L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2802 | 100.0% | 5.4% | 986 | 100.0% | 4.0% | 1816 | 100.0% | 6.7% | 1036 | 100.0% | 5.9% |
| Sexe | ||||||||||||
| Homme | 986 | 35.2% | 4.0% | 986 | 100.0% | 4.0% | - | - | - | 366 | 35.4% | 4.2% |
| Femme | 1816 | 64.8% | 6.7% | - | - | - | 1816 | 100.0% | 6.7% | 669 | 64.6% | 7.7% |
| Age | ||||||||||||
| 15 à 24 ans | 93 | 3.3% | 1.3% | 33 | 3.3% | 0.9% | 60 | 3.3% | 1.7% | 42 | 4.1% | 1.3% |
| 25 à 34 ans | 329 | 11.8% | 4.3% | 128 | 12.9% | 3.4% | 202 | 11.1% | 5.2% | 155 | 14.9% | 4.7% |
| 35 à 49 ans | 905 | 32.3% | 7.2% | 347 | 35.1% | 5.6% | 558 | 30.7% | 8.8% | 438 | 42.3% | 7.2% |
| 50 à 59 ans | 813 | 29.0% | 8.7% | 287 | 29.1% | 6.2% | 526 | 29.0% | 11.2% | 334 | 32.2% | 8.5% |
| 60 ans et plus | 662 | 23.6% | 4.4% | 192 | 19.5% | 2.9% | 470 | 25.9% | 5.6% | 67 | 6.5% | 6.8% |
| Individu | ||||||||||||
| Ménagères | 1734 | 61.9% | 7.5% | - | - | - | 1734 | 95.5% | 7.5% | 641 | 61.9% | 9.1% |
| Personne de référence | 1370 | 48.9% | 4.9% | 940 | 95.3% | 4.6% | 430 | 23.7% | 5.5% | 445 | 42.9% | 5.4% |
| Responsable des achats | 2240 | 79.9% | 6.3% | 551 | 55.8% | 4.3% | 1690 | 93.0% | 7.4% | 821 | 79.2% | 7.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 1.0% | 5.5% | 11 | 1.1% | 2.9% | 18 | 1.0% | 11.9% | 1 | 0.1% | 7.1% |
| Petits patrons | 88 | 3.1% | 5.4% | 58 | 5.9% | 5.2% | 30 | 1.7% | 5.8% | 69 | 6.7% | 4.8% |
| Affaires et Cadres | 299 | 10.7% | 5.9% | 125 | 12.7% | 4.3% | 174 | 9.6% | 8.0% | 266 | 25.6% | 5.7% |
| Professions intermédiaires | 522 | 18.6% | 7.6% | 183 | 18.5% | 5.3% | 339 | 18.7% | 9.8% | 418 | 40.4% | 7.5% |
| Employés | 579 | 20.7% | 7.0% | 94 | 9.5% | 4.3% | 485 | 26.7% | 7.9% | 138 | 13.3% | 7.6% |
| Ouvriers | 348 | 12.4% | 5.4% | 244 | 24.7% | 4.8% | 104 | 5.7% | 7.5% | 28 | 2.7% | 6.9% |
| Retraités | 573 | 20.4% | 4.6% | 181 | 18.4% | 3.1% | 391 | 21.5% | 5.9% | 17 | 1.6% | 6.7% |
| Autres inactifs | 365 | 13.0% | 3.5% | 91 | 9.2% | 2.4% | 274 | 15.1% | 4.2% | 99 | 9.5% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 45 | 1.6% | 5.6% | 8 | 0.8% | 2.0% | 37 | 2.0% | 9.3% | - | - | - |
| Petits patrons | 160 | 5.7% | 6.1% | 52 | 5.2% | 4.0% | 109 | 6.0% | 8.1% | 160 | 15.5% | 6.1% |
| Affaires et Cadres | 405 | 14.4% | 5.6% | 132 | 13.4% | 3.7% | 272 | 15.0% | 7.4% | 405 | 39.1% | 5.6% |
| Professions intermédiaires | 471 | 16.8% | 6.2% | 182 | 18.5% | 4.7% | 288 | 15.9% | 7.9% | 471 | 45.4% | 6.2% |
| Employés | 321 | 11.4% | 5.9% | 92 | 9.3% | 4.0% | 229 | 12.6% | 7.4% | - | - | - |
| Ouvriers | 565 | 20.2% | 5.9% | 247 | 25.1% | 4.9% | 317 | 17.5% | 7.1% | - | - | - |
| Retraités | 662 | 23.6% | 4.6% | 199 | 20.2% | 3.0% | 463 | 25.5% | 5.9% | - | - | - |
| Autres inactifs | 173 | 6.2% | 4.2% | 74 | 7.5% | 4.6% | 100 | 5.5% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 412 | 14.7% | 4.1% | 112 | 11.4% | 2.6% | 300 | 16.5% | 5.3% | 79 | 7.7% | 4.6% |
| 2 personnes | 1055 | 37.7% | 5.9% | 378 | 38.3% | 4.3% | 677 | 37.3% | 7.4% | 297 | 28.7% | 6.8% |
| 3 personnes | 501 | 17.9% | 5.5% | 199 | 20.2% | 4.4% | 301 | 16.6% | 6.6% | 216 | 20.8% | 5.6% |
| 4 personnes | 560 | 20.0% | 6.0% | 204 | 20.7% | 4.5% | 355 | 19.6% | 7.4% | 306 | 29.5% | 6.3% |
| 5 personnes et + | 274 | 9.8% | 5.1% | 92 | 9.4% | 3.5% | 182 | 10.0% | 6.6% | 138 | 13.3% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 952 | 34.0% | 6.2% | 369 | 37.5% | 5.2% | 583 | 32.1% | 7.1% | 481 | 46.4% | 6.2% |
| Non | 1850 | 66.0% | 5.1% | 617 | 62.5% | 3.5% | 1233 | 67.9% | 6.6% | 555 | 53.6% | 5.7% |
| Habitat | ||||||||||||
| Communes rurales | 769 | 27.4% | 6.5% | 287 | 29.1% | 5.1% | 482 | 26.6% | 7.7% | 248 | 24.0% | 7.4% |
| Agglo. - 20 000 hab | 467 | 16.6% | 5.2% | 161 | 16.4% | 3.8% | 305 | 16.8% | 6.5% | 153 | 14.8% | 5.9% |
| Agglo. 20 000 à 100 000 hab | 412 | 14.7% | 5.9% | 134 | 13.6% | 4.0% | 278 | 15.3% | 7.7% | 120 | 11.6% | 6.6% |
| Agglo. + 100 000 hab | 749 | 26.7% | 4.9% | 257 | 26.0% | 3.4% | 493 | 27.1% | 6.2% | 326 | 31.4% | 5.7% |
| Agglo. Paris | 405 | 14.5% | 4.7% | 147 | 14.9% | 3.6% | 258 | 14.2% | 5.8% | 189 | 18.2% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 470 | 16.8% | 4.9% | 177 | 17.9% | 3.9% | 293 | 16.2% | 5.9% | 207 | 20.0% | 4.8% |
| Nord Pas de Calais | 160 | 5.7% | 5.0% | 59 | 6.0% | 3.9% | 101 | 5.6% | 6.0% | 49 | 4.7% | 5.2% |
| Lorraine | 91 | 3.3% | 4.7% | 45 | 4.6% | 4.8% | 46 | 2.5% | 4.6% | 22 | 2.1% | 3.9% |
| Alsace | 51 | 1.8% | 3.3% | 18 | 1.8% | 2.5% | 33 | 1.8% | 4.2% | 20 | 1.9% | 4.1% |
| Franche-Comté | 48 | 1.7% | 5.0% | 16 | 1.6% | 3.4% | 32 | 1.8% | 6.5% | 12 | 1.1% | 4.4% |
| Champagne Ardennes | 79 | 2.8% | 7.3% | 28 | 2.8% | 5.3% | 52 | 2.8% | 9.2% | 21 | 2.1% | 7.4% |
| Picardie | 75 | 2.7% | 4.9% | 21 | 2.1% | 2.9% | 54 | 3.0% | 6.8% | 22 | 2.2% | 5.2% |
| Bourgogne | 71 | 2.5% | 5.2% | 30 | 3.0% | 4.6% | 41 | 2.2% | 5.8% | 28 | 2.7% | 8.2% |
| Haute Normandie | 84 | 3.0% | 5.6% | 24 | 2.5% | 3.4% | 60 | 3.3% | 7.7% | 25 | 2.4% | 5.4% |
| Basse Normandie | 63 | 2.3% | 5.2% | 37 | 3.7% | 6.4% | 26 | 1.5% | 4.2% | 21 | 2.0% | 5.9% |
| Centre | 162 | 5.8% | 7.8% | 58 | 5.8% | 5.7% | 105 | 5.8% | 9.7% | 51 | 4.9% | 8.7% |
| Pays de Loire | 138 | 4.9% | 4.7% | 44 | 4.4% | 3.1% | 95 | 5.2% | 6.2% | 61 | 5.9% | 6.5% |
| Bretagne | 161 | 5.7% | 6.0% | 56 | 5.7% | 4.4% | 105 | 5.8% | 7.6% | 55 | 5.4% | 6.7% |
| Poitou Charentes | 105 | 3.8% | 7.1% | 31 | 3.2% | 4.4% | 74 | 4.1% | 9.6% | 41 | 4.0% | 10.0% |
| Aquitaine | 180 | 6.4% | 6.5% | 77 | 7.8% | 5.9% | 103 | 5.7% | 7.1% | 77 | 7.4% | 8.8% |
| Midi Pyrénées | 133 | 4.7% | 5.4% | 44 | 4.5% | 3.7% | 89 | 4.9% | 7.1% | 50 | 4.9% | 6.4% |
| Limousin | 58 | 2.1% | 9.3% | 23 | 2.3% | 7.9% | 34 | 1.9% | 10.6% | 15 | 1.4% | 9.7% |
| Auvergne | 91 | 3.2% | 8.0% | 18 | 1.8% | 3.3% | 73 | 4.0% | 12.4% | 35 | 3.3% | 11.7% |
| Rhône Alpes | 270 | 9.6% | 5.2% | 90 | 9.2% | 3.6% | 179 | 9.9% | 6.7% | 111 | 10.7% | 6.1% |
| Languedoc Roussillon | 83 | 3.0% | 3.7% | 24 | 2.5% | 2.3% | 59 | 3.3% | 5.0% | 23 | 2.2% | 3.1% |
| Provence Alpes Côte d'Azur, Corse | 228 | 8.1% | 5.3% | 66 | 6.7% | 3.2% | 162 | 8.9% | 7.1% | 88 | 8.5% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1834 | 65.5% | 5.5% | 667 | 67.6% | 4.0% | 1167 | 64.3% | 7.0% | 844 | 81.5% | 5.8% |
| Presque tous les jours | 376 | 13.4% | 6.4% | 114 | 11.6% | 4.2% | 262 | 14.4% | 8.3% | 120 | 11.6% | 6.2% |
| 1 à 2 fois par semaine | 177 | 6.3% | 7.0% | 74 | 7.5% | 6.3% | 104 | 5.7% | 7.5% | 50 | 4.8% | 7.9% |
| 1 à 3 fois par mois | 45 | 1.6% | 8.6% | 5 | 0.5% | 2.6% | 39 | 2.2% | 12.4% | 4 | 0.4% | 7.6% |
| Moins souvent | 73 | 2.6% | 8.9% | 22 | 2.2% | 6.0% | 52 | 2.9% | 11.1% | 9 | 0.9% | 11.2% |
| Jamais | 12 | 0.4% | 9.5% | 10 | 1.0% | 11.7% | 2 | 0.1% | 4.6% | 5 | 0.5% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 2.8% | 4.2% | 29 | 2.9% | 3.6% | 49 | 2.7% | 4.6% | 12 | 1.2% | 8.9% |
| De 9 000 à moins de 12 000 euros par an | 77 | 2.7% | 2.7% | 23 | 2.3% | 2.2% | 53 | 2.9% | 3.0% | 10 | 0.9% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 274 | 9.8% | 4.5% | 70 | 7.1% | 2.7% | 204 | 11.3% | 5.9% | 29 | 2.8% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 394 | 14.1% | 6.0% | 122 | 12.4% | 4.0% | 272 | 15.0% | 7.7% | 87 | 8.4% | 6.4% |
| De 24 000 à moins de 36 000 euros par an | 658 | 23.5% | 6.0% | 225 | 22.8% | 4.2% | 433 | 23.9% | 7.6% | 205 | 19.8% | 6.1% |
| De 36 000 à moins de 45 000 euros par an | 408 | 14.6% | 5.8% | 167 | 17.0% | 4.5% | 241 | 13.3% | 7.4% | 176 | 17.0% | 5.8% |
| De 45 000 à moins de 65 000 euros par an | 477 | 17.0% | 6.9% | 197 | 20.0% | 5.4% | 280 | 15.4% | 8.6% | 265 | 25.6% | 6.9% |
| De 65 000 à moins de 80 000 euros par an | 123 | 4.4% | 6.3% | 50 | 5.1% | 4.5% | 73 | 4.0% | 8.7% | 79 | 7.7% | 6.1% |
| De 80 000 à moins de 115 000 euros par an | 96 | 3.4% | 7.7% | 38 | 3.9% | 5.2% | 58 | 3.2% | 11.4% | 72 | 6.9% | 7.8% |
| 115 000 euros et plus par an | 31 | 1.1% | 5.2% | 24 | 2.4% | 6.4% | 8 | 0.4% | 3.3% | 23 | 2.2% | 4.4% |
| Refus | 128 | 4.6% | 3.8% | 31 | 3.1% | 2.2% | 97 | 5.3% | 5.0% | 50 | 4.8% | 4.6% |
| Ne sait pas | 58 | 2.1% | 2.6% | 10 | 1.0% | 1.1% | 48 | 2.6% | 3.6% | 29 | 2.8% | 3.1% |
