L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1076 | 100.0% | 2.1% | 176 | 100.0% | 0.7% | 900 | 100.0% | 3.3% | 478 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 176 | 16.4% | 0.7% | 176 | 100.0% | 0.7% | - | - | - | 87 | 18.1% | 1.0% |
| Femme | 900 | 83.6% | 3.3% | - | - | - | 900 | 100.0% | 3.3% | 391 | 81.9% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 101 | 9.4% | 1.4% | 12 | 6.8% | 0.3% | 89 | 9.9% | 2.5% | 44 | 9.2% | 1.4% |
| 25 à 34 ans | 158 | 14.7% | 2.1% | 31 | 17.5% | 0.8% | 127 | 14.1% | 3.3% | 83 | 17.4% | 2.5% |
| 35 à 49 ans | 305 | 28.3% | 2.4% | 47 | 26.6% | 0.8% | 258 | 28.7% | 4.1% | 200 | 41.9% | 3.3% |
| 50 à 59 ans | 239 | 22.2% | 2.6% | 58 | 32.9% | 1.2% | 181 | 20.1% | 3.9% | 116 | 24.3% | 3.0% |
| 60 ans et plus | 274 | 25.4% | 1.8% | 29 | 16.3% | 0.4% | 245 | 27.2% | 2.9% | 34 | 7.1% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 791 | 73.5% | 3.4% | - | - | - | 791 | 87.9% | 3.4% | 348 | 72.8% | 4.9% |
| Personne de référence | 373 | 34.6% | 1.3% | 160 | 90.7% | 0.8% | 213 | 23.7% | 2.7% | 125 | 26.1% | 1.5% |
| Responsable des achats | 893 | 83.0% | 2.5% | 105 | 59.5% | 0.8% | 788 | 87.6% | 3.5% | 384 | 80.4% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.1% | 2.3% | 5 | 2.7% | 1.3% | 7 | 0.8% | 4.8% | - | - | - |
| Petits patrons | 45 | 4.2% | 2.7% | 20 | 11.6% | 1.8% | 24 | 2.7% | 4.7% | 44 | 9.2% | 3.1% |
| Affaires et Cadres | 163 | 15.1% | 3.2% | 31 | 17.9% | 1.1% | 132 | 14.6% | 6.1% | 147 | 30.7% | 3.2% |
| Professions intermédiaires | 168 | 15.6% | 2.4% | 29 | 16.4% | 0.8% | 139 | 15.4% | 4.0% | 124 | 26.0% | 2.2% |
| Employés | 206 | 19.1% | 2.5% | 16 | 8.9% | 0.7% | 190 | 21.1% | 3.1% | 63 | 13.2% | 3.4% |
| Ouvriers | 62 | 5.8% | 1.0% | 20 | 11.2% | 0.4% | 43 | 4.7% | 3.1% | 11 | 2.3% | 2.7% |
| Retraités | 215 | 20.0% | 1.7% | 27 | 15.1% | 0.4% | 188 | 20.9% | 2.8% | 13 | 2.8% | 5.3% |
| Autres inactifs | 206 | 19.1% | 2.0% | 29 | 16.2% | 0.8% | 177 | 19.7% | 2.7% | 75 | 15.8% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.5% | 1.9% | 5 | 2.9% | 1.2% | 11 | 1.2% | 2.7% | - | - | - |
| Petits patrons | 88 | 8.2% | 3.3% | 20 | 11.6% | 1.6% | 68 | 7.6% | 5.1% | 88 | 18.5% | 3.3% |
| Affaires et Cadres | 250 | 23.3% | 3.5% | 38 | 21.7% | 1.1% | 212 | 23.6% | 5.8% | 250 | 52.4% | 3.5% |
| Professions intermédiaires | 139 | 12.9% | 1.8% | 28 | 16.0% | 0.7% | 111 | 12.4% | 3.0% | 139 | 29.1% | 1.8% |
| Employés | 115 | 10.7% | 2.1% | 14 | 7.9% | 0.6% | 101 | 11.2% | 3.3% | - | - | - |
| Ouvriers | 123 | 11.5% | 1.3% | 20 | 11.1% | 0.4% | 104 | 11.5% | 2.3% | - | - | - |
| Retraités | 257 | 23.9% | 1.8% | 30 | 17.3% | 0.5% | 227 | 25.2% | 2.9% | - | - | - |
| Autres inactifs | 87 | 8.1% | 2.1% | 21 | 11.7% | 1.3% | 67 | 7.4% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 158 | 14.7% | 1.6% | 22 | 12.5% | 0.5% | 136 | 15.1% | 2.4% | 30 | 6.3% | 1.7% |
| 2 personnes | 425 | 39.5% | 2.4% | 60 | 34.3% | 0.7% | 365 | 40.5% | 4.0% | 130 | 27.3% | 3.0% |
| 3 personnes | 198 | 18.4% | 2.2% | 45 | 25.5% | 1.0% | 153 | 17.0% | 3.3% | 123 | 25.8% | 3.2% |
| 4 personnes | 194 | 18.0% | 2.1% | 31 | 17.3% | 0.7% | 164 | 18.2% | 3.4% | 124 | 25.9% | 2.5% |
| 5 personnes et + | 101 | 9.4% | 1.9% | 18 | 10.3% | 0.7% | 83 | 9.2% | 3.0% | 71 | 14.8% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 332 | 30.9% | 2.2% | 53 | 30.0% | 0.7% | 279 | 31.0% | 3.4% | 221 | 46.3% | 2.9% |
| Non | 744 | 69.1% | 2.0% | 123 | 70.0% | 0.7% | 621 | 69.0% | 3.3% | 257 | 53.7% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 174 | 16.2% | 1.5% | 26 | 14.8% | 0.5% | 148 | 16.5% | 2.4% | 65 | 13.5% | 1.9% |
| Agglo. - 20 000 hab | 124 | 11.5% | 1.4% | 9 | 5.3% | 0.2% | 114 | 12.7% | 2.4% | 41 | 8.5% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 146 | 13.6% | 2.1% | 27 | 15.4% | 0.8% | 119 | 13.2% | 3.3% | 51 | 10.8% | 2.8% |
| Agglo. + 100 000 hab | 356 | 33.0% | 2.3% | 47 | 27.0% | 0.6% | 308 | 34.2% | 3.9% | 173 | 36.2% | 3.0% |
| Agglo. Paris | 276 | 25.7% | 3.2% | 66 | 37.5% | 1.6% | 210 | 23.4% | 4.7% | 148 | 31.0% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 291 | 27.0% | 3.0% | 67 | 38.1% | 1.5% | 224 | 24.8% | 4.5% | 160 | 33.4% | 3.7% |
| Nord Pas de Calais | 32 | 3.0% | 1.0% | 1 | 0.8% | 0.1% | 31 | 3.4% | 1.8% | 12 | 2.5% | 1.3% |
| Lorraine | 36 | 3.4% | 1.9% | 7 | 3.7% | 0.7% | 30 | 3.3% | 3.0% | 18 | 3.8% | 3.2% |
| Alsace | 24 | 2.3% | 1.6% | 4 | 2.3% | 0.6% | 20 | 2.3% | 2.6% | 11 | 2.4% | 2.3% |
| Franche-Comté | 14 | 1.3% | 1.5% | 1 | 0.6% | 0.2% | 13 | 1.5% | 2.7% | 8 | 1.8% | 3.2% |
| Champagne Ardennes | 23 | 2.2% | 2.1% | 2 | 0.9% | 0.3% | 22 | 2.4% | 3.8% | 6 | 1.2% | 2.0% |
| Picardie | 22 | 2.1% | 1.4% | 1 | 0.8% | 0.2% | 21 | 2.3% | 2.6% | 8 | 1.7% | 1.9% |
| Bourgogne | 27 | 2.5% | 2.0% | 5 | 3.1% | 0.8% | 21 | 2.4% | 3.0% | 8 | 1.7% | 2.3% |
| Haute Normandie | 25 | 2.3% | 1.7% | 5 | 2.9% | 0.7% | 20 | 2.2% | 2.5% | 18 | 3.7% | 3.8% |
| Basse Normandie | 25 | 2.3% | 2.0% | 6 | 3.3% | 1.0% | 19 | 2.1% | 3.0% | 8 | 1.7% | 2.3% |
| Centre | 29 | 2.7% | 1.4% | 5 | 2.6% | 0.5% | 24 | 2.7% | 2.3% | 11 | 2.2% | 1.8% |
| Pays de Loire | 24 | 2.2% | 0.8% | 2 | 1.3% | 0.2% | 22 | 2.4% | 1.4% | 10 | 2.1% | 1.1% |
| Bretagne | 47 | 4.4% | 1.8% | 3 | 2.0% | 0.3% | 44 | 4.9% | 3.2% | 18 | 3.9% | 2.2% |
| Poitou Charentes | 26 | 2.4% | 1.7% | 2 | 1.0% | 0.2% | 24 | 2.6% | 3.1% | 9 | 1.9% | 2.1% |
| Aquitaine | 65 | 6.0% | 2.4% | 14 | 8.2% | 1.1% | 50 | 5.6% | 3.5% | 24 | 4.9% | 2.7% |
| Midi Pyrénées | 53 | 4.9% | 2.2% | 11 | 6.5% | 1.0% | 42 | 4.6% | 3.3% | 23 | 4.8% | 2.9% |
| Limousin | 11 | 1.1% | 1.9% | 3 | 1.8% | 1.1% | 8 | 0.9% | 2.6% | 3 | 0.6% | 1.8% |
| Auvergne | 16 | 1.4% | 1.4% | 3 | 1.7% | 0.5% | 13 | 1.4% | 2.1% | 1 | 0.3% | 0.5% |
| Rhône Alpes | 124 | 11.5% | 2.4% | 12 | 7.1% | 0.5% | 112 | 12.4% | 4.2% | 68 | 14.3% | 3.7% |
| Languedoc Roussillon | 50 | 4.7% | 2.2% | 4 | 2.3% | 0.4% | 46 | 5.1% | 3.9% | 13 | 2.6% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 112 | 10.5% | 2.6% | 16 | 9.1% | 0.8% | 97 | 10.7% | 4.2% | 41 | 8.6% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 779 | 72.4% | 2.4% | 135 | 76.7% | 0.8% | 644 | 71.5% | 3.9% | 399 | 83.4% | 2.7% |
| Presque tous les jours | 133 | 12.4% | 2.3% | 16 | 9.2% | 0.6% | 117 | 13.0% | 3.7% | 62 | 13.1% | 3.2% |
| 1 à 2 fois par semaine | 43 | 4.0% | 1.7% | 7 | 3.8% | 0.6% | 36 | 4.0% | 2.6% | 15 | 3.2% | 2.4% |
| 1 à 3 fois par mois | 6 | 0.6% | 1.2% | - | - | - | 6 | 0.7% | 2.0% | - | - | - |
| Moins souvent | 8 | 0.7% | 0.9% | - | - | - | 8 | 0.8% | 1.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 2.7% | 1.6% | 1 | 0.7% | 0.2% | 28 | 3.1% | 2.6% | 1 | 0.1% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 41 | 3.9% | 1.5% | 7 | 4.0% | 0.7% | 34 | 3.8% | 1.9% | 4 | 0.8% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 91 | 8.5% | 1.5% | 11 | 6.1% | 0.4% | 80 | 8.9% | 2.3% | 23 | 4.7% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 109 | 10.1% | 1.7% | 6 | 3.6% | 0.2% | 103 | 11.4% | 2.9% | 29 | 6.1% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 220 | 20.5% | 2.0% | 44 | 24.9% | 0.8% | 177 | 19.6% | 3.1% | 70 | 14.6% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 127 | 11.8% | 1.8% | 32 | 18.1% | 0.9% | 95 | 10.6% | 2.9% | 54 | 11.3% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 209 | 19.4% | 3.0% | 37 | 21.0% | 1.0% | 172 | 19.1% | 5.3% | 123 | 25.8% | 3.2% |
| De 65 000 à moins de 80 000 euros par an | 65 | 6.0% | 3.3% | 12 | 6.8% | 1.1% | 53 | 5.8% | 6.3% | 56 | 11.7% | 4.3% |
| De 80 000 à moins de 115 000 euros par an | 42 | 3.9% | 3.4% | 6 | 3.1% | 0.7% | 37 | 4.1% | 7.2% | 34 | 7.1% | 3.7% |
| 115 000 euros et plus par an | 36 | 3.3% | 6.0% | 8 | 4.6% | 2.2% | 28 | 3.1% | 12.1% | 32 | 6.7% | 6.3% |
| Refus | 73 | 6.8% | 2.2% | 9 | 5.3% | 0.7% | 63 | 7.0% | 3.2% | 27 | 5.7% | 2.5% |
| Ne sait pas | 34 | 3.2% | 1.5% | 3 | 1.8% | 0.3% | 31 | 3.4% | 2.3% | 26 | 5.4% | 2.7% |
