L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1195 | 100.0% | 2.3% | 283 | 100.0% | 1.1% | 912 | 100.0% | 3.4% | 451 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 283 | 23.7% | 1.1% | 283 | 100.0% | 1.1% | - | - | - | 107 | 23.6% | 1.2% |
| Femme | 912 | 76.3% | 3.4% | - | - | - | 912 | 100.0% | 3.4% | 345 | 76.4% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 62 | 5.2% | 0.9% | 18 | 6.3% | 0.5% | 45 | 4.9% | 1.2% | 18 | 4.1% | 0.6% |
| 25 à 34 ans | 146 | 12.2% | 1.9% | 44 | 15.7% | 1.2% | 102 | 11.1% | 2.6% | 71 | 15.7% | 2.2% |
| 35 à 49 ans | 344 | 28.8% | 2.8% | 81 | 28.6% | 1.3% | 263 | 28.9% | 4.2% | 176 | 38.9% | 2.9% |
| 50 à 59 ans | 323 | 27.0% | 3.5% | 81 | 28.5% | 1.7% | 242 | 26.6% | 5.2% | 147 | 32.6% | 3.8% |
| 60 ans et plus | 319 | 26.7% | 2.1% | 59 | 20.9% | 0.9% | 260 | 28.5% | 3.1% | 39 | 8.6% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 858 | 71.8% | 3.7% | - | - | - | 858 | 94.1% | 3.7% | 326 | 72.2% | 4.6% |
| Personne de référence | 468 | 39.2% | 1.7% | 251 | 88.9% | 1.2% | 217 | 23.8% | 2.8% | 141 | 31.3% | 1.7% |
| Responsable des achats | 991 | 83.0% | 2.8% | 158 | 56.0% | 1.2% | 833 | 91.3% | 3.6% | 381 | 84.4% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.5% | 3.4% | 8 | 2.8% | 2.2% | 10 | 1.1% | 6.6% | - | - | - |
| Petits patrons | 43 | 3.6% | 2.6% | 20 | 7.0% | 1.8% | 23 | 2.5% | 4.4% | 35 | 7.8% | 2.4% |
| Affaires et Cadres | 127 | 10.6% | 2.5% | 42 | 15.0% | 1.4% | 84 | 9.3% | 3.9% | 108 | 23.9% | 2.3% |
| Professions intermédiaires | 197 | 16.5% | 2.9% | 43 | 15.1% | 1.2% | 154 | 16.9% | 4.4% | 151 | 33.4% | 2.7% |
| Employés | 246 | 20.6% | 3.0% | 40 | 14.3% | 1.9% | 205 | 22.5% | 3.3% | 65 | 14.5% | 3.6% |
| Ouvriers | 109 | 9.1% | 1.7% | 54 | 19.0% | 1.1% | 55 | 6.0% | 4.0% | 20 | 4.5% | 5.0% |
| Retraités | 251 | 21.0% | 2.0% | 49 | 17.2% | 0.8% | 203 | 22.2% | 3.1% | 15 | 3.4% | 6.1% |
| Autres inactifs | 205 | 17.2% | 2.0% | 27 | 9.7% | 0.7% | 178 | 19.5% | 2.7% | 57 | 12.5% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 32 | 2.7% | 3.9% | 10 | 3.5% | 2.4% | 22 | 2.4% | 5.6% | - | - | - |
| Petits patrons | 81 | 6.8% | 3.1% | 16 | 5.6% | 1.2% | 65 | 7.2% | 4.9% | 81 | 18.0% | 3.1% |
| Affaires et Cadres | 190 | 15.9% | 2.6% | 45 | 15.8% | 1.2% | 145 | 15.9% | 4.0% | 190 | 42.1% | 2.6% |
| Professions intermédiaires | 180 | 15.1% | 2.4% | 46 | 16.3% | 1.2% | 134 | 14.7% | 3.7% | 180 | 39.9% | 2.4% |
| Employés | 143 | 11.9% | 2.6% | 28 | 9.9% | 1.2% | 115 | 12.6% | 3.7% | - | - | - |
| Ouvriers | 204 | 17.1% | 2.1% | 62 | 22.0% | 1.2% | 142 | 15.6% | 3.2% | - | - | - |
| Retraités | 273 | 22.9% | 1.9% | 53 | 18.8% | 0.8% | 220 | 24.1% | 2.8% | - | - | - |
| Autres inactifs | 92 | 7.7% | 2.2% | 23 | 8.2% | 1.4% | 69 | 7.5% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 204 | 17.0% | 2.0% | 39 | 13.7% | 0.9% | 165 | 18.1% | 2.9% | 32 | 7.1% | 1.8% |
| 2 personnes | 450 | 37.7% | 2.5% | 99 | 35.0% | 1.1% | 351 | 38.5% | 3.8% | 140 | 30.9% | 3.2% |
| 3 personnes | 201 | 16.8% | 2.2% | 60 | 21.1% | 1.3% | 141 | 15.5% | 3.1% | 97 | 21.4% | 2.5% |
| 4 personnes | 198 | 16.5% | 2.1% | 51 | 17.9% | 1.1% | 147 | 16.1% | 3.1% | 106 | 23.6% | 2.2% |
| 5 personnes et + | 143 | 11.9% | 2.7% | 35 | 12.2% | 1.3% | 108 | 11.8% | 3.9% | 77 | 17.0% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 397 | 33.2% | 2.6% | 98 | 34.7% | 1.4% | 299 | 32.7% | 3.6% | 224 | 49.7% | 2.9% |
| Non | 798 | 66.8% | 2.2% | 184 | 65.3% | 1.0% | 613 | 67.3% | 3.3% | 227 | 50.3% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 340 | 28.5% | 2.9% | 97 | 34.2% | 1.7% | 244 | 26.7% | 3.9% | 105 | 23.3% | 3.2% |
| Agglo. - 20 000 hab | 175 | 14.7% | 1.9% | 38 | 13.4% | 0.9% | 137 | 15.1% | 2.9% | 70 | 15.4% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 160 | 13.4% | 2.3% | 21 | 7.6% | 0.6% | 139 | 15.2% | 3.8% | 41 | 9.1% | 2.3% |
| Agglo. + 100 000 hab | 372 | 31.1% | 2.4% | 93 | 32.9% | 1.2% | 279 | 30.6% | 3.5% | 167 | 37.0% | 2.9% |
| Agglo. Paris | 147 | 12.3% | 1.7% | 34 | 11.9% | 0.8% | 113 | 12.4% | 2.5% | 69 | 15.2% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 166 | 13.9% | 1.7% | 35 | 12.5% | 0.8% | 131 | 14.4% | 2.6% | 73 | 16.1% | 1.7% |
| Nord Pas de Calais | 61 | 5.1% | 1.9% | 16 | 5.6% | 1.0% | 45 | 5.0% | 2.7% | 19 | 4.3% | 2.0% |
| Lorraine | 34 | 2.9% | 1.8% | 12 | 4.4% | 1.3% | 22 | 2.4% | 2.2% | 12 | 2.6% | 2.1% |
| Alsace | 23 | 1.9% | 1.5% | 4 | 1.5% | 0.6% | 19 | 2.1% | 2.4% | 10 | 2.2% | 2.0% |
| Franche-Comté | 30 | 2.5% | 3.1% | 6 | 2.2% | 1.3% | 23 | 2.6% | 4.8% | 9 | 2.0% | 3.4% |
| Champagne Ardennes | 38 | 3.2% | 3.5% | 11 | 3.9% | 2.1% | 27 | 3.0% | 4.9% | 12 | 2.7% | 4.3% |
| Picardie | 30 | 2.5% | 2.0% | 3 | 1.0% | 0.4% | 28 | 3.0% | 3.5% | 8 | 1.9% | 1.9% |
| Bourgogne | 28 | 2.4% | 2.1% | 6 | 2.2% | 0.9% | 22 | 2.4% | 3.1% | 5 | 1.1% | 1.4% |
| Haute Normandie | 45 | 3.8% | 3.0% | 11 | 4.1% | 1.6% | 33 | 3.7% | 4.3% | 12 | 2.7% | 2.6% |
| Basse Normandie | 32 | 2.7% | 2.6% | 13 | 4.5% | 2.2% | 19 | 2.1% | 3.0% | 11 | 2.4% | 3.0% |
| Centre | 63 | 5.3% | 3.0% | 17 | 6.0% | 1.7% | 46 | 5.1% | 4.3% | 15 | 3.4% | 2.6% |
| Pays de Loire | 65 | 5.4% | 2.2% | 14 | 4.9% | 1.0% | 51 | 5.6% | 3.3% | 30 | 6.6% | 3.1% |
| Bretagne | 92 | 7.7% | 3.5% | 23 | 8.0% | 1.8% | 69 | 7.6% | 5.0% | 36 | 8.0% | 4.4% |
| Poitou Charentes | 43 | 3.6% | 2.9% | 6 | 2.0% | 0.8% | 38 | 4.1% | 4.9% | 11 | 2.5% | 2.7% |
| Aquitaine | 72 | 6.0% | 2.6% | 19 | 6.8% | 1.5% | 53 | 5.8% | 3.7% | 19 | 4.3% | 2.2% |
| Midi Pyrénées | 70 | 5.9% | 2.9% | 20 | 7.0% | 1.7% | 51 | 5.5% | 4.0% | 30 | 6.7% | 3.8% |
| Limousin | 15 | 1.3% | 2.4% | 1 | 0.5% | 0.5% | 14 | 1.5% | 4.2% | 4 | 1.0% | 2.9% |
| Auvergne | 24 | 2.0% | 2.1% | 5 | 1.8% | 0.9% | 19 | 2.1% | 3.2% | 7 | 1.6% | 2.5% |
| Rhône Alpes | 108 | 9.1% | 2.1% | 23 | 8.0% | 0.9% | 86 | 9.4% | 3.2% | 65 | 14.3% | 3.5% |
| Languedoc Roussillon | 56 | 4.7% | 2.5% | 14 | 5.0% | 1.3% | 42 | 4.6% | 3.5% | 22 | 4.8% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 98 | 8.2% | 2.3% | 23 | 8.1% | 1.1% | 75 | 8.2% | 3.3% | 41 | 9.0% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 812 | 68.0% | 2.5% | 203 | 71.7% | 1.2% | 609 | 66.8% | 3.7% | 364 | 80.7% | 2.5% |
| Presque tous les jours | 129 | 10.8% | 2.2% | 20 | 6.9% | 0.7% | 109 | 12.0% | 3.5% | 50 | 11.1% | 2.6% |
| 1 à 2 fois par semaine | 70 | 5.8% | 2.7% | 24 | 8.5% | 2.1% | 45 | 5.0% | 3.3% | 27 | 5.9% | 4.2% |
| 1 à 3 fois par mois | 15 | 1.2% | 2.8% | 4 | 1.4% | 2.0% | 11 | 1.2% | 3.4% | 3 | 0.8% | 5.9% |
| Moins souvent | 13 | 1.1% | 1.6% | 3 | 1.0% | 0.8% | 11 | 1.2% | 2.3% | 3 | 0.6% | 3.1% |
| Jamais | 4 | 0.3% | 3.1% | 4 | 1.4% | 4.5% | - | - | - | 3 | 0.8% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 3.4% | 2.2% | 6 | 2.2% | 0.8% | 35 | 3.8% | 3.3% | 1 | 0.2% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 33 | 2.8% | 1.2% | 8 | 2.8% | 0.7% | 25 | 2.8% | 1.4% | 4 | 0.9% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 156 | 13.1% | 2.6% | 28 | 9.8% | 1.1% | 128 | 14.1% | 3.7% | 17 | 3.8% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 137 | 11.5% | 2.1% | 40 | 14.3% | 1.3% | 97 | 10.6% | 2.7% | 38 | 8.4% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 260 | 21.7% | 2.4% | 45 | 15.8% | 0.8% | 215 | 23.6% | 3.8% | 87 | 19.2% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 136 | 11.4% | 1.9% | 36 | 12.9% | 1.0% | 99 | 10.9% | 3.0% | 64 | 14.2% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 206 | 17.3% | 3.0% | 52 | 18.4% | 1.4% | 154 | 16.9% | 4.7% | 117 | 25.9% | 3.1% |
| De 65 000 à moins de 80 000 euros par an | 60 | 5.0% | 3.1% | 32 | 11.4% | 2.9% | 28 | 3.1% | 3.4% | 40 | 8.9% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 50 | 4.2% | 4.0% | 14 | 4.8% | 1.8% | 37 | 4.0% | 7.2% | 39 | 8.7% | 4.3% |
| 115 000 euros et plus par an | 10 | 0.9% | 1.7% | 5 | 1.9% | 1.5% | 5 | 0.6% | 2.2% | 10 | 2.3% | 2.0% |
| Refus | 69 | 5.8% | 2.1% | 10 | 3.6% | 0.7% | 59 | 6.5% | 3.0% | 25 | 5.5% | 2.3% |
| Ne sait pas | 36 | 3.0% | 1.6% | 6 | 2.2% | 0.7% | 29 | 3.2% | 2.2% | 9 | 2.1% | 1.0% |
