L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2893 | 100.0% | 5.6% | 720 | 100.0% | 2.9% | 2174 | 100.0% | 8.1% | 800 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 720 | 24.9% | 2.9% | 720 | 100.0% | 2.9% | - | - | - | 185 | 23.1% | 2.1% |
| Femme | 2174 | 75.1% | 8.1% | - | - | - | 2174 | 100.0% | 8.1% | 615 | 76.9% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 132 | 4.6% | 1.8% | 41 | 5.7% | 1.1% | 91 | 4.2% | 2.5% | 53 | 6.6% | 1.7% |
| 25 à 34 ans | 239 | 8.2% | 3.1% | 44 | 6.2% | 1.2% | 194 | 8.9% | 5.0% | 99 | 12.4% | 3.0% |
| 35 à 49 ans | 841 | 29.1% | 6.7% | 224 | 31.2% | 3.6% | 617 | 28.4% | 9.8% | 334 | 41.7% | 5.5% |
| 50 à 59 ans | 813 | 28.1% | 8.7% | 211 | 29.3% | 4.5% | 602 | 27.7% | 12.9% | 266 | 33.3% | 6.8% |
| 60 ans et plus | 868 | 30.0% | 5.8% | 199 | 27.7% | 3.0% | 669 | 30.8% | 7.9% | 48 | 6.0% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 2048 | 70.8% | 8.8% | - | - | - | 2048 | 94.2% | 8.8% | 573 | 71.6% | 8.1% |
| Personne de référence | 1305 | 45.1% | 4.7% | 652 | 90.6% | 3.2% | 653 | 30.1% | 8.4% | 269 | 33.5% | 3.3% |
| Responsable des achats | 2418 | 83.6% | 6.8% | 385 | 53.5% | 3.0% | 2033 | 93.5% | 8.9% | 667 | 83.3% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.5% | 3.0% | 6 | 0.8% | 1.5% | 10 | 0.5% | 6.8% | - | - | - |
| Petits patrons | 91 | 3.1% | 5.6% | 35 | 4.8% | 3.1% | 56 | 2.6% | 10.8% | 75 | 9.4% | 5.2% |
| Affaires et Cadres | 194 | 6.7% | 3.8% | 59 | 8.3% | 2.0% | 134 | 6.2% | 6.2% | 164 | 20.5% | 3.5% |
| Professions intermédiaires | 357 | 12.4% | 5.2% | 78 | 10.8% | 2.3% | 280 | 12.9% | 8.1% | 259 | 32.4% | 4.6% |
| Employés | 768 | 26.6% | 9.3% | 108 | 15.0% | 5.0% | 661 | 30.4% | 10.8% | 145 | 18.1% | 7.9% |
| Ouvriers | 265 | 9.2% | 4.1% | 162 | 22.6% | 3.2% | 103 | 4.7% | 7.4% | 32 | 4.0% | 8.0% |
| Retraités | 750 | 25.9% | 6.0% | 193 | 26.8% | 3.3% | 557 | 25.6% | 8.4% | 16 | 2.0% | 6.5% |
| Autres inactifs | 452 | 15.6% | 4.4% | 79 | 11.0% | 2.1% | 373 | 17.2% | 5.7% | 108 | 13.5% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 51 | 1.8% | 6.3% | 6 | 0.8% | 1.3% | 46 | 2.1% | 11.5% | - | - | - |
| Petits patrons | 129 | 4.5% | 4.9% | 33 | 4.7% | 2.6% | 96 | 4.4% | 7.2% | 129 | 16.2% | 4.9% |
| Affaires et Cadres | 312 | 10.8% | 4.3% | 63 | 8.8% | 1.8% | 248 | 11.4% | 6.8% | 312 | 38.9% | 4.3% |
| Professions intermédiaires | 359 | 12.4% | 4.8% | 88 | 12.2% | 2.2% | 271 | 12.5% | 7.4% | 359 | 44.9% | 4.8% |
| Employés | 401 | 13.9% | 7.4% | 91 | 12.7% | 3.9% | 310 | 14.3% | 10.0% | - | - | - |
| Ouvriers | 545 | 18.8% | 5.7% | 169 | 23.5% | 3.3% | 376 | 17.3% | 8.5% | - | - | - |
| Retraités | 878 | 30.3% | 6.1% | 209 | 29.1% | 3.2% | 668 | 30.7% | 8.5% | - | - | - |
| Autres inactifs | 217 | 7.5% | 5.3% | 60 | 8.3% | 3.7% | 158 | 7.3% | 6.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 546 | 18.9% | 5.5% | 110 | 15.3% | 2.5% | 436 | 20.1% | 7.7% | 78 | 9.7% | 4.5% |
| 2 personnes | 1158 | 40.0% | 6.5% | 305 | 42.5% | 3.5% | 852 | 39.2% | 9.3% | 252 | 31.4% | 5.8% |
| 3 personnes | 475 | 16.4% | 5.2% | 117 | 16.3% | 2.6% | 357 | 16.4% | 7.8% | 187 | 23.4% | 4.9% |
| 4 personnes | 453 | 15.7% | 4.9% | 99 | 13.8% | 2.2% | 354 | 16.3% | 7.4% | 188 | 23.5% | 3.8% |
| 5 personnes et + | 262 | 9.0% | 4.9% | 88 | 12.2% | 3.4% | 174 | 8.0% | 6.3% | 95 | 11.9% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 808 | 27.9% | 5.2% | 205 | 28.5% | 2.9% | 603 | 27.7% | 7.3% | 327 | 40.8% | 4.2% |
| Non | 2085 | 72.1% | 5.7% | 514 | 71.5% | 2.9% | 1571 | 72.3% | 8.4% | 474 | 59.2% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 675 | 23.3% | 5.7% | 156 | 21.7% | 2.8% | 519 | 23.9% | 8.3% | 150 | 18.7% | 4.5% |
| Agglo. - 20 000 hab | 509 | 17.6% | 5.7% | 109 | 15.1% | 2.5% | 400 | 18.4% | 8.5% | 134 | 16.8% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 446 | 15.4% | 6.4% | 106 | 14.8% | 3.2% | 340 | 15.6% | 9.4% | 94 | 11.7% | 5.2% |
| Agglo. + 100 000 hab | 855 | 29.5% | 5.5% | 242 | 33.6% | 3.2% | 613 | 28.2% | 7.7% | 281 | 35.1% | 4.9% |
| Agglo. Paris | 409 | 14.1% | 4.8% | 106 | 14.8% | 2.6% | 302 | 13.9% | 6.8% | 142 | 17.7% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 454 | 15.7% | 4.8% | 112 | 15.6% | 2.5% | 342 | 15.7% | 6.8% | 165 | 20.6% | 3.8% |
| Nord Pas de Calais | 215 | 7.4% | 6.7% | 75 | 10.4% | 4.9% | 140 | 6.5% | 8.3% | 71 | 8.9% | 7.5% |
| Lorraine | 180 | 6.2% | 9.4% | 55 | 7.7% | 5.9% | 125 | 5.8% | 12.6% | 50 | 6.3% | 9.0% |
| Alsace | 89 | 3.1% | 5.8% | 25 | 3.4% | 3.3% | 64 | 2.9% | 8.1% | 29 | 3.7% | 6.0% |
| Franche-Comté | 58 | 2.0% | 6.1% | 15 | 2.2% | 3.3% | 43 | 2.0% | 8.8% | 16 | 2.0% | 6.0% |
| Champagne Ardennes | 52 | 1.8% | 4.8% | 9 | 1.3% | 1.8% | 43 | 2.0% | 7.6% | 12 | 1.5% | 4.2% |
| Picardie | 101 | 3.5% | 6.6% | 16 | 2.2% | 2.1% | 85 | 3.9% | 10.7% | 26 | 3.2% | 6.0% |
| Bourgogne | 65 | 2.2% | 4.8% | 8 | 1.1% | 1.2% | 57 | 2.6% | 8.1% | 14 | 1.7% | 4.0% |
| Haute Normandie | 100 | 3.5% | 6.7% | 18 | 2.6% | 2.6% | 82 | 3.8% | 10.5% | 22 | 2.7% | 4.6% |
| Basse Normandie | 93 | 3.2% | 7.7% | 23 | 3.1% | 3.9% | 71 | 3.3% | 11.3% | 20 | 2.5% | 5.7% |
| Centre | 113 | 3.9% | 5.4% | 19 | 2.6% | 1.8% | 95 | 4.4% | 8.7% | 28 | 3.6% | 4.8% |
| Pays de Loire | 133 | 4.6% | 4.5% | 38 | 5.3% | 2.7% | 95 | 4.4% | 6.2% | 35 | 4.3% | 3.7% |
| Bretagne | 141 | 4.9% | 5.3% | 39 | 5.4% | 3.0% | 102 | 4.7% | 7.4% | 26 | 3.3% | 3.1% |
| Poitou Charentes | 70 | 2.4% | 4.7% | 14 | 1.9% | 1.9% | 56 | 2.6% | 7.3% | 18 | 2.2% | 4.3% |
| Aquitaine | 163 | 5.6% | 5.9% | 54 | 7.6% | 4.2% | 108 | 5.0% | 7.5% | 30 | 3.8% | 3.5% |
| Midi Pyrénées | 158 | 5.5% | 6.5% | 37 | 5.2% | 3.2% | 120 | 5.5% | 9.5% | 37 | 4.6% | 4.7% |
| Limousin | 29 | 1.0% | 4.7% | 9 | 1.3% | 3.1% | 20 | 0.9% | 6.1% | 5 | 0.6% | 3.1% |
| Auvergne | 77 | 2.7% | 6.8% | 16 | 2.3% | 3.0% | 61 | 2.8% | 10.4% | 15 | 1.9% | 5.2% |
| Rhône Alpes | 277 | 9.6% | 5.4% | 62 | 8.6% | 2.5% | 215 | 9.9% | 8.0% | 76 | 9.5% | 4.2% |
| Languedoc Roussillon | 113 | 3.9% | 5.0% | 26 | 3.6% | 2.4% | 87 | 4.0% | 7.3% | 29 | 3.6% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 213 | 7.4% | 4.9% | 50 | 7.0% | 2.5% | 162 | 7.5% | 7.1% | 76 | 9.5% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1699 | 58.7% | 5.1% | 446 | 61.9% | 2.7% | 1253 | 57.7% | 7.6% | 659 | 82.3% | 4.5% |
| Presque tous les jours | 381 | 13.2% | 6.5% | 97 | 13.5% | 3.6% | 284 | 13.1% | 9.0% | 82 | 10.3% | 4.2% |
| 1 à 2 fois par semaine | 172 | 6.0% | 6.8% | 35 | 4.8% | 3.0% | 137 | 6.3% | 9.9% | 39 | 4.9% | 6.2% |
| 1 à 3 fois par mois | 45 | 1.5% | 8.6% | 5 | 0.8% | 2.7% | 39 | 1.8% | 12.5% | 5 | 0.7% | 9.3% |
| Moins souvent | 57 | 2.0% | 6.9% | 12 | 1.6% | 3.3% | 45 | 2.1% | 9.6% | 2 | 0.3% | 2.9% |
| Jamais | 2 | 0.1% | 1.4% | - | - | - | 2 | 0.1% | 4.6% | 2 | 0.2% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 83 | 2.9% | 4.5% | 22 | 3.0% | 2.7% | 62 | 2.8% | 5.8% | 9 | 1.2% | 6.8% |
| De 9 000 à moins de 12 000 euros par an | 177 | 6.1% | 6.2% | 34 | 4.7% | 3.2% | 142 | 6.6% | 8.0% | 12 | 1.4% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 392 | 13.6% | 6.4% | 93 | 12.9% | 3.6% | 299 | 13.8% | 8.6% | 41 | 5.1% | 5.5% |
| De 18 000 à moins de 24 000 euros par an | 438 | 15.1% | 6.6% | 74 | 10.3% | 2.4% | 363 | 16.7% | 10.3% | 77 | 9.6% | 5.7% |
| De 24 000 à moins de 36 000 euros par an | 705 | 24.4% | 6.4% | 203 | 28.3% | 3.8% | 501 | 23.1% | 8.8% | 154 | 19.2% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 370 | 12.8% | 5.3% | 107 | 14.9% | 2.9% | 263 | 12.1% | 8.0% | 143 | 17.9% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 320 | 11.1% | 4.7% | 95 | 13.2% | 2.6% | 226 | 10.4% | 6.9% | 166 | 20.7% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 101 | 3.5% | 5.1% | 29 | 4.0% | 2.5% | 72 | 3.3% | 8.6% | 62 | 7.8% | 4.8% |
| De 80 000 à moins de 115 000 euros par an | 50 | 1.7% | 4.0% | 9 | 1.2% | 1.2% | 41 | 1.9% | 8.0% | 38 | 4.7% | 4.1% |
| 115 000 euros et plus par an | 34 | 1.2% | 5.7% | 14 | 1.9% | 3.7% | 20 | 0.9% | 8.9% | 29 | 3.6% | 5.7% |
| Refus | 156 | 5.4% | 4.7% | 26 | 3.6% | 1.9% | 130 | 6.0% | 6.7% | 45 | 5.6% | 4.2% |
| Ne sait pas | 68 | 2.3% | 3.0% | 14 | 1.9% | 1.5% | 54 | 2.5% | 4.1% | 25 | 3.1% | 2.7% |
