L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 508 | 100.0% | 1.0% | 146 | 100.0% | 0.6% | 362 | 100.0% | 1.3% | 325 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 146 | 28.7% | 0.6% | 146 | 100.0% | 0.6% | - | - | - | 91 | 28.0% | 1.0% |
| Femme | 362 | 71.3% | 1.3% | - | - | - | 362 | 100.0% | 1.3% | 234 | 72.0% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 142 | 27.9% | 1.9% | 32 | 21.8% | 0.9% | 110 | 30.4% | 3.1% | 87 | 26.8% | 2.8% |
| 25 à 34 ans | 65 | 12.8% | 0.9% | 12 | 8.2% | 0.3% | 53 | 14.6% | 1.4% | 40 | 12.1% | 1.2% |
| 35 à 49 ans | 146 | 28.7% | 1.2% | 53 | 36.3% | 0.9% | 93 | 25.6% | 1.5% | 118 | 36.3% | 1.9% |
| 50 à 59 ans | 99 | 19.5% | 1.1% | 33 | 22.5% | 0.7% | 66 | 18.3% | 1.4% | 67 | 20.4% | 1.7% |
| 60 ans et plus | 57 | 11.2% | 0.4% | 17 | 11.3% | 0.3% | 40 | 11.1% | 0.5% | 14 | 4.4% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 243 | 47.9% | 1.0% | - | - | - | 243 | 67.2% | 1.0% | 164 | 50.3% | 2.3% |
| Personne de référence | 177 | 34.9% | 0.6% | 116 | 79.2% | 0.6% | 62 | 17.0% | 0.8% | 110 | 33.9% | 1.3% |
| Responsable des achats | 323 | 63.5% | 0.9% | 83 | 57.1% | 0.7% | 239 | 66.1% | 1.0% | 207 | 63.7% | 1.9% |
| PCS Individu | ||||||||||||
| Petits patrons | 34 | 6.7% | 2.1% | 16 | 11.0% | 1.4% | 18 | 5.0% | 3.5% | 33 | 10.2% | 2.3% |
| Affaires et Cadres | 101 | 19.9% | 2.0% | 37 | 25.0% | 1.2% | 64 | 17.8% | 3.0% | 92 | 28.2% | 2.0% |
| Professions intermédiaires | 80 | 15.7% | 1.2% | 22 | 15.3% | 0.7% | 57 | 15.9% | 1.7% | 71 | 21.9% | 1.3% |
| Employés | 82 | 16.2% | 1.0% | 19 | 12.8% | 0.9% | 63 | 17.5% | 1.0% | 34 | 10.5% | 1.9% |
| Ouvriers | 15 | 3.0% | 0.2% | 8 | 5.2% | 0.2% | 8 | 2.1% | 0.6% | - | - | - |
| Retraités | 42 | 8.3% | 0.3% | 13 | 9.1% | 0.2% | 29 | 8.0% | 0.4% | 6 | 1.9% | 2.5% |
| Autres inactifs | 153 | 30.2% | 1.5% | 31 | 21.5% | 0.8% | 122 | 33.7% | 1.9% | 88 | 27.2% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.3% | - | - | - |
| Petits patrons | 70 | 13.8% | 2.7% | 21 | 14.1% | 1.6% | 50 | 13.7% | 3.7% | 70 | 21.6% | 2.7% |
| Affaires et Cadres | 148 | 29.2% | 2.0% | 42 | 29.1% | 1.2% | 106 | 29.2% | 2.9% | 148 | 45.5% | 2.0% |
| Professions intermédiaires | 107 | 21.1% | 1.4% | 28 | 19.1% | 0.7% | 79 | 21.8% | 2.2% | 107 | 32.9% | 1.4% |
| Employés | 51 | 10.0% | 0.9% | 14 | 9.9% | 0.6% | 36 | 10.0% | 1.2% | - | - | - |
| Ouvriers | 60 | 11.8% | 0.6% | 9 | 6.2% | 0.2% | 51 | 14.1% | 1.1% | - | - | - |
| Retraités | 44 | 8.7% | 0.3% | 15 | 10.4% | 0.2% | 29 | 8.0% | 0.4% | - | - | - |
| Autres inactifs | 26 | 5.2% | 0.6% | 16 | 11.1% | 1.0% | 10 | 2.8% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 65 | 12.7% | 0.6% | 25 | 17.3% | 0.6% | 39 | 10.9% | 0.7% | 31 | 9.6% | 1.8% |
| 2 personnes | 142 | 27.9% | 0.8% | 37 | 25.3% | 0.4% | 105 | 29.0% | 1.1% | 80 | 24.5% | 1.8% |
| 3 personnes | 140 | 27.5% | 1.5% | 40 | 27.1% | 0.9% | 100 | 27.7% | 2.2% | 102 | 31.3% | 2.7% |
| 4 personnes | 105 | 20.7% | 1.1% | 30 | 20.5% | 0.7% | 75 | 20.7% | 1.6% | 69 | 21.1% | 1.4% |
| 5 personnes et + | 57 | 11.2% | 1.1% | 14 | 9.9% | 0.6% | 42 | 11.7% | 1.5% | 44 | 13.5% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 167 | 32.9% | 1.1% | 45 | 30.7% | 0.6% | 122 | 33.8% | 1.5% | 120 | 36.7% | 1.5% |
| Non | 341 | 67.1% | 0.9% | 101 | 69.3% | 0.6% | 240 | 66.2% | 1.3% | 206 | 63.3% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 42 | 8.2% | 0.4% | 13 | 9.1% | 0.2% | 28 | 7.9% | 0.5% | 22 | 6.7% | 0.7% |
| Agglo. - 20 000 hab | 48 | 9.4% | 0.5% | 16 | 10.8% | 0.4% | 32 | 8.8% | 0.7% | 24 | 7.4% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 40 | 7.8% | 0.6% | 7 | 4.8% | 0.2% | 33 | 9.0% | 0.9% | 18 | 5.4% | 1.0% |
| Agglo. + 100 000 hab | 202 | 39.8% | 1.3% | 59 | 40.4% | 0.8% | 143 | 39.6% | 1.8% | 141 | 43.3% | 2.5% |
| Agglo. Paris | 176 | 34.7% | 2.1% | 51 | 34.9% | 1.3% | 125 | 34.7% | 2.8% | 121 | 37.1% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 189 | 37.2% | 2.0% | 51 | 34.9% | 1.1% | 138 | 38.1% | 2.8% | 125 | 38.4% | 2.9% |
| Nord Pas de Calais | 21 | 4.0% | 0.6% | 5 | 3.1% | 0.3% | 16 | 4.4% | 0.9% | 12 | 3.8% | 1.3% |
| Lorraine | 6 | 1.3% | 0.3% | 3 | 1.9% | 0.3% | 4 | 1.0% | 0.4% | 4 | 1.3% | 0.8% |
| Alsace | 22 | 4.4% | 1.5% | 11 | 7.2% | 1.4% | 12 | 3.3% | 1.5% | 18 | 5.6% | 3.7% |
| Franche-Comté | 5 | 1.1% | 0.6% | 5 | 3.6% | 1.1% | 0 | 0.1% | - | 2 | 0.6% | 0.8% |
| Champagne Ardennes | 6 | 1.1% | 0.5% | 0 | 0.1% | - | 5 | 1.5% | 1.0% | 1 | 0.3% | 0.4% |
| Picardie | 5 | 1.1% | 0.4% | - | - | - | 5 | 1.5% | 0.7% | 4 | 1.3% | 1.0% |
| Bourgogne | 5 | 1.0% | 0.4% | 3 | 1.7% | 0.4% | 2 | 0.6% | 0.3% | 2 | 0.7% | 0.7% |
| Haute Normandie | 9 | 1.7% | 0.6% | 1 | 0.6% | 0.1% | 8 | 2.1% | 1.0% | 3 | 1.1% | 0.7% |
| Basse Normandie | 7 | 1.3% | 0.5% | 1 | 0.7% | 0.2% | 6 | 1.5% | 0.9% | 5 | 1.4% | 1.3% |
| Centre | 10 | 1.9% | 0.5% | 0 | 0.2% | - | 9 | 2.6% | 0.9% | 7 | 2.2% | 1.2% |
| Pays de Loire | 15 | 2.9% | 0.5% | 7 | 5.1% | 0.5% | 7 | 2.1% | 0.5% | 9 | 2.9% | 1.0% |
| Bretagne | 15 | 3.0% | 0.6% | 8 | 5.2% | 0.6% | 8 | 2.2% | 0.6% | 12 | 3.6% | 1.4% |
| Poitou Charentes | 4 | 0.9% | 0.3% | - | - | - | 4 | 1.2% | 0.6% | 2 | 0.7% | 0.6% |
| Aquitaine | 28 | 5.4% | 1.0% | 9 | 6.1% | 0.7% | 19 | 5.1% | 1.3% | 15 | 4.5% | 1.7% |
| Midi Pyrénées | 24 | 4.8% | 1.0% | 3 | 1.9% | 0.2% | 22 | 5.9% | 1.7% | 19 | 5.9% | 2.4% |
| Limousin | 6 | 1.2% | 1.0% | 1 | 0.5% | 0.3% | 5 | 1.5% | 1.7% | 2 | 0.5% | 1.1% |
| Auvergne | 8 | 1.6% | 0.7% | 2 | 1.4% | 0.4% | 6 | 1.7% | 1.0% | 3 | 1.0% | 1.1% |
| Rhône Alpes | 55 | 10.8% | 1.1% | 18 | 12.3% | 0.7% | 37 | 10.2% | 1.4% | 37 | 11.3% | 2.0% |
| Languedoc Roussillon | 18 | 3.6% | 0.8% | 10 | 6.9% | 0.9% | 8 | 2.2% | 0.7% | 9 | 2.9% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 49 | 9.7% | 1.1% | 9 | 6.4% | 0.5% | 40 | 11.1% | 1.7% | 32 | 9.9% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 431 | 84.9% | 1.3% | 124 | 84.7% | 0.7% | 308 | 85.0% | 1.9% | 295 | 90.7% | 2.0% |
| Presque tous les jours | 46 | 9.1% | 0.8% | 18 | 12.7% | 0.7% | 28 | 7.7% | 0.9% | 24 | 7.4% | 1.2% |
| 1 à 2 fois par semaine | 16 | 3.2% | 0.6% | 2 | 1.7% | 0.2% | 14 | 3.8% | 1.0% | 6 | 2.0% | 1.0% |
| 1 à 3 fois par mois | 5 | 1.0% | 0.9% | - | - | - | 5 | 1.3% | 1.5% | - | - | - |
| Moins souvent | 3 | 0.5% | 0.3% | - | - | - | 3 | 0.7% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 2.4% | 0.7% | 4 | 2.5% | 0.5% | 9 | 2.4% | 0.8% | 3 | 1.0% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 12 | 2.3% | 0.4% | 2 | 1.1% | 0.2% | 10 | 2.7% | 0.6% | 2 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 40 | 7.9% | 0.7% | 14 | 9.8% | 0.5% | 26 | 7.1% | 0.7% | 20 | 6.1% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 35 | 6.8% | 0.5% | 6 | 3.9% | 0.2% | 29 | 8.0% | 0.8% | 21 | 6.3% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 108 | 21.3% | 1.0% | 27 | 18.5% | 0.5% | 81 | 22.4% | 1.4% | 54 | 16.5% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 50 | 9.8% | 0.7% | 8 | 5.1% | 0.2% | 42 | 11.6% | 1.3% | 34 | 10.3% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 84 | 16.6% | 1.2% | 25 | 17.1% | 0.7% | 59 | 16.3% | 1.8% | 57 | 17.5% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 37 | 7.3% | 1.9% | 21 | 14.3% | 1.9% | 16 | 4.4% | 1.9% | 31 | 9.7% | 2.4% |
| De 80 000 à moins de 115 000 euros par an | 29 | 5.8% | 2.3% | 21 | 14.1% | 2.8% | 9 | 2.4% | 1.7% | 27 | 8.4% | 3.0% |
| 115 000 euros et plus par an | 34 | 6.6% | 5.6% | 5 | 3.3% | 1.3% | 29 | 8.0% | 12.6% | 32 | 9.7% | 6.2% |
| Refus | 28 | 5.5% | 0.8% | 4 | 2.9% | 0.3% | 24 | 6.5% | 1.2% | 14 | 4.3% | 1.3% |
| Ne sait pas | 40 | 7.9% | 1.8% | 11 | 7.3% | 1.1% | 29 | 8.1% | 2.2% | 31 | 9.5% | 3.3% |
