L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 548 | 100.0% | 1.1% | 223 | 100.0% | 0.9% | 325 | 100.0% | 1.2% | 346 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 223 | 40.7% | 0.9% | 223 | 100.0% | 0.9% | - | - | - | 149 | 43.0% | 1.7% |
| Femme | 325 | 59.3% | 1.2% | - | - | - | 325 | 100.0% | 1.2% | 197 | 57.0% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 15.2% | 1.1% | 33 | 15.0% | 0.9% | 50 | 15.3% | 1.4% | 44 | 12.7% | 1.4% |
| 25 à 34 ans | 95 | 17.3% | 1.2% | 40 | 17.9% | 1.1% | 55 | 16.9% | 1.4% | 60 | 17.5% | 1.8% |
| 35 à 49 ans | 157 | 28.7% | 1.3% | 73 | 32.5% | 1.2% | 85 | 26.0% | 1.3% | 113 | 32.8% | 1.9% |
| 50 à 59 ans | 123 | 22.5% | 1.3% | 46 | 20.5% | 1.0% | 78 | 23.9% | 1.7% | 97 | 28.2% | 2.5% |
| 60 ans et plus | 89 | 16.3% | 0.6% | 31 | 14.0% | 0.5% | 58 | 17.9% | 0.7% | 30 | 8.8% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 271 | 49.5% | 1.2% | - | - | - | 271 | 83.5% | 1.2% | 176 | 50.9% | 2.5% |
| Personne de référence | 249 | 45.4% | 0.9% | 184 | 82.6% | 0.9% | 65 | 19.9% | 0.8% | 153 | 44.2% | 1.9% |
| Responsable des achats | 397 | 72.5% | 1.1% | 143 | 64.1% | 1.1% | 255 | 78.3% | 1.1% | 247 | 71.6% | 2.3% |
| PCS Individu | ||||||||||||
| Petits patrons | 58 | 10.6% | 3.6% | 37 | 16.7% | 3.3% | 21 | 6.4% | 4.0% | 52 | 15.1% | 3.6% |
| Affaires et Cadres | 150 | 27.4% | 2.9% | 57 | 25.6% | 1.9% | 93 | 28.6% | 4.3% | 134 | 38.8% | 2.9% |
| Professions intermédiaires | 81 | 14.9% | 1.2% | 40 | 18.1% | 1.2% | 41 | 12.6% | 1.2% | 66 | 19.2% | 1.2% |
| Employés | 68 | 12.5% | 0.8% | 9 | 3.9% | 0.4% | 60 | 18.4% | 1.0% | 25 | 7.2% | 1.4% |
| Ouvriers | 27 | 5.0% | 0.4% | 23 | 10.5% | 0.5% | 4 | 1.2% | 0.3% | 4 | 1.1% | 0.9% |
| Retraités | 54 | 9.9% | 0.4% | 20 | 9.0% | 0.3% | 34 | 10.5% | 0.5% | 7 | 2.0% | 2.7% |
| Autres inactifs | 108 | 19.8% | 1.1% | 36 | 16.1% | 0.9% | 72 | 22.3% | 1.1% | 57 | 16.5% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.6% | - | - | - | 5 | 1.5% | 1.2% | - | - | - |
| Petits patrons | 75 | 13.7% | 2.8% | 44 | 19.6% | 3.4% | 31 | 9.6% | 2.3% | 75 | 21.7% | 2.8% |
| Affaires et Cadres | 200 | 36.5% | 2.8% | 67 | 30.3% | 1.9% | 133 | 40.8% | 3.6% | 200 | 57.9% | 2.8% |
| Professions intermédiaires | 71 | 12.9% | 0.9% | 38 | 16.9% | 1.0% | 33 | 10.1% | 0.9% | 71 | 20.4% | 0.9% |
| Employés | 43 | 7.9% | 0.8% | 10 | 4.3% | 0.4% | 34 | 10.4% | 1.1% | - | - | - |
| Ouvriers | 55 | 10.1% | 0.6% | 28 | 12.3% | 0.5% | 28 | 8.5% | 0.6% | - | - | - |
| Retraités | 60 | 10.9% | 0.4% | 21 | 9.3% | 0.3% | 39 | 12.1% | 0.5% | - | - | - |
| Autres inactifs | 39 | 7.1% | 1.0% | 16 | 7.3% | 1.0% | 23 | 7.0% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 76 | 13.9% | 0.8% | 37 | 16.7% | 0.9% | 39 | 12.1% | 0.7% | 36 | 10.3% | 2.1% |
| 2 personnes | 179 | 32.7% | 1.0% | 70 | 31.6% | 0.8% | 109 | 33.5% | 1.2% | 109 | 31.4% | 2.5% |
| 3 personnes | 133 | 24.3% | 1.5% | 51 | 22.7% | 1.1% | 82 | 25.3% | 1.8% | 74 | 21.4% | 1.9% |
| 4 personnes | 117 | 21.3% | 1.3% | 44 | 19.8% | 1.0% | 73 | 22.4% | 1.5% | 92 | 26.6% | 1.9% |
| 5 personnes et + | 42 | 7.8% | 0.8% | 21 | 9.2% | 0.8% | 22 | 6.7% | 0.8% | 36 | 10.4% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 186 | 33.9% | 1.2% | 73 | 32.9% | 1.0% | 112 | 34.6% | 1.4% | 133 | 38.6% | 1.7% |
| Non | 362 | 66.1% | 1.0% | 149 | 67.1% | 0.8% | 213 | 65.4% | 1.1% | 212 | 61.4% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 69 | 12.6% | 0.6% | 31 | 13.8% | 0.6% | 38 | 11.8% | 0.6% | 38 | 10.9% | 1.1% |
| Agglo. - 20 000 hab | 49 | 8.9% | 0.5% | 24 | 10.9% | 0.6% | 24 | 7.5% | 0.5% | 23 | 6.7% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 42 | 7.7% | 0.6% | 13 | 5.7% | 0.4% | 30 | 9.1% | 0.8% | 34 | 9.9% | 1.9% |
| Agglo. + 100 000 hab | 203 | 37.1% | 1.3% | 73 | 32.9% | 1.0% | 130 | 39.9% | 1.6% | 127 | 36.9% | 2.2% |
| Agglo. Paris | 185 | 33.8% | 2.2% | 82 | 36.7% | 2.0% | 103 | 31.7% | 2.3% | 123 | 35.6% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 189 | 34.4% | 2.0% | 82 | 36.7% | 1.8% | 107 | 32.8% | 2.1% | 127 | 36.7% | 2.9% |
| Nord Pas de Calais | 12 | 2.3% | 0.4% | 6 | 2.7% | 0.4% | 6 | 2.0% | 0.4% | 8 | 2.4% | 0.9% |
| Lorraine | 22 | 4.1% | 1.2% | 8 | 3.5% | 0.8% | 15 | 4.5% | 1.5% | 7 | 2.1% | 1.3% |
| Alsace | 16 | 3.0% | 1.1% | 10 | 4.5% | 1.4% | 6 | 1.9% | 0.8% | 11 | 3.3% | 2.4% |
| Franche-Comté | 11 | 1.9% | 1.1% | 6 | 2.7% | 1.3% | 4 | 1.4% | 0.9% | 4 | 1.1% | 1.5% |
| Champagne Ardennes | 11 | 2.1% | 1.1% | 7 | 3.3% | 1.4% | 4 | 1.3% | 0.7% | 5 | 1.5% | 1.8% |
| Picardie | 5 | 0.9% | 0.3% | 1 | 0.3% | 0.1% | 4 | 1.2% | 0.5% | 4 | 1.1% | 0.9% |
| Bourgogne | 4 | 0.7% | 0.3% | 2 | 1.0% | 0.3% | 2 | 0.5% | 0.2% | 1 | 0.2% | 0.2% |
| Haute Normandie | 10 | 1.7% | 0.6% | 1 | 0.3% | 0.1% | 9 | 2.7% | 1.1% | 6 | 1.6% | 1.2% |
| Basse Normandie | 5 | 0.8% | 0.4% | 3 | 1.5% | 0.6% | 1 | 0.4% | 0.2% | 1 | 0.2% | 0.2% |
| Centre | 10 | 1.7% | 0.5% | 7 | 2.9% | 0.6% | 3 | 0.9% | 0.3% | 5 | 1.5% | 0.9% |
| Pays de Loire | 13 | 2.3% | 0.4% | 4 | 1.7% | 0.3% | 9 | 2.7% | 0.6% | 9 | 2.7% | 1.0% |
| Bretagne | 19 | 3.4% | 0.7% | 7 | 3.0% | 0.5% | 12 | 3.6% | 0.9% | 13 | 3.7% | 1.6% |
| Poitou Charentes | 11 | 2.0% | 0.7% | 4 | 1.9% | 0.6% | 7 | 2.0% | 0.9% | 9 | 2.5% | 2.1% |
| Aquitaine | 42 | 7.8% | 1.5% | 9 | 3.8% | 0.7% | 34 | 10.4% | 2.3% | 32 | 9.3% | 3.7% |
| Midi Pyrénées | 19 | 3.5% | 0.8% | 12 | 5.3% | 1.0% | 7 | 2.2% | 0.6% | 14 | 3.9% | 1.7% |
| Limousin | 4 | 0.7% | 0.6% | 1 | 0.6% | 0.5% | 3 | 0.8% | 0.8% | 2 | 0.5% | 1.1% |
| Auvergne | 6 | 1.2% | 0.6% | 4 | 1.8% | 0.7% | 2 | 0.7% | 0.4% | 1 | 0.4% | 0.5% |
| Rhône Alpes | 61 | 11.1% | 1.2% | 26 | 11.8% | 1.1% | 35 | 10.7% | 1.3% | 47 | 13.6% | 2.6% |
| Languedoc Roussillon | 14 | 2.6% | 0.6% | 7 | 3.2% | 0.7% | 7 | 2.2% | 0.6% | 10 | 3.0% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 65 | 11.9% | 1.5% | 17 | 7.5% | 0.8% | 48 | 14.9% | 2.1% | 29 | 8.4% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 479 | 87.5% | 1.4% | 188 | 84.3% | 1.1% | 292 | 89.7% | 1.8% | 316 | 91.4% | 2.2% |
| Presque tous les jours | 45 | 8.2% | 0.8% | 23 | 10.2% | 0.8% | 22 | 6.8% | 0.7% | 25 | 7.3% | 1.3% |
| 1 à 2 fois par semaine | 11 | 1.9% | 0.4% | 5 | 2.5% | 0.5% | 5 | 1.6% | 0.4% | 3 | 1.0% | 0.5% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | 1 | 0.5% | 0.6% | - | - | - | 1 | 0.3% | 1.9% |
| Moins souvent | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 3.1% | 0.9% | 11 | 4.8% | 1.4% | 6 | 1.9% | 0.6% | 3 | 0.8% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.5% | 0.1% | 1 | 0.4% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 36 | 6.6% | 0.6% | 19 | 8.5% | 0.7% | 17 | 5.3% | 0.5% | 18 | 5.1% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 25 | 4.5% | 0.4% | 7 | 3.0% | 0.2% | 18 | 5.6% | 0.5% | 7 | 2.1% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 101 | 18.4% | 0.9% | 36 | 16.1% | 0.7% | 65 | 19.9% | 1.1% | 55 | 15.9% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 70 | 12.9% | 1.0% | 29 | 12.8% | 0.8% | 42 | 12.9% | 1.3% | 35 | 10.2% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 99 | 18.0% | 1.4% | 34 | 15.4% | 1.0% | 64 | 19.8% | 2.0% | 77 | 22.2% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 50 | 9.2% | 2.6% | 29 | 12.9% | 2.6% | 22 | 6.6% | 2.6% | 39 | 11.3% | 3.0% |
| De 80 000 à moins de 115 000 euros par an | 39 | 7.1% | 3.1% | 16 | 7.2% | 2.2% | 23 | 6.9% | 4.4% | 33 | 9.7% | 3.7% |
| 115 000 euros et plus par an | 43 | 7.8% | 7.2% | 21 | 9.3% | 5.6% | 22 | 6.8% | 9.7% | 41 | 12.0% | 8.1% |
| Refus | 35 | 6.3% | 1.0% | 15 | 6.6% | 1.1% | 20 | 6.1% | 1.0% | 20 | 5.7% | 1.8% |
| Ne sait pas | 32 | 5.8% | 1.4% | 7 | 3.3% | 0.8% | 25 | 7.6% | 1.9% | 16 | 4.6% | 1.7% |
