L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 438 | 100.0% | 0.8% | 127 | 100.0% | 0.5% | 311 | 100.0% | 1.2% | 207 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 127 | 29.0% | 0.5% | 127 | 100.0% | 0.5% | - | - | - | 69 | 33.3% | 0.8% |
| Femme | 311 | 71.0% | 1.2% | - | - | - | 311 | 100.0% | 1.2% | 138 | 66.7% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 31 | 7.1% | 0.4% | 7 | 5.8% | 0.2% | 24 | 7.6% | 0.7% | 20 | 9.8% | 0.6% |
| 25 à 34 ans | 48 | 11.0% | 0.6% | 19 | 15.1% | 0.5% | 29 | 9.3% | 0.7% | 31 | 15.2% | 1.0% |
| 35 à 49 ans | 105 | 24.0% | 0.8% | 35 | 27.2% | 0.6% | 70 | 22.7% | 1.1% | 68 | 32.8% | 1.1% |
| 50 à 59 ans | 128 | 29.3% | 1.4% | 40 | 31.1% | 0.8% | 89 | 28.6% | 1.9% | 76 | 36.5% | 1.9% |
| 60 ans et plus | 125 | 28.6% | 0.8% | 26 | 20.8% | 0.4% | 99 | 31.8% | 1.2% | 12 | 5.7% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 280 | 64.0% | 1.2% | - | - | - | 280 | 90.2% | 1.2% | 123 | 59.5% | 1.7% |
| Personne de référence | 196 | 44.8% | 0.7% | 114 | 89.8% | 0.6% | 82 | 26.4% | 1.1% | 80 | 38.7% | 1.0% |
| Responsable des achats | 338 | 77.3% | 1.0% | 61 | 48.4% | 0.5% | 277 | 89.1% | 1.2% | 154 | 74.2% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.4% | - | - | - | 2 | 0.7% | 1.4% | - | - | - |
| Petits patrons | 31 | 7.1% | 1.9% | 16 | 12.7% | 1.5% | 15 | 4.8% | 2.8% | 29 | 14.0% | 2.0% |
| Affaires et Cadres | 65 | 14.8% | 1.3% | 24 | 19.2% | 0.8% | 40 | 13.0% | 1.9% | 59 | 28.3% | 1.3% |
| Professions intermédiaires | 63 | 14.5% | 0.9% | 20 | 16.0% | 0.6% | 43 | 13.9% | 1.2% | 55 | 26.7% | 1.0% |
| Employés | 74 | 16.9% | 0.9% | 7 | 5.9% | 0.3% | 66 | 21.4% | 1.1% | 12 | 5.9% | 0.7% |
| Ouvriers | 31 | 7.0% | 0.5% | 23 | 17.9% | 0.5% | 8 | 2.6% | 0.6% | 12 | 5.7% | 2.9% |
| Retraités | 95 | 21.7% | 0.8% | 26 | 20.7% | 0.4% | 69 | 22.1% | 1.0% | 5 | 2.3% | 1.9% |
| Autres inactifs | 77 | 17.6% | 0.7% | 10 | 7.6% | 0.3% | 67 | 21.6% | 1.0% | 35 | 17.1% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.4% | - | - | - | 3 | 1.0% | 0.8% | - | - | - |
| Petits patrons | 48 | 10.9% | 1.8% | 17 | 13.2% | 1.3% | 31 | 10.0% | 2.3% | 48 | 23.0% | 1.8% |
| Affaires et Cadres | 94 | 21.4% | 1.3% | 27 | 21.0% | 0.7% | 67 | 21.6% | 1.8% | 94 | 45.2% | 1.3% |
| Professions intermédiaires | 66 | 15.1% | 0.9% | 26 | 20.2% | 0.7% | 40 | 13.0% | 1.1% | 66 | 31.8% | 0.9% |
| Employés | 41 | 9.3% | 0.8% | 6 | 4.8% | 0.3% | 35 | 11.2% | 1.1% | - | - | - |
| Ouvriers | 51 | 11.8% | 0.5% | 18 | 13.8% | 0.3% | 34 | 10.9% | 0.8% | - | - | - |
| Retraités | 104 | 23.8% | 0.7% | 26 | 20.2% | 0.4% | 79 | 25.3% | 1.0% | - | - | - |
| Autres inactifs | 30 | 7.0% | 0.7% | 9 | 6.8% | 0.5% | 22 | 7.0% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 86 | 19.6% | 0.9% | 22 | 17.1% | 0.5% | 64 | 20.6% | 1.1% | 20 | 9.5% | 1.1% |
| 2 personnes | 160 | 36.7% | 0.9% | 43 | 33.8% | 0.5% | 117 | 37.8% | 1.3% | 47 | 22.5% | 1.1% |
| 3 personnes | 74 | 17.0% | 0.8% | 25 | 19.3% | 0.5% | 50 | 16.1% | 1.1% | 51 | 24.8% | 1.3% |
| 4 personnes | 86 | 19.7% | 0.9% | 27 | 21.1% | 0.6% | 59 | 19.1% | 1.2% | 69 | 33.4% | 1.4% |
| 5 personnes et + | 31 | 7.1% | 0.6% | 11 | 8.8% | 0.4% | 20 | 6.4% | 0.7% | 20 | 9.8% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 111 | 25.3% | 0.7% | 44 | 34.9% | 0.6% | 66 | 21.3% | 0.8% | 85 | 41.1% | 1.1% |
| Non | 327 | 74.7% | 0.9% | 83 | 65.1% | 0.5% | 244 | 78.7% | 1.3% | 122 | 58.9% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 61 | 13.9% | 0.5% | 13 | 9.9% | 0.2% | 48 | 15.6% | 0.8% | 25 | 12.1% | 0.8% |
| Agglo. - 20 000 hab | 67 | 15.3% | 0.7% | 20 | 15.8% | 0.5% | 47 | 15.1% | 1.0% | 25 | 12.1% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 61 | 13.8% | 0.9% | 26 | 20.9% | 0.8% | 34 | 11.0% | 0.9% | 27 | 13.1% | 1.5% |
| Agglo. + 100 000 hab | 150 | 34.4% | 1.0% | 42 | 33.2% | 0.6% | 108 | 34.9% | 1.4% | 76 | 36.7% | 1.3% |
| Agglo. Paris | 98 | 22.5% | 1.2% | 26 | 20.3% | 0.6% | 73 | 23.4% | 1.6% | 54 | 25.9% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 100 | 22.8% | 1.0% | 26 | 20.3% | 0.6% | 74 | 23.9% | 1.5% | 54 | 25.9% | 1.2% |
| Nord Pas de Calais | 21 | 4.9% | 0.7% | 10 | 7.6% | 0.6% | 12 | 3.8% | 0.7% | 11 | 5.2% | 1.1% |
| Lorraine | 10 | 2.4% | 0.5% | 1 | 0.5% | 0.1% | 10 | 3.1% | 1.0% | 6 | 2.9% | 1.1% |
| Alsace | 7 | 1.6% | 0.5% | 3 | 2.2% | 0.4% | 4 | 1.4% | 0.5% | 7 | 3.4% | 1.5% |
| Franche-Comté | 8 | 1.8% | 0.8% | 4 | 2.9% | 0.8% | 4 | 1.3% | 0.8% | 2 | 0.8% | 0.7% |
| Champagne Ardennes | 5 | 1.2% | 0.5% | - | - | - | 5 | 1.7% | 0.9% | 1 | 0.6% | 0.4% |
| Picardie | 7 | 1.6% | 0.5% | 1 | 0.6% | 0.1% | 6 | 2.0% | 0.8% | 2 | 1.1% | 0.5% |
| Bourgogne | 7 | 1.7% | 0.5% | 1 | 0.6% | 0.1% | 7 | 2.1% | 0.9% | 3 | 1.3% | 0.8% |
| Haute Normandie | 8 | 1.9% | 0.6% | 4 | 3.5% | 0.6% | 4 | 1.3% | 0.5% | 4 | 1.7% | 0.8% |
| Basse Normandie | 7 | 1.7% | 0.6% | 2 | 1.7% | 0.4% | 5 | 1.6% | 0.8% | 2 | 0.9% | 0.5% |
| Centre | 13 | 3.0% | 0.6% | 6 | 4.6% | 0.6% | 7 | 2.3% | 0.7% | 6 | 3.0% | 1.1% |
| Pays de Loire | 24 | 5.4% | 0.8% | 16 | 12.4% | 1.1% | 8 | 2.6% | 0.5% | 19 | 9.1% | 2.0% |
| Bretagne | 30 | 6.8% | 1.1% | 15 | 12.0% | 1.2% | 15 | 4.7% | 1.1% | 11 | 5.1% | 1.3% |
| Poitou Charentes | 12 | 2.6% | 0.8% | 2 | 1.7% | 0.3% | 9 | 3.0% | 1.2% | 3 | 1.2% | 0.6% |
| Aquitaine | 32 | 7.3% | 1.2% | 5 | 4.2% | 0.4% | 27 | 8.6% | 1.9% | 19 | 9.3% | 2.2% |
| Midi Pyrénées | 12 | 2.7% | 0.5% | 3 | 2.1% | 0.2% | 9 | 3.0% | 0.7% | 5 | 2.5% | 0.7% |
| Limousin | 4 | 0.8% | 0.6% | 0 | 0.3% | 0.1% | 3 | 1.0% | 1.0% | 1 | 0.7% | 0.9% |
| Auvergne | 19 | 4.4% | 1.7% | 5 | 3.8% | 0.9% | 14 | 4.6% | 2.4% | 0 | 0.2% | 0.1% |
| Rhône Alpes | 52 | 11.8% | 1.0% | 9 | 7.1% | 0.4% | 43 | 13.7% | 1.6% | 34 | 16.6% | 1.9% |
| Languedoc Roussillon | 16 | 3.7% | 0.7% | 5 | 4.3% | 0.5% | 11 | 3.4% | 0.9% | 7 | 3.3% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 43 | 9.9% | 1.0% | 10 | 7.5% | 0.5% | 34 | 10.8% | 1.5% | 11 | 5.2% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 288 | 65.9% | 0.9% | 77 | 61.0% | 0.5% | 211 | 67.9% | 1.3% | 159 | 76.6% | 1.1% |
| Presque tous les jours | 51 | 11.6% | 0.9% | 15 | 11.9% | 0.6% | 35 | 11.4% | 1.1% | 22 | 10.5% | 1.1% |
| 1 à 2 fois par semaine | 33 | 7.6% | 1.3% | 12 | 9.3% | 1.0% | 21 | 6.9% | 1.5% | 14 | 6.6% | 2.2% |
| Moins souvent | 15 | 3.5% | 1.8% | - | - | - | 15 | 4.9% | 3.2% | 3 | 1.2% | 3.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.7% | 0.9% | 5 | 3.6% | 0.6% | 11 | 3.7% | 1.1% | 5 | 2.3% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 8 | 1.9% | 0.3% | - | - | - | 8 | 2.7% | 0.5% | 5 | 2.3% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 43 | 9.8% | 0.7% | 24 | 19.3% | 0.9% | 18 | 5.9% | 0.5% | 16 | 7.9% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 51 | 11.7% | 0.8% | 19 | 14.6% | 0.6% | 33 | 10.5% | 0.9% | 18 | 8.8% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 91 | 20.8% | 0.8% | 15 | 11.9% | 0.3% | 76 | 24.4% | 1.3% | 31 | 15.0% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 42 | 9.5% | 0.6% | 9 | 7.0% | 0.2% | 33 | 10.5% | 1.0% | 18 | 8.8% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 86 | 19.7% | 1.3% | 23 | 17.8% | 0.6% | 63 | 20.4% | 1.9% | 47 | 22.8% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 20 | 4.7% | 1.0% | 10 | 8.2% | 0.9% | 10 | 3.2% | 1.2% | 15 | 7.5% | 1.2% |
| De 80 000 à moins de 115 000 euros par an | 25 | 5.6% | 2.0% | 9 | 7.3% | 1.3% | 15 | 4.9% | 3.0% | 18 | 8.5% | 1.9% |
| 115 000 euros et plus par an | 19 | 4.4% | 3.2% | 11 | 8.6% | 2.9% | 8 | 2.7% | 3.7% | 17 | 8.4% | 3.4% |
| Refus | 24 | 5.5% | 0.7% | 2 | 1.6% | 0.1% | 22 | 7.2% | 1.1% | 9 | 4.2% | 0.8% |
| Ne sait pas | 12 | 2.7% | 0.5% | - | - | - | 12 | 3.9% | 0.9% | 7 | 3.5% | 0.8% |
