L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 769 | 100.0% | 1.5% | 174 | 100.0% | 0.7% | 596 | 100.0% | 2.2% | 297 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 174 | 22.6% | 0.7% | 174 | 100.0% | 0.7% | - | - | - | 55 | 18.5% | 0.6% |
| Femme | 596 | 77.4% | 2.2% | - | - | - | 596 | 100.0% | 2.2% | 242 | 81.5% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 27 | 3.5% | 0.4% | 4 | 2.3% | 0.1% | 23 | 3.8% | 0.6% | 14 | 4.8% | 0.5% |
| 25 à 34 ans | 69 | 8.9% | 0.9% | 19 | 11.2% | 0.5% | 49 | 8.3% | 1.3% | 35 | 11.9% | 1.1% |
| 35 à 49 ans | 204 | 26.5% | 1.6% | 44 | 25.2% | 0.7% | 160 | 26.8% | 2.5% | 102 | 34.5% | 1.7% |
| 50 à 59 ans | 239 | 31.1% | 2.6% | 63 | 36.4% | 1.4% | 176 | 29.6% | 3.8% | 115 | 38.7% | 2.9% |
| 60 ans et plus | 231 | 30.0% | 1.5% | 43 | 24.9% | 0.7% | 188 | 31.5% | 2.2% | 30 | 10.0% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 562 | 73.1% | 2.4% | - | - | - | 562 | 94.4% | 2.4% | 225 | 75.8% | 3.2% |
| Personne de référence | 329 | 42.7% | 1.2% | 159 | 91.6% | 0.8% | 170 | 28.5% | 2.2% | 94 | 31.7% | 1.1% |
| Responsable des achats | 666 | 86.5% | 1.9% | 106 | 61.0% | 0.8% | 560 | 94.0% | 2.5% | 253 | 85.3% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.8% | 1.1% | 1 | 0.5% | 0.2% | 5 | 0.8% | 3.2% | - | - | - |
| Petits patrons | 42 | 5.4% | 2.6% | 15 | 8.5% | 1.3% | 27 | 4.5% | 5.2% | 30 | 10.0% | 2.1% |
| Affaires et Cadres | 71 | 9.3% | 1.4% | 20 | 11.5% | 0.7% | 51 | 8.6% | 2.4% | 58 | 19.6% | 1.3% |
| Professions intermédiaires | 113 | 14.6% | 1.6% | 22 | 12.6% | 0.6% | 91 | 15.2% | 2.6% | 100 | 33.8% | 1.8% |
| Employés | 147 | 19.1% | 1.8% | 11 | 6.1% | 0.5% | 137 | 23.0% | 2.2% | 45 | 15.2% | 2.5% |
| Ouvriers | 59 | 7.7% | 0.9% | 37 | 21.1% | 0.7% | 23 | 3.8% | 1.6% | - | - | - |
| Retraités | 187 | 24.3% | 1.5% | 41 | 23.5% | 0.7% | 146 | 24.5% | 2.2% | 8 | 2.7% | 3.3% |
| Autres inactifs | 144 | 18.7% | 1.4% | 28 | 16.2% | 0.7% | 116 | 19.5% | 1.8% | 56 | 18.8% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.5% | 1.4% | 1 | 0.5% | 0.2% | 11 | 1.8% | 2.7% | - | - | - |
| Petits patrons | 64 | 8.3% | 2.4% | 11 | 6.3% | 0.8% | 53 | 8.9% | 4.0% | 64 | 21.5% | 2.4% |
| Affaires et Cadres | 130 | 16.9% | 1.8% | 20 | 11.7% | 0.6% | 110 | 18.4% | 3.0% | 130 | 43.7% | 1.8% |
| Professions intermédiaires | 103 | 13.4% | 1.4% | 24 | 13.7% | 0.6% | 80 | 13.4% | 2.2% | 103 | 34.8% | 1.4% |
| Employés | 91 | 11.9% | 1.7% | 14 | 8.3% | 0.6% | 77 | 12.9% | 2.5% | - | - | - |
| Ouvriers | 107 | 13.9% | 1.1% | 37 | 21.4% | 0.7% | 69 | 11.7% | 1.6% | - | - | - |
| Retraités | 211 | 27.5% | 1.5% | 41 | 23.5% | 0.6% | 171 | 28.7% | 2.2% | - | - | - |
| Autres inactifs | 51 | 6.6% | 1.2% | 25 | 14.6% | 1.6% | 26 | 4.3% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 132 | 17.1% | 1.3% | 22 | 12.8% | 0.5% | 109 | 18.4% | 1.9% | 28 | 9.4% | 1.6% |
| 2 personnes | 321 | 41.7% | 1.8% | 67 | 38.7% | 0.8% | 254 | 42.6% | 2.8% | 96 | 32.4% | 2.2% |
| 3 personnes | 126 | 16.3% | 1.4% | 43 | 24.6% | 0.9% | 83 | 13.9% | 1.8% | 62 | 21.0% | 1.6% |
| 4 personnes | 106 | 13.7% | 1.1% | 26 | 15.2% | 0.6% | 79 | 13.3% | 1.7% | 62 | 20.9% | 1.3% |
| 5 personnes et + | 86 | 11.1% | 1.6% | 15 | 8.6% | 0.6% | 71 | 11.9% | 2.6% | 49 | 16.3% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 222 | 28.9% | 1.4% | 58 | 33.1% | 0.8% | 165 | 27.7% | 2.0% | 118 | 39.8% | 1.5% |
| Non | 547 | 71.1% | 1.5% | 116 | 66.9% | 0.7% | 431 | 72.3% | 2.3% | 179 | 60.2% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 247 | 32.1% | 2.1% | 68 | 39.3% | 1.2% | 179 | 30.0% | 2.9% | 80 | 27.1% | 2.4% |
| Agglo. - 20 000 hab | 106 | 13.8% | 1.2% | 27 | 15.6% | 0.6% | 79 | 13.2% | 1.7% | 47 | 15.8% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 114 | 14.9% | 1.6% | 15 | 8.6% | 0.4% | 99 | 16.7% | 2.8% | 39 | 13.1% | 2.2% |
| Agglo. + 100 000 hab | 198 | 25.8% | 1.3% | 45 | 25.7% | 0.6% | 154 | 25.8% | 1.9% | 95 | 32.0% | 1.7% |
| Agglo. Paris | 103 | 13.4% | 1.2% | 19 | 10.7% | 0.5% | 85 | 14.2% | 1.9% | 36 | 12.0% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 109 | 14.2% | 1.1% | 19 | 10.7% | 0.4% | 90 | 15.2% | 1.8% | 40 | 13.3% | 0.9% |
| Nord Pas de Calais | 39 | 5.0% | 1.2% | 10 | 5.9% | 0.7% | 28 | 4.8% | 1.7% | 12 | 4.0% | 1.3% |
| Lorraine | 27 | 3.5% | 1.4% | 16 | 8.9% | 1.7% | 12 | 2.0% | 1.2% | 6 | 2.1% | 1.1% |
| Alsace | 16 | 2.1% | 1.1% | 4 | 2.2% | 0.5% | 12 | 2.1% | 1.6% | 4 | 1.3% | 0.8% |
| Franche-Comté | 14 | 1.8% | 1.5% | 4 | 2.3% | 0.9% | 10 | 1.7% | 2.0% | 4 | 1.5% | 1.7% |
| Champagne Ardennes | 17 | 2.2% | 1.6% | 2 | 1.3% | 0.4% | 15 | 2.5% | 2.6% | 5 | 1.8% | 1.8% |
| Picardie | 23 | 3.0% | 1.5% | 3 | 2.0% | 0.5% | 19 | 3.3% | 2.4% | 13 | 4.5% | 3.1% |
| Bourgogne | 15 | 1.9% | 1.1% | 1 | 0.6% | 0.2% | 14 | 2.3% | 2.0% | 6 | 1.9% | 1.7% |
| Haute Normandie | 23 | 3.0% | 1.6% | 7 | 3.9% | 1.0% | 16 | 2.8% | 2.1% | 9 | 3.0% | 1.9% |
| Basse Normandie | 27 | 3.5% | 2.2% | 11 | 6.2% | 1.9% | 16 | 2.7% | 2.6% | 8 | 2.9% | 2.4% |
| Centre | 59 | 7.6% | 2.8% | 14 | 8.1% | 1.4% | 45 | 7.5% | 4.1% | 23 | 7.9% | 4.0% |
| Pays de Loire | 33 | 4.3% | 1.1% | 10 | 5.9% | 0.7% | 22 | 3.8% | 1.5% | 18 | 6.1% | 1.9% |
| Bretagne | 58 | 7.6% | 2.2% | 8 | 4.3% | 0.6% | 51 | 8.5% | 3.7% | 23 | 7.7% | 2.8% |
| Poitou Charentes | 35 | 4.6% | 2.4% | 8 | 4.6% | 1.1% | 27 | 4.6% | 3.5% | 9 | 3.1% | 2.3% |
| Aquitaine | 52 | 6.8% | 1.9% | 18 | 10.1% | 1.3% | 35 | 5.9% | 2.4% | 19 | 6.3% | 2.1% |
| Midi Pyrénées | 35 | 4.5% | 1.4% | 10 | 6.0% | 0.9% | 25 | 4.1% | 1.9% | 10 | 3.5% | 1.3% |
| Limousin | 15 | 2.0% | 2.5% | 3 | 1.7% | 1.0% | 12 | 2.1% | 3.8% | 7 | 2.5% | 5.0% |
| Auvergne | 18 | 2.4% | 1.6% | 6 | 3.3% | 1.1% | 12 | 2.1% | 2.1% | 5 | 1.8% | 1.8% |
| Rhône Alpes | 68 | 8.8% | 1.3% | 6 | 3.4% | 0.2% | 62 | 10.4% | 2.3% | 33 | 11.2% | 1.8% |
| Languedoc Roussillon | 25 | 3.3% | 1.1% | 4 | 2.4% | 0.4% | 21 | 3.5% | 1.8% | 9 | 3.1% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 60 | 7.8% | 1.4% | 11 | 6.1% | 0.5% | 50 | 8.3% | 2.2% | 32 | 10.6% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 477 | 62.0% | 1.4% | 98 | 56.7% | 0.6% | 378 | 63.5% | 2.3% | 227 | 76.3% | 1.6% |
| Presque tous les jours | 107 | 13.9% | 1.8% | 24 | 13.9% | 0.9% | 83 | 13.9% | 2.6% | 38 | 12.7% | 1.9% |
| 1 à 2 fois par semaine | 69 | 9.0% | 2.7% | 16 | 9.4% | 1.4% | 53 | 8.8% | 3.8% | 25 | 8.4% | 4.0% |
| 1 à 3 fois par mois | 11 | 1.4% | 2.1% | 5 | 2.7% | 2.3% | 6 | 1.1% | 2.0% | 4 | 1.4% | 7.0% |
| Moins souvent | 14 | 1.8% | 1.7% | - | - | - | 14 | 2.4% | 3.0% | 4 | 1.2% | 4.6% |
| Jamais | 1 | 0.1% | 0.7% | 1 | 0.5% | 1.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.4% | 1.0% | 5 | 2.6% | 0.6% | 14 | 2.3% | 1.3% | 2 | 0.7% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 38 | 4.9% | 1.3% | 11 | 6.4% | 1.0% | 27 | 4.5% | 1.5% | 4 | 1.4% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 76 | 9.8% | 1.2% | 15 | 8.8% | 0.6% | 60 | 10.1% | 1.7% | 11 | 3.6% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 89 | 11.6% | 1.4% | 24 | 13.8% | 0.8% | 65 | 10.9% | 1.8% | 30 | 10.3% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 169 | 22.0% | 1.5% | 33 | 19.1% | 0.6% | 136 | 22.8% | 2.4% | 54 | 18.1% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 92 | 12.0% | 1.3% | 17 | 9.8% | 0.5% | 75 | 12.6% | 2.3% | 41 | 13.8% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 147 | 19.1% | 2.1% | 37 | 21.4% | 1.0% | 110 | 18.5% | 3.4% | 78 | 26.2% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 46 | 6.0% | 2.4% | 16 | 9.2% | 1.4% | 30 | 5.1% | 3.6% | 24 | 8.1% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 24 | 3.2% | 1.9% | 7 | 4.0% | 0.9% | 17 | 2.9% | 3.4% | 19 | 6.4% | 2.1% |
| 115 000 euros et plus par an | 12 | 1.6% | 2.1% | 8 | 4.6% | 2.1% | 4 | 0.7% | 1.9% | 12 | 3.9% | 2.3% |
| Refus | 44 | 5.8% | 1.3% | 1 | 0.4% | - | 44 | 7.4% | 2.2% | 15 | 5.2% | 1.4% |
| Ne sait pas | 13 | 1.6% | 0.6% | - | - | - | 13 | 2.1% | 0.9% | 7 | 2.4% | 0.8% |
