L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 884 | 100.0% | 1.7% | 232 | 100.0% | 0.9% | 652 | 100.0% | 2.4% | 440 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 232 | 26.2% | 0.9% | 232 | 100.0% | 0.9% | - | - | - | 107 | 24.3% | 1.2% |
| Femme | 652 | 73.8% | 2.4% | - | - | - | 652 | 100.0% | 2.4% | 333 | 75.7% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 40 | 4.6% | 0.6% | 13 | 5.5% | 0.3% | 27 | 4.2% | 0.8% | 20 | 4.5% | 0.6% |
| 25 à 34 ans | 68 | 7.6% | 0.9% | 19 | 8.1% | 0.5% | 49 | 7.5% | 1.3% | 42 | 9.6% | 1.3% |
| 35 à 49 ans | 281 | 31.8% | 2.3% | 77 | 33.3% | 1.3% | 204 | 31.3% | 3.2% | 182 | 41.2% | 3.0% |
| 50 à 59 ans | 233 | 26.3% | 2.5% | 57 | 24.5% | 1.2% | 176 | 27.0% | 3.8% | 155 | 35.3% | 4.0% |
| 60 ans et plus | 262 | 29.6% | 1.7% | 66 | 28.5% | 1.0% | 196 | 30.0% | 2.3% | 41 | 9.4% | 4.2% |
| Individu | ||||||||||||
| Ménagères | 618 | 69.9% | 2.7% | - | - | - | 618 | 94.7% | 2.7% | 318 | 72.1% | 4.5% |
| Personne de référence | 384 | 43.4% | 1.4% | 206 | 88.9% | 1.0% | 178 | 27.2% | 2.3% | 141 | 32.1% | 1.7% |
| Responsable des achats | 722 | 81.7% | 2.0% | 111 | 47.8% | 0.9% | 611 | 93.7% | 2.7% | 358 | 81.2% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.9% | 1.5% | 5 | 2.0% | 1.3% | 3 | 0.5% | 2.2% | - | - | - |
| Petits patrons | 38 | 4.3% | 2.3% | 15 | 6.3% | 1.3% | 23 | 3.5% | 4.4% | 34 | 7.7% | 2.4% |
| Affaires et Cadres | 151 | 17.1% | 3.0% | 48 | 20.6% | 1.6% | 103 | 15.9% | 4.8% | 137 | 31.1% | 3.0% |
| Professions intermédiaires | 144 | 16.3% | 2.1% | 40 | 17.0% | 1.2% | 105 | 16.0% | 3.0% | 117 | 26.7% | 2.1% |
| Employés | 161 | 18.2% | 1.9% | 19 | 8.1% | 0.9% | 142 | 21.8% | 2.3% | 54 | 12.2% | 2.9% |
| Ouvriers | 33 | 3.7% | 0.5% | 25 | 10.7% | 0.5% | 8 | 1.3% | 0.6% | 3 | 0.8% | 0.8% |
| Retraités | 195 | 22.1% | 1.6% | 58 | 25.1% | 1.0% | 137 | 21.0% | 2.1% | 18 | 4.1% | 7.3% |
| Autres inactifs | 154 | 17.4% | 1.5% | 23 | 10.0% | 0.6% | 130 | 20.0% | 2.0% | 77 | 17.5% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.2% | 1.3% | 5 | 2.0% | 1.1% | 6 | 0.9% | 1.4% | - | - | - |
| Petits patrons | 86 | 9.7% | 3.3% | 15 | 6.3% | 1.1% | 71 | 10.9% | 5.3% | 86 | 19.5% | 3.3% |
| Affaires et Cadres | 221 | 25.0% | 3.0% | 53 | 23.1% | 1.5% | 167 | 25.6% | 4.6% | 221 | 50.1% | 3.0% |
| Professions intermédiaires | 134 | 15.2% | 1.8% | 39 | 16.8% | 1.0% | 95 | 14.6% | 2.6% | 134 | 30.4% | 1.8% |
| Employés | 83 | 9.4% | 1.5% | 19 | 8.2% | 0.8% | 64 | 9.8% | 2.1% | - | - | - |
| Ouvriers | 83 | 9.4% | 0.9% | 25 | 10.7% | 0.5% | 58 | 8.9% | 1.3% | - | - | - |
| Retraités | 214 | 24.3% | 1.5% | 61 | 26.4% | 0.9% | 153 | 23.5% | 2.0% | - | - | - |
| Autres inactifs | 53 | 6.0% | 1.3% | 15 | 6.5% | 0.9% | 38 | 5.8% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 144 | 16.3% | 1.4% | 26 | 11.3% | 0.6% | 118 | 18.1% | 2.1% | 32 | 7.2% | 1.8% |
| 2 personnes | 326 | 36.9% | 1.8% | 93 | 40.1% | 1.1% | 233 | 35.8% | 2.5% | 128 | 29.1% | 2.9% |
| 3 personnes | 181 | 20.5% | 2.0% | 60 | 25.9% | 1.3% | 121 | 18.6% | 2.6% | 110 | 24.9% | 2.9% |
| 4 personnes | 144 | 16.3% | 1.5% | 36 | 15.5% | 0.8% | 108 | 16.6% | 2.3% | 115 | 26.1% | 2.4% |
| 5 personnes et + | 88 | 10.0% | 1.6% | 17 | 7.2% | 0.6% | 71 | 10.9% | 2.6% | 56 | 12.6% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 296 | 33.5% | 1.9% | 77 | 33.2% | 1.1% | 219 | 33.6% | 2.7% | 203 | 46.2% | 2.6% |
| Non | 588 | 66.5% | 1.6% | 155 | 66.8% | 0.9% | 433 | 66.4% | 2.3% | 237 | 53.8% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 157 | 17.8% | 1.3% | 62 | 26.6% | 1.1% | 96 | 14.7% | 1.5% | 73 | 16.6% | 2.2% |
| Agglo. - 20 000 hab | 118 | 13.4% | 1.3% | 33 | 14.3% | 0.8% | 85 | 13.1% | 1.8% | 51 | 11.5% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 108 | 12.2% | 1.6% | 18 | 7.8% | 0.5% | 90 | 13.8% | 2.5% | 50 | 11.3% | 2.8% |
| Agglo. + 100 000 hab | 358 | 40.5% | 2.3% | 82 | 35.3% | 1.1% | 276 | 42.3% | 3.5% | 190 | 43.2% | 3.3% |
| Agglo. Paris | 143 | 16.1% | 1.7% | 37 | 16.0% | 0.9% | 106 | 16.2% | 2.4% | 77 | 17.4% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 154 | 17.4% | 1.6% | 40 | 17.2% | 0.9% | 114 | 17.5% | 2.3% | 82 | 18.6% | 1.9% |
| Nord Pas de Calais | 22 | 2.4% | 0.7% | 10 | 4.4% | 0.7% | 11 | 1.7% | 0.7% | 8 | 1.7% | 0.8% |
| Lorraine | 16 | 1.8% | 0.8% | 6 | 2.4% | 0.6% | 10 | 1.6% | 1.0% | 7 | 1.6% | 1.3% |
| Alsace | 11 | 1.2% | 0.7% | 3 | 1.3% | 0.4% | 8 | 1.2% | 1.0% | 4 | 0.9% | 0.8% |
| Franche-Comté | 11 | 1.2% | 1.1% | 4 | 1.6% | 0.8% | 7 | 1.0% | 1.4% | 3 | 0.6% | 1.1% |
| Champagne Ardennes | 7 | 0.8% | 0.7% | 2 | 0.7% | 0.3% | 6 | 0.9% | 1.0% | 2 | 0.4% | 0.7% |
| Picardie | 12 | 1.3% | 0.8% | - | - | - | 12 | 1.8% | 1.5% | 4 | 0.9% | 0.9% |
| Bourgogne | 11 | 1.2% | 0.8% | 6 | 2.4% | 0.9% | 5 | 0.8% | 0.7% | 5 | 1.2% | 1.5% |
| Haute Normandie | 12 | 1.3% | 0.8% | 5 | 2.1% | 0.7% | 7 | 1.1% | 0.9% | 7 | 1.6% | 1.5% |
| Basse Normandie | 13 | 1.4% | 1.0% | 4 | 1.7% | 0.7% | 9 | 1.3% | 1.4% | 7 | 1.5% | 1.9% |
| Centre | 44 | 5.0% | 2.1% | 14 | 6.0% | 1.4% | 30 | 4.6% | 2.8% | 12 | 2.6% | 1.9% |
| Pays de Loire | 13 | 1.5% | 0.4% | 7 | 2.8% | 0.5% | 7 | 1.0% | 0.4% | 7 | 1.6% | 0.7% |
| Bretagne | 35 | 4.0% | 1.3% | 10 | 4.4% | 0.8% | 25 | 3.8% | 1.8% | 20 | 4.5% | 2.4% |
| Poitou Charentes | 28 | 3.2% | 1.9% | 10 | 4.2% | 1.4% | 18 | 2.8% | 2.4% | 8 | 1.8% | 1.9% |
| Aquitaine | 57 | 6.5% | 2.1% | 13 | 5.4% | 1.0% | 45 | 6.9% | 3.1% | 32 | 7.3% | 3.7% |
| Midi Pyrénées | 58 | 6.6% | 2.4% | 21 | 9.2% | 1.8% | 37 | 5.6% | 2.9% | 32 | 7.3% | 4.1% |
| Limousin | 6 | 0.6% | 0.9% | - | - | - | 6 | 0.9% | 1.7% | 4 | 0.9% | 2.8% |
| Auvergne | 11 | 1.2% | 1.0% | 5 | 2.1% | 0.9% | 6 | 0.9% | 1.0% | 3 | 0.6% | 0.9% |
| Rhône Alpes | 97 | 11.0% | 1.9% | 16 | 7.0% | 0.7% | 81 | 12.4% | 3.0% | 49 | 11.0% | 2.6% |
| Languedoc Roussillon | 57 | 6.4% | 2.5% | 11 | 4.5% | 1.0% | 46 | 7.1% | 3.9% | 36 | 8.3% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 211 | 23.9% | 4.9% | 47 | 20.4% | 2.3% | 164 | 25.1% | 7.1% | 110 | 25.0% | 7.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 683 | 77.2% | 2.1% | 183 | 78.9% | 1.1% | 500 | 76.7% | 3.0% | 371 | 84.3% | 2.6% |
| Presque tous les jours | 96 | 10.9% | 1.6% | 25 | 10.9% | 0.9% | 71 | 10.9% | 2.2% | 46 | 10.4% | 2.4% |
| 1 à 2 fois par semaine | 45 | 5.1% | 1.8% | 8 | 3.5% | 0.7% | 37 | 5.7% | 2.7% | 19 | 4.4% | 3.1% |
| 1 à 3 fois par mois | 11 | 1.3% | 2.1% | 2 | 0.8% | 0.9% | 9 | 1.4% | 3.0% | 0 | 0.1% | 0.8% |
| Moins souvent | 2 | 0.3% | 0.3% | 2 | 1.0% | 0.6% | - | - | - | - | - | - |
| Jamais | 3 | 0.4% | 2.7% | 3 | 1.5% | 3.9% | - | - | - | 3 | 0.8% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.6% | 0.8% | 4 | 1.8% | 0.5% | 10 | 1.6% | 1.0% | 2 | 0.4% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 14 | 1.6% | 0.5% | 6 | 2.5% | 0.5% | 8 | 1.3% | 0.5% | 3 | 0.7% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 59 | 6.7% | 1.0% | 5 | 2.1% | 0.2% | 55 | 8.4% | 1.6% | 8 | 1.8% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 82 | 9.2% | 1.2% | 13 | 5.7% | 0.4% | 68 | 10.5% | 1.9% | 29 | 6.6% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 172 | 19.5% | 1.6% | 39 | 16.6% | 0.7% | 134 | 20.5% | 2.3% | 77 | 17.5% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 127 | 14.4% | 1.8% | 43 | 18.4% | 1.1% | 84 | 12.9% | 2.6% | 68 | 15.4% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 173 | 19.6% | 2.5% | 50 | 21.5% | 1.4% | 123 | 18.9% | 3.8% | 104 | 23.5% | 2.7% |
| De 65 000 à moins de 80 000 euros par an | 54 | 6.1% | 2.8% | 14 | 6.1% | 1.2% | 40 | 6.2% | 4.8% | 35 | 7.9% | 2.7% |
| De 80 000 à moins de 115 000 euros par an | 58 | 6.6% | 4.7% | 20 | 8.5% | 2.7% | 39 | 5.9% | 7.6% | 40 | 9.1% | 4.4% |
| 115 000 euros et plus par an | 36 | 4.1% | 6.0% | 16 | 6.8% | 4.3% | 20 | 3.1% | 8.8% | 32 | 7.2% | 6.2% |
| Refus | 74 | 8.3% | 2.2% | 16 | 6.8% | 1.1% | 58 | 8.9% | 3.0% | 37 | 8.3% | 3.4% |
| Ne sait pas | 20 | 2.3% | 0.9% | 7 | 3.1% | 0.8% | 13 | 2.0% | 1.0% | 7 | 1.6% | 0.8% |
