L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1195 | 100.0% | 2.3% | 723 | 100.0% | 2.9% | 472 | 100.0% | 1.8% | 416 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 723 | 60.5% | 2.9% | 723 | 100.0% | 2.9% | - | - | - | 248 | 59.6% | 2.8% |
| Femme | 472 | 39.5% | 1.8% | - | - | - | 472 | 100.0% | 1.8% | 168 | 40.4% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 3.6% | 0.6% | 24 | 3.3% | 0.7% | 19 | 4.0% | 0.5% | 18 | 4.2% | 0.6% |
| 25 à 34 ans | 142 | 11.9% | 1.9% | 96 | 13.3% | 2.6% | 46 | 9.8% | 1.2% | 58 | 13.9% | 1.8% |
| 35 à 49 ans | 378 | 31.6% | 3.0% | 234 | 32.3% | 3.8% | 144 | 30.5% | 2.3% | 186 | 44.7% | 3.0% |
| 50 à 59 ans | 333 | 27.9% | 3.6% | 208 | 28.8% | 4.5% | 125 | 26.5% | 2.7% | 128 | 30.8% | 3.3% |
| 60 ans et plus | 299 | 25.0% | 2.0% | 161 | 22.3% | 2.5% | 137 | 29.1% | 1.6% | 26 | 6.3% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 447 | 37.4% | 1.9% | - | - | - | 447 | 94.7% | 1.9% | 164 | 39.3% | 2.3% |
| Personne de référence | 782 | 65.4% | 2.8% | 669 | 92.5% | 3.3% | 113 | 23.9% | 1.5% | 262 | 62.9% | 3.2% |
| Responsable des achats | 818 | 68.4% | 2.3% | 388 | 53.7% | 3.0% | 429 | 91.0% | 1.9% | 263 | 63.2% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 1.4% | 3.3% | 9 | 1.2% | 2.3% | 8 | 1.8% | 5.6% | - | - | - |
| Petits patrons | 55 | 4.6% | 3.4% | 49 | 6.7% | 4.4% | 7 | 1.4% | 1.3% | 49 | 11.7% | 3.4% |
| Affaires et Cadres | 130 | 10.9% | 2.5% | 82 | 11.3% | 2.8% | 48 | 10.2% | 2.2% | 118 | 28.5% | 2.6% |
| Professions intermédiaires | 209 | 17.5% | 3.0% | 124 | 17.2% | 3.6% | 84 | 17.8% | 2.4% | 184 | 44.2% | 3.3% |
| Employés | 194 | 16.2% | 2.3% | 61 | 8.5% | 2.8% | 132 | 28.0% | 2.2% | 30 | 7.1% | 1.6% |
| Ouvriers | 202 | 16.9% | 3.1% | 184 | 25.4% | 3.6% | 18 | 3.8% | 1.3% | 11 | 2.7% | 2.8% |
| Retraités | 260 | 21.8% | 2.1% | 151 | 20.9% | 2.5% | 109 | 23.1% | 1.6% | 3 | 0.8% | 1.4% |
| Autres inactifs | 129 | 10.8% | 1.2% | 64 | 8.8% | 1.7% | 65 | 13.8% | 1.0% | 21 | 5.0% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.5% | 2.2% | 7 | 0.9% | 1.6% | 11 | 2.4% | 2.8% | - | - | - |
| Petits patrons | 66 | 5.6% | 2.5% | 39 | 5.5% | 3.0% | 27 | 5.7% | 2.0% | 66 | 15.9% | 2.5% |
| Affaires et Cadres | 141 | 11.8% | 2.0% | 77 | 10.7% | 2.2% | 64 | 13.6% | 1.8% | 141 | 34.0% | 2.0% |
| Professions intermédiaires | 209 | 17.5% | 2.8% | 132 | 18.2% | 3.4% | 77 | 16.3% | 2.1% | 209 | 50.1% | 2.8% |
| Employés | 124 | 10.4% | 2.3% | 66 | 9.1% | 2.8% | 58 | 12.4% | 1.9% | - | - | - |
| Ouvriers | 243 | 20.3% | 2.5% | 176 | 24.3% | 3.5% | 67 | 14.2% | 1.5% | - | - | - |
| Retraités | 303 | 25.4% | 2.1% | 170 | 23.5% | 2.6% | 133 | 28.2% | 1.7% | - | - | - |
| Autres inactifs | 91 | 7.6% | 2.2% | 57 | 7.9% | 3.6% | 34 | 7.2% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 159 | 13.3% | 1.6% | 81 | 11.2% | 1.9% | 78 | 16.4% | 1.4% | 32 | 7.6% | 1.8% |
| 2 personnes | 469 | 39.2% | 2.6% | 291 | 40.2% | 3.3% | 178 | 37.7% | 1.9% | 116 | 27.9% | 2.7% |
| 3 personnes | 232 | 19.4% | 2.5% | 157 | 21.7% | 3.5% | 75 | 15.9% | 1.6% | 90 | 21.6% | 2.3% |
| 4 personnes | 229 | 19.2% | 2.5% | 138 | 19.1% | 3.0% | 91 | 19.4% | 1.9% | 123 | 29.4% | 2.5% |
| 5 personnes et + | 107 | 8.9% | 2.0% | 57 | 7.8% | 2.2% | 50 | 10.6% | 1.8% | 56 | 13.5% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 401 | 33.6% | 2.6% | 239 | 33.1% | 3.3% | 162 | 34.4% | 2.0% | 202 | 48.6% | 2.6% |
| Non | 794 | 66.4% | 2.2% | 484 | 66.9% | 2.7% | 310 | 65.6% | 1.7% | 214 | 51.4% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 411 | 34.4% | 3.5% | 236 | 32.6% | 4.2% | 174 | 37.0% | 2.8% | 154 | 36.9% | 4.6% |
| Agglo. - 20 000 hab | 185 | 15.5% | 2.1% | 122 | 16.9% | 2.8% | 63 | 13.3% | 1.3% | 57 | 13.8% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 172 | 14.4% | 2.5% | 113 | 15.6% | 3.4% | 60 | 12.7% | 1.7% | 36 | 8.7% | 2.0% |
| Agglo. + 100 000 hab | 311 | 26.0% | 2.0% | 181 | 25.0% | 2.4% | 130 | 27.5% | 1.6% | 118 | 28.4% | 2.1% |
| Agglo. Paris | 116 | 9.7% | 1.4% | 71 | 9.8% | 1.7% | 45 | 9.6% | 1.0% | 51 | 12.3% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 141 | 11.8% | 1.5% | 81 | 11.2% | 1.8% | 59 | 12.6% | 1.2% | 56 | 13.4% | 1.3% |
| Nord Pas de Calais | 68 | 5.7% | 2.1% | 43 | 5.9% | 2.8% | 25 | 5.3% | 1.5% | 19 | 4.5% | 2.0% |
| Lorraine | 51 | 4.3% | 2.6% | 34 | 4.6% | 3.6% | 17 | 3.7% | 1.7% | 13 | 3.2% | 2.4% |
| Alsace | 29 | 2.4% | 1.9% | 22 | 3.0% | 2.9% | 8 | 1.6% | 1.0% | 15 | 3.6% | 3.1% |
| Franche-Comté | 23 | 1.9% | 2.4% | 15 | 2.0% | 3.2% | 8 | 1.7% | 1.7% | 6 | 1.5% | 2.4% |
| Champagne Ardennes | 22 | 1.8% | 2.0% | 15 | 2.1% | 3.0% | 6 | 1.3% | 1.1% | 7 | 1.6% | 2.3% |
| Picardie | 33 | 2.8% | 2.2% | 16 | 2.1% | 2.1% | 18 | 3.8% | 2.3% | 8 | 1.8% | 1.7% |
| Bourgogne | 38 | 3.2% | 2.8% | 18 | 2.5% | 2.7% | 20 | 4.3% | 2.9% | 18 | 4.2% | 5.1% |
| Haute Normandie | 41 | 3.5% | 2.8% | 30 | 4.1% | 4.2% | 11 | 2.4% | 1.5% | 17 | 4.2% | 3.7% |
| Basse Normandie | 32 | 2.7% | 2.7% | 25 | 3.4% | 4.2% | 8 | 1.6% | 1.2% | 11 | 2.6% | 3.0% |
| Centre | 80 | 6.7% | 3.8% | 53 | 7.3% | 5.2% | 27 | 5.8% | 2.5% | 31 | 7.4% | 5.2% |
| Pays de Loire | 55 | 4.6% | 1.9% | 36 | 5.0% | 2.6% | 18 | 3.9% | 1.2% | 18 | 4.3% | 1.9% |
| Bretagne | 67 | 5.6% | 2.5% | 36 | 4.9% | 2.8% | 32 | 6.7% | 2.3% | 23 | 5.6% | 2.8% |
| Poitou Charentes | 43 | 3.6% | 2.9% | 28 | 3.9% | 4.0% | 15 | 3.2% | 1.9% | 14 | 3.3% | 3.3% |
| Aquitaine | 67 | 5.6% | 2.4% | 40 | 5.6% | 3.1% | 27 | 5.8% | 1.9% | 24 | 5.7% | 2.7% |
| Midi Pyrénées | 80 | 6.7% | 3.3% | 46 | 6.4% | 3.9% | 34 | 7.3% | 2.7% | 26 | 6.1% | 3.2% |
| Limousin | 17 | 1.4% | 2.7% | 10 | 1.4% | 3.4% | 7 | 1.4% | 2.1% | 5 | 1.2% | 3.4% |
| Auvergne | 31 | 2.6% | 2.7% | 23 | 3.1% | 4.2% | 8 | 1.7% | 1.3% | 14 | 3.4% | 4.8% |
| Rhône Alpes | 138 | 11.5% | 2.7% | 83 | 11.4% | 3.3% | 55 | 11.7% | 2.1% | 52 | 12.6% | 2.9% |
| Languedoc Roussillon | 61 | 5.1% | 2.7% | 34 | 4.8% | 3.2% | 27 | 5.6% | 2.2% | 20 | 4.9% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 77 | 6.4% | 1.8% | 37 | 5.1% | 1.8% | 40 | 8.5% | 1.8% | 20 | 4.9% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 814 | 68.2% | 2.5% | 502 | 69.4% | 3.0% | 313 | 66.3% | 1.9% | 356 | 85.4% | 2.4% |
| Presque tous les jours | 137 | 11.5% | 2.3% | 77 | 10.7% | 2.8% | 60 | 12.8% | 1.9% | 39 | 9.4% | 2.0% |
| 1 à 2 fois par semaine | 81 | 6.8% | 3.2% | 49 | 6.8% | 4.2% | 32 | 6.8% | 2.3% | 17 | 4.0% | 2.6% |
| 1 à 3 fois par mois | 19 | 1.6% | 3.6% | 6 | 0.8% | 2.7% | 13 | 2.8% | 4.2% | 1 | 0.2% | 1.7% |
| Moins souvent | 14 | 1.1% | 1.6% | 8 | 1.2% | 2.4% | 5 | 1.1% | 1.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 2.7% | 1.7% | 22 | 3.1% | 2.8% | 10 | 2.0% | 0.9% | 6 | 1.4% | 4.3% |
| De 9 000 à moins de 12 000 euros par an | 16 | 1.4% | 0.6% | 11 | 1.5% | 1.0% | 6 | 1.2% | 0.3% | 3 | 0.7% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 122 | 10.2% | 2.0% | 53 | 7.4% | 2.0% | 69 | 14.5% | 2.0% | 19 | 4.5% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 146 | 12.2% | 2.2% | 84 | 11.6% | 2.7% | 62 | 13.1% | 1.8% | 28 | 6.7% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 281 | 23.5% | 2.5% | 176 | 24.3% | 3.3% | 105 | 22.2% | 1.8% | 86 | 20.7% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 224 | 18.8% | 3.2% | 153 | 21.2% | 4.1% | 71 | 15.1% | 2.2% | 86 | 20.7% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 220 | 18.4% | 3.2% | 140 | 19.4% | 3.9% | 80 | 16.9% | 2.4% | 110 | 26.5% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 42 | 3.5% | 2.1% | 23 | 3.2% | 2.0% | 19 | 4.0% | 2.2% | 22 | 5.2% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 26 | 2.2% | 2.1% | 17 | 2.4% | 2.3% | 9 | 1.9% | 1.8% | 19 | 4.7% | 2.1% |
| 115 000 euros et plus par an | 10 | 0.9% | 1.7% | 7 | 1.0% | 2.0% | 3 | 0.6% | 1.3% | 10 | 2.5% | 2.0% |
| Refus | 50 | 4.1% | 1.5% | 21 | 3.0% | 1.5% | 28 | 6.0% | 1.4% | 17 | 4.0% | 1.5% |
| Ne sait pas | 26 | 2.2% | 1.2% | 15 | 2.0% | 1.5% | 12 | 2.5% | 0.9% | 10 | 2.5% | 1.1% |
