L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 746 | 100.0% | 1.4% | 321 | 100.0% | 1.3% | 425 | 100.0% | 1.6% | 223 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 321 | 43.1% | 1.3% | 321 | 100.0% | 1.3% | - | - | - | 98 | 44.0% | 1.1% |
| Femme | 425 | 56.9% | 1.6% | - | - | - | 425 | 100.0% | 1.6% | 125 | 56.0% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 12 | 1.6% | 0.2% | 7 | 2.3% | 0.2% | 5 | 1.1% | 0.1% | 6 | 2.8% | 0.2% |
| 25 à 34 ans | 29 | 3.9% | 0.4% | 12 | 3.7% | 0.3% | 17 | 4.0% | 0.4% | 12 | 5.5% | 0.4% |
| 35 à 49 ans | 163 | 21.9% | 1.3% | 74 | 23.0% | 1.2% | 90 | 21.1% | 1.4% | 80 | 35.8% | 1.3% |
| 50 à 59 ans | 210 | 28.2% | 2.3% | 92 | 28.5% | 2.0% | 119 | 28.0% | 2.5% | 94 | 42.3% | 2.4% |
| 60 ans et plus | 331 | 44.4% | 2.2% | 137 | 42.5% | 2.1% | 194 | 45.8% | 2.3% | 30 | 13.6% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 397 | 53.2% | 1.7% | - | - | - | 397 | 93.5% | 1.7% | 120 | 53.8% | 1.7% |
| Personne de référence | 422 | 56.6% | 1.5% | 297 | 92.5% | 1.5% | 125 | 29.4% | 1.6% | 125 | 56.1% | 1.5% |
| Responsable des achats | 577 | 77.3% | 1.6% | 174 | 54.1% | 1.4% | 403 | 94.9% | 1.8% | 174 | 78.3% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 2.3% | 3.2% | 11 | 3.5% | 3.0% | 6 | 1.4% | 3.9% | - | - | - |
| Petits patrons | 16 | 2.2% | 1.0% | 12 | 3.7% | 1.1% | 4 | 1.0% | 0.9% | 16 | 7.3% | 1.1% |
| Affaires et Cadres | 76 | 10.2% | 1.5% | 42 | 13.0% | 1.4% | 34 | 8.0% | 1.6% | 67 | 30.0% | 1.4% |
| Professions intermédiaires | 110 | 14.8% | 1.6% | 40 | 12.5% | 1.2% | 70 | 16.5% | 2.0% | 83 | 37.4% | 1.5% |
| Employés | 111 | 14.9% | 1.3% | 22 | 7.0% | 1.0% | 89 | 20.9% | 1.4% | 25 | 11.1% | 1.4% |
| Ouvriers | 70 | 9.3% | 1.1% | 56 | 17.6% | 1.1% | 13 | 3.1% | 1.0% | 3 | 1.4% | 0.8% |
| Retraités | 285 | 38.2% | 2.3% | 120 | 37.2% | 2.0% | 166 | 39.0% | 2.5% | 8 | 3.4% | 3.1% |
| Autres inactifs | 61 | 8.1% | 0.6% | 18 | 5.6% | 0.5% | 42 | 10.0% | 0.7% | 21 | 9.3% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.1% | 2.9% | 11 | 3.3% | 2.5% | 13 | 3.0% | 3.2% | - | - | - |
| Petits patrons | 32 | 4.4% | 1.2% | 12 | 3.7% | 0.9% | 21 | 4.9% | 1.5% | 32 | 14.6% | 1.2% |
| Affaires et Cadres | 99 | 13.3% | 1.4% | 43 | 13.5% | 1.2% | 56 | 13.1% | 1.5% | 99 | 44.5% | 1.4% |
| Professions intermédiaires | 91 | 12.2% | 1.2% | 43 | 13.3% | 1.1% | 49 | 11.5% | 1.3% | 91 | 41.0% | 1.2% |
| Employés | 64 | 8.6% | 1.2% | 23 | 7.3% | 1.0% | 41 | 9.7% | 1.3% | - | - | - |
| Ouvriers | 88 | 11.7% | 0.9% | 53 | 16.5% | 1.0% | 35 | 8.2% | 0.8% | - | - | - |
| Retraités | 319 | 42.7% | 2.2% | 123 | 38.3% | 1.9% | 195 | 46.0% | 2.5% | - | - | - |
| Autres inactifs | 29 | 3.9% | 0.7% | 13 | 4.1% | 0.8% | 16 | 3.7% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 160 | 21.4% | 1.6% | 64 | 20.0% | 1.5% | 95 | 22.4% | 1.7% | 43 | 19.3% | 2.5% |
| 2 personnes | 388 | 52.0% | 2.2% | 164 | 51.1% | 1.9% | 224 | 52.8% | 2.4% | 80 | 35.8% | 1.8% |
| 3 personnes | 84 | 11.3% | 0.9% | 30 | 9.5% | 0.7% | 54 | 12.6% | 1.2% | 34 | 15.0% | 0.9% |
| 4 personnes | 75 | 10.0% | 0.8% | 39 | 12.2% | 0.9% | 35 | 8.4% | 0.7% | 38 | 17.0% | 0.8% |
| 5 personnes et + | 39 | 5.3% | 0.7% | 23 | 7.2% | 0.9% | 16 | 3.8% | 0.6% | 29 | 12.8% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 128 | 17.1% | 0.8% | 55 | 17.1% | 0.8% | 73 | 17.1% | 0.9% | 76 | 34.2% | 1.0% |
| Non | 618 | 82.9% | 1.7% | 266 | 82.9% | 1.5% | 352 | 82.9% | 1.9% | 147 | 65.8% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 209 | 28.0% | 1.8% | 87 | 27.1% | 1.6% | 122 | 28.7% | 2.0% | 55 | 24.6% | 1.6% |
| Agglo. - 20 000 hab | 135 | 18.1% | 1.5% | 68 | 21.3% | 1.6% | 67 | 15.8% | 1.4% | 31 | 14.1% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 86 | 11.5% | 1.2% | 32 | 9.9% | 1.0% | 54 | 12.7% | 1.5% | 23 | 10.5% | 1.3% |
| Agglo. + 100 000 hab | 184 | 24.7% | 1.2% | 87 | 27.1% | 1.2% | 97 | 22.9% | 1.2% | 59 | 26.5% | 1.0% |
| Agglo. Paris | 131 | 17.6% | 1.5% | 47 | 14.7% | 1.2% | 84 | 19.8% | 1.9% | 54 | 24.3% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 141 | 18.9% | 1.5% | 53 | 16.4% | 1.2% | 89 | 20.9% | 1.8% | 57 | 25.6% | 1.3% |
| Nord Pas de Calais | 39 | 5.3% | 1.2% | 19 | 5.9% | 1.2% | 20 | 4.8% | 1.2% | 9 | 4.0% | 0.9% |
| Lorraine | 33 | 4.4% | 1.7% | 10 | 3.2% | 1.1% | 23 | 5.3% | 2.3% | 6 | 2.8% | 1.1% |
| Alsace | 12 | 1.6% | 0.8% | 5 | 1.7% | 0.7% | 6 | 1.5% | 0.8% | 7 | 3.1% | 1.4% |
| Franche-Comté | 18 | 2.4% | 1.9% | 9 | 2.9% | 2.0% | 9 | 2.0% | 1.7% | 4 | 1.9% | 1.6% |
| Champagne Ardennes | 22 | 3.0% | 2.0% | 11 | 3.3% | 2.0% | 11 | 2.7% | 2.0% | 7 | 3.0% | 2.4% |
| Picardie | 16 | 2.1% | 1.0% | 3 | 0.9% | 0.4% | 13 | 3.1% | 1.6% | 4 | 1.6% | 0.8% |
| Bourgogne | 26 | 3.5% | 1.9% | 9 | 2.8% | 1.4% | 17 | 4.0% | 2.4% | 8 | 3.7% | 2.4% |
| Haute Normandie | 15 | 2.0% | 1.0% | 6 | 1.8% | 0.8% | 9 | 2.1% | 1.2% | 5 | 2.1% | 1.0% |
| Basse Normandie | 19 | 2.6% | 1.6% | 7 | 2.1% | 1.2% | 13 | 3.0% | 2.0% | 8 | 3.7% | 2.3% |
| Centre | 41 | 5.4% | 1.9% | 10 | 3.0% | 0.9% | 31 | 7.3% | 2.9% | 5 | 2.4% | 0.9% |
| Pays de Loire | 49 | 6.6% | 1.7% | 25 | 7.8% | 1.8% | 24 | 5.7% | 1.6% | 21 | 9.5% | 2.2% |
| Bretagne | 19 | 2.6% | 0.7% | 12 | 3.6% | 0.9% | 8 | 1.8% | 0.6% | 10 | 4.7% | 1.3% |
| Poitou Charentes | 36 | 4.8% | 2.4% | 16 | 4.8% | 2.2% | 20 | 4.7% | 2.6% | 9 | 3.9% | 2.1% |
| Aquitaine | 21 | 2.9% | 0.8% | 13 | 4.1% | 1.0% | 8 | 1.9% | 0.6% | 3 | 1.4% | 0.4% |
| Midi Pyrénées | 35 | 4.7% | 1.4% | 23 | 7.1% | 1.9% | 12 | 2.9% | 1.0% | 6 | 2.7% | 0.8% |
| Limousin | 9 | 1.1% | 1.4% | 4 | 1.3% | 1.5% | 4 | 1.0% | 1.3% | 3 | 1.4% | 2.1% |
| Auvergne | 32 | 4.3% | 2.9% | 19 | 6.0% | 3.5% | 13 | 3.1% | 2.3% | 5 | 2.2% | 1.7% |
| Rhône Alpes | 92 | 12.3% | 1.8% | 45 | 13.9% | 1.8% | 47 | 11.2% | 1.8% | 27 | 11.9% | 1.4% |
| Languedoc Roussillon | 24 | 3.2% | 1.0% | 7 | 2.3% | 0.7% | 16 | 3.9% | 1.4% | 10 | 4.4% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 47 | 6.3% | 1.1% | 17 | 5.2% | 0.8% | 30 | 7.1% | 1.3% | 9 | 3.9% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 422 | 56.6% | 1.3% | 179 | 55.6% | 1.1% | 243 | 57.3% | 1.5% | 170 | 76.5% | 1.2% |
| Presque tous les jours | 119 | 16.0% | 2.0% | 61 | 19.0% | 2.2% | 58 | 13.7% | 1.8% | 37 | 16.4% | 1.9% |
| 1 à 2 fois par semaine | 57 | 7.6% | 2.2% | 27 | 8.4% | 2.3% | 30 | 7.0% | 2.2% | 12 | 5.4% | 1.9% |
| 1 à 3 fois par mois | 8 | 1.0% | 1.5% | 3 | 0.9% | 1.4% | 5 | 1.1% | 1.5% | 2 | 1.0% | 3.6% |
| Moins souvent | 13 | 1.7% | 1.6% | 1 | 0.3% | 0.3% | 12 | 2.8% | 2.5% | 2 | 0.7% | 2.0% |
| Jamais | 3 | 0.4% | 2.6% | 3 | 1.0% | 3.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.2% | 0.5% | 8 | 2.6% | 1.1% | 1 | 0.2% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 30 | 4.1% | 1.1% | 13 | 4.0% | 1.2% | 17 | 4.1% | 1.0% | 5 | 2.2% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 67 | 9.0% | 1.1% | 32 | 10.0% | 1.2% | 35 | 8.2% | 1.0% | 11 | 4.8% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 89 | 11.9% | 1.4% | 30 | 9.5% | 1.0% | 59 | 13.8% | 1.7% | 12 | 5.2% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 207 | 27.8% | 1.9% | 84 | 26.2% | 1.6% | 123 | 29.0% | 2.2% | 55 | 24.6% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 119 | 15.9% | 1.7% | 48 | 15.0% | 1.3% | 71 | 16.7% | 2.2% | 33 | 14.7% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 125 | 16.7% | 1.8% | 59 | 18.3% | 1.6% | 66 | 15.5% | 2.0% | 58 | 26.2% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 29 | 3.9% | 1.5% | 13 | 4.2% | 1.2% | 16 | 3.7% | 1.9% | 11 | 5.1% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 23 | 3.1% | 1.8% | 12 | 3.7% | 1.6% | 11 | 2.6% | 2.2% | 14 | 6.4% | 1.6% |
| 115 000 euros et plus par an | 11 | 1.5% | 1.8% | 7 | 2.2% | 1.9% | 4 | 1.0% | 1.8% | 11 | 4.8% | 2.1% |
| Refus | 24 | 3.2% | 0.7% | 9 | 2.9% | 0.7% | 15 | 3.5% | 0.8% | 7 | 3.3% | 0.7% |
| Ne sait pas | 12 | 1.7% | 0.5% | 5 | 1.6% | 0.5% | 7 | 1.7% | 0.6% | 6 | 2.7% | 0.7% |
