L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1009 | 100.0% | 1.9% | 111 | 100.0% | 0.4% | 898 | 100.0% | 3.3% | 398 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 111 | 11.0% | 0.4% | 111 | 100.0% | 0.4% | - | - | - | 49 | 12.2% | 0.6% |
| Femme | 898 | 89.0% | 3.3% | - | - | - | 898 | 100.0% | 3.3% | 350 | 87.8% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 5.1% | 0.7% | 6 | 5.6% | 0.2% | 45 | 5.1% | 1.3% | 13 | 3.3% | 0.4% |
| 25 à 34 ans | 448 | 44.4% | 5.9% | 39 | 35.4% | 1.1% | 409 | 45.6% | 10.5% | 189 | 47.5% | 5.7% |
| 35 à 49 ans | 358 | 35.5% | 2.9% | 49 | 43.8% | 0.8% | 309 | 34.4% | 4.9% | 172 | 43.2% | 2.8% |
| 50 à 59 ans | 92 | 9.1% | 1.0% | 11 | 9.5% | 0.2% | 81 | 9.0% | 1.7% | 21 | 5.4% | 0.5% |
| 60 ans et plus | 59 | 5.9% | 0.4% | 6 | 5.8% | 0.1% | 53 | 5.9% | 0.6% | 2 | 0.6% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 848 | 84.1% | 3.7% | - | - | - | 848 | 94.5% | 3.7% | 345 | 86.6% | 4.9% |
| Personne de référence | 277 | 27.4% | 1.0% | 103 | 92.3% | 0.5% | 174 | 19.4% | 2.2% | 74 | 18.6% | 0.9% |
| Responsable des achats | 879 | 87.1% | 2.5% | 73 | 65.6% | 0.6% | 806 | 89.8% | 3.5% | 351 | 88.1% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.9% | 1.8% | 3 | 2.7% | 0.8% | 6 | 0.7% | 4.1% | - | - | - |
| Petits patrons | 20 | 2.0% | 1.2% | 1 | 1.3% | 0.1% | 18 | 2.0% | 3.5% | 14 | 3.6% | 1.0% |
| Affaires et Cadres | 105 | 10.4% | 2.1% | 17 | 15.0% | 0.6% | 88 | 9.8% | 4.1% | 89 | 22.4% | 1.9% |
| Professions intermédiaires | 186 | 18.4% | 2.7% | 26 | 23.5% | 0.8% | 160 | 17.8% | 4.6% | 128 | 32.2% | 2.3% |
| Employés | 369 | 36.6% | 4.5% | 18 | 16.4% | 0.8% | 351 | 39.1% | 5.7% | 120 | 30.1% | 6.6% |
| Ouvriers | 87 | 8.7% | 1.4% | 29 | 26.0% | 0.6% | 58 | 6.5% | 4.2% | 17 | 4.2% | 4.1% |
| Retraités | 48 | 4.7% | 0.4% | 6 | 5.8% | 0.1% | 41 | 4.6% | 0.6% | 0 | - | 0.1% |
| Autres inactifs | 185 | 18.3% | 1.8% | 10 | 9.3% | 0.3% | 174 | 19.4% | 2.7% | 30 | 7.4% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.3% | 1.6% | 3 | 2.7% | 0.7% | 10 | 1.1% | 2.5% | - | - | - |
| Petits patrons | 63 | 6.2% | 2.4% | 3 | 2.5% | 0.2% | 60 | 6.7% | 4.5% | 63 | 15.8% | 2.4% |
| Affaires et Cadres | 137 | 13.6% | 1.9% | 16 | 14.0% | 0.4% | 122 | 13.5% | 3.3% | 137 | 34.4% | 1.9% |
| Professions intermédiaires | 198 | 19.7% | 2.6% | 30 | 27.3% | 0.8% | 168 | 18.7% | 4.6% | 198 | 49.8% | 2.6% |
| Employés | 194 | 19.2% | 3.6% | 14 | 12.6% | 0.6% | 180 | 20.0% | 5.8% | - | - | - |
| Ouvriers | 261 | 25.9% | 2.7% | 30 | 27.4% | 0.6% | 231 | 25.7% | 5.2% | - | - | - |
| Retraités | 56 | 5.6% | 0.4% | 8 | 6.8% | 0.1% | 48 | 5.4% | 0.6% | - | - | - |
| Autres inactifs | 87 | 8.6% | 2.1% | 8 | 6.8% | 0.5% | 79 | 8.8% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 54 | 5.4% | 0.5% | 8 | 7.6% | 0.2% | 46 | 5.1% | 0.8% | 8 | 2.0% | 0.5% |
| 2 personnes | 150 | 14.9% | 0.8% | 16 | 14.2% | 0.2% | 134 | 14.9% | 1.5% | 50 | 12.6% | 1.1% |
| 3 personnes | 287 | 28.4% | 3.1% | 36 | 32.2% | 0.8% | 251 | 27.9% | 5.5% | 118 | 29.7% | 3.1% |
| 4 personnes | 286 | 28.3% | 3.1% | 23 | 20.4% | 0.5% | 263 | 29.3% | 5.5% | 129 | 32.3% | 2.6% |
| 5 personnes et + | 233 | 23.1% | 4.3% | 28 | 25.6% | 1.1% | 204 | 22.7% | 7.4% | 93 | 23.4% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 759 | 75.2% | 4.9% | 78 | 70.4% | 1.1% | 681 | 75.8% | 8.2% | 333 | 83.7% | 4.3% |
| Non | 250 | 24.8% | 0.7% | 33 | 29.6% | 0.2% | 217 | 24.2% | 1.2% | 65 | 16.3% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 237 | 23.5% | 2.0% | 19 | 16.7% | 0.3% | 218 | 24.3% | 3.5% | 90 | 22.6% | 2.7% |
| Agglo. - 20 000 hab | 172 | 17.0% | 1.9% | 13 | 11.3% | 0.3% | 159 | 17.8% | 3.4% | 69 | 17.3% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 152 | 15.1% | 2.2% | 15 | 13.9% | 0.5% | 137 | 15.2% | 3.8% | 38 | 9.5% | 2.1% |
| Agglo. + 100 000 hab | 292 | 28.9% | 1.9% | 39 | 35.0% | 0.5% | 253 | 28.2% | 3.2% | 114 | 28.6% | 2.0% |
| Agglo. Paris | 156 | 15.5% | 1.8% | 26 | 23.1% | 0.6% | 130 | 14.5% | 2.9% | 87 | 21.9% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 189 | 18.7% | 2.0% | 32 | 28.5% | 0.7% | 157 | 17.5% | 3.1% | 108 | 27.2% | 2.5% |
| Nord Pas de Calais | 79 | 7.8% | 2.4% | 11 | 10.3% | 0.8% | 67 | 7.5% | 4.0% | 25 | 6.3% | 2.7% |
| Lorraine | 34 | 3.4% | 1.8% | 7 | 6.0% | 0.7% | 28 | 3.1% | 2.8% | 10 | 2.4% | 1.7% |
| Alsace | 33 | 3.3% | 2.2% | 4 | 3.6% | 0.5% | 29 | 3.2% | 3.7% | 17 | 4.2% | 3.5% |
| Franche-Comté | 24 | 2.4% | 2.6% | 7 | 6.0% | 1.4% | 18 | 2.0% | 3.6% | 6 | 1.6% | 2.4% |
| Champagne Ardennes | 28 | 2.8% | 2.6% | 4 | 3.5% | 0.7% | 24 | 2.7% | 4.3% | 7 | 1.7% | 2.4% |
| Picardie | 37 | 3.6% | 2.4% | 6 | 5.3% | 0.8% | 31 | 3.4% | 3.9% | 5 | 1.4% | 1.3% |
| Bourgogne | 26 | 2.6% | 1.9% | 3 | 2.3% | 0.4% | 24 | 2.6% | 3.4% | 8 | 1.9% | 2.2% |
| Haute Normandie | 29 | 2.8% | 1.9% | 4 | 4.0% | 0.6% | 24 | 2.7% | 3.1% | 7 | 1.8% | 1.5% |
| Basse Normandie | 20 | 2.0% | 1.7% | 0 | 0.3% | 0.1% | 20 | 2.2% | 3.2% | 8 | 2.0% | 2.2% |
| Centre | 51 | 5.0% | 2.4% | 2 | 2.0% | 0.2% | 48 | 5.4% | 4.5% | 13 | 3.3% | 2.2% |
| Pays de Loire | 58 | 5.8% | 2.0% | 6 | 5.1% | 0.4% | 53 | 5.9% | 3.5% | 26 | 6.5% | 2.7% |
| Bretagne | 47 | 4.7% | 1.8% | 3 | 2.8% | 0.2% | 44 | 4.9% | 3.2% | 23 | 5.8% | 2.8% |
| Poitou Charentes | 27 | 2.7% | 1.8% | 1 | 1.0% | 0.2% | 26 | 2.9% | 3.3% | 9 | 2.2% | 2.1% |
| Aquitaine | 38 | 3.8% | 1.4% | 5 | 4.5% | 0.4% | 33 | 3.7% | 2.3% | 15 | 3.8% | 1.7% |
| Midi Pyrénées | 28 | 2.7% | 1.1% | 2 | 1.7% | 0.2% | 26 | 2.9% | 2.0% | 10 | 2.6% | 1.3% |
| Limousin | 13 | 1.3% | 2.1% | 2 | 2.0% | 0.8% | 11 | 1.2% | 3.4% | 5 | 1.1% | 3.0% |
| Auvergne | 8 | 0.8% | 0.7% | - | - | - | 8 | 0.9% | 1.4% | 3 | 0.7% | 1.0% |
| Rhône Alpes | 106 | 10.5% | 2.0% | 7 | 6.6% | 0.3% | 98 | 11.0% | 3.7% | 45 | 11.2% | 2.4% |
| Languedoc Roussillon | 48 | 4.8% | 2.1% | - | - | - | 48 | 5.3% | 4.0% | 18 | 4.6% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 85 | 8.5% | 2.0% | 5 | 4.4% | 0.2% | 81 | 9.0% | 3.5% | 30 | 7.6% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 764 | 75.7% | 2.3% | 92 | 83.2% | 0.6% | 671 | 74.8% | 4.0% | 341 | 85.6% | 2.3% |
| Presque tous les jours | 120 | 11.9% | 2.0% | 10 | 8.6% | 0.3% | 111 | 12.3% | 3.5% | 47 | 11.9% | 2.4% |
| 1 à 2 fois par semaine | 29 | 2.9% | 1.2% | 6 | 5.8% | 0.6% | 23 | 2.6% | 1.7% | 6 | 1.6% | 1.0% |
| 1 à 3 fois par mois | 16 | 1.6% | 3.1% | - | - | - | 16 | 1.8% | 5.2% | 4 | 0.9% | 6.0% |
| Moins souvent | 24 | 2.4% | 2.9% | - | - | - | 24 | 2.7% | 5.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 3.2% | 1.7% | 3 | 3.0% | 0.4% | 29 | 3.2% | 2.7% | 1 | 0.3% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 46 | 4.6% | 1.6% | - | - | - | 46 | 5.1% | 2.6% | 9 | 2.3% | 3.5% |
| De 12 000 à moins de 18 000 euros par an | 114 | 11.3% | 1.9% | 8 | 6.9% | 0.3% | 107 | 11.9% | 3.1% | 18 | 4.6% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 160 | 15.9% | 2.4% | 12 | 10.4% | 0.4% | 149 | 16.6% | 4.2% | 36 | 8.9% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 262 | 25.9% | 2.4% | 34 | 30.5% | 0.6% | 228 | 25.4% | 4.0% | 100 | 25.2% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 157 | 15.6% | 2.2% | 28 | 25.6% | 0.8% | 129 | 14.4% | 3.9% | 89 | 22.3% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 142 | 14.1% | 2.1% | 19 | 16.9% | 0.5% | 123 | 13.7% | 3.8% | 95 | 23.7% | 2.5% |
| De 65 000 à moins de 80 000 euros par an | 25 | 2.5% | 1.3% | 4 | 4.0% | 0.4% | 21 | 2.3% | 2.5% | 13 | 3.4% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 12 | 1.2% | 1.0% | - | - | - | 12 | 1.3% | 2.4% | 12 | 3.0% | 1.3% |
| 115 000 euros et plus par an | 7 | 0.7% | 1.2% | 1 | 1.3% | 0.4% | 6 | 0.6% | 2.5% | 6 | 1.4% | 1.1% |
| Refus | 36 | 3.6% | 1.1% | 0 | 0.4% | - | 36 | 4.0% | 1.8% | 8 | 2.1% | 0.8% |
| Ne sait pas | 14 | 1.4% | 0.6% | 1 | 1.1% | 0.1% | 13 | 1.4% | 1.0% | 11 | 2.7% | 1.2% |
