L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1830 | 100.0% | 3.5% | 227 | 100.0% | 0.9% | 1603 | 100.0% | 5.9% | 765 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 227 | 12.4% | 0.9% | 227 | 100.0% | 0.9% | - | - | - | 104 | 13.6% | 1.2% |
| Femme | 1603 | 87.6% | 5.9% | - | - | - | 1603 | 100.0% | 5.9% | 661 | 86.4% | 7.6% |
| Age | ||||||||||||
| 15 à 24 ans | 101 | 5.5% | 1.4% | 6 | 2.5% | 0.2% | 95 | 5.9% | 2.6% | 41 | 5.4% | 1.3% |
| 25 à 34 ans | 198 | 10.8% | 2.6% | 26 | 11.6% | 0.7% | 172 | 10.7% | 4.4% | 106 | 13.8% | 3.2% |
| 35 à 49 ans | 471 | 25.8% | 3.8% | 51 | 22.3% | 0.8% | 421 | 26.3% | 6.7% | 303 | 39.7% | 5.0% |
| 50 à 59 ans | 526 | 28.8% | 5.6% | 88 | 38.9% | 1.9% | 438 | 27.3% | 9.3% | 250 | 32.7% | 6.4% |
| 60 ans et plus | 533 | 29.1% | 3.6% | 56 | 24.7% | 0.9% | 477 | 29.8% | 5.6% | 64 | 8.4% | 6.5% |
| Individu | ||||||||||||
| Ménagères | 1463 | 80.0% | 6.3% | - | - | - | 1463 | 91.3% | 6.3% | 606 | 79.3% | 8.6% |
| Personne de référence | 635 | 34.7% | 2.3% | 209 | 92.3% | 1.0% | 426 | 26.5% | 5.5% | 206 | 27.0% | 2.5% |
| Responsable des achats | 1551 | 84.7% | 4.4% | 123 | 54.2% | 1.0% | 1428 | 89.1% | 6.3% | 637 | 83.3% | 5.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.1% | 3.7% | 3 | 1.4% | 0.8% | 16 | 1.0% | 10.9% | - | - | - |
| Petits patrons | 84 | 4.6% | 5.2% | 28 | 12.2% | 2.5% | 56 | 3.5% | 10.8% | 75 | 9.8% | 5.2% |
| Affaires et Cadres | 190 | 10.4% | 3.7% | 33 | 14.5% | 1.1% | 157 | 9.8% | 7.2% | 167 | 21.8% | 3.6% |
| Professions intermédiaires | 320 | 17.5% | 4.6% | 40 | 17.6% | 1.2% | 280 | 17.5% | 8.1% | 254 | 33.2% | 4.5% |
| Employés | 371 | 20.3% | 4.5% | 16 | 7.2% | 0.8% | 354 | 22.1% | 5.8% | 109 | 14.3% | 6.0% |
| Ouvriers | 99 | 5.4% | 1.5% | 32 | 14.3% | 0.6% | 66 | 4.1% | 4.8% | 15 | 2.0% | 3.7% |
| Retraités | 402 | 22.0% | 3.2% | 44 | 19.6% | 0.7% | 357 | 22.3% | 5.4% | 24 | 3.1% | 9.6% |
| Autres inactifs | 345 | 18.9% | 3.4% | 30 | 13.2% | 0.8% | 315 | 19.7% | 4.9% | 121 | 15.8% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.4% | 3.1% | 3 | 1.4% | 0.8% | 22 | 1.4% | 5.6% | - | - | - |
| Petits patrons | 160 | 8.8% | 6.1% | 28 | 12.2% | 2.1% | 133 | 8.3% | 9.9% | 160 | 21.0% | 6.1% |
| Affaires et Cadres | 342 | 18.7% | 4.7% | 36 | 15.9% | 1.0% | 306 | 19.1% | 8.3% | 342 | 44.7% | 4.7% |
| Professions intermédiaires | 263 | 14.4% | 3.5% | 41 | 17.9% | 1.0% | 222 | 13.9% | 6.1% | 263 | 34.4% | 3.5% |
| Employés | 177 | 9.7% | 3.3% | 15 | 6.4% | 0.6% | 162 | 10.1% | 5.3% | - | - | - |
| Ouvriers | 234 | 12.8% | 2.5% | 32 | 14.1% | 0.6% | 202 | 12.6% | 4.5% | - | - | - |
| Retraités | 471 | 25.7% | 3.3% | 47 | 20.8% | 0.7% | 424 | 26.4% | 5.4% | - | - | - |
| Autres inactifs | 157 | 8.6% | 3.8% | 26 | 11.3% | 1.6% | 132 | 8.2% | 5.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 342 | 18.7% | 3.4% | 24 | 10.5% | 0.5% | 318 | 19.9% | 5.6% | 68 | 8.9% | 3.9% |
| 2 personnes | 663 | 36.2% | 3.7% | 80 | 35.4% | 0.9% | 583 | 36.3% | 6.3% | 220 | 28.8% | 5.0% |
| 3 personnes | 349 | 19.1% | 3.8% | 70 | 30.8% | 1.5% | 279 | 17.4% | 6.1% | 186 | 24.3% | 4.9% |
| 4 personnes | 331 | 18.1% | 3.6% | 40 | 17.7% | 0.9% | 291 | 18.1% | 6.1% | 183 | 23.9% | 3.7% |
| 5 personnes et + | 145 | 7.9% | 2.7% | 13 | 5.5% | 0.5% | 132 | 8.2% | 4.8% | 108 | 14.1% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 529 | 28.9% | 3.4% | 63 | 27.8% | 0.9% | 466 | 29.0% | 5.6% | 342 | 44.8% | 4.4% |
| Non | 1301 | 71.1% | 3.6% | 164 | 72.2% | 0.9% | 1137 | 71.0% | 6.1% | 422 | 55.2% | 4.3% |
| Habitat | ||||||||||||
| Communes rurales | 370 | 20.2% | 3.1% | 60 | 26.5% | 1.1% | 310 | 19.3% | 5.0% | 146 | 19.1% | 4.4% |
| Agglo. - 20 000 hab | 321 | 17.6% | 3.6% | 23 | 10.3% | 0.5% | 298 | 18.6% | 6.3% | 128 | 16.8% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 241 | 13.2% | 3.5% | 22 | 9.7% | 0.7% | 219 | 13.7% | 6.1% | 77 | 10.1% | 4.3% |
| Agglo. + 100 000 hab | 609 | 33.3% | 4.0% | 78 | 34.4% | 1.0% | 531 | 33.2% | 6.7% | 275 | 35.9% | 4.8% |
| Agglo. Paris | 287 | 15.7% | 3.4% | 43 | 19.1% | 1.1% | 244 | 15.2% | 5.5% | 138 | 18.1% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 322 | 17.6% | 3.4% | 46 | 20.3% | 1.0% | 275 | 17.2% | 5.5% | 152 | 19.9% | 3.5% |
| Nord Pas de Calais | 68 | 3.7% | 2.1% | 12 | 5.1% | 0.8% | 57 | 3.5% | 3.4% | 25 | 3.2% | 2.6% |
| Lorraine | 64 | 3.5% | 3.3% | 17 | 7.4% | 1.8% | 48 | 3.0% | 4.8% | 25 | 3.3% | 4.6% |
| Alsace | 51 | 2.8% | 3.3% | 6 | 2.8% | 0.9% | 45 | 2.8% | 5.7% | 20 | 2.6% | 4.2% |
| Franche-Comté | 33 | 1.8% | 3.5% | 6 | 2.6% | 1.3% | 28 | 1.7% | 5.6% | 9 | 1.2% | 3.5% |
| Champagne Ardennes | 37 | 2.0% | 3.4% | 3 | 1.2% | 0.5% | 34 | 2.1% | 6.1% | 12 | 1.6% | 4.2% |
| Picardie | 60 | 3.3% | 3.9% | 8 | 3.3% | 1.0% | 52 | 3.2% | 6.6% | 20 | 2.6% | 4.5% |
| Bourgogne | 37 | 2.0% | 2.7% | 2 | 0.8% | 0.3% | 35 | 2.2% | 5.0% | 14 | 1.9% | 4.2% |
| Haute Normandie | 51 | 2.8% | 3.4% | 5 | 2.2% | 0.7% | 46 | 2.8% | 5.9% | 24 | 3.1% | 5.1% |
| Basse Normandie | 49 | 2.7% | 4.1% | 16 | 7.0% | 2.8% | 33 | 2.1% | 5.3% | 23 | 3.1% | 6.6% |
| Centre | 86 | 4.7% | 4.1% | 10 | 4.5% | 1.0% | 76 | 4.8% | 7.0% | 32 | 4.1% | 5.3% |
| Pays de Loire | 91 | 5.0% | 3.1% | 8 | 3.6% | 0.6% | 83 | 5.2% | 5.5% | 31 | 4.1% | 3.3% |
| Bretagne | 110 | 6.0% | 4.1% | 12 | 5.3% | 0.9% | 98 | 6.1% | 7.1% | 56 | 7.3% | 6.8% |
| Poitou Charentes | 66 | 3.6% | 4.4% | 6 | 2.7% | 0.8% | 60 | 3.7% | 7.7% | 13 | 1.7% | 3.2% |
| Aquitaine | 94 | 5.1% | 3.4% | 12 | 5.1% | 0.9% | 82 | 5.1% | 5.7% | 44 | 5.7% | 5.0% |
| Midi Pyrénées | 97 | 5.3% | 4.0% | 8 | 3.6% | 0.7% | 89 | 5.5% | 7.0% | 42 | 5.4% | 5.3% |
| Limousin | 18 | 1.0% | 2.9% | 1 | 0.2% | 0.2% | 18 | 1.1% | 5.5% | 7 | 0.9% | 4.4% |
| Auvergne | 45 | 2.5% | 4.0% | 6 | 2.7% | 1.1% | 39 | 2.4% | 6.6% | 16 | 2.1% | 5.5% |
| Rhône Alpes | 197 | 10.8% | 3.8% | 14 | 6.2% | 0.6% | 183 | 11.4% | 6.8% | 89 | 11.6% | 4.8% |
| Languedoc Roussillon | 79 | 4.3% | 3.5% | 10 | 4.3% | 0.9% | 69 | 4.3% | 5.8% | 40 | 5.2% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 174 | 9.5% | 4.0% | 20 | 8.9% | 1.0% | 154 | 9.6% | 6.7% | 71 | 9.2% | 4.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1194 | 65.2% | 3.6% | 146 | 64.2% | 0.9% | 1048 | 65.4% | 6.3% | 610 | 79.7% | 4.2% |
| Presque tous les jours | 279 | 15.3% | 4.7% | 19 | 8.5% | 0.7% | 260 | 16.2% | 8.2% | 104 | 13.6% | 5.4% |
| 1 à 2 fois par semaine | 99 | 5.4% | 3.9% | 13 | 5.9% | 1.2% | 86 | 5.3% | 6.2% | 40 | 5.2% | 6.3% |
| 1 à 3 fois par mois | 31 | 1.7% | 6.0% | 3 | 1.2% | 1.3% | 28 | 1.8% | 9.0% | 4 | 0.5% | 6.2% |
| Moins souvent | 37 | 2.0% | 4.5% | - | - | - | 37 | 2.3% | 8.0% | 3 | 0.4% | 4.0% |
| Jamais | 3 | 0.2% | 2.7% | 3 | 1.5% | 3.9% | - | - | - | 3 | 0.4% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 2.0% | 2.0% | 4 | 1.8% | 0.5% | 33 | 2.1% | 3.1% | 12 | 1.5% | 8.4% |
| De 9 000 à moins de 12 000 euros par an | 89 | 4.9% | 3.1% | 3 | 1.2% | 0.3% | 86 | 5.4% | 4.8% | 11 | 1.4% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 192 | 10.5% | 3.2% | 21 | 9.3% | 0.8% | 171 | 10.7% | 4.9% | 29 | 3.7% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 221 | 12.1% | 3.4% | 33 | 14.7% | 1.1% | 188 | 11.7% | 5.3% | 48 | 6.3% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 420 | 23.0% | 3.8% | 57 | 25.3% | 1.1% | 362 | 22.6% | 6.3% | 163 | 21.4% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 220 | 12.0% | 3.1% | 16 | 7.0% | 0.4% | 204 | 12.7% | 6.2% | 115 | 15.0% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 308 | 16.8% | 4.5% | 48 | 21.0% | 1.3% | 260 | 16.2% | 8.0% | 182 | 23.8% | 4.8% |
| De 65 000 à moins de 80 000 euros par an | 86 | 4.7% | 4.4% | 20 | 9.0% | 1.8% | 65 | 4.1% | 7.9% | 54 | 7.1% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 66 | 3.6% | 5.3% | 12 | 5.5% | 1.7% | 53 | 3.3% | 10.5% | 53 | 7.0% | 5.8% |
| 115 000 euros et plus par an | 21 | 1.2% | 3.6% | 4 | 1.9% | 1.2% | 17 | 1.1% | 7.4% | 20 | 2.6% | 3.9% |
| Refus | 109 | 6.0% | 3.3% | 5 | 2.3% | 0.4% | 104 | 6.5% | 5.3% | 45 | 5.9% | 4.2% |
| Ne sait pas | 60 | 3.3% | 2.6% | 2 | 1.0% | 0.2% | 58 | 3.6% | 4.3% | 32 | 4.2% | 3.4% |
