3.7% | 13.3% |
| Aquitaine | 198 | 5.0% | 7.2% | 79 | 6.5% | 6.0% | 119 | 4.4% | 8.2% | 65 | 4.4% | 7.5% |
| Midi Pyrénées | 191 | 4.9% | 7.8% | 59 | 4.9% | 5.0% | 132 | 4.9% | 10.5% | 75 | 5.0% | 9.5% |
| Limousin | 44 | 1.1% | 7.2% | 16 | 1.3% | 5.5% | 28 | 1.0% | 8.7% | 14 | 0.9% | 9.1% |
| Auvergne | 93 | 2.4% | 8.2% | 31 | 2.5% | 5.6% | 63 | 2.3% | 10.6% | 24 | 1.6% | 8.2% |
| Rhône Alpes | 376 | 9.6% | 7.3% | 110 | 9.0% | 4.4% | 266 | 9.8% | 9.9% | 144 | 9.6% | 7.8% |
| Languedoc Roussillon | 168 | 4.3% | 7.4% | 31 | 2.5% | 2.9% | 137 | 5.1% | 11.6% | 64 | 4.3% | 8.6% |
| Provence Alpes Côte d'Azur, Corse | 367 | 9.3% | 8.4% | 116 | 9.5% | 5.7% | 251 | 9.2% | 10.9% | 144 | 9.6% | 9.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3077 | 78.1% | 9.3% | 986 | 80.9% | 6.0% | 2091 | 76.9% | 12.6% | 1264 | 84.7% | 8.7% |
| Presque tous les jours | 471 | 12.0% | 8.0% | 125 | 10.3% | 4.6% | 346 | 12.7% | 11.0% | 158 | 10.6% | 8.2% |
| 1 à 2 fois par semaine | 210 | 5.3% | 8.2% | 64 | 5.3% | 5.5% | 145 | 5.3% | 10.5% | 56 | 3.7% | 8.8% |
| 1 à 3 fois par mois | 35 | 0.9% | 6.8% | 4 | 0.3% | 2.1% | 31 | 1.1% | 9.9% | 3 | 0.2% | 4.6% |
| Moins souvent | 33 | 0.8% | 4.0% | 3 | 0.3% | 0.9% | 29 | 1.1% | 6.3% | 4 | 0.3% | 4.8% |
| Jamais | 2 | - | 1.4% | - | - | - | 2 | 0.1% | 4.6% | 2 | 0.1% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 99 | 2.5% | 5.3% | 19 | 1.6% | 2.4% | 80 | 2.9% | 7.5% | 4 | 0.3% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 137 | 3.5% | 4.8% | 24 | 2.0% | 2.3% | 113 | 4.2% | 6.3% | 15 | 1.0% | 5.9% |
| De 12 000 à moins de 18 000 euros par an | 392 | 10.0% | 6.4% | 93 | 7.6% | 3.6% | 299 | 11.0% | 8.6% | 70 | 4.7% | 9.5% |
| De 18 000 à moins de 24 000 euros par an | 547 | 13.9% | 8.3% | 162 | 13.3% | 5.3% | 386 | 14.2% | 11.0% | 132 | 8.8% | 9.7% |
| De 24 000 à moins de 36 000 euros par an | 932 | 23.7% | 8.5% | 310 | 25.4% | 5.8% | 622 | 22.9% | 10.9% | 320 | 21.5% | 9.5% |
| De 36 000 à moins de 45 000 euros par an | 570 | 14.5% | 8.1% | 214 | 17.5% | 5.7% | 357 | 13.1% | 10.9% | 262 | 17.5% | 8.6% |
| De 45 000 à moins de 65 000 euros par an | 530 | 13.5% | 7.7% | 196 | 16.1% | 5.4% | 334 | 12.3% | 10.2% | 302 | 20.2% | 7.9% |
| De 65 000 à moins de 80 000 euros par an | 131 | 3.3% | 6.7% | 33 | 2.7% | 2.9% | 98 | 3.6% | 11.7% | 92 | 6.2% | 7.1% |
| De 80 000 à moins de 115 000 euros par an | 102 | 2.6% | 8.2% | 27 | 2.2% | 3.6% | 75 | 2.8% | 14.8% | 81 | 5.4% | 8.8% |
| 115 000 euros et plus par an | 45 | 1.2% | 7.6% | 22 | 1.8% | 5.9% | 24 | 0.9% | 10.4% | 36 | 2.4% | 7.0% |
| Refus | 254 | 6.5% | 7.6% | 53 | 4.4% | 3.8% | 201 | 7.4% | 10.3% | 75 | 5.0% | 6.9% |
| Ne sait pas | 198 | 5.0% | 8.7% | 66 | 5.4% | 6.9% | 133 | 4.9% | 10.0% | 104 | 7.0% | 11.1% |
