L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1238 | 100.0% | 2.4% | 273 | 100.0% | 1.1% | 964 | 100.0% | 3.6% | 555 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 273 | 22.1% | 1.1% | 273 | 100.0% | 1.1% | - | - | - | 116 | 21.0% | 1.3% |
| Femme | 964 | 77.9% | 3.6% | - | - | - | 964 | 100.0% | 3.6% | 438 | 79.0% | 5.1% |
| Age | ||||||||||||
| 15 à 24 ans | 54 | 4.4% | 0.7% | 14 | 5.3% | 0.4% | 40 | 4.1% | 1.1% | 23 | 4.2% | 0.7% |
| 25 à 34 ans | 83 | 6.7% | 1.1% | 16 | 5.8% | 0.4% | 67 | 6.9% | 1.7% | 58 | 10.5% | 1.8% |
| 35 à 49 ans | 355 | 28.7% | 2.8% | 88 | 32.2% | 1.4% | 267 | 27.7% | 4.2% | 208 | 37.4% | 3.4% |
| 50 à 59 ans | 389 | 31.4% | 4.2% | 88 | 32.1% | 1.9% | 301 | 31.2% | 6.4% | 213 | 38.3% | 5.4% |
| 60 ans et plus | 358 | 28.9% | 2.4% | 67 | 24.6% | 1.0% | 290 | 30.1% | 3.4% | 53 | 9.6% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 905 | 73.1% | 3.9% | - | - | - | 905 | 93.8% | 3.9% | 416 | 75.0% | 5.9% |
| Personne de référence | 514 | 41.5% | 1.8% | 244 | 89.3% | 1.2% | 270 | 28.0% | 3.5% | 187 | 33.7% | 2.3% |
| Responsable des achats | 1050 | 84.8% | 3.0% | 164 | 60.1% | 1.3% | 886 | 91.9% | 3.9% | 461 | 83.0% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.6% | 1.5% | 1 | 0.3% | 0.2% | 7 | 0.7% | 4.5% | - | - | - |
| Petits patrons | 44 | 3.5% | 2.7% | 19 | 7.0% | 1.7% | 25 | 2.5% | 4.7% | 37 | 6.6% | 2.5% |
| Affaires et Cadres | 167 | 13.5% | 3.3% | 52 | 18.9% | 1.8% | 115 | 11.9% | 5.3% | 154 | 27.8% | 3.3% |
| Professions intermédiaires | 226 | 18.3% | 3.3% | 46 | 16.7% | 1.3% | 181 | 18.8% | 5.2% | 191 | 34.4% | 3.4% |
| Employés | 231 | 18.6% | 2.8% | 28 | 10.4% | 1.3% | 202 | 21.0% | 3.3% | 63 | 11.3% | 3.4% |
| Ouvriers | 73 | 5.9% | 1.1% | 40 | 14.6% | 0.8% | 33 | 3.4% | 2.4% | 10 | 1.8% | 2.5% |
| Retraités | 275 | 22.2% | 2.2% | 60 | 21.9% | 1.0% | 215 | 22.3% | 3.2% | 21 | 3.8% | 8.4% |
| Autres inactifs | 214 | 17.3% | 2.1% | 28 | 10.3% | 0.7% | 186 | 19.3% | 2.9% | 79 | 14.3% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.8% | 1.3% | 1 | 0.3% | 0.2% | 10 | 1.0% | 2.4% | - | - | - |
| Petits patrons | 101 | 8.2% | 3.8% | 15 | 5.6% | 1.2% | 86 | 8.9% | 6.5% | 101 | 18.3% | 3.8% |
| Affaires et Cadres | 266 | 21.5% | 3.7% | 53 | 19.5% | 1.5% | 213 | 22.1% | 5.8% | 266 | 47.9% | 3.7% |
| Professions intermédiaires | 188 | 15.2% | 2.5% | 48 | 17.6% | 1.2% | 139 | 14.5% | 3.8% | 188 | 33.8% | 2.5% |
| Employés | 113 | 9.1% | 2.1% | 23 | 8.5% | 1.0% | 89 | 9.3% | 2.9% | - | - | - |
| Ouvriers | 156 | 12.6% | 1.6% | 43 | 15.7% | 0.8% | 113 | 11.7% | 2.5% | - | - | - |
| Retraités | 299 | 24.1% | 2.1% | 63 | 23.0% | 1.0% | 236 | 24.4% | 3.0% | - | - | - |
| Autres inactifs | 105 | 8.5% | 2.6% | 27 | 9.8% | 1.7% | 78 | 8.1% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 224 | 18.1% | 2.2% | 29 | 10.5% | 0.7% | 195 | 20.2% | 3.5% | 59 | 10.7% | 3.4% |
| 2 personnes | 446 | 36.0% | 2.5% | 100 | 36.5% | 1.1% | 346 | 35.9% | 3.8% | 159 | 28.7% | 3.6% |
| 3 personnes | 228 | 18.4% | 2.5% | 61 | 22.2% | 1.3% | 167 | 17.3% | 3.6% | 120 | 21.6% | 3.1% |
| 4 personnes | 209 | 16.9% | 2.2% | 55 | 20.1% | 1.2% | 154 | 16.0% | 3.2% | 126 | 22.8% | 2.6% |
| 5 personnes et + | 131 | 10.6% | 2.4% | 29 | 10.6% | 1.1% | 102 | 10.6% | 3.7% | 90 | 16.3% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 364 | 29.4% | 2.4% | 85 | 31.2% | 1.2% | 279 | 28.9% | 3.4% | 238 | 43.0% | 3.1% |
| Non | 874 | 70.6% | 2.4% | 188 | 68.8% | 1.1% | 686 | 71.1% | 3.7% | 316 | 57.0% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 262 | 21.2% | 2.2% | 72 | 26.5% | 1.3% | 189 | 19.7% | 3.0% | 107 | 19.3% | 3.2% |
| Agglo. - 20 000 hab | 170 | 13.7% | 1.9% | 43 | 15.6% | 1.0% | 127 | 13.2% | 2.7% | 64 | 11.6% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 190 | 15.4% | 2.7% | 38 | 13.9% | 1.1% | 152 | 15.8% | 4.2% | 56 | 10.0% | 3.1% |
| Agglo. + 100 000 hab | 386 | 31.2% | 2.5% | 80 | 29.2% | 1.1% | 307 | 31.8% | 3.9% | 218 | 39.4% | 3.8% |
| Agglo. Paris | 229 | 18.5% | 2.7% | 41 | 14.8% | 1.0% | 189 | 19.6% | 4.2% | 109 | 19.7% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 248 | 20.1% | 2.6% | 41 | 14.8% | 0.9% | 208 | 21.5% | 4.2% | 114 | 20.5% | 2.6% |
| Nord Pas de Calais | 36 | 2.9% | 1.1% | 11 | 4.1% | 0.7% | 25 | 2.6% | 1.5% | 19 | 3.4% | 2.0% |
| Lorraine | 35 | 2.9% | 1.8% | 17 | 6.1% | 1.8% | 19 | 1.9% | 1.9% | 13 | 2.3% | 2.3% |
| Alsace | 38 | 3.1% | 2.5% | 12 | 4.3% | 1.6% | 27 | 2.8% | 3.4% | 15 | 2.6% | 3.0% |
| Franche-Comté | 29 | 2.3% | 3.0% | 7 | 2.6% | 1.5% | 21 | 2.2% | 4.4% | 12 | 2.2% | 4.7% |
| Champagne Ardennes | 26 | 2.1% | 2.4% | 4 | 1.5% | 0.8% | 22 | 2.3% | 3.9% | 8 | 1.4% | 2.6% |
| Picardie | 41 | 3.3% | 2.7% | 14 | 5.0% | 1.8% | 28 | 2.9% | 3.5% | 15 | 2.6% | 3.4% |
| Bourgogne | 21 | 1.7% | 1.6% | 6 | 2.3% | 1.0% | 15 | 1.5% | 2.1% | 8 | 1.5% | 2.3% |
| Haute Normandie | 32 | 2.6% | 2.1% | 5 | 1.8% | 0.7% | 27 | 2.8% | 3.4% | 18 | 3.2% | 3.9% |
| Basse Normandie | 32 | 2.6% | 2.6% | 10 | 3.8% | 1.8% | 22 | 2.2% | 3.4% | 9 | 1.7% | 2.6% |
| Centre | 74 | 6.0% | 3.5% | 14 | 5.3% | 1.4% | 60 | 6.2% | 5.5% | 33 | 5.9% | 5.5% |
| Pays de Loire | 62 | 5.0% | 2.1% | 23 | 8.3% | 1.6% | 39 | 4.1% | 2.6% | 36 | 6.5% | 3.8% |
| Bretagne | 103 | 8.3% | 3.9% | 34 | 12.4% | 2.6% | 69 | 7.2% | 5.0% | 48 | 8.6% | 5.7% |
| Poitou Charentes | 36 | 2.9% | 2.4% | 8 | 2.9% | 1.1% | 28 | 2.9% | 3.7% | 16 | 2.9% | 3.8% |
| Aquitaine | 82 | 6.6% | 3.0% | 16 | 5.7% | 1.2% | 67 | 6.9% | 4.6% | 36 | 6.4% | 4.1% |
| Midi Pyrénées | 42 | 3.4% | 1.7% | 5 | 1.8% | 0.4% | 37 | 3.9% | 3.0% | 20 | 3.6% | 2.5% |
| Limousin | 21 | 1.7% | 3.4% | 3 | 1.3% | 1.2% | 18 | 1.8% | 5.5% | 7 | 1.2% | 4.6% |
| Auvergne | 28 | 2.3% | 2.5% | 5 | 2.0% | 1.0% | 23 | 2.4% | 3.9% | 5 | 0.9% | 1.7% |
| Rhône Alpes | 107 | 8.7% | 2.1% | 22 | 8.0% | 0.9% | 86 | 8.9% | 3.2% | 55 | 9.9% | 3.0% |
| Languedoc Roussillon | 40 | 3.2% | 1.8% | 4 | 1.5% | 0.4% | 36 | 3.7% | 3.0% | 15 | 2.6% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 102 | 8.2% | 2.3% | 12 | 4.5% | 0.6% | 89 | 9.3% | 3.9% | 57 | 10.2% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 854 | 69.0% | 2.6% | 193 | 70.6% | 1.2% | 661 | 68.5% | 4.0% | 449 | 80.9% | 3.1% |
| Presque tous les jours | 160 | 12.9% | 2.7% | 23 | 8.3% | 0.8% | 137 | 14.2% | 4.4% | 62 | 11.1% | 3.2% |
| 1 à 2 fois par semaine | 76 | 6.1% | 3.0% | 21 | 7.8% | 1.8% | 55 | 5.7% | 3.9% | 31 | 5.5% | 4.8% |
| 1 à 3 fois par mois | 9 | 0.7% | 1.6% | 1 | 0.2% | 0.3% | 8 | 0.8% | 2.5% | 4 | 0.7% | 7.0% |
| Moins souvent | 30 | 2.4% | 3.7% | 4 | 1.3% | 1.0% | 27 | 2.8% | 5.7% | 6 | 1.0% | 7.2% |
| Jamais | 4 | 0.3% | 3.4% | 4 | 1.6% | 5.0% | - | - | - | 3 | 0.6% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 1.9% | 1.2% | 6 | 2.2% | 0.8% | 17 | 1.8% | 1.6% | 3 | 0.6% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 44 | 3.6% | 1.6% | 4 | 1.3% | 0.3% | 41 | 4.2% | 2.3% | 9 | 1.7% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 107 | 8.6% | 1.8% | 19 | 7.1% | 0.7% | 88 | 9.1% | 2.5% | 26 | 4.6% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 129 | 10.4% | 2.0% | 25 | 9.0% | 0.8% | 105 | 10.9% | 3.0% | 39 | 7.0% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 249 | 20.1% | 2.3% | 53 | 19.3% | 1.0% | 197 | 20.4% | 3.4% | 97 | 17.4% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 178 | 14.4% | 2.5% | 53 | 19.3% | 1.4% | 126 | 13.0% | 3.8% | 79 | 14.2% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 248 | 20.1% | 3.6% | 69 | 25.3% | 1.9% | 179 | 18.6% | 5.5% | 143 | 25.8% | 3.8% |
| De 65 000 à moins de 80 000 euros par an | 81 | 6.5% | 4.1% | 20 | 7.2% | 1.8% | 61 | 6.3% | 7.3% | 51 | 9.2% | 3.9% |
| De 80 000 à moins de 115 000 euros par an | 53 | 4.2% | 4.2% | 8 | 3.1% | 1.1% | 44 | 4.6% | 8.7% | 42 | 7.5% | 4.5% |
| 115 000 euros et plus par an | 24 | 1.9% | 4.0% | 14 | 5.0% | 3.7% | 10 | 1.0% | 4.4% | 19 | 3.5% | 3.8% |
| Refus | 75 | 6.1% | 2.2% | 2 | 0.9% | 0.2% | 73 | 7.5% | 3.7% | 28 | 5.1% | 2.6% |
| Ne sait pas | 26 | 2.1% | 1.1% | 1 | 0.4% | 0.1% | 25 | 2.5% | 1.9% | 18 | 3.3% | 2.0% |
